Recommended expert
Kristina Andrä
Independent Consultant
Experience
Oct 2019 - Present
6 years 5 monthsBernau am Chiemsee, Germany
Independent Consultant
Kristina Andrä Consulting
- Consulting on implementing analytics topics
- Defining tracking standards
- Defining the data layer structure
- Defining solution design / variables and events mapping
- Defining KPIs
- Creating tracking specifications
- Testing tracking implementations
- Data visualization and reporting
- Documentation
- A/B testing workshops
Feb 2018 - Jun 2019
1 year 5 monthsMunich, Germany
Web Analytics Consultant
Accenture
- Web analytics consulting in the automotive industry
- Creating tracking concepts
- Supporting the dev teams with implementation and testing
- KPI definition and data visualization
- Implementing tracking standards
Sep 2016 - Dec 2017
1 year 4 monthsMunich, Germany
Customer Success Manager
AT Internet
- Building a new department for proactive consulting
- Creating tool usage analyses for project identification and upselling
- Applying knowledge of the digital ecosystem (e.g., A/B testing, TMS)
- Organizing customer events (e.g., roundtables)
- Supporting pre-sales: RFIs, RFPs, presentations, and product demonstrations
- Presenting new product developments and roadmap
- Strengthening customer retention, reducing churn, and managing accounts
Nov 2015 - Aug 2016
10 monthsMunich, Germany
On-siteDigital Analytics Consultant
AT Internet
- Reactive technical support
- Creating needs analyses and tagging plans
- Executing customer projects onsite in all project phases: requirements gathering, implementation, testing, training, and handover
May 2015 - Oct 2015
6 monthsDublin, Ireland
RemoteNew Business Analyst
Accenture
- Qualifying leads
- Providing remote support to the local marketing team
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Professional Services (7 years), Information Technology (2 years), and Automotive (1.5 years).
Professional Services
Information Technology
Automotive
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Business Intelligence (8.5 years), Information Technology (2 years), Customer Service (1.5 years), Marketing (1.5 years), Sales (1.5 years), and Project Management (1 year).
Business Intelligence
Information Technology
Customer Service
Marketing
Sales
Project Management
Skills
Web Analytics Tools
- At Internet Analytics Suite
- Google Analytics
- Adobe Analytics
Tag Management Tools
- Tealium
- Adobe Dtm/launch
Benchmarking Tools
- Similarweb
- Decodeapps
A/b Testing Tools
- Optimizely
- Ab Tasty
- Adobe Target
Data Visualization Tools
- Tableau
- Power Bi
- Spss
Advertising Tools
- Facebook Ads
- Adwords
- Doubleclick Search
- Doubleclick Dcm
- Google Plas
- Google360
Microsoft Tools
- Office
- Teams
- Planner
- Sharepoint
- Visio
Other Tools
- Curt Cms
- Gds Ticketing System
- Pictures
- Google Cases
- Google Docs/drive
- Redmine
- Siebel Crm
- Jira
- Confluence
Languages
German
NativeEnglish
AdvancedSpanish
AdvancedPortuguese
AdvancedEducation
Feb 2012 - Jul 2013
Central European University Business School
MBA with Merit, focus areas: Marketing, Accounting, Legal, Political and Policy Environment, Information Technology Management, · Executive MBA · Budapest, Hungary · GPA: 3.59, equivalent to 1.5 in the German grading system
Sep 2007 - Jul 2011
Frankfurt University of Applied Sciences
Bachelor of Arts, focus areas: Business Informatics, Marketing, Production Management and Logistics, Human Resources and · Business Administration · Frankfurt, Germany · Final grade: 2.1
Sep 1998 - Jun 2007
Anna-Essinger Gymnasium
German Abitur · Ulm, Germany · Final grade: 2.1
Certifications & licenses
New Business Analyst
Accenture – Dublin, Ireland
AT Internet Admin Cert
AT Internet User Cert
Google 360 Completion
Profile
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Frequently asked questions
Do you have questions? Here you can find further information.
Where is Kristina based?
Kristina is based in Bernau am Chiemsee, Germany and prefers 100% remote projects.
What languages does Kristina speak?
Kristina speaks the following languages: German (Native), English (Advanced), Spanish (Advanced), Portuguese (Advanced).
How many years of experience does Kristina have?
Kristina has at least 10 years of experience. During this time, Kristina has worked in at least 5 different roles and for 3 different companies. The average length of individual experience is 2 years and 1 month. Note that Kristina may not have shared all experience and actually has more experience.
What roles would Kristina be best suited for?
Based on recent experience, Kristina would be well-suited for roles such as: Independent Consultant, Web Analytics Consultant, Customer Success Manager.
What is Kristina's latest experience?
Kristina's most recent position is Independent Consultant at Kristina Andrä Consulting.
What companies has Kristina worked for in recent years?
In recent years, Kristina has worked for Kristina Andrä Consulting.
Which industries is Kristina most experienced in?
Kristina is most experienced in industries like Professional Services, Information Technology (IT), and Automotive.
Which business areas is Kristina most experienced in?
Kristina is most experienced in business areas like Business Intelligence, Information Technology (IT), and Marketing. Kristina also has some experience in Customer Service, Sales, and Project Management.
Which industries has Kristina worked in recently?
Kristina has recently worked in industries like Professional Services.
Which business areas has Kristina worked in recently?
Kristina has recently worked in business areas like Business Intelligence.
What is Kristina's education?
Kristina holds a Master in Executive MBA from Central European University Business School and a Bachelor in Business Administration from Frankfurt University of Applied Sciences.
Does Kristina have any certificates?
Kristina has 4 certificates. Among them, these include: New Business Analyst, AT Internet Admin Cert, and AT Internet User Cert.
What is the availability of Kristina?
Kristina is immediately available part-time for suitable projects.
What is the rate of Kristina?
Kristina's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
How to hire Kristina?
To hire Kristina, click the Meet button on the profile to request a meeting and discuss your project needs.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
1200
900
600
300
Market avg: 890-1050 €
Market avg: 890-1050 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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