Freelance Digital Analytics Consultant & Engineer

As a Freelance Digital Analytics Consultant & Engineer, I specialize in delivering robust analytics solutions across industries like automotive, finance, insurance, and ecommerce. My expertise lies in the specification, consultation, and technical implementation of Digital Analytics setups using Adobe Analytics and Google Analytics via the big three tag managers: Adobe Tags (formerly Launch), Google Tag Manager, and Tealium iQ. I have a proven track record in creating and implementing A/B tests with Adobe Target, ensuring data-driven decision-making. Further experience includes managing a brand-owned Consent Management Platforms. With a strong foundation in data analysis and quality assurance, I have worked on global analytics setups for brands such as BMW, MINI, Mercedes Benz, and smart. I also conduct workshops on Digital Analytics, focusing on the Adobe Experience Cloud, to empower teams in their daily work with the tools and Digital Analytics itself. I am committed to delivering high-quality analytics solutions tailored to client needs.