Paolo Riva - Freelance Consultant

Q: Where is Paolo based?

Paolo is based in Milano, Italy .

Q: What languages does Paolo speak?

Paolo speaks the following languages: Italian (Native), English (Advanced), Spanish (Elementary) .

Q: How many years of experience does Paolo have?

Paolo has at least 8 years of experience. During this time, Paolo has worked in at least 7 different roles and for 4 different companies . The average length of individual experience is 1 year and 3 months . Note that Paolo may not have shared all experience and actually has more experience.

Q: What is Paolo's latest experience?

Paolo's most recent position is Freelance Consultant at PaoloRiva.com .

Q: What companies has Paolo worked for in recent years?

In recent years, Paolo has worked for PaoloRiva.com , Corsi.it , and Atlantic Technologies .

Q: Which industries is Paolo most experienced in?

Paolo is most experienced in industries like Information Technology (IT) , Food and Beverage , and Real Estate . Paolo also has some experience in Retail , Tourism and Hospitality , and Manufacturing .

Q: Which business areas is Paolo most experienced in?

Paolo is most experienced in business areas like Marketing , Project Management , and Information Technology (IT) . Paolo also has some experience in Sales , Strategy and Planning , and Product Development .

Q: Which industries has Paolo worked in recently?

Paolo has recently worked in industries like Information Technology (IT) , Food and Beverage , and Real Estate .

Q: Which business areas has Paolo worked in recently?

Paolo has recently worked in business areas like Marketing , Sales , and Information Technology (IT) .

Recommended expert

Milano, Italy

Experience

Sep 2025 - Present

5 months

Milan, Italy

Freelance Consultant

PaoloRiva.com

Currently engaged in marketing projects for a consultancy firm in Milan strongly structured on Travel & Hospitality and Retail as a temporary contractor (ending Dec 25, potential renewal)
Selected as a speaker in one of the most important events in Italy for marketing decision makers, Global Summit ECommerce
Conducting training sessions for small teams to enhance technical skills in marketing tools and strategic approaches
Driving new business development for both my own practice and partner companies, with active presence at major B2B events such as TTG Travel Experience
Expertise in business & digital strategy, marketing operations optimization, lead generation & customer acquisition, digital transformation & process improvement, project management & execution and consulting across travel, retail & consumer goods, media & entertainment and industrial manufacturing

Jan 2025 - Sep 2025

9 months

San Marino

Fractional COO / CTO

Corsi.it

Led a company with 60 employees and a revenue of approximately 7 million euros in the training industry, aiming to multiply revenue by 2.5× within three years
Reorganized business processes in the sales, marketing, and customer service areas
Provided temporary leadership of the development team during an interim period
Developed, deployed and monitored business processes in the sales area with the definition of a new scaling process to allow a 4× increase in sales revenue based on marketing leads
Coordinated people-related activities to improve communication processes

Sep 2022 - Dec 2024

2 years 4 months

Milan, Italy

Digital Solutions Manager

Atlantic Technologies

Managed 3+ projects on Salesforce Consumer Goods Cloud to improve sales visits planning, product provisioning and forecast and retail execution in the Food & Beverage market; identified a tech strategy to reach potential goals using Salesforce
Led a team of 20 people, monitoring and verifying task management, assigning resources and optimizing operational performance
Managed at least three medium-sized projects per month, setting annual business benchmarks and achieving a 25–30% increase in 2023
Orchestrated worldwide sales and pre-sales campaigns for Salesforce Digital & Marketing solutions across multiple clouds (Loyalty, Marketing Cloud, Consumer Goods Cloud, Experience Cloud & Data Cloud); boosted revenue by 35% and improved client acquisition efficiency by reducing onboarding time by 15%
Implemented innovative lead generation strategies by leveraging expertise in TTH and Consumer Goods markets, resulting in a 30% boost in qualified leads from industry events and webinars
Conducted a comprehensive analysis of commercial property assets, identifying underperforming areas and generating a 12% rise in overall property utilization rates

Jan 2020 - Sep 2022

2 years 9 months

Milan, Italy

Digital Solutions Strategist

Atlantic Technologies

Collaborated with over 10 stakeholders to identify future projects involving digital & marketing areas and CRM Salesforce, integrating tools beyond the Salesforce ecosystem like Google Analytics and Sprout Social
Coordinated client marketing teams in identifying valuable KPIs and implementing specific actions, resulting in a 5–10% increase in key email marketing metrics for both mass and automated campaigns
Orchestrated and delivered comprehensive innovation days at client sites, showcasing Salesforce suite functionalities; identified potential digital transformation scenarios, leading to a significant increase in project proposals and a 15% growth in client engagement
Implemented a data-driven strategy within corporate services to analyze and optimize space utilization, which resulted in a 30% increase in office space efficiency and saved €100,000 in annual leasing costs

