Kristina A. - Web Analytics Consultant

Bernau am Chiemsee, Germany

Experience

Oct 2019 - Jun 2025

5 years 9 months

Bernau am Chiemsee, Germany

Freelance Consultant

Kristina Andrä Consulting

Advising on analytics implementation
Defining tracking standards
Defining data layer structure
Designing solutions / mapping variables and events
Defining KPIs
Creating tracking specifications
Testing tracking implementations
Data visualization and reporting
Documentation
Workshops

Feb 2018 - Jun 2019

1 year 5 months

Munich, Germany

Web Analytics Consultant

Accenture

Web analytics consulting in the automotive industry
Creating tracking concepts, supporting dev teams in implementation, testing
Defining KPIs and data visualization
Implementing tracking standards

Sep 2016 - Dec 2017

1 year 4 months

Munich, Germany

Customer Success Manager

AT Internet

Building a new department for proactive consulting
Creating tool usage analyses for project identification and upselling
Applying digital ecosystem knowledge, e.g., A/B testing, TMS
Organizing customer events like roundtables
Supporting pre-sales: RFIs, RFPs, presentations, product demos
Presenting new product developments and roadmap
Strengthening customer relationships and reducing churn

Nov 2015 - Aug 2016

10 months

Munich, Germany

On-site

Digital Analytics Consultant

AT Internet

Reactive technical support
Creating needs analyses and tagging plans
Managing on-site client projects in all phases: requirements gathering, implementation, testing, training, handover

May 2015 - Oct 2015

6 months

Dublin, Ireland

Remote

New Business Analyst

Accenture

Qualifying leads
(Remote) supporting the local marketing team

Oct 2014 - Apr 2015

7 months

Dublin, Ireland

Search Engine Marketing Analyst

Accenture

Technical support for existing clients and supporting sales colleagues
Implementation and budget optimization

Jul 2014 - Sep 2014

3 months

Dublin, Ireland

Customer Support Associate

Accenture

Support for clients of Certified Shops, Google Books, and Merchant Center

Mar 2014 - Jun 2014

4 months

Rio de Janeiro, Brazil

Honorary Member

FGV Jr. Consultoria e Finanças

FGV Jr. Consultoria e Finanças is a student-run non-profit advising small and medium enterprises on strategy

Aug 2011 - Dec 2013

2 years 5 months

Budapest, Hungary

Marketing and Online Specialist

Lufthansa

Managing marketing budgets and revenue targets for 14 Central European countries
Coordinating all online and offline marketing and e-commerce activities: website content management and QA, email marketing, Facebook campaigns and app development, SEM, affiliate marketing
Creating online sales reports
Monitoring activities and calculating ROI
Collaborating with colleagues worldwide
Negotiating and enforcing agency SLAs
Coordinating PR articles and communications
Identifying and coordinating pricing promotions
Training staff on tools and processes
Partner management (Lufthansa Group, Star Alliance, rental car companies)
Organizing corporate events