Karsten C. - Freelance Adobe Analytics Expert

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Rüsselsheim, Germany

Experience

Apr 2024 - Present

1 year 7 months

Munich, Germany

Freelance Adobe Analytics Expert

David & Martin

Jun 2021 - Mar 2024

2 years 10 months

Director Analytics

Envy

Digital analytics for SEAT/CUPRA and DUCATI
Digital analytics for DHL, AllVest and DKV Mobility

Jan 2020 - May 2021

1 year 5 months

Freelance Consultant

Team setup, growth and interim management
Data strategy and digital analytics
KPI setup and Adobe Analytics

Jan 2019 - Dec 2019

1 year

Munich, Germany

Data Management Lead

Allianz

C-Level reporting and consulting

Aug 2018 - Dec 2018

5 months

Darmstadt, Germany

Data Strategy Consultant

Merck

May 2016 - Jul 2018

2 years 3 months

Germany

Freelance Consultant

Data strategy and interim management
Data infrastructure audit
Tracking and KPI setup

Mar 2014 - Apr 2016

2 years 2 months

Frankfurt, Germany

Head of Digital Analytics

DER Touristik Online

Feb 2013 - Feb 2014

1 year 1 month

Cologne, Germany

Interim Head of Online Sales

Unitymedia

Total online revenue responsibility

Feb 2010 - Jan 2013

3 years

Karlsruhe, Germany

Data Consulting / Interim Management

1und1 / KabelDeutschland

Aug 2007 - Jan 2010

2 years 6 months

Frankfurt, Germany

Director Analytics

Neue Digitale

Mar 2000 - Jul 2007

7 years 5 months

Sales (TeleSales to Managing Director)

Nedstat, Instadia and Adobe

Summary

I have built a strong background in digital analytics, data strategy and measurement while working on diverse projects for renowned brands in automotive, travel, telecommunications, and pharmaceuticals. I use Google Analytics as well as Adobe Analytics to uncover insights that drive real business results, and I always keep a sharp focus on data-driven decision-making and clear reporting.

My experience spans leading analytics for large companies, setting up and expanding teams, and providing interim management to steer growth. I bring practical know-how and a commitment to delivering valuable, measurable outcomes through every partnership.