Bashkim Ukshini
Senior Web Analyst
Experience
Jul 2024 - Present
1 year 1 month Berlin, Germany
Senior Web Analyst
Freelancer / Self-employed
- Currently working with various clients across industries—from e-shops to local businesses such as sports & language courses and consulting agencies.
Nov 2021 - Jan 2024
2 years 3 months Berlin, Germany
Senior Web Analyst
Triple A Internetshops GmbH
- Part of the Data Engineering (BI) team, leading GMP360 initiatives across Google Analytics UA (360), GA4 (360), and Google Tag Manager (GTM) 360 (from implementation to execution, Q&A and workshop training.
- Managed Google Cloud Platform tasks, including BigQuery operations and Server-Side GTM (sGTM), ensuring accurate tracking and reporting.
- Utilized Core Web Vitals for A/B testing GTM performance, optimizing tracking without compromising website speed or user experience.
- Implemented and managed additional tools such as Optimizely, Mouseflow, ProductsUp, eMarsys, AWIN, Souvendus, TrustedShops, and Google Optimize to enhance tracking capabilities.
Oct 2020 - Nov 2021
1 year 2 months Berlin, Germany
Digital Analytics Consultant
TRKKN GmbH
- Served as a Google Partner (GMP & GCP), managing large enterprise clients’ GMP stacks (GA360, GTM360, etc.).
- Rolled out GA360 for multiple large clients (Henkel, Daimler, E.ON, Jimdo) by auditing existing setups, collaborating with diverse teams to define project goals, and preparing detailed tracking guides (including dataLayer coding, screenshots, and technical instructions).
- Migrated 45+ GA UA properties to GA4, coordinating devs and agencies, implementing hybrid app+web tracking.
Jun 2019 - Jul 2020
1 year 2 months Düsseldorf, Germany
Digital Analyst / Tracking Specialist – Team Marketing Solutions
trivago
- Led comprehensive tracking projects using GA4 and GTM (Standard & 360), overseeing planning, stakeholder alignment, execution, QA, and training.
- Datorama Automation: Linked campaign-level and publisher-level cost imports from various publishers directly into Looker, enabling marketing specialists to assess performance in a single view while reducing manual cost import efforts by up to 60%.
- GTM Enhancements: Reduced JavaScript errors to zero and cut error resolution times, preventing negative impacts on UX and SEO.
- Developed efficiency tools: scheduled GTM tag cleanups, mass GTM and GA4 settings changer (via API and Spreadsheets).
- Product feed management: Customized product feed setups for individual publishers (using ProductsUp).
- Affiliate Fraud Prevention: Implemented BrandVerity, saving hundreds of thousands by detecting bot or fraudulent traffic.
Nov 2017 - May 2019
1 year 7 months Düsseldorf, Germany
Web Analytics – Tracking Specialist
trivago
- Served as the global product/tools expert and primary representative for external partners.
- Developed execution frameworks and provided hands-on training to market specialists, ensuring consistent knowledge transfer.
- Facilitated communication between external companies, trivago, and the display, email, and affiliate (DEA) team, documenting project progress.
- Technically responsible for marketing spend in the millions/month.
Summary
Senior Digital Analytics specialist with over 14 years of experience (7+ years in-house and 7+ years freelancing). I excel at designing, optimizing, and automating tracking frameworks using GA4, Google Tag Manager, and server-side tracking. Skilled at integrating a wide range of marketing tools to deliver actionable insights. I have a proven track record of managing complex projects and reducing marketing spend and manual work through innovative solutions.
Languages
English
Advanced
German
Elementary
Certifications & licenses
GA4 Advanced
Google Analytics IQ
sGTM
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