Maxime P.

Analytics & Marketing Consultant

Bischofsmais, Germany

Experience

Jun 2023 - Present
2 years 2 months

Analytics & Marketing Consultant

Data Strategy Consulting - Péricat

  • Supported companies in strategically setting up and using online marketing and analytics.
  • Developed sustainable strategies to reach target audiences, use data meaningfully and in compliance with data protection, and optimize websites.
  • Foster long-term, close collaboration – transparent, pragmatic, and without unnecessary jargon.
  • Goal: empower companies digitally and provide tools to make well-informed decisions.

Skills:

  • Digital (Web) Analytics
  • Marketing Technology
  • Web Privacy (GDPR and TTDSG)
  • Cookies and Cookie Banners
  • Data Strategy
  • Google Analytics
  • Google Tag Manager
  • Google Ads
  • Digital Project Management
Jun 2022 - May 2023
1 year

Tech & Data Strategy Consultant

Trakken GmbH

  • Designed end-to-end online marketing, data, and analytics setups.
  • Coordinated the implementation of these setups across various client departments.
  • Acted as the project lead at a senior level.

Skills:

  • Technical Understanding
  • Business Acumen
  • Analytics and Marketing Technology
  • Strategy Development
  • Project Management
Aug 2021 - Jun 2022
11 months

Business Development Manager

Trakken GmbH

  • Advanced internal services and products.
  • Optimized and further developed client analytics and marketing setups.

Skills:

  • Technical Process Analysis
  • Technical Expertise
  • Digital Analytics Setups
  • Online Marketing Setups
  • Project Management
Oct 2018 - Aug 2021
2 years 11 months

Digital Analytics Consultant (technical)

Trakken GmbH

  • Designed and implemented technical analytics and marketing setups for clients.
  • Supported the business by managing these setups.

Skills:

  • Google Analytics
  • Google Tag Manager
  • Data Analysis
  • Technical Implementations
  • Data Quality
  • Data Privacy
  • Google Marketing Platform (GMP)
  • Google Cloud (GC)
  • Looker Studio
  • Digital Marketing
Apr 2015 - Sep 2018
3 years 6 months

Dual Study Program in Digital Marketing

iRobot Corporation

  • Collaborated with Amazon (AWS) to increase marketing efficiency and drive sales.

Skills:

  • Amazon Web Services (AWS)
  • Online Marketing
  • Amazon Seller Central
  • E-Commerce
  • Excel
  • Microsoft 365
Apr 2015 - Sep 2018
3 years 6 months

Bachelor of Arts – Business Administration with Focus on Marketing Communication / PR

iba – Internationale Berufsakademie

  • Dual study program in cooperation with iRobot.
  • Business Administration with a focus on marketing and PR in Hamburg and Berlin.

Skills:

  • Business Administration
  • Project Management
  • Finance
  • Sales
  • Marketing & PR
  • Communication
  • Law
  • International Management
  • Human Resources
Nov 2013 - Oct 2015
2 years

Web Development, Marketing & Graphic Design

Visual Shape Studios

  • Developed and implemented websites for clients.
  • Managed marketing projects.

Skills:

  • Web Development
  • Adobe Creative Suite
  • Business-to-Business (B2B)
  • WordPress
  • TYPO3
  • Marketing
  • Social Media Marketing
  • Print

Languages

German
Native
French
Native
English
Advanced

Education

Apr 2015 - Sep 2018

Iba – Internationale Berufsakademie

Bachelor of Arts, Business Administration with Focus on Marketing Communication / PR · Business Administration, Marketing Communication / PR · Hamburg, Germany

Certifications & licenses

Google Analytics Individual Qualification (GAIQ)

Google Cloud Digital Leader Certificate

Google Cloud Sales Credential

Google Privacy for Agencies and Partners

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