Alessandra Doëll
Head of Global Communication
Experience
Head of Global Communication
Oerlikon Balzers AG
- Developed and implemented branding strategy
- Managed global trade fair concepts
- Advanced CI/CD implementation across communications
- Produced image and technical articles, press releases, interviews
- Developed social media strategy
- Set up customer magazine in print and digital
- Managed above-the-line and below-the-line marketing
- Conceptualized global showrooms
- Led digitalization communication initiatives
- Implemented central brand strategy at product level
- Developed worldwide communication concepts including POS and trade fairs
- Designed nomenclature for technologies, coatings, equipment and services
- Held global budget responsibility
- Coordinated and monitored international activities
- Conducted competition and market analysis
- Organized annual communication meetings
- Established integrated CRM concept
- Managed data assets and sales support tools
- Implemented target group–oriented CRM measures
- Led internal communications including People Announcements and newsletters
- Developed global communication concepts for white- and blue-collar employees
- Created pyramidal communication structure
- Established COVID-19 motivational communication concept
Director Communications, Voice of the Company
Leica Geosystems AG
- Responsible for communications strategy
- Managed 4 teams (20 employees)
Director Marketing Communication, S&E Division
Leica Geosystems AG
- Marketing communication for S&E division
Stilbezirk Werbeagentur
Strategic Counseling Gruppe Advertising Agency
Superpoli Supermarkets
Manager International Communication
Grundig AG
- Managed international communication
- Customer relationship management
- Nomenclature development
- Fine Arts Line (High End) worldwide launch
- Responsible for 4 employees
Account Director
Gabler GmbH Advertising Agency
- Account Director until subsidiary closure
Account Director
Gruppe GmbH Advertising Agency
Freelance Account Executive
Matsushita Electronics
- Account executive
- Production
Copy Writer; Assistant of Managing Director; Account Executive
H.T.P. GmbH Advertising Agency
- Copy writing
- Assisted managing director
- Account executive
- Graphics
- Production
- New business
- Conception and production (since 1990)
Advertising Department Setup
MCM Cosmetic Perfumes
- Set up the advertising department
Copy Writer, Account Executive
Young & Rubicam Advertising Agency
- Copy writing
- Graphics
- Account executive
- Production
Intern
Augat USA GmbH
- Advertising department
Intern
Journal Verlag Magazine
- Editorial and graphics
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Manufacturing (23.5 years), Advertising (11 years), Cosmetics (1 year), and Media and Entertainment (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (34.5 years), Production (6 years), Customer Service (5 years), Product Development (5 years), and Sales (1.5 years).
Summary
I stand for integrated communication, where internal and external, image- and product communication, digital, printed and social activities reflect the identity of the brand, follow the same strategy and deliver the same relevant messages.
target group thinking is the base of every step undertaken; defining the content, the wording and the channel. Communication is a service delivered to the company and to the stakeholders. I deliver this service based on scientific rules, on professional processes and on empathy and understanding.
the company’s brand must have a sharp positioning and an emotional loading and then "communicates" to all stakeholders in a human way. Clarity, coherence, continuity, safety and integrity are the cornerstones of my communication and in leading a team.
Trust is the core value I give and expect from my management and my colleagues. Building stable and happy teams is of crucial importance to always keep the momentum and the pace.
Communicating culture change - especially within acquisitions - requires a sensitive, open and pro-active information - internally as externally.
Skills
Languages
- Italian (Mother Tongue)
- German (Mother Tongue)
- English (Business)
- French (Colloquial)
- Spanish (Basic)
Computer
- Microsoft Package
- Indesign
- Photoshop
- Ragtime
- Pages
- Numbers
- Keynote
Languages
Education
Ludwig Maximilian University of Munich
Master of Arts · Sciences of communication; psychology of markets and advertising; sciences of linguistic & literature · Munich, Germany
High school
Profile
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