Maxime Péricat
Analytics & Marketing Consultant
Experience
Analytics & Marketing Consultant
Data Strategy Consulting - Péricat
As a freelancer, I help companies strategically set up and apply online marketing and analytics.
Together, we develop a sustainable strategy to reach your target audience, use data meaningfully and in compliance with data protection regulations, and optimally position your website.
I rely on close, long-term collaboration – transparent, pragmatic, and without unnecessary technical jargon.
My goal is to empower your business digitally and provide you with the tools to make informed decisions.
In my work, I operate at a senior level.
Skills:
Digital (Web) Analytics
Marketing Technology
Data Protection on the Web (GDPR & TDDDSG)
Cookies & Cookie Banners
Data Strategy
Google Analytics
Google Tag Manager
Google Ads
Digital Project Management
Tech & Data Strategy Consultant
Trakken GmbH
In this position, I designed comprehensive online marketing, data, and analytics setups and coordinated their implementation with various departments at the client.
I served as the project lead at a senior level.
Skills:
Technical understanding
Business acumen
Analytics and marketing technology
Strategy development
Project management
Business Development Manager
Trakken GmbH
In this role, I partly enhanced internal services and products, and also evolved the analytics and marketing setups for our clients.
Skills:
Analytical skills for technical processes
Technical expertise
Digital analytics setups
Online marketing setups
Project management
Digital Analytics Consultant (Technical)
Trakken GmbH
In this position, I conceptually developed analytics and marketing setups and then implemented them technically for our clients.
I then maintained these setups to support the business.
Skills:
Google Analytics
Google Tag Manager
Data Analysis
Technical implementations
Data Quality
Data Protection
Google Marketing Platform (GMP)
Google Cloud (GC)
Looker Studio
Digital Marketing
Dual study program in Digital Marketing
iRobot Corporation
Close collaboration with Amazon (AWS) to increase marketing efficiency and drive sales.
Skills:
Amazon Web Services (AWS)
Online marketing
Amazon Seller Central
E-commerce
Excel
Microsoft 356
Web Development, Marketing & Graphic Design
Visual Shape Studios
Founded alongside our school years, we developed and implemented websites for clients and handled marketing assignments.
Skills:
Web Development
Adobe Creative Suite
Business-to-Business (B2B)
WordPress
Typo3
Marketing
Social media marketing
Print
Languages
Education
iba – International Vocational Academy
Bachelor of Arts · Business Administration with a focus on Marketing Communication / PR · Berlin, Germany
Certifications & licenses
Google Analytics Individual Qualification (GAIQ)
Google Cloud Digital Leader Certificate
Google Cloud Sales Credential
Google Privacy for Agencies and Partners
Profile
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