Gianluca Mei - Co-founder & Executive

Q: Where is Gianluca based?

Gianluca is based in Ancona, Italy and can operate in on-site , hybrid , and remote work models.

Q: What languages does Gianluca speak?

Gianluca speaks the following languages: Italian (Native), English (Advanced), Greek (Elementary) .

Q: How many years of experience does Gianluca have?

Gianluca has at least 30 years of experience. During this time, Gianluca has worked in at least 6 different roles and for 6 different companies . The average length of individual experience is 5 years . Note that Gianluca may not have shared all experience and actually has more experience.

Q: What is Gianluca's latest experience?

Gianluca's most recent position is Co-founder & Executive at Apposta Ltd .

Q: What companies has Gianluca worked for in recent years?

In recent years, Gianluca has worked for Apposta Ltd and Cone srl .

Q: Which industries is Gianluca most experienced in?

Gianluca is most experienced in industries like Professional Services , Information Technology (IT) , and Fashion and Apparel . Gianluca also has some experience in Retail and Manufacturing .

Q: Which business areas is Gianluca most experienced in?

Gianluca is most experienced in business areas like Product Development , Marketing , and Strategy and Planning . Gianluca also has some experience in Information Technology (IT) and Project Management .

Q: Which industries has Gianluca worked in recently?

Gianluca has recently worked in industries like Information Technology (IT) , Professional Services , and Fashion and Apparel .

Q: Which business areas has Gianluca worked in recently?

Gianluca has recently worked in business areas like Marketing , Product Development , and Strategy and Planning .

Recommended expert

Ancona, Italy

Experience

Jan 2015 - Dec 2025

11 years

London, United Kingdom

Co-founder & Executive

Apposta Ltd

Launched a technology-enabled online brand of customizable Italian shirts, recognized as a digital innovation benchmark. Named the “perfect example of digital innovation applied to a traditional supply chain”.
Scaled to €2M gross sales, 30k customers from 109 countries, 6500 “excellent” reviews. Key markets: EU, US and UK.
Served as acting CMO, overseeing brand strategy, acquisition, and growth.
Designed and evolved the innovative interactive customization experience, blending technology, customer psychology, and systematic A/B testing for conversion rate optimization.
Implemented advanced analytics (data warehouse + Tableau) and information systems to support decision making.
Directed UX-driven web architecture design, and AWS based self scaling infrastructure.
Led digital marketing and customer acquisition strategies, ensuring sustainable unit economics (LTV > CAC).
Raised £2.7M in equity and debt financing to support growth and technology development.
Built and led cross-functional teams; established a startup culture based on ownership, accountability, creativity, and continuous evolution.
Transitioned the organization into a fully remote, distributed company, creating efficient collaboration systems and policies.

Jan 2002 - Present

24 years 3 months

Ancona, Italy

Founder & Consultant

Cone srl

Founded to support the digital transformation of Small and Medium Businesses with consulting, technology, and marketing strategies.
Built and managed cross-disciplinary teams, integrating business, design, and technology expertise.
Designed and led the development of a SaaS platform for advanced product data management, powering e-commerce, mass customization, and refined user experiences.
Involved in the design and early-stage development of new ventures in various sectors.
Also active in pilot validation projects, development of digital products, AI-based prototyping
Consulting and business analysis for key customers, covering brand identity, customer experience design, processes, and technology implementation.
Served customers in Italy, United Kingdom, and Germany.

Jan 2001 - Dec 2006

6 years

Iesi, Italy

Project Manager & Business Consultant

Adria Lab srl

Managed projects as part of a joint venture between GEA Consulting and Indesit Company (now Whirlpool), developing digital presence for group brands and web technologies for industrial processes.
Contributed to company launch, recruiting, training, and organizing the team in close collaboration with the CEO.
Led teams of 4-20 people and design initiatives for brand and product websites for Ariston, Indesit, Scholtés, and Hotpoint.
Participated in management consulting projects.
Gained exposure to MIT Boston research program on digital transformation.

Jan 1998 - Dec 2000

3 years

Alba Adriatica, Italy

Co-founder and Yacht Designer

Indigo Blue

Designed an 11 m sailing catamaran for a private owner (launched in 2001).

