Supported companies in strategically setting up and using online marketing and analytics.
Developed sustainable strategies to reach target audiences, use data meaningfully and in compliance with data protection, and optimize websites.
Foster long-term, close collaboration – transparent, pragmatic, and without unnecessary jargon.
Goal: empower companies digitally and provide tools to make well-informed decisions.
Skills:
Digital (Web) Analytics
Marketing Technology
Web Privacy (GDPR and TTDSG)
Cookies and Cookie Banners
Data Strategy
Google Analytics
Google Tag Manager
Google Ads
Digital Project Management
Jun 2022 - May 2023
1 year
Tech & Data Strategy Consultant
Trakken GmbH
Designed end-to-end online marketing, data, and analytics setups.
Coordinated the implementation of these setups across various client departments.
Acted as the project lead at a senior level.
Skills:
Technical Understanding
Business Acumen
Analytics and Marketing Technology
Strategy Development
Project Management
Aug 2021 - Jun 2022
11 months
Business Development Manager
Trakken GmbH
Advanced internal services and products.
Optimized and further developed client analytics and marketing setups.
Skills:
Technical Process Analysis
Technical Expertise
Digital Analytics Setups
Online Marketing Setups
Project Management
Oct 2018 - Aug 2021
2 years 11 months
Digital Analytics Consultant (technical)
Trakken GmbH
Designed and implemented technical analytics and marketing setups for clients.
Supported the business by managing these setups.
Skills:
Google Analytics
Google Tag Manager
Data Analysis
Technical Implementations
Data Quality
Data Privacy
Google Marketing Platform (GMP)
Google Cloud (GC)
Looker Studio
Digital Marketing
Apr 2015 - Sep 2018
3 years 6 months
Dual Study Program in Digital Marketing
iRobot Corporation
Collaborated with Amazon (AWS) to increase marketing efficiency and drive sales.
Skills:
Amazon Web Services (AWS)
Online Marketing
Amazon Seller Central
E-Commerce
Excel
Microsoft 365
Apr 2015 - Sep 2018
3 years 6 months
Bachelor of Arts – Business Administration with Focus on Marketing Communication / PR
iba – Internationale Berufsakademie
Dual study program in cooperation with iRobot.
Business Administration with a focus on marketing and PR in Hamburg and Berlin.
Skills:
Business Administration
Project Management
Finance
Sales
Marketing & PR
Communication
Law
International Management
Human Resources
Nov 2013 - Oct 2015
2 years
Web Development, Marketing & Graphic Design
Visual Shape Studios
Developed and implemented websites for clients.
Managed marketing projects.
Skills:
Web Development
Adobe Creative Suite
Business-to-Business (B2B)
WordPress
TYPO3
Marketing
Social Media Marketing
Print
Languages
German
Native
French
Native
English
Advanced
Education
Apr 2015 - Sep 2018
Iba – Internationale Berufsakademie
Bachelor of Arts, Business Administration with Focus on Marketing Communication / PR · Business Administration, Marketing Communication / PR · Hamburg, Germany