Mugisha E.
Freelancer Business Data Analyst
Experience
Jun 2024 - Present
1 year 3 monthsEssen, Germany
Freelancer Business Data Analyst
Study Boundless
- Manage WordPress websites, ensuring SEO-friendly structures and high-performance functionality
- Create and optimize Google Ads campaigns, leveraging data to enhance conversion rates and ROI.
- Develop Looker Studio & Power BI dashboards to track customer behavior, sales trends, and digital performance.
- Implement Google Tag Manager (GTM) and Google Analytics (GA4) to enable precise event tracking and reporting.
Nov 2023 - Jun 2024
8 monthsAachen, Germany
Data Analyst | Aviation Consultant
Airport Research Centre
- Improved flight routes and developed machine learning models to predict passenger volumes, enhancing airport operations efficiency.
- Created forecasting models with RandomForesRegressor, XGBoost, and TensorFlow, integrating results into operational planning software CAST.
- Analysed passenger movements using Python, generating detailed behavioural reports.
Dec 2022 - May 2023
6 monthsEssen, Germany
Business | Web Analyst Intern
Timeframe Ag
- Specialized in website performance analysis and Google Ads performance evaluation using Google Analytics.
- Created Looker Studio-based interactive dashboards, automating data fetches and visualizations using Json, google sheets and Google apps script.
- Created customized google Tags and triggers into Events and conversions using google Tag manager and assistant and then get them embedded into various landing pages to achieve tailored results.
Summary
Hey there , I am experienced in conducting comprehensive website performance using Google Analytics , GT4 property to evaluate Google Ads campaigns. Adept at implementing automatized interactive dashboards utilizing Locker Studio , Power BI , Python and Graphs APIs. Bringing 2 years of Machine learning algarithm implementation.
Languages
English
NativeGerman
AdvancedEducation
Oct 2019 - Jun 2023
Ruhr-Universität Bochum
Mcs · Computational Engineering · Bochum, Germany
Oct 2015 - Jun 2019
Budapest Technical University
Bsc · Mechanical Engineering · Budapest, Hungary
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