Dominik (M.) Miklec
Digital Analytics Consultant & Engineer
Experience
Jan 2022 - Present
2 years 6 monthsDigital Analytics Consultant & Engineer
Freelance
- Working with clients in various industries like automotive, finance, insurance, and ecommerce
- Main responsibilities include specification, consultation, project management, technical implementation/engineering, and quality assurance of Digital Analytics setups in Adobe Analytics and Google Analytics with Adobe Launch and Google Tag Manager
- Creating and implementing A/B tests with Adobe Target
Jul 2021 - Dec 2022
1 year 6 monthsConsultant Digital Analyst
Dentsu Germany GmbH
- Specification, technical implementation, and technical quality assurance of Digital Analytics projects in Google Tag Manager and Tealium iQ
- Management of brand-owned Consent Management Platform – 1tag
- Project owner of various implementation tests working with serverside tagging in Google Tag Manager and Matomo
Jan 2020 - Jun 2021
6 monthsJunior Digital Analyst
Plan.Net Business Intelligence GmbH & Co.KG
- Technical implementation for Adobe Analytics in Adobe Launch in a global Digital Analytics setup for BMW and MINI
- Creating and implementing A/B tests with Adobe Target for BMW and MINI
Nov 2018 - Nov 2018
1 month Ulm, Germany
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Ulm University
- M. Sc., Psychology
- Focus on “Human-Machine-Interaction” and “Organizational Psychology”
Oct 2018 - Dec 2020
2 years 3 months Stuttgart, Germany
Digital Analytics Consultant
T4Media GmbH
- Analytics specification, data analysis, and quality assurance in Adobe Analytics in a global Digital Analytics setup for Mercedes Benz and smart
- Creating and conducting workshops on Digital Analytics and more specifically the Adobe Experience Cloud
Apr 2018 - Oct 2018
7 months Stuttgart, Germany
Working Student
T4Media GmbH
- Supporting full-time employees with the Digital Analytics Setup for Mercedes Benz and smart doing data analysis and quality assurance
Languages
English
Advanced
German
Elementary
Education
Ulm University
M. Sc., Human-Machine-Interaction, Organizational Psychology · Psychology · Ulm, Germany
Certifications & licenses
Adobe Analytics Business Practitioner
Tealium iQ Technical
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