Dragan Ć.
Web Analyst (Freelance/Consultant)
Experience
May 2023 - Present
2 years 4 monthsManchester, United Kingdom
Web Analyst (Freelance/Consultant)
- Delivered end-to-end tracking and reporting solutions using GA4, GTM, Looker Studio, and BigQuery across multiple eCommerce clients.
- Created customer journey segmentation to improve CRO.
- Designed dashboards for marketing and eCom teams, highlighting key digital metrics and optimisation opportunities.
- Supported clients with technical implementation of pixels (Meta, TikTok), 3rd party services and cookie management tools.
Jan 2021 - May 2023
2 years 5 monthsManchester, United Kingdom
Digital Delivery Manager
Codefacto
- Managed cross-functional teams to deliver digital projects, applying Agile methodologies and stakeholder engagement.
- Oversaw project planning and sprint delivery, ensuring high-quality web solutions aligned with client objectives.
- Collaborated closely with marketing and UX/UI teams to align technical development with business outcomes.
Feb 2020 - Jan 2021
1 yearManchester, United Kingdom
Junior IT Manager
Codefacto
- Oversaw IT projects, managed staff, and maintained strong client relationships.
Jul 2019 - Feb 2020
8 monthsLondon, United Kingdom
Junior JavaScript Developer
Istros Consulting
- Debugged code, implemented features in React, Node.js, and MongoDB.
Summary
An analytical and results-oriented Digital Insights Analyst with a background in digital project management and software development, currently focused on utilising data to improve business performance. Proficient in tools such as GA4, GTM, Looker Studio, BigQuery, and Power BI, with a strong ability to turn complex datasets into actionable business insights. Passionate about enhancing digital journeys, optimising conversion funnels, and collaborating across multifunctional teams to support business goals.
Languages
Serbian
NativeEnglish
AdvancedCzech
IntermediateEducation
Sep 2017 - Oct 2020
Doba Business School
Business Management · Business Management · Maribor, Slovenia
Certifications & licenses
Full EU driving licence
GTM Fundamentals
Google Analytics Advanced
Google Analytics Beginners
Google Analytics E-commerce
Google Analytics Individual Qualification
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