Yannik (M.sc.) Süß
IT Data & Paid Analyst
Experience
Jun 2023 - Present
1 year 9 months Munich, Germany
Freelance IT Data & Paid Manager
Messe München GmbH
- Reported International Campaign Performance to C-Level Executives
- Improved campaign tracking and reporting, leading to better data-driven decision-making
- Developed and implemented multiple data visualization solutions in PowerBI, Excel, and Looker Studio, focusing on scalability and efficiency
- Managed close stakeholder relationships, ensuring consistent communication and understanding of data needs
- Conducted requirement analysis for Salesforce to meet business goals
Key Results:
- Helped optimize paid campaigns, saving the company 400,000€
- Assisted in scoring new agencies and selecting the best fit for the company's needs
Mar 2023 - May 2023
3 months Frankfurt, Germany
Freelance IT Data Analyst
ING-DiBa AG
- Optimized products for P2P payments and cash supply without ATMs
- Created comprehensive documentation for business alignment
- Enhancements to the architecture and processes of the system
- Ensured compliance with governance, regulatory, and risk management practices
Feb 2022 - Mar 2023
1 year 2 months Neu-Isenburg, Germany
Freelance IT Business Analyst
Condor Flugdienst GmbH
- Strategically advised the CTO and Head of Marketing on key initiatives
- Co-led a major data management project, improving company's data utilization
- Integrated new CRM system (Salesforce), established data connections, and improved marketing processes for enhanced sales and customer management
- Leveraged data-driven insights to enhance Google Ads campaigns, leading to improved conversion rates
Key results:
- Led the successful build of a CDP (Customer Data Platform) with over 100m records
- Achieved over 600,000 customer registrations
- Implemented innovative projects resulting in a 10% increase in company's turnover through cost-saving measures
May 2021 - Feb 2022
10 months Essen, Germany
Freelance IT Business Analyst
E.ON SE (LEW)
- Developed and implemented KPIs, scoring, and consulting for various departments
- Managed and optimized Google Ads and Bing Ads campaigns to enhance performance and ROI
- Implemented tracking and reporting for digital advertising campaigns, ensuring data accuracy
Key results:
- The Team achieved a 76.83% increase in turnover and 55.19% increase in transactions
- Implemented Google Analytics 4 globally for over 10 pages
Aug 2020 - Dec 2021
1 year 5 months Heroldsberg, Germany
Freelance IT Data Consultant
STABILO Group
- Acted as a strategic advisor and sparring partner for the Chief Digital Officer, providing expert guidance and support on key initiatives
- Conducted scorecard auditing, developed and presentation
- Integrated Google Shopping into the company's e-commerce strategy and assisted with campaign management
- Provided insights and recommendations to optimize Google Shopping campaigns for better performance and ROI
Mar 2014 - Aug 2020
6 years 6 months Munich, Germany
Managing Director / Technical Project Manager
Intent GmbH
- Managing director of an agency with up to 10 employees for sophisticated e-commerce, paid and web solutions for various clients with overall project responsibility. Held overall project responsibility and maintained Google Certified Partner status
Summary
- Highly dedicated data analyst with a hands-on mentality and over 15 years of extensive technical and management experience in working with internationally operating companies
- Possessing exceptional competencies in precisely analyzing specific customer requirements and adeptly responding with customized, tailor-made solutions that effectively address their needs
- Proactive, highly motivating and respectful leader with a strong commitment to excellence, exceptional analytical, conceptual thinking abilities, and a well-structured working style
Languages
German
Native
English
Advanced
Education
Sep 2022 - Present
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Doctor of Business Administration · Business Administration
Sep 2019 - Mar 2021