Giorgio Campo - Design Director

Recommended expert

Milan, Italy

Experience

Jan 2022 - Dec 2024

3 years

Italy

Design Director

HKEK

Continuously mentored designers about customer experience and product design on projects and industries from nuclear energy to 3D software production.
Helped a client in the B2B real-estate AI industry align vision and strategy with experience in digital experiences across scales, industries, and markets.
Designed a platform that integrates all services related to email, messaging, calendar, cloud storage and social networks into one, meeting clients weekly to refine design and leading a team of UX UI designers.
Collaborated closely with stakeholders to define and build innovation.

Jan 2022 - Dec 2022

1 year

Head of Design

Halo

Worked closely with the founder, growth, customer success, and engineering to align product vision, define and prioritize feature development.
Led design efforts crafting UX and UI, translating product requirements into end-to-end experiences with journey mapping, wireframes, high-fidelity UI and interactive prototypes while incorporating user feedback.
Led a team of designers and consultants across timezones, coordinating work, removing obstacles, ensuring quality standards for product experience and scalability.
Worked as a solo designer to maximize quality and efficiency.

Jan 2021 - Jun 2021

6 months

Experience and Strategy Design Lead

Sapera Studios

Led the client’s product and strategy design team to improve their B2B eCommerce platform by aligning strategy and user experience to stakeholders’ vision, engaging with marcom, data, lead gen infrastructure, developers, and coaching designers to solve cross-dept challenges.
Introduced features and UX patterns aimed at collecting first-party data to deepen user understanding, grow the CRM, fuel hyper-personalization and retargeting, and generate new leads.
Established chatbot design principles and scenarios and created chatbot flows aimed at engagement, lead generation, and sales.
Led UX writing.
Ensured accessibility.

Jan 2020 - Present

6 years 1 month

Design Director (Freelance)

Self-employed

Envisioned the future of an IoT app for a Fortune 500 defining business strategy, engagement, branding, and usability, and making everything tangible with prototypes.
Defined experience guidelines and principles to set the north star for excellence.
Set the ambition, defined the vision, and wrote service briefs for the digital layer of a smart neighborhood, collaborating closely with business and tech stakeholders.
Designed the MVP of a data analytics platform with social features for a startup in the cybersecurity industry, collaborating directly with founders and building UX, UI, and high-fidelity prototypes.
Spearheaded the redesign of the B2C eCommerce platform for a global beauty brand, elevating the digital experience, improving advertising, and creating guidelines as a single source of truth for everything digital.
Designed an intercom app with a focus on aesthetics and usability, covering business and technical requirements to user flows, wireframes, pixel-perfect UI, and developer handoff.
Envisioned a service for proximity shopping from customer journey to app prototypes for both B2C and B2B segments.

Jan 2020 - Dec 2021

2 years

Design Lead

Finsa

Led the design of a new fintech B2B platform that supports consultants in private banking.
Worked with C-level stakeholders and coached UI/UX and service designers to better serve businesses and customers.
Guided the service audit and design of a B2B2C startup in the automotive industry, from stakeholder interviews and competitors mapping to the blueprint of an escrow service.

Jan 2018 - Dec 2020

3 years

Senior Designer and Team Lead

Deloitte Digital

Led the design of a B2B dashboard that monitors channel usage and predicts problems for the fintech industry.
Spearheaded the redesign of a desktop app for lawyers and banks to better track user payments and insolvencies.
Led the redesign of a B2B eCommerce site for a client with global reach to better support marketing and improve user satisfaction.
Guided the redesign of the ATM experience for a major European fintech service provider.
Led the design of a B2C mobile app to support the digital transformation of a multi-brand client in the food and shopping sector.
Scanned the digital world for products and services, new technologies, inspiring marketing strategies, and best practice innovations in various industries.

Jan 2016 - Dec 2018

3 years

Art Director Digital

RCS Mediagroup

Designed a digital native advertising format with engaging interactions to present the new fashion collection of Gucci.
Ideated and supervised an editorial communication plan on social networks for Allianz, including infographics, articles, illustrations, graphic animations, and video shootings.

Jan 2015 - Dec 2017

3 years

Visual Design Lead

yourDesk

Mapped the service experience and designed the interface of the platform for renting and displaying workspaces and handling payments.
Built the brand identity of the service, including logo, color palette, typography, illustrations, videos, presentations, and other assets.
Planned marketing and advertising, defined budget allocations, and delivered presentations for investors and competitions.

Jan 2013 - Dec 2015

3 years

Art Director of Cross-Media Experiences

Condé Nast

Jan 2012 - Dec 2015

4 years

Innovation Scout

TrendOne

Jan 2012 - Dec 2013

2 years

Designer for Change

Paco Design

Jan 2011 - Dec 2012

2 years

Strategy Innovator

Sturm und Drang

Summary

I’m a design director, 12 years in digital experiences across scales, industries, and markets, both in consulting and working inside products.

I collaborate closely with key stakeholders to define and build innovation.

With hands-on crafting UX and UI, I lead design efforts and cross-dept challenges, from strategy and discovery to implementation. I also work as a solo designer to maximise quality and efficiency.