B2B Marketing Strategist & Content

As a strategic marketing partner for CEOs and B2B marketing leaders in German tech companies, I work with you to turn your marketing into a growth engine.

My core task is to develop clear, measurable, and actionable marketing strategies. I achieve this with my 25 years of international B2B marketing experience and AI-powered workflows.

The benefit for your company is threefold:

You get a solid strategic plan (Blueprint) in weeks instead of months, as would be the case with a new hire or agency onboarding.

You leverage the strategic firepower of a senior expert without the €150k+ salary and the risk of permanent employment.

You not only get a plan but also the input for the subsequent AI-powered implementation. So that using AI doesn't maximize chaos but adds value.

On request, I bring this strategy to life for you. As a B2B content expert, I translate your complex technology topics into clear messages that give your brand a strong voice.

• Responsible for the brand and marketing strategy and building, developing, and managing an international marketing team of nine.
• Tripled sales opportunities measured against quarterly and annual targets. Achieved by using tailored marketing messages for different audiences and leveraging digital and offline channels, e.g., SEM, advertising, industry events, and partnerships with industry associations.
• Increased awareness of TomTom Telematics as a market leader in fleet management and repositioned as a sustainable solutions provider. This was achieved, among other things, by co-creating and publishing content with journalists and social media influencers.
• Boosted API usage by acquiring new technology alliances, achieved through partner events, SEM, and the website.

• Managed the website, communications, and marketing for the IT service provider in Germany.
• Website management including content, design, and technical updates.
• Handled communications for mergers and acquisitions for PR, a new customer base, and new employees.
• Thought leadership content created in collaboration with analyst groups led to increased visibility and recognition for Logica in Germany.
• Integrated campaigns using direct marketing, PR, telemarketing, and sales activities increased the sales pipeline.