Jan 1997 - Dec 2001

5 years

Fano, Italy

Project Manager

Wally Yachts / CNB

Oversaw the construction of several high profile Wally Yachts (24 to 33 m).
Liaised with the design office in Montecarlo and key suppliers across Europe.

Jan 1996 - Dec 1996

1 year

Southport, Australia

Assistant Yacht Designer

Grainger Yacht Design

Trained as yacht designer of sailing multihulls for the Australian and NZ markets.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Professional Services (25 years), Information Technology (24 years), Fashion (11 years), Retail (11 years), and Manufacturing (11 years).

Professional Services

Information Technology

Fashion

Retail

Manufacturing

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Product Development (28 years), Marketing (25 years), Strategy (24 years), Information Technology (17 years), and Project Management (10 years).

Product Development

Marketing

Strategy

Information Technology

Project Management

Summary

Venture builder and entrepreneur with 20+ years in digital transformation and innovation. Served as acting CTO, CMO and digital strategy lead for award-winning e-commerce brand Apposta.

Skills

Digital Transformation & Innovation Management
Startup Design, Business Modeling & Growth
Ai Orchestration For Product Prototyping & Rapid Development
Data-driven & Experiment-based Management
E-commerce Leadership: Strategy, Development & Performance Optimization
User & Customer Experience (Ux / Cx) Design
Brand Identity & Communication Strategy
Performance Marketing & Customer Acquisition
Conversion Rate Optimization (Cro) & A/b Testing
Systems, Processes & Data Architecture
Team Leadership (Remote & Hybrid)
Consulting For Smes, Corporates & Startups
Cross-industry Expertise: Consulting, Fashion, Yachting, Appliances
Interest In Artificial Intelligence, Emerging Applications & Coding
Communication: High Verbal Intelligence, Clearly Expressing Ideas And Actively Listening To Others. Public Speaking Skills.
Thinking: Highly Logical, Analytical And Creative Thinking. Good At Pattern Recognition, Conceptual Transfer, And Innovative Solutions
Other Interests: Underwater Photography, Marine Biology, Sea Conservation, Ai, Python Coding

Languages

Italian

Native

English

Advanced

Greek

Elementary

Education

Marche Polytechnic University

MSc in Electronics Eng / Computing · Electronics Eng / Computing · Ancona, Italy

Profile

Created

January 2026

Need a freelancer? Find your match in seconds.

Try FRATCH GPT

Frequently asked questions

Do you have questions? Here you can find further information.

Where is Gianluca based?

Gianluca is based in Ancona, Italy and can operate in on-site, hybrid, and remote work models.

What languages does Gianluca speak?

Gianluca speaks the following languages: Italian (Native), English (Advanced), Greek (Elementary).

How many years of experience does Gianluca have?

Gianluca has at least 30 years of experience. During this time, Gianluca has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 5 years. Note that Gianluca may not have shared all experience and actually has more experience.

What roles would Gianluca be best suited for?

Based on recent experience, Gianluca would be well-suited for roles such as: Co-founder & Executive, Founder & Consultant, Project Manager & Business Consultant.

What is Gianluca's latest experience?

Gianluca's most recent position is Co-founder & Executive at Apposta Ltd.

What companies has Gianluca worked for in recent years?

In recent years, Gianluca has worked for Apposta Ltd and Cone srl.

Which industries is Gianluca most experienced in?

Gianluca is most experienced in industries like Professional Services, Information Technology (IT), and Fashion and Apparel. Gianluca also has some experience in Retail and Manufacturing.

Which business areas is Gianluca most experienced in?

Gianluca is most experienced in business areas like Product Development, Marketing, and Strategy and Planning. Gianluca also has some experience in Information Technology (IT) and Project Management.

Which industries has Gianluca worked in recently?

Gianluca has recently worked in industries like Information Technology (IT), Professional Services, and Fashion and Apparel.

Which business areas has Gianluca worked in recently?

Gianluca has recently worked in business areas like Marketing, Product Development, and Strategy and Planning.

What is Gianluca's education?

Gianluca holds a Master in Electronics Eng / Computing from Marche Polytechnic University.

What is the availability of Gianluca?

Gianluca is immediately available part-time for suitable projects.

What is the rate of Gianluca?

Gianluca's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.