Recommended expert

Daniel Tyburski

Web Analyst & Tracking Specialist

Daniel Tyburski
Pulheim, Germany

Experience

Jun 2025 - Present
9 months

Web Analyst & Tracking Specialist

Freelance

  • GA4 implementations, audits & API integrations (incl. Consent Mode v2)
  • A/B testing mastery
  • Server-side tagging via stape.io or Google Cloud
  • GTM architecture, debugging & dataLayer strategies
  • Custom dashboards in Looker Studio, Excel & Google Sheets
  • Event-level analysis with SQL & automation via Python
  • Conversion tracking with tools like trbo and advanced A/B testing
  • Microsoft Clarity for behavioral analysis
  • Strategic consulting on tracking, reporting & attribution frameworks
Nov 2022 - Present
3 years 4 months
Cologne, Germany

Senior Web Analyst

Kapten & Son

Dec 2018 - Nov 2022
4 years
Lisbon, Portugal

Digital e-commerce projects/businesses

Self-employed

Nov 2016 - Dec 2018
2 years 2 months
Berlin, Germany

Senior Business Development Manager

HomeToGo

Nov 2015 - Nov 2016
1 year 1 month
Berlin, Germany

Junior Business Development Manager

HomeToGo

Nov 2014 - Nov 2015
1 year 1 month
Berlin, Germany

Trainee Business Development

HomeToGo

Oct 2010 - Mar 2011
6 months
Hamburg, Germany

Account Management Intern

thjnk

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Retail (7 years), Information Technology (4.5 years), Tourism (4 years), Fashion (3.5 years), and Advertising (1 year).

Retail
Information Technology
Tourism
Fashion
Advertising

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Sales (8 years), Marketing (5 years), Business Intelligence (3.5 years), Strategy (2 years), and Customer Service (0.5 years).

Sales
Marketing
Business Intelligence
Strategy
Customer Service

Summary

I help companies implement scalable, privacy-compliant tracking and analytics setups using Google Analytics 4 (GA4), Google Tag Manager (GTM) client- and server-side, Looker Studio, SQL and Python to generate clean data for actionable insights and measurable conversion impact.

In addition to my in-house role, I support selected clients with:

  • GA4 implementations, audits & API integrations (incl. Consent Mode v2)
  • Server-side tagging via stape.io or Google Cloud
  • GTM architecture, debugging & dataLayer strategies
  • Custom dashboards in Looker Studio, Excel & Google Sheets
  • Event-level analysis with SQL & automation via Python
  • Conversion tracking with tools like trbo and advanced A/B testing
  • Microsoft Clarity for behavioral analysis
  • Strategic consulting on tracking, reporting & attribution frameworks

With 8+ years of experience in digital analytics, I bring a mix of hands-on implementation and consulting know-how – helping teams improve their data quality, performance tracking, and decision-making processes.

Open to project-based or consulting opportunities alongside my current roles.

Skills

  • Web Analytics
  • Data-driven Marketing
  • Google Tag Manager
  • A/b Testing Mastery
  • Qualified Negotiator
  • Advanced Google Tag Manager
  • Bigquery
  • Google Analytics 4

Languages

German
Native
English
Advanced
Portuguese
Elementary

Education

Oct 2012 - Sep 2014

University of Kassel

Master of Arts, Communication Management / Marketing · Communication Management / Marketing · Kassel, Germany

Oct 2008 - Sep 2012

Pforzheim University of Applied Sciences - School of Design, Technology and Business

Bachelor of Science, Business Administration / Advertising · Business Administration / Advertising · Pforzheim, Germany

Certifications & licenses

Qualified Negotiator®

Profile

Created
Need a freelancer? Find your match in seconds.
Try FRATCH GPT
More actions

Frequently asked questions

Do you have questions? Here you can find further information.

Where is Daniel based?

Daniel is based in Pulheim, Germany.

What languages does Daniel speak?

Daniel speaks the following languages: German (Native), English (Advanced), Portuguese (Elementary).

How many years of experience does Daniel have?

Daniel has at least 12 years of experience. During this time, Daniel has worked in at least 7 different roles and for 5 different companies. The average length of individual experience is 2 years and 8 months. Note that Daniel may not have shared all experience and actually has more experience.

What roles would Daniel be best suited for?

Based on recent experience, Daniel would be well-suited for roles such as: Web Analyst & Tracking Specialist, Senior Web Analyst, Digital e-commerce projects/businesses.

What is Daniel's latest experience?

Daniel's most recent position is Web Analyst & Tracking Specialist at Freelance.

What companies has Daniel worked for in recent years?

