Christina Vontin
Freelance journalist and trainer
Experience
Jan 2021 - Present
3 years 7 monthsFreelance journalist and trainer
Freelance
- Concepts, content, AI prompts.
- Certifications: Google Ads, Google Analytics, HubSpot Digital Marketing, Semrush SEO Strategy, Udemy Scrum Fundamentals.
Jan 2015 - Dec 2022
8 yearsDirector Digital Marketing
Cognizant
- Responsible for creating annual budgets and advertising plans across multiple channels and countries, improving campaigns based on KPIs and market trends, and supporting local campaigns with digital marketing.
- In collaboration with international agencies, we achieved the following: acquired senior decision makers through targeted audiences, use of messaging platforms, and data-driven content production.
- Maximized campaign efficiency and impact through KPI-driven use of various channels and tactics such as search engine marketing (SEM), advertising, social media, and account-based marketing (ABM).
- Enhanced results of regional events through targeted digital advertising and social media initiatives.
- Repositioned Cognizant in Europe, including brand management, internal communications, and social media campaigns.
Jan 2011 - Dec 2015
4 yearsDirector Field Marketing
TomTom
- Responsible for brand and marketing strategy and for building, developing, and managing an international marketing team of nine.
- Tripled sales opportunities against quarterly and yearly targets by using tailored ad messages for different audiences and leveraging digital and offline channels, e.g. SEM, advertising, industry events, and partnerships with trade associations.
- Increased awareness of TomTom Telematics as a market leader in fleet management and repositioned it as a sustainable solutions provider. Achieved this through co-creating and publishing content with journalists and social media influencers.
- Grew API usage by acquiring new technology alliances through partner events, SEM, and the website.
Jan 2007 - Dec 2013
6 yearsHead of Marketing
GFT Technologies
- Led GFT’s global marketing team of five.
- Global website relaunch, including updating information architecture, content, and SEO optimization.
- Implemented a new content management system (CMS).
- Established a new tagline with employee involvement to strengthen the brand among staff and clients.
- Used PR, content marketing, and social media to raise brand awareness.
- Outdoor and print ad campaigns reinforced the new brand message to prospects and customers.
- Developed and ran integrated campaigns to boost the sales pipeline.
Jan 2002 - Dec 2008
6 years Stuttgart, Germany
Website and MarCom Manager
CGI
- Managed the website, communications, and marketing for the IT service provider in Germany.
- Website management including content, design, and technical updates.
- Handled communication for mergers and acquisitions for PR, a new customer base, and new employees.
- Thought leadership content created with analyst groups led to increased attention and recognition for Logica in Germany.
- Integrated campaigns using direct marketing, PR, telemarketing, and sales activities increased the sales pipeline.
Jan 1999 - Dec 2003
3 years Germany
Website Management
CGI
- Content management for the intranet and website in Germany.
- Implementing a content management system (CMS) for the website reduced publishing time, improved content quality, and increased visits.
- Redesigning intranet pages and workflows improved communication processes between different departments and enabled knowledge sharing for IT consultants.
- Implementing an e-shop for marketing materials reduced the marketing team’s workload and shortened order processing time.
- Supported mergers with employee communications, website content, and merging internal knowledge bases.
Summary
More than 15 years of experience in leadership roles at large technology and consulting companies. Strategic thinker and result-oriented professional focusing on marketing and team development.
Languages
German
Native
English
Advanced
French
Elementary
Italian
Elementary
Education
University of Freiburg
Diploma · Economics · Freiburg im Breisgau, Germany
Certifications & licenses
Google Ads
Google Analytics
Google Digital Marketing
Google Google Adds
HubSpot Agile Fundamentals
HubSpot
Hubspot Digital Marketing
HubSpot
Semrush SEO Strategy
Semrush
Udemy Scrum Fundamentals
Udemy
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