Matthias Maschik
Head of Marketing • Brand Consultant • Project Leader
Experience
Co-Founder & Fractional CMO
alwritely
alwritely is the flexible writing service that costs half the price of hiring. Clients get premium digital copywriting by experts for their website, blog, emails, socials, ads, etc.
Applied skills:
- Business strategy
- Marketing strategy
- Brand strategy
- B2B marketing
- Business development
- Branding & identity
- Integrated marketing
- International marketing
- Digital marketing
- Online marketing
- Offline marketing
- Performance marketing
- Growth marketing
- Advertising
- Brand marketing
- Content marketing
- Social media marketing
- SEO
- CRM
- Direct marketing
- Email marketing
- Inbound marketing
- Outbound marketing
- Cold outreach
- Demand generation
- Lead generation
- Web design
- UI/UX design
- Web development
- Meta ads
- TikTok ads
- Google ads
- Social media ads
- Landing page design
- CRO
Founder & Freelance Head of Marketing
NO/FUZZ Marketing
I help European brands solve their marketing challenges and grow revenue. Services include Interim/Fractional CMO, Marketing Consulting and project-based support.
Applied skills:
- Client consulting
- Business consulting
- Marketing consulting
- Strategy consulting
- Brand consulting
- Business strategy
- Marketing strategy
- Brand strategy
- B2C marketing
- B2B marketing
- Branding & identity
- Integrated marketing
- International marketing
- Digital marketing
- Online marketing
- Offline marketing
- Performance marketing
- Growth marketing
- Advertising
- Brand marketing
- Content marketing
- Social media marketing
- Influencer marketing
- Partner marketing
- SEO
- CRM
- Direct marketing
- Email marketing
- Newsletter marketing
- Media relations
- Public relations
Chief Marketing Officer
ELOOP
I was brought on board to build the team, systems and processes required for international expansion. As head of brand, marketing and comms, my primary goals were to build a strong consumer brand & drive revenue, which was achieved by an integrated mix of campaigns, content, performance, partnerships, CRM, PR and events.
Impact: Increased revenue by 60%, users by 69%, and ROAS by 230% YoY. Conducted a comprehensive re-brand. Leadership approval rate of 100% (company avg. 71%).
Applied skills:
- Business strategy
- Marketing strategy
- Brand strategy
- B2C marketing
- B2B marketing
- Branding & identity
- Integrated marketing
- International marketing
- Digital marketing
- Online marketing
- Performance marketing
- Growth marketing
- User acquisition
- Customer acquisition
- User retention
- Customer retention
- Lead-generation
- Advertising
- Brand marketing
- Content marketing
- Social media marketing
- Influencer marketing
- Partner marketing
- SEO
- SEA
- CRM
- Direct marketing
- Email marketing
- Newsletter marketing
- Media relations
- Public relations
- Photo production
- Video production
- Creative production
- Asset production
- Budget management
- Resource management
- Campaign management
- Team leadership
- Team management
Digital Account Director
LOOP
I built, led and scaled the 15-person team responsible for Porsche's global social media and brand content marketing, delivering world-class brand strategy, creative and content. We spearheaded the brand's transition from a car manufacturer to a contemporary luxury brand. Clients: Porsche HQ and local markets: DE, CEE, UK.
Impact: Grew annual client budget by 280%, developed account to the agency's largest, and scaled core team from 3 to 15. Grew @porsche's social following by 30% to 42m.
Applied skills:
- Marketing strategy
- Brand strategy
- B2C marketing
- International marketing
- Digital marketing
- Online marketing
- Advertising
- Brand marketing
- Content marketing
- Social media marketing
- Influencer marketing
- Project management
- Client service direction
- Account direction
- Account management
- Client services
- Photo production
- Video production
- Creative production
- Asset production
- Budget management
- Time management
- Resource management
- Campaign management
- Sales
- Business development
- P/L responsibility
Senior Digital Project & Account Manager
seso media group
I consulted market-leading brands on their 360° digital marketing strategy and execution. In doing so, I led a small client service team and managed a cross-functional unit that created and managed digital-first campaigns, and developed custom software products for clients. Clients: A1 Group, Österreichische Lotterien, Volkswagen and others.
Impact: Launched 40+ products and services, and established 7 new brands across Europe. Optimised the creative unit's processes to 3X output, and reduced delivery time.
Applied skills:
- Marketing strategy
- B2C marketing
- B2B marketing
- Branding & identity
- Integrated marketing
- International marketing
- Digital marketing
- Online marketing
- Performance marketing
- Growth marketing
- Advertising
- Brand marketing
- Content marketing
- Social media marketing
- SEO
- CRM
- Direct marketing
- Email marketing
- Newsletter marketing
- Project management
- Account management
- Campaign management
- Client services
- Creative production
- Asset production
- Budget management
- Time management
- Resource management
- Product management
- Product ownership
- Team leadership
- Team management
- Stakeholder management
- Sales
- Business development
- P/L responsibility
Account & Project Manager
Avantgarde
Consulting international brands on all things customer engagement, I led complex large-scale projects and crafted unique brand experiences and events, offline and online. Ultimately, my team and I connected brands with consumers to create engagement and loyalty, and drive sales. Clients: Innocent Drinks, Philip Morris International, Tesla.
Applied skills:
- Marketing strategy
- Brand experiences
- B2C marketing
- B2B marketing
- Live marketing
- Event marketing
- Digital marketing
- Online marketing
- CRM
- Direct marketing
- Email marketing
- Newsletter marketing
- Account management
- Project management
- Budget management
- Time management
- Resource management
- Event management
- Team management
- Stakeholder management