In recent years, Daniel has worked for Freelance, Kapten & Son, and Self-employed.

Which industries is Daniel most experienced in?

Daniel is most experienced in industries like Retail, Information Technology (IT), and Tourism and Hospitality. Daniel also has some experience in Fashion and Apparel and Advertising.

Which business areas is Daniel most experienced in?

Daniel is most experienced in business areas like Sales, Marketing, and Business Intelligence. Daniel also has some experience in Strategy and Planning and Customer Service.

Which industries has Daniel worked in recently?

Daniel has recently worked in industries like Retail, Information Technology (IT), and Fashion and Apparel.

Which business areas has Daniel worked in recently?

Daniel has recently worked in business areas like Marketing, Sales, and Business Intelligence.

What is Daniel's education?

Daniel holds a Master in Communication Management / Marketing from University of Kassel and a Bachelor in Business Administration / Advertising from Pforzheim University of Applied Sciences - School of Design, Technology and Business.

Does Daniel have any certificates?

Daniel has 1 certificate: Qualified Negotiator®.

What is the availability of Daniel?

Daniel is immediately available for suitable projects.

What is the rate of Daniel?

Daniel's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Daniel?

To hire Daniel, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
500
250
Market avg: 680-840 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

Similar Freelancers

Discover other experts with similar qualifications and experience

Christoph Kleine
Christoph Kleine
Verified Expert
View profile
Daniel Rohde
Daniel Rohde
Verified Expert
View profile
Boray Haag
Boray Haag
Verified Expert
View profile
Ebru Ataman
Ebru Ataman
Verified Expert
View profile
Markus Kümpel
Markus Kümpel
Verified Expert
View profile
Roxana Bieber
Roxana Bieber
Verified Expert
View profile
Kristina Andrä
Kristina Andrä
Verified Expert
View profile
Marc Hammerschmidt
Marc Hammerschmidt
Verified Expert
View profile
Artur Schmalz
Artur Schmalz
Verified Expert
View profile
Mugisha Enock
Mugisha Enock
Verified Expert
View profile
Sonja Gottschalk
Sonja Gottschalk
Verified Expert
View profile
Tim Hölscher
Tim Hölscher
Verified Expert
View profile

Experts recently working on similar projects

Freelancers with hands-on experience in comparable project as a Web Analyst & Tracking Specialist

Christoph Kleine
Christoph Kleine
Power BI, Tag Management, Automation
View Profile
Boray Haag
Boray Haag
Web Analyst & Tracking Specialist
View Profile
Avatar placeholder
Johanna Neumaier
CRO Lead
View Profile
Kristina Andrä
Kristina Andrä
Independent Consultant
View Profile
Artur Schmalz
Artur Schmalz
Marketing Consultant // Strategy & Campaigning
View Profile
Avatar placeholder
Hong Freelancer
Performance Ads Consultant (Meta)
View Profile
Daniel Rohde
Daniel Rohde
Senior Digital Marketing Manager
View Profile
Avatar placeholder
Utku Erol
AI Strategy Consultant
View Profile
Slavina Vasileva
Slavina Vasileva
Marketing Director
View Profile
Roxana Bieber
Roxana Bieber
Omnichannel Strategy Lead & Transformation Management
View Profile
Markus Kümpel
Markus Kümpel
Online Marketing Expert
View Profile
Tony Stubenrauch
Tony Stubenrauch
Interim Digital Excellence Manager
View Profile

Nearby freelancers

Professionals working in or nearby Pulheim, Germany  

Benedikt Machens
Benedikt Machens
Experienced Interim Procurement Manager
View Profile
Halil Oeztoprak
Halil Oeztoprak
Principal Cloud & DevSecOps Architect (AWS / Azure / Terraform / Kubernetes / CI-CD)
View Profile
Tanya Akin
Tanya Akin
Agile Coach / Team Coach
View Profile
Alexander Vasiliev
Alexander Vasiliev
Software Architect / Software Engineer / Tech Lead
View Profile
Dr Just Genius
Dr Just Genius
Senior Clinical Development Consultant
View Profile
Denis Akan
Denis Akan
Product Owner
View Profile
Andreas Ernst
Andreas Ernst
Consultant
View Profile
Stanislav Stolberg
Stanislav Stolberg
Senior IT Consultant and Digitalization
View Profile
Asaf Horovitz
Asaf Horovitz
Test Manager
View Profile
Valeri Milke
Valeri Milke
Associate Partner - Information Security Consulting
View Profile
Christoph Sawicki
Christoph Sawicki
Test manager
View Profile
Habiba Bennani
Habiba Bennani
Sales & Project Manager
View Profile