Recommended expert
Marc Brocato
Director Sales & Marketing | Strategic Initiatives
Experience
Apr 2021 - Present
4 years 11 monthsGermany
Director Sales & Marketing | Strategic Initiatives
4Nature UG
- Led strategic international projects in upcycling, real estate, startups, and solar energy
- Responsible for sales, marketing, digital lead generation, and coordinating international teams
- Key projects:
- Ramissa Upcycling, Kenya – market entry and sales strategy
- NEC Solar Energy Fund, Germany – lead generation & marketing
- CrazyHate "I Hate Racism" project – concept development & branding
- IceBreaker – multi-channel marketing campaigns
- Aream Solar Panel Agra Projects – strategic development and project execution
Jan 2017 - Dec 2021
5 yearsGermany
Head of B2B: Franchise, SIS, E-Business & Marketplaces
POPKEN FASHION GmbH
- Led national and international B2B expansion, partner acquisition, and onboarding
- Managed offline and online wholesale, digital sales, and market research teams (20+ employees)
- P&L responsibility and marketing and budget control for €22M+ revenue
- Implemented digital lead generation for Ireland and onboarded new master franchisees for wholesale & e-commerce
- Achieved EBIT >25% with sustainable personnel costs of 2.9%
Jan 2012 - Dec 2017
6 yearsGermany
Head of Global Franchise
POPKEN FASHION GmbH
- Introduced e-business and built the first marketplace for Ulla Popken (Amazon, Zalando, expansion into the USA)
- Led a 14-person team and managed international wholesale expansion
Jan 2008 - Dec 2012
5 yearsGermany
Head of Franchise & Shop-in-Shop Division
POPKEN FASHION GmbH
- Developed the expansion strategy for four fashion brands: Ulla Popken, JP1880, Gina Laura & Studio Untold
- Implemented the Mobimedia program to optimize sales processes
- Oversaw 60 shop-in-shop openings; achieved EBIT >28%
Jan 2008 - Dec 2008
1 yearUnited States
RemoteProject Management Lead, Technical Writing Team
Siemens NYCT
- Coordinated three international remote teams to deliver seven technical manuals on time
Jan 1991 - Dec 2008
18 yearsGermany
Partner & Director of Sales
Benetton Group
- Co-owner and operator of 76 Benetton stores in Germany; national brand representation (€180M retail sales)
- Restructuring and expansion of the US wholesale business ($40M revenue)
- Direct reporting line to the Global CEO and Head of Global Sales
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Fashion (31 years), Manufacturing (6 years), Energy (5 years), Real Estate (5 years), and Retail (5 years).
Fashion
Manufacturing
Energy
Real Estate
Retail
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Sales (35 years), Marketing (14 years), Strategy (14 years), Project Management (6 years), and Operations (5 years).
Sales
Marketing
Strategy
Project Management
Operations
Summary
Strategic B2B sales & marketing executive with over 25 years of international leadership experience in revenue growth, digital transformation, and global market expansion across four fashion brands. Proven expertise in building marketplaces, scaling franchises, and managing P&L over €20M. Experienced in leading high-performing teams, negotiating complex contracts, and achieving results in the fashion and retail industry.
Skills
- Leadership & Strategy: International B2b Expansion, Franchise Development, Team Mentoring & Training
- Sales & Marketing: Digital Lead Generation, Marketplace Development, Contract Negotiation
- Finance: P&l & Budget Management, Cost Optimization, Ebit Improvement
- Technical: Microsoft Office 365, Hubspot Crm, Novomind, Mobimedia
Languages
German
NativeItalian
NativeFrench
AdvancedEnglish
IntermediateSpanish
ElementaryEducation
Oct 2021 - Jun 2023
King's College London
MSc Marketing · Marketing · London, United Kingdom
Oct 2005 - Jun 2008
University of Phoenix
MBA · Business Administration · Phoenix, United States
State University of New York, Stony Brook
BA · Stony Brook, United States
Certifications & licenses
Digital Marketing Management Certificate
Digethic
Profile
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Frequently asked questions
Do you have questions? Here you can find further information.
Where is Marc based?
Marc is based in Pulheim, Germany.
What languages does Marc speak?
Marc speaks the following languages: German (Native), Italian (Native), French (Advanced), English (Intermediate), Spanish (Elementary).
How many years of experience does Marc have?
Marc has at least 35 years of experience. During this time, Marc has worked in at least 6 different roles and for 4 different companies. The average length of individual experience is 6 years and 10 months. Note that Marc may not have shared all experience and actually has more experience.
What roles would Marc be best suited for?
Based on recent experience, Marc would be well-suited for roles such as: Director Sales & Marketing | Strategic Initiatives, Head of B2B: Franchise, SIS, E-Business & Marketplaces, Head of Global Franchise.
What is Marc's latest experience?
Marc's most recent position is Director Sales & Marketing | Strategic Initiatives at 4Nature UG.
What companies has Marc worked for in recent years?
In recent years, Marc has worked for 4Nature UG and POPKEN FASHION GmbH.
Which industries is Marc most experienced in?
Marc is most experienced in industries like Fashion and Apparel, Manufacturing, and Retail. Marc also has some experience in Energy and Real Estate.
Which business areas is Marc most experienced in?
Marc is most experienced in business areas like Sales, Marketing, and Strategy and Planning. Marc also has some experience in Project Management and Operations.
Which industries has Marc worked in recently?
Marc has recently worked in industries like Fashion and Apparel, Retail, and Energy.
Which business areas has Marc worked in recently?
Marc has recently worked in business areas like Marketing, Sales, and Strategy and Planning.
What is Marc's education?
Marc holds a Master in Marketing from King's College London, a Master in Business Administration from University of Phoenix and a Bachelor from State University of New York, Stony Brook.
Does Marc have any certificates?
Marc has 1 certificate: Digital Marketing Management Certificate.
What is the availability of Marc?
Marc is immediately available full-time for suitable projects.
What is the rate of Marc?
Marc's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
How to hire Marc?
To hire Marc, click the Meet button on the profile to request a meeting and discuss your project needs.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
1000
750
500
250
Market avg: 700-860 €
Market avg: 700-860 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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