Freelance Web Analyst & Tracking Specialist

I help companies build scalable and GDPR-compliant tracking and analytics setups. I focus on Google Analytics 4 (GA4), Google Tag Manager (GTM, client- and server-side), consent management platforms (CMP), and Looker Studio to generate clean data for clear insights and measurable conversion optimization.

In addition to my work as an in-house web analyst, I support selected clients in the following areas:

• Implementation, audits, and integrations of GA4
• Client- and server-side tagging via Google Tag Manager (GTM)
• GTM architecture, debugging, and DataLayer strategies
• Custom dashboards with Looker Studio, Excel, and Google Sheets
• Conversion tracking and A/B testing (including trbo)
• Behavioral analytics with Microsoft Clarity
• Strategic advice on tracking, reporting, and attribution models

With over 8 years of experience in digital analytics, I combine hands-on implementation skills with strategic consulting knowledge. I help teams improve their data quality, measure performance better, and make more informed decisions.

Open to project-based work or consulting – I look forward to your inquiry!