Bashkim Ukshini - Senior Web Analyst

Q: Where is Bashkim based?

Bashkim is based in Berlin, Germany and prefers 100% remote projects.

Q: What languages does Bashkim speak?

Bashkim speaks the following languages: English (Advanced), German (Elementary) .

Q: How many years of experience does Bashkim have?

Bashkim has at least 8 years of experience. During this time, Bashkim has worked in at least 4 different roles and for 4 different companies . The average length of individual experience is 2 years and 6 months . Note that Bashkim may not have shared all experience and actually has more experience.

Q: What is Bashkim's latest experience?

Bashkim's most recent position is Senior Web Analyst at Freelancer / Self-employed .

Q: What companies has Bashkim worked for in recent years?

In recent years, Bashkim has worked for Freelancer / Self-employed , Triple A Internetshops GmbH , and TRKKN GmbH .

Q: Which industries is Bashkim most experienced in?

Bashkim is most experienced in industries like Retail , Professional Services , and Tourism and Hospitality . Bashkim also has some experience in Education , Sport and Recreation , and Information Technology (IT) .

Q: Which business areas is Bashkim most experienced in?

Bashkim is most experienced in business areas like Business Intelligence , Marketing , and Information Technology (IT) .

Q: Which industries has Bashkim worked in recently?

Bashkim has recently worked in industries like Retail , Professional Services , and Education .

Q: Which business areas has Bashkim worked in recently?

Bashkim has recently worked in business areas like Business Intelligence and Information Technology (IT) .

Recommended expert

Berlin, Germany

Experience

Jul 2024 - Present

1 year 8 months

Berlin, Germany

Senior Web Analyst

Freelancer / Self-employed

Currently working with various clients across industries—from e-shops to local businesses such as sports & language courses and consulting agencies.

Nov 2021 - Jan 2024

2 years 3 months

Berlin, Germany

Senior Web Analyst

Triple A Internetshops GmbH

Part of the Data Engineering (BI) team, leading GMP360 initiatives across Google Analytics UA (360), GA4 (360), and Google Tag Manager (GTM) 360 (from implementation to execution, Q&A and workshop training).
Managed Google Cloud Platform tasks, including BigQuery operations and Server-Side GTM (sGTM), ensuring accurate tracking and reporting.
Utilized Core Web Vitals for A/B testing GTM performance, optimizing tracking without compromising website speed or user experience.
Implemented and managed additional tools such as Optimizely, Mouseflow, ProductsUp, eMarsys, AWIN, Souvendus, TrustedShops, and Google Optimize to enhance tracking capabilities.

Oct 2020 - Nov 2021

1 year 2 months

Berlin, Germany

Digital Analytics Consultant

TRKKN GmbH

Served as a Google Partner (GMP & GCP), managing large enterprise clients’ GMP stacks (GA360, GTM360, etc.).
Rolled out GA360 for multiple large clients (Henkel, Daimler, E.ON, Jimdo) by auditing existing setups, collaborating with diverse teams to define project goals, and preparing detailed tracking guides (including dataLayer coding, screenshots, and technical instructions).
Migrated 45+ GA UA properties to GA4, coordinating devs and agencies, implementing hybrid app+web tracking.

Jun 2019 - Jul 2020

1 year 2 months

Düsseldorf, Germany

Digital Analyst / Tracking Specialist – Team Marketing Solutions

trivago

Led comprehensive tracking projects using GA4 and GTM (Standard & 360), overseeing planning, stakeholder alignment, execution, QA, and training.
Datorama automation: Linked campaign-level and publisher-level cost imports from various publishers directly into Looker, enabling marketing specialists to assess performance in a single view while reducing manual cost import efforts by up to 60%.
GTM enhancements: Reduced JavaScript errors to zero and cut error resolution times, preventing negative impacts on UX and SEO.
Developed efficiency tools: scheduled GTM tag cleanups and mass GTM and GA4 settings changer (via API and Spreadsheets).
Product feed management: Customized product feed setups for individual publishers (using ProductsUp).
Affiliate fraud prevention: Implemented BrandVerity, saving hundreds of thousands by detecting bot or fraudulent traffic.

