Recommended expert
Dragan Ćeran
Web Analyst
Experience
May 2023 - Present
2 years 10 monthsManchester, United Kingdom
Web Analyst
Freelance/Consultant
- Delivered end-to-end tracking and reporting solutions using GA4, GTM, Looker Studio, and BigQuery across multiple eCommerce clients.
- Created customer journey segmentation to improve CRO.
- Designed dashboards for marketing and eCom teams, highlighting key digital metrics and optimisation opportunities.
- Supported clients with technical implementation of pixels (Meta, TikTok), 3rd party services and cookie management tools.
Jan 2021 - May 2023
2 years 5 monthsManchester, United Kingdom
Digital Delivery Manager
Codefacto
- Managed cross-functional teams to deliver digital projects, applying Agile methodologies and stakeholder engagement.
- Oversaw project planning and sprint delivery, ensuring high-quality web solutions aligned with client objectives.
- Collaborated closely with marketing and UX/UI teams to align technical development with business outcomes.
Feb 2020 - Jan 2021
1 yearManchester, United Kingdom
Junior IT Manager
Codefacto
- Oversaw IT projects, managed staff, and maintained strong client relationships.
Jul 2019 - Feb 2020
8 monthsLondon, United Kingdom
Junior JavaScript Developer
Istros Consulting
- Debugged code, implemented features in React, Node.js, and MongoDB.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (4 years), Retail (3 years), and Professional Services (0.5 years).
Information Technology
Retail
Professional Services
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Information Technology (6.5 years), Project Management (3.5 years), Business Intelligence (3 years), Marketing (3 years), and Product Development (0.5 years).
Information Technology
Project Management
Business Intelligence
Marketing
Product Development
Summary
An analytical and results-oriented Digital Insights Analyst with a background in digital project management and software development, currently focused on utilising data to improve business performance. Proficient in tools such as GA4, GTM, Looker Studio, BigQuery, and Power BI, with a strong ability to turn complex datasets into actionable business insights.
Passionate about enhancing digital journeys, optimising conversion funnels, and collaborating across multifunctional teams to support business goals.
Skills
- Technical Tools & Platforms: Ga4, Gtm, Looker Studio, Power Bi, Bigquery, Sql, Javascript, Html, Python, Tableau, Shopify, Google Cloud Platform, Google Ads, Meta Pixel, Tiktok Pixel, Mailchimp, Cookie Management
- Data & Reporting: Dashboard Creation, Kpi Analysis (Conversion Rate, Conversion Funnel Analysis), A/b Testing Analysis, Customer Segmentation
- Methodologies: Agile (Scrum & Kanban), Jira, Stakeholder Communication, Ux/ui Collaboration, Crm Integration
- Soft Skills: Problem-solving, Analytical Thinking, Stakeholder Engagement, Time Management, Team Collaboration
Languages
Czech
AdvancedEnglish
AdvancedEducation
Sep 2017 - Oct 2020
Doba Business School
BSc · Business Management · Maribor, Slovenia
Certifications & licenses
GTM Fundamentals
Google Analytics Advanced
Google Analytics Beginners
Google Analytics E-Commerce
Google Analytics Individual Qualification
Profile
Created
Last Update
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Frequently asked questions
Do you have questions? Here you can find further information.
Where is Dragan based?
Dragan is based in Manchester, United Kingdom and prefers 100% remote projects.
What languages does Dragan speak?
Dragan speaks the following languages: Czech (Advanced), English (Advanced).
How many years of experience does Dragan have?
Dragan has at least 7 years of experience. During this time, Dragan has worked in at least 4 different roles and for 3 different companies. The average length of individual experience is 2 years and 8 months. Note that Dragan may not have shared all experience and actually has more experience.
What roles would Dragan be best suited for?
Based on recent experience, Dragan would be well-suited for roles such as: Web Analyst, Digital Delivery Manager, Junior IT Manager.
What is Dragan's latest experience?
Dragan's most recent position is Web Analyst at Freelance/Consultant.
What companies has Dragan worked for in recent years?
In recent years, Dragan has worked for Freelance/Consultant and Codefacto.
Which industries is Dragan most experienced in?
Dragan is most experienced in industries like Information Technology (IT), Retail, and Professional Services.
Which business areas is Dragan most experienced in?
Dragan is most experienced in business areas like Information Technology (IT), Project Management, and Business Intelligence. Dragan also has some experience in Marketing and Product Development.
Which industries has Dragan worked in recently?
Dragan has recently worked in industries like Retail and Information Technology (IT).
Which business areas has Dragan worked in recently?
Dragan has recently worked in business areas like Information Technology (IT), Business Intelligence, and Marketing.
What is Dragan's education?
Dragan holds a Bachelor in Business Management from Doba Business School.
Does Dragan have any certificates?
Dragan has 5 certificates. Among them, these include: GTM Fundamentals, Google Analytics Advanced, and Google Analytics Beginners.
What is the availability of Dragan?
Dragan is immediately available full-time for suitable projects.
What is the rate of Dragan?
Dragan's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
How to hire Dragan?
To hire Dragan, click the Meet button on the profile to request a meeting and discuss your project needs.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
800
600
400
200
Market avg: 470-630 €
Market avg: 470-630 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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