Jun 2018 - Jan 2020

1 year 8 months

Milan, Italy

Marketing Consultant | Project Manager

Atlantic Technologies

Completed over 50 projects as a Salesforce CRM and Marketing Cloud consultant, configuring solutions in Marketing Cloud Engagement, Account Engagement, and supporting Community (Experience Cloud), Social (Social Studio) and full CRM projects
Directed project management efforts by coordinating tasks, leading a team of 10 members, managing budgets and streamlining invoicing, resulting in 20% cost efficiency improvement
Achieved a high client satisfaction rate, with 85% of projects advancing to a second phase of development
Earned 4 certifications, including Marketing Cloud Specialist and Consultant, while managing B2B (manufacturing) and B2C (travel & hospitality, consumer goods, luxury) clients to define business objectives and strategies

Jan 2018 - Jun 2018

6 months

Milan, Italy

Technical Project Manager

ContactLab

Defined and initiated 15 third-party integration projects, developing comprehensive technical solutions to meet client needs
Formulated detailed technical solution plans, estimating project activities and resources, resulting in a 25% increase in project completion rate and a 10% reduction in budget overruns
Adopted tools to design flow diagrams (Flow.io) and Gantt charts (Smartsheet), organizing and visualizing project timelines and workflows to enhance efficiency in resource management to 98% in the planning phase of an IT team
Applied Agile methodology to manage 10 different projects, ensuring efficient and iterative progress towards successful project completion

Feb 2017 - Jan 2018

1 year

Milan, Italy

Team Leader | PHP Developer

ContactLab

Designed 30+ applications using PHP frameworks, specifically Symfony and WordPress, to create robust and scalable web solutions
Led a development team of 4+ developers, providing guidance, support and technical expertise to ensure high-quality deliverables
Orchestrated and managed development tasks, ensuring timely completion and adherence to project specifications and improving customer satisfaction by 1 point on a scale of 5

Summary

Strategic consultant with 15+ years of experience in digital transformation, CRM, and marketing automation across travel, retail, and media industries. I help startups and SMEs scale through tailored go-to-market strategies, workflow optimization, and tech stack integration. Currently working as a Fractional CTO and Head of Ops, blending hands-on execution with business insight.

Business experiences in Travel & Hospitality (+10 years), Fashion & Luxury, Manufacturing, Media & Entertainment, Retail & Consumer Goods (+5 years), Pharma (+2 years), Education (+1 year).

Skills

Business:

Business Development
Digital Transformation
Lead Generation
Strategic Partnership
Business-to-business (B2b)

Strategy:

Strategic Planning
Business Strategy
Digital Strategy
Marketing Strategy
Contract Negotiation

Sales & Marketing:

Negotiation
Executive Management
Digital Marketing
Email Marketing
Sales Management

Languages

Italian

Native

English

Advanced

Spanish

Elementary

Education

Oct 2006 - Jun 2009

Milano Bicocca University

Bachelor of Computer Science · Computer Science · Milan, Italy

Certifications & licenses

Google Analytics 4 Certified

Marketing Cloud Consultant

Marketing Cloud Specialist

Salesforce Certified

Profile

Created

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Paolo based?

Paolo is based in Milano, Italy.

What languages does Paolo speak?

Paolo speaks the following languages: Italian (Native), English (Advanced), Spanish (Elementary).

How many years of experience does Paolo have?

Paolo has at least 8 years of experience. During this time, Paolo has worked in at least 7 different roles and for 4 different companies. The average length of individual experience is 1 year and 3 months. Note that Paolo may not have shared all experience and actually has more experience.

What roles would Paolo be best suited for?

Based on recent experience, Paolo would be well-suited for roles such as: Freelance Consultant, Fractional COO / CTO, Digital Solutions Manager.

What is Paolo's latest experience?

Paolo's most recent position is Freelance Consultant at PaoloRiva.com.

What companies has Paolo worked for in recent years?

In recent years, Paolo has worked for PaoloRiva.com, Corsi.it, and Atlantic Technologies.

Which industries is Paolo most experienced in?

Paolo is most experienced in industries like Information Technology (IT), Food and Beverage, and Real Estate. Paolo also has some experience in Retail, Tourism and Hospitality, and Manufacturing.

Which business areas is Paolo most experienced in?

Paolo is most experienced in business areas like Marketing, Project Management, and Information Technology (IT). Paolo also has some experience in Sales, Strategy and Planning, and Product Development.

Which industries has Paolo worked in recently?

Paolo has recently worked in industries like Information Technology (IT), Food and Beverage, and Real Estate.

Which business areas has Paolo worked in recently?

Paolo has recently worked in business areas like Marketing, Sales, and Information Technology (IT).

What is Paolo's education?

Paolo holds a Bachelor in Computer Science from Milano Bicocca University.

Does Paolo have any certificates?

Paolo has 4 certificates. Among them, these include: Google Analytics 4 Certified, Marketing Cloud Consultant, and Marketing Cloud Specialist.

What is the availability of Paolo?

Paolo is immediately available for suitable projects.

What is the rate of Paolo?

Paolo's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.