Nov 2017 - May 2019

1 year 7 months

Düsseldorf, Germany

Tracking Specialist, Web Analytics

trivago

Served as the global product/tools expert and primary representative for external partners.
Developed execution frameworks and provided hands-on training to market specialists, ensuring consistent knowledge transfer.
Facilitated communication between external companies, trivago, and the display, email, and affiliate (DEA) team, documenting project progress.
Technically responsible for marketing spend in the millions per month.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Retail (4 years), Professional Services (2.5 years), Tourism (2.5 years), Education (1.5 years), Sport (1.5 years), and Information Technology (1 year).

Retail

Professional Services

Tourism

Education

Sport

Information Technology

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Business Intelligence (7.5 years), Marketing (2.5 years), and Information Technology (2 years).

Business Intelligence

Marketing

Information Technology

Summary

Senior Digital Analytics specialist with over 14 years of experience (7+ years in-house and 7+ years freelancing). I excel at designing, optimizing, and automating tracking frameworks using GA4, Google Tag Manager, and server-side tracking. Skilled at integrating a wide range of marketing tools to deliver actionable insights. I have a proven track record of managing complex projects and reducing marketing spend and manual work through innovative solutions.

Skills

Tracking & Analytics: Ga4, Google Tag Manager, Server-side Tracking
Data Integration & Reporting: Bigquery, Sql, Looker, Looker Studio, Datorama
Tool Integration & Affiliate Fraud: Productsup, Brandverity, Optimizely, Emarsys, Mouseflow, Google Optimize
Technical Proficiency: Experienced With Javascript, Html, Css, And Sql.
Project Management: Agile And Kanban Methodologies, Cross-functional Team Coordination, Managing External Agencies, Timeline Management, And Stakeholder Presentations.
Technical Optimization: Web Performance, Tag Management, Js Error Tracking, Leveraging Core Web Vitals For Performance Testing, And Gdpr Compliance.

Languages

English

Advanced

German

Elementary

Certifications & licenses

GA4 Advanced

Google Analytics IQ

Google Cloud Data Engineer

sGTM

Profile

Created

April 2025

Last Update

April 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Bashkim based?

Bashkim is based in Berlin, Germany and prefers 100% remote projects.

What languages does Bashkim speak?

Bashkim speaks the following languages: English (Advanced), German (Elementary).

How many years of experience does Bashkim have?

Bashkim has at least 8 years of experience. During this time, Bashkim has worked in at least 4 different roles and for 4 different companies. The average length of individual experience is 2 years and 6 months. Note that Bashkim may not have shared all experience and actually has more experience.

What roles would Bashkim be best suited for?

Based on recent experience, Bashkim would be well-suited for roles such as: Senior Web Analyst, Digital Analytics Consultant, Digital Analyst / Tracking Specialist – Team Marketing Solutions.

What is Bashkim's latest experience?

Bashkim's most recent position is Senior Web Analyst at Freelancer / Self-employed.

What companies has Bashkim worked for in recent years?

In recent years, Bashkim has worked for Freelancer / Self-employed, Triple A Internetshops GmbH, and TRKKN GmbH.

Which industries is Bashkim most experienced in?

Bashkim is most experienced in industries like Retail, Professional Services, and Tourism and Hospitality. Bashkim also has some experience in Education, Sport and Recreation, and Information Technology (IT).

Which business areas is Bashkim most experienced in?

Bashkim is most experienced in business areas like Business Intelligence, Marketing, and Information Technology (IT).

Which industries has Bashkim worked in recently?

Bashkim has recently worked in industries like Retail, Professional Services, and Education.

Which business areas has Bashkim worked in recently?

Bashkim has recently worked in business areas like Business Intelligence and Information Technology (IT).

Does Bashkim have any certificates?

Bashkim has 4 certificates. Among them, these include: GA4 Advanced, Google Analytics IQ, and Google Cloud Data Engineer.

What is the availability of Bashkim?

Bashkim is immediately available full-time for suitable projects.

What is the rate of Bashkim?

Bashkim's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.