Dragan Ćeran

Web Analyst

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Manchester, United Kingdom

Experience

May 2023 - Present
2 years 9 months
Manchester, United Kingdom

Web Analyst

Freelance/Consultant

  • Delivered end-to-end tracking and reporting solutions using GA4, GTM, Looker Studio, and BigQuery across multiple eCommerce clients.
  • Created customer journey segmentation to improve CRO.
  • Designed dashboards for marketing and eCom teams, highlighting key digital metrics and optimisation opportunities.
  • Supported clients with technical implementation of pixels (Meta, TikTok), 3rd party services and cookie management tools.
Jan 2021 - May 2023
2 years 5 months
Manchester, United Kingdom

Digital Delivery Manager

Codefacto

  • Managed cross-functional teams to deliver digital projects, applying Agile methodologies and stakeholder engagement.
  • Oversaw project planning and sprint delivery, ensuring high-quality web solutions aligned with client objectives.
  • Collaborated closely with marketing and UX/UI teams to align technical development with business outcomes.
Feb 2020 - Jan 2021
1 year
Manchester, United Kingdom

Junior IT Manager

Codefacto

  • Oversaw IT projects, managed staff, and maintained strong client relationships.
Jul 2019 - Feb 2020
8 months
London, United Kingdom

Junior JavaScript Developer

Istros Consulting

  • Debugged code, implemented features in React, Node.js, and MongoDB.

Summary

An analytical and results-oriented Digital Insights Analyst with a background in digital project management and software development, currently focused on utilising data to improve business performance. Proficient in tools such as GA4, GTM, Looker Studio, BigQuery, and Power BI, with a strong ability to turn complex datasets into actionable business insights.

Passionate about enhancing digital journeys, optimising conversion funnels, and collaborating across multifunctional teams to support business goals.

Skills

  • Technical Tools & Platforms: Ga4, Gtm, Looker Studio, Power Bi, Bigquery, Sql, Javascript, Html, Python, Tableau, Shopify, Google Cloud Platform, Google Ads, Meta Pixel, Tiktok Pixel, Mailchimp, Cookie Management
  • Data & Reporting: Dashboard Creation, Kpi Analysis (Conversion Rate, Conversion Funnel Analysis), A/b Testing Analysis, Customer Segmentation
  • Methodologies: Agile (Scrum & Kanban), Jira, Stakeholder Communication, Ux/ui Collaboration, Crm Integration
  • Soft Skills: Problem-solving, Analytical Thinking, Stakeholder Engagement, Time Management, Team Collaboration

Languages

Czech
Advanced
English
Advanced

Education

Sep 2017 - Oct 2020

Doba Business School

BSc · Business Management · Maribor, Slovenia

Certifications & licenses

GTM Fundamentals

Google Analytics Advanced

Google Analytics Beginners

Google Analytics E-Commerce

Google Analytics Individual Qualification

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