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Italy

Experience

Jun 2025 - Present

9 months

Sales & Marketing Consultant

Collaborating with B2B companies on brand positioning, digital marketing and lead generations strategies.
Sales consultant (closer) for CorpoSostenibile, supporting commercial activities and client acquisition.

Jan 2023 - Jul 2025

2 years 7 months

Account Executive UK & ROW

Boats Group

Managed the whole sales cycle, from appointment scheduling, product presentation, negotiation, closing and account management.
Managed client onboarding and service activation within 24 hours, serving as the primary point of contact for customer relationships and support.
Handle a fast-paced flow of customer interactions each day through proactive communication — including calls, emails, demos, and virtual meetings — to strengthen relationships and accelerate business growth.
Drive customer engagement by ensuring full product adoption through proactive training sessions and regular follow-ups.
Provided technical support and solutions within 3 working days in collaboration with the tech team via Jira tickets.
Delivered monthly account reviews outlining performance insights and opportunities for growth using Tableau, Semrush, Google Analytics, and AWS QuickSight.
Coordinated with creative teams to brief and deliver websites, Google Search & Display campaigns, and marketing creatives.
Represented the company at major boat shows and trade fairs, meeting customers and driving business opportunities.
CRM management and update (Salesforce).
Cross-selling and Up-selling strategies.

Mar 2021 - Dec 2022

1 year 10 months

Account Executive

Apiwork Italia

Managed my own pipeline through door-to-door prospecting, cold calling, cold emailing, and LinkedIn outreach.
Managed a high volume of daily proactive outreach, including 70 calls, 30 emails, and 3 product demos.
Managed the full sales cycle, from negotiation and solution presentations (in-person and via video call) to closing and account management.
Conducted onboarding sessions, presenting the SaaS solution to real estate agencies and ensuring service activation within 24 hours.
Provided customer support for technical issues and general queries.
Nurtured client relationships through proactive communication, training sessions and regular account reviews.
Debt collection activity.

Feb 2019 - Nov 2020

1 year 10 months

London, United Kingdom

Business Development Representative

Bellavita Expo

Lead gen through cold calling, presenting Bellavita’s international trade show format to potential clients.
Acted as export consultant for companies expanding globally, advising on tailored business solutions.
Managed the full sales cycle from negotiation to contract creation and signature.
Provided customer support for logistics, documentation, and operations related to trade fair participation.

Aug 2017 - Jan 2019

1 year 6 months

London, United Kingdom

Digital Marketing Manager

The Rake Magazine

Lead gen through digital marketing strategies including newsletters, paid advertising, and affiliate marketing.
Created, managed and optimized Google Ads and Meta campaigns.
Designed and sent weekly newsletters via Mailchimp.
Managed affiliate marketing programs with Rakuten and Criteo.
Supported UX improvements and SEO optimization of the website.
Delivered weekly and monthly digital marketing presentations, analyzing KPIs across channels using Google Analytics.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Media and Entertainment (4 years), Information Technology (2 years), Real Estate (2 years), Food and Beverage (2 years), and Professional Services (0.5 years).

Media and Entertainment

Information Technology

Real Estate

Food and Beverage

Professional Services

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Sales (6.5 years), Customer Service (6 years), Business Intelligence (2.5 years), Marketing (2 years), and Logistics (2 years).

Sales

Customer Service

Business Intelligence

Marketing

Logistics

Summary

Sales & Marketing professional with 7+ years of experience in B2B environments, passionate about digital and SaaS solutions. I work at the intersection of sales, marketing, and product. Deeply passionate about AI, I am constantly immersed in the ecosystem and actively investing in my education to stay ahead of emerging technologies. I am now looking to commit long-term to a company I can truly grow with and call home, contributing ownership, energy, and impact in a startup or scale-up environment.

Languages

English

Native

Italian

Native

Spanish

Intermediate

Education

Oct 2021 - Jun 2022

Il Sole 24 Ore Business School

Master’s · Communication & Digital Marketing · Milan, Italy

Oct 2017 - Jun 2018

PC Academy

Master’s · Graphic, Web Design & E-commerce · Rome, Italy

Oct 2013 - Jun 2016

Università Bocconi

Bachelor’s · Economics & Management · Milan, Italy

Profile

Created

February 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

What languages does Alice speak?

Alice speaks the following languages: English (Native), Italian (Native), Spanish (Intermediate).

How many years of experience does Alice have?

Alice has at least 8 years of experience. During this time, Alice has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 2 years and 8 months. Note that Alice may not have shared all experience and actually has more experience.

What roles would Alice be best suited for?

Based on recent experience, Alice would be well-suited for roles such as: Sales & Marketing Consultant, Account Executive UK & ROW, Account Executive.

What is Alice's latest experience?

Alice's most recent position is Sales & Marketing Consultant at Sales & Marketing Consultant.

What companies has Alice worked for in recent years?

In recent years, Alice has worked for Sales & Marketing Consultant, Boats Group, and Apiwork Italia.

Which industries is Alice most experienced in?

Alice is most experienced in industries like Media, Entertainment and Publishing, Information Technology (IT), and Real Estate. Alice also has some experience in Food and Beverage and Professional Services.

Which business areas is Alice most experienced in?

Alice is most experienced in business areas like Sales, Customer Service, and Business Intelligence. Alice also has some experience in Marketing and Logistics.

Which industries has Alice worked in recently?

Alice has recently worked in industries like Media, Entertainment and Publishing, Information Technology (IT), and Real Estate.

Which business areas has Alice worked in recently?

Alice has recently worked in business areas like Sales, Customer Service, and Business Intelligence.

What is Alice's education?

Alice holds a Master in Communication & Digital Marketing from Il Sole 24 Ore Business School, a Master in Graphic, Web Design & E-commerce from PC Academy and a Bachelor in Economics & Management from Università Bocconi.

What is the availability of Alice?

Alice is immediately available full-time for suitable projects.

What is the rate of Alice?

Alice's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.