Marc Brocato

Director Sales & Marketing | Strategic Initiatives

Avatar placeholder
Pulheim, Germany

Experience

Apr 2021 - Present
4 years 10 months
Germany

Director Sales & Marketing | Strategic Initiatives

4Nature UG

  • Led strategic international projects in upcycling, real estate, startups, and solar energy
  • Responsible for sales, marketing, digital lead generation, and coordinating international teams
  • Key projects:
  • Ramissa Upcycling, Kenya – market entry and sales strategy
  • NEC Solar Energy Fund, Germany – lead generation & marketing
  • CrazyHate "I Hate Racism" project – concept development & branding
  • IceBreaker – multi-channel marketing campaigns
  • Aream Solar Panel Agra Projects – strategic development and project execution
Jan 2017 - Dec 2021
5 years
Germany

Head of B2B: Franchise, SIS, E-Business & Marketplaces

POPKEN FASHION GmbH

  • Led national and international B2B expansion, partner acquisition, and onboarding
  • Managed offline and online wholesale, digital sales, and market research teams (20+ employees)
  • P&L responsibility and marketing and budget control for €22M+ revenue
  • Implemented digital lead generation for Ireland and onboarded new master franchisees for wholesale & e-commerce
  • Achieved EBIT >25% with sustainable personnel costs of 2.9%
Jan 2012 - Dec 2017
6 years
Germany

Head of Global Franchise

POPKEN FASHION GmbH

  • Introduced e-business and built the first marketplace for Ulla Popken (Amazon, Zalando, expansion into the USA)
  • Led a 14-person team and managed international wholesale expansion
Jan 2008 - Dec 2012
5 years
Germany

Head of Franchise & Shop-in-Shop Division

POPKEN FASHION GmbH

  • Developed the expansion strategy for four fashion brands: Ulla Popken, JP1880, Gina Laura & Studio Untold
  • Implemented the Mobimedia program to optimize sales processes
  • Oversaw 60 shop-in-shop openings; achieved EBIT >28%
Jan 2008 - Dec 2008
1 year
United States
Remote

Project Management Lead, Technical Writing Team

Siemens NYCT

  • Coordinated three international remote teams to deliver seven technical manuals on time
Jan 1991 - Dec 2008
18 years
Germany

Partner & Director of Sales

Benetton Group

  • Co-owner and operator of 76 Benetton stores in Germany; national brand representation (€180M retail sales)
  • Restructuring and expansion of the US wholesale business ($40M revenue)
  • Direct reporting line to the Global CEO and Head of Global Sales

Summary

Strategic B2B sales & marketing executive with over 25 years of international leadership experience in revenue growth, digital transformation, and global market expansion across four fashion brands. Proven expertise in building marketplaces, scaling franchises, and managing P&L over €20M. Experienced in leading high-performing teams, negotiating complex contracts, and achieving results in the fashion and retail industry.

Skills

  • Leadership & Strategy: International B2b Expansion, Franchise Development, Team Mentoring & Training
  • Sales & Marketing: Digital Lead Generation, Marketplace Development, Contract Negotiation
  • Finance: P&l & Budget Management, Cost Optimization, Ebit Improvement
  • Technical: Microsoft Office 365, Hubspot Crm, Novomind, Mobimedia

Languages

German
Native
Italian
Native
French
Advanced
English
Intermediate
Spanish
Elementary

Education

Oct 2021 - Jun 2023

King's College London

MSc Marketing · Marketing · London, United Kingdom

Oct 2005 - Jun 2008

University of Phoenix

MBA · Business Administration · Phoenix, United States

State University of New York, Stony Brook

BA · Stony Brook, United States

Certifications & licenses

Digital Marketing Management Certificate

Digethic

Need a freelancer? Find your match in seconds.
Try FRATCH GPT
More actions

Similar Freelancers

Discover other experts with similar qualifications and experience

Franz Schumann-halder
Franz Schumann-halder

Freelance Consultant

View Profile
Wolfgang Göddertz
Wolfgang Göddertz

Supervisory Board Member

View Profile
Michael Tomaschewski
Michael Tomaschewski

B2B Growth Consultant

View Profile
Peer Wiesner
Peer Wiesner

Co-Founder

View Profile
Markus Schneider-rumpf
Markus Schneider-rumpf

Consultant & Interim Manager Marketing & Communications / Change & Diversity Consulting

View Profile
Mark Karasira
Mark Karasira

Fractional CMO: Strategy, AI Workflows & High-End Marketing

View Profile
Artur Schmalz
Artur Schmalz

Marketing Consultant // Strategy & Campaigning

View Profile
Dominic Multerer
Dominic Multerer

Interim Digital Business Lead / DVS Owner – Large Scale Segment

View Profile
Claudius Warwitz
Claudius Warwitz

Project Manager

View Profile
Florian Dieterle
Florian Dieterle

Project Manager Marketing

View Profile
Christian Steinmetz
Christian Steinmetz

Global Market Launch Project Manager

View Profile
Kilian Kohnen
Kilian Kohnen

Marketing Consultant

View Profile
Stefan Rinderknecht
Stefan Rinderknecht

Leadership Expert | Business Mentor | Speaker

View Profile
Brigitte Kütscher
Brigitte Kütscher

Board Member and Founding Member

View Profile
António Strachwitz
António Strachwitz

Head of Business Development & Sales Strategy

View Profile
Dario Marotta
Dario Marotta

Managing Director

View Profile
Sahra Hainke
Sahra Hainke

Interim B2B Product Management

View Profile
André Jokic
André Jokic

Founder | Head of Marketing, Brand & Concept

View Profile
Salvatore Cavallaro
Salvatore Cavallaro

Startup Program Manager

View Profile
Gudrun Aydt
Gudrun Aydt

Expert in Omnichannel Marketing & Business Development

View Profile
Markus Batta
Markus Batta

Co-Founder

View Profile
Joachim Lange
Joachim Lange

Business Customer Marketing Consultant

View Profile
Ralf Gößling
Ralf Gößling

Owner and Managing Director

View Profile
Christian Hildebrandt
Christian Hildebrandt

Senior Business Consultant and Instore TV Ads Project Manager

View Profile
Gordon Langmann
Gordon Langmann

Vice President Customer Success

View Profile
Hans Friedrich
Hans Friedrich

Managing Director

View Profile
Gunter Hardt
Gunter Hardt

Managing Director

View Profile
Roxana Bieber
Roxana Bieber

Omnichannel Strategy Lead & Transformation Management

View Profile
Nikolaj De lousanoff
Nikolaj De lousanoff

Co-Founder and CEO

View Profile
Carlos Czerwinski
Carlos Czerwinski

Integration of Ratioform GmbH

View Profile