Kristina Andrä
Web Analytics Consultant
Experience
Oct 2019 - Jun 2025
5 years 9 monthsBernau am Chiemsee, Germany
Freelance Consultant
Kristina Andrä Consulting
- Advising on analytics implementation
- Defining tracking standards
- Defining data layer structure
- Designing solutions / mapping variables and events
- Defining KPIs
- Creating tracking specifications
- Testing tracking implementations
- Data visualization and reporting
- Documentation
- Workshops
Feb 2018 - Jun 2019
1 year 5 monthsMunich, Germany
Web Analytics Consultant
Accenture
- Web analytics consulting in the automotive industry
- Creating tracking concepts, supporting dev teams in implementation, testing
- Defining KPIs and data visualization
- Implementing tracking standards
Sep 2016 - Dec 2017
1 year 4 monthsMunich, Germany
Customer Success Manager
AT Internet
- Building a new department for proactive consulting
- Creating tool usage analyses for project identification and upselling
- Applying digital ecosystem knowledge, e.g., A/B testing, TMS
- Organizing customer events like roundtables
- Supporting pre-sales: RFIs, RFPs, presentations, product demos
- Presenting new product developments and roadmap
- Strengthening customer relationships and reducing churn
Nov 2015 - Aug 2016
10 monthsMunich, Germany
On-siteDigital Analytics Consultant
AT Internet
- Reactive technical support
- Creating needs analyses and tagging plans
- Managing on-site client projects in all phases: requirements gathering, implementation, testing, training, handover
May 2015 - Oct 2015
6 monthsDublin, Ireland
RemoteNew Business Analyst
Accenture
- Qualifying leads
- (Remote) supporting the local marketing team
Oct 2014 - Apr 2015
7 monthsDublin, Ireland
Search Engine Marketing Analyst
Accenture
- Technical support for existing clients and supporting sales colleagues
- Implementation and budget optimization
Jul 2014 - Sep 2014
3 monthsDublin, Ireland
Customer Support Associate
Accenture
- Support for clients of Certified Shops, Google Books, and Merchant Center
Mar 2014 - Jun 2014
4 monthsRio de Janeiro, Brazil
Honorary Member
FGV Jr. Consultoria e Finanças
- FGV Jr. Consultoria e Finanças is a student-run non-profit advising small and medium enterprises on strategy
Aug 2011 - Dec 2013
2 years 5 monthsBudapest, Hungary
Marketing and Online Specialist
Lufthansa
- Managing marketing budgets and revenue targets for 14 Central European countries
- Coordinating all online and offline marketing and e-commerce activities: website content management and QA, email marketing, Facebook campaigns and app development, SEM, affiliate marketing
- Creating online sales reports
- Monitoring activities and calculating ROI
- Collaborating with colleagues worldwide
- Negotiating and enforcing agency SLAs
- Coordinating PR articles and communications
- Identifying and coordinating pricing promotions
- Training staff on tools and processes
- Partner management (Lufthansa Group, Star Alliance, rental car companies)
- Organizing corporate events
Languages
German
NativeEnglish
AdvancedSpanish
AdvancedPortuguese
Advanced Education
Feb 2012 - Jul 2013
Central European University Business School
MBA with Merit, Marketing, Accounting, Legal, Political and Policy Environment, IT Management · Budapest, Hungary · 3.59
Sep 2007 - Jul 2011
Frankfurt University of Applied Sciences
B.A., Business Informatics, Marketing, Production Management and Logistics, HR and Organizational Management · Business Administration · Frankfurt, Germany · 2.1
Sep 1998 - Jun 2007
Anna-Essinger Gymnasium
Abitur · Ulm, Germany · 2.1
Certifications & licenses
AdWords
DC Campaign Manager
DoubleClick Search
AT Internet Admin Cert
AT Internet User Cert
Google 360 completion
Paramedic
Red Cross
Lifeguard in Water Rescue Service
Red Cross
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