Giorgio Campo
Design Director
Experience
Jan 2021 - Dec 2025
3 yearsDesign Director
HKEK, digital agency
- Continuously mentored designers about customer experience and product design on a variety of projects and industries from nuclear energy to 3D software production.
- Helped a client in the B2B real-estate AI industry align vision and strategy with experience co-design sessions and redesigning the platform.
- Designed a platform that integrates all services related to email, messaging, calendar, cloud storage and social networks into one, meeting clients weekly to refine design and leading a team of UXUI designers.
Jan 2021 - Sep 2022
9 monthsHead of Design
Halo, R&D Science B2B Startup
- Worked closely with the founder, growth, customer success, and engineering to align product vision, define and prioritize feature development.
- Helped define product requirements, translating them into elegant end-to-end experiences with an iterative approach from journey mapping and wireframes to high-fidelity UI and interactive prototypes while incorporating user feedback.
- Led a team of designers and consultants across timezones, helping coordinate their work and removing obstacles, ensuring quality standards for the product experience and scalability.
Jan 2020 - Jun 2021
6 monthsExperience and Strategy Design Lead
Sapera Studios, eCommerce B2B startup
- Led the client’s product and strategy design team to improve their B2B eCommerce platform by aligning strategy and user experience to stakeholders’ vision, engaging with marcom, data, infrastructure, developers, and coaching designers to solve cross dept challenges.
- Introduced features and UX patterns aimed at collecting first-party data to deepen user understanding, grow the CRM, fuel hyper-personalization and retargeting, and generate new leads.
- Established chatbot design principles and scenarios and created chatbot flows aimed at engagement, lead generation, and sales. I also led UX writing.
Jan 2020 - Present
5 years 7 months Italy
Design Director Freelance
Self-employed
- Envisioned the future of an IOT app for a Fortune 500 defining business strategy, engagement, branding, and usability, and making everything tangible with prototypes. I also defined experience guidelines and principles to set the north star for excellence.
- Giorgio: Sat the ambition, defined the vision, and wrote service briefs for the digital layer of a smart neighborhood, collaborating closely with business and tech stakeholders.
- Designed the MVP of a data analytics platform with social features for a startup in the cybersecurity industry, collaborating directly with founders and building UX, UI, and high- fidelity prototyping.
- Campo: Spearheaded the redesign of the B2C eCommerce platform for a global beauty brand, elevating the digital experience, improving advertising, and creating guidelines as a single source of truth for everything digital.
- Designed an intercom app with a focus on aesthetics and usability. From business and technical requirements to user flows, from wireframes to pixel-perfect UI and dev handoff.
- Envisioned a service for proximity shopping from customer journey to app prototypes both for B2C and B2B segments.
Jan 2020 - Dec 2021
2 yearsDesign Lead
Finsa, consulting firm
- Led the design of a new fintech B2B platform that supports consultants in private banking.
- Worked with C-level stakeholders and coached UI/UX and service designers to better serve businesses and customers.
- Guided the service audit and design of a B2B2C startup in the automotive industry, from stakeholder interviews and competitors mapping to the blueprint of an escrow service.
Jan 2018 - Dec 2020
3 yearsSenior Designer and Team Lead
Deloitte Digital, consulting firm
- Led the design of a B2B dashboard that monitors channel usage and predicts problems for the fintech industry. Worked closely with the client to understand the needs of all stakeholders involved, give meaning to the data, and design the UI/UX.
- Spearheaded the redesign of a desktop app for lawyers and banks to better track user payments and insolvencies. The peculiarity of the project required a strong collaboration with the client and end-users to understand their processes and needs.
- Led the redesign of a B2B eCommerce site for a client with a global reach to better support marketing and improve user satisfaction. This included qualitative and quantitative research, user experience design, user interface design, and implementation.
- Guided the redesign of the ATM experience for a main European fintech service provider— from the concept and UX design of all flows to UI, testing, and implementation.
- Led the design of a B2C mobile app to support the digital transformation of a multi-brand client in the food and shopping sector. The design included loyalty mechanics, gamification, promotions, a store locator, illustrations, icons, and onboarding.
- Scanned the digital world for products and services, new technologies, inspiring marketing strategies, and best practice innovations in the fintech, transportation, consumer goods, utilities, production, media, and health industries.
Jan 2015 - Dec 2019
3 yearsArt Director Digital
RCS Mediagroup, media agency
- Designed a digital native advertising format with engaging interactions to present the new fashion collection of Gucci.
- Ideated and supervised an editorial communication plan on social networks for Allianz, including infographics, articles, illustrations, graphic animations, and video shootings.
Jan 2015 - Dec 2017
3 yearsVisual Design Lead
yourDesk, startup about renting work spaces
- Mapped the service experience, and designed the interface of the platform, which allows users to rent and display workspaces, and pay.
- Built the brand identity of the service, including the logo, color palette, typography, illustrations, videos, presentations, and other assets.
- Planned everything related to marketing and advertising, defined budget allocations, and delivered presentations for investors and competitions.
Jan 2013 - Dec 2015
3 yearsArt Director of Cross-Media Experiences
Condé Nast, media agency
Jan 2011 - Dec 2015
4 yearsInnovation Scout
TrendOne, consulting firm
Jan 2011 - Dec 2014
2 yearsDesigner for Change
Paco Design, social innovation consulting
Jan 2010 - Dec 2013
2 yearsStrategy Innovator
Sturm und Drang, consulting firm
Summary
I’m a design director, 12 years running in digital experiences across scales, industries, and markets, both in consulting and working inside products.
I collaborate closely with key stakeholders to define and build innovation.
With hands-on crafting UX and UI, I lead design efforts and cross-dept challenges, from strategy and discovery to implementation. I also work as a solo designer to maximise quality and efficiency.
- Experience and strategy design lead
- Product design UX UI
- Customer experience strategy
- Product-led growth
- Lead gen infrastructure
- Service design
- Engagement
- Retention
- Usability
- Accessibility
Languages
Italian
Native
English
Advanced
Education
Oct 2011 - Jun 2012
Technische Universiteit Eindhoven
Master of Science · User Research and Psychology · Eindhoven, Netherlands
Oct 2009 - Jun 2012
Politecnico of Milan
Master degree · Product Service System Design · Milan, Italy
Oct 2006 - Jun 2009
Politecnico of Milan
Bachelor degree · Product Design · Milan, Italy
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