Head of Global Communication

I stand for integrated communication, where internal and external, image- and product communication, digital, printed and social activities reflect the identity of the brand, follow the same strategy and deliver the same relevant messages.

target group thinking is the base of every step undertaken; defining the content, the wording and the channel. Communication is a service delivered to the company and to the stakeholders. I deliver this service based on scientific rules, on professional processes and on empathy and understanding.

the company’s brand must have a sharp positioning and an emotional loading and then "communicates" to all stakeholders in a human way. Clarity, coherence, continuity, safety and integrity are the cornerstones of my communication and in leading a team.

Trust is the core value I give and expect from my management and my colleagues. Building stable and happy teams is of crucial importance to always keep the momentum and the pace.

Communicating culture change - especially within acquisitions - requires a sensitive, open and pro-active information - internally as externally.