Dragan Ćeran

Web Analyst

Avatar placeholder
Manchester, United Kingdom

Experience

May 2023 - Present
2 years 9 months
Manchester, United Kingdom

Web Analyst

Freelance/Consultant

  • Delivered end-to-end tracking and reporting solutions using GA4, GTM, Looker Studio, and BigQuery across multiple eCommerce clients.
  • Created customer journey segmentation to improve CRO.
  • Designed dashboards for marketing and eCom teams, highlighting key digital metrics and optimisation opportunities.
  • Supported clients with technical implementation of pixels (Meta, TikTok), 3rd party services and cookie management tools.
Jan 2021 - May 2023
2 years 5 months
Manchester, United Kingdom

Digital Delivery Manager

Codefacto

  • Managed cross-functional teams to deliver digital projects, applying Agile methodologies and stakeholder engagement.
  • Oversaw project planning and sprint delivery, ensuring high-quality web solutions aligned with client objectives.
  • Collaborated closely with marketing and UX/UI teams to align technical development with business outcomes.
Feb 2020 - Jan 2021
1 year
Manchester, United Kingdom

Junior IT Manager

Codefacto

  • Oversaw IT projects, managed staff, and maintained strong client relationships.
Jul 2019 - Feb 2020
8 months
London, United Kingdom

Junior JavaScript Developer

Istros Consulting

  • Debugged code, implemented features in React, Node.js, and MongoDB.

Summary

An analytical and results-oriented Digital Insights Analyst with a background in digital project management and software development, currently focused on utilising data to improve business performance. Proficient in tools such as GA4, GTM, Looker Studio, BigQuery, and Power BI, with a strong ability to turn complex datasets into actionable business insights.

Passionate about enhancing digital journeys, optimising conversion funnels, and collaborating across multifunctional teams to support business goals.

Skills

  • Technical Tools & Platforms: Ga4, Gtm, Looker Studio, Power Bi, Bigquery, Sql, Javascript, Html, Python, Tableau, Shopify, Google Cloud Platform, Google Ads, Meta Pixel, Tiktok Pixel, Mailchimp, Cookie Management
  • Data & Reporting: Dashboard Creation, Kpi Analysis (Conversion Rate, Conversion Funnel Analysis), A/b Testing Analysis, Customer Segmentation
  • Methodologies: Agile (Scrum & Kanban), Jira, Stakeholder Communication, Ux/ui Collaboration, Crm Integration
  • Soft Skills: Problem-solving, Analytical Thinking, Stakeholder Engagement, Time Management, Team Collaboration

Languages

Czech
Advanced
English
Advanced

Education

Sep 2017 - Oct 2020

Doba Business School

BSc · Business Management · Maribor, Slovenia

Certifications & licenses

GTM Fundamentals

Google Analytics Advanced

Google Analytics Beginners

Google Analytics E-Commerce

Google Analytics Individual Qualification

Need a freelancer? Find your match in seconds.
Try FRATCH GPT
More actions

Similar Freelancers

Discover other experts with similar qualifications and experience

Samuel Momodu
Samuel Momodu

Analytics Consultant

View Profile
Ebru Ataman
Ebru Ataman

Product Operations Manager, Media Operations & Growth, Global Marketing

View Profile
Bashkim Ukshini
Bashkim Ukshini

Senior Web Analyst

View Profile
Viktor Reuter
Viktor Reuter

Freelance Analytics Consultant

View Profile
Christoph Kleine
Christoph Kleine

Business Case: Customer Operations Upsell Expansion

View Profile
Simona Burkart
Simona Burkart

Founder SEO Consulting

View Profile
Boray Haag
Boray Haag

Web Analyst & Tracking Specialist

View Profile
Markus Kümpel
Markus Kümpel

Online Marketing Expert

View Profile
Sebastian Beer
Sebastian Beer

Concept, UX and technical project management

View Profile
Marc Hammerschmidt
Marc Hammerschmidt

Head of Programmatic

View Profile
Roxana Bieber
Roxana Bieber

Omnichannel Strategy Lead & Transformation Management

View Profile
Daniel Tyburski
Daniel Tyburski

Web Analyst & Tracking Specialist

View Profile
Michael Bader
Michael Bader

Product Analytics Consultant - Trust & Safety

View Profile
Maxime Péricat
Maxime Péricat

Analytics & Marketing Consultant

View Profile
Philip Scheibl
Philip Scheibl

CEO & Owner

View Profile
Mugisha Enock
Mugisha Enock

Freelancer Business Data Analyst

View Profile
Samet Polat
Samet Polat

Technical Product Owner & Rollout Manager

View Profile
Tobias Schmidt
Tobias Schmidt

Digital Analytics Consultant

View Profile
Philipp Grunert
Philipp Grunert

Data Scientist & Data Engineer

View Profile
Daniel Rohde
Daniel Rohde

Senior Digital Marketing Manager

View Profile
Artur Schmalz
Artur Schmalz

Marketing Consultant // Strategy & Campaigning

View Profile
Anika Kröll
Anika Kröll

Interim Chief Marketing Officer

View Profile
Kristina Andrä
Kristina Andrä

Independent Consultant

View Profile
Stefan Bakos
Stefan Bakos

Head of Performance Marketing

View Profile
Andreas Flegel
Andreas Flegel

CRM Consultant, BI Expert, Project Manager, Coach

View Profile
Yannik Süß
Yannik Süß

Freelance - IT Data Project Manager

View Profile
Tony Stubenrauch
Tony Stubenrauch

Interim Digital Excellence Manager

View Profile
Timo Daedrich
Timo Daedrich

External E-Commerce and Online Shop Consultant

View Profile
Thomas Urban
Thomas Urban

Consultant

View Profile
Sabine Pröpsting
Sabine Pröpsting

Online Acquisition Manager & UX Designer

View Profile