Giada Lorenzi
Independent Consultant
Experience
Apr 2023 - Present
2 years 10 monthsFreelance Consultant
Freelance Consultant
- Supporting SMEs and corporations through strategic guidance, project management, business development and product innovation
Apr 2021 - Mar 2023
2 yearsMilan, Italy
Brand & Media Director
Amplifon Italy
- Lead generation growth strategy (double digit growth yoy) - TO 160Mio€
- Team capabilities transformation (8 reports)
- Part of extended Leadership Team
Jan 2018 - Mar 2021
3 years 3 monthsMilan, Italy
Global Customer Offering Manager and Director
Amplifon
- Lead in designing and executing a global transformational, cross-functional Marketing and Change Leader program (Lead/ASP increase per country) around the product
- Lead in designing and qualifying a new transformational Offering program focusing on developing a new business model for the company
- Received Amplifon Leadership Award
Sep 2015 - Dec 2017
2 years 4 monthsRotterdam, Netherlands
Global & Regional Brand Manager Dishwash
Unilever HQ
- Brand strategy definition (positioning, CJ, portfolio architecture, innovation plan, communication strategy, brand book)
- Leadership in Product innovation and renovation projects
- Brand and portfolio launch management in new geographies
May 2013 - Aug 2015
2 years 4 monthsRotterdam, Netherlands
European Junior Brand Manager – Oral Care
Unilever HQ
- Leadership of Inno/Renovation projects (from consumer insights to launch)
- Deployment of Global Innovations in all Oral Care platforms (Toothpaste, Toothbrush, Mouthwash) in 11 EU countries under 5 different brands
- Countries business partnering (inno implementation, results monitoring, portfolio management)
Oct 2012 - Apr 2013
7 monthsMilan, Italy
Global Brand Development – Sunlight
Unilever
- Project leadership and management for complex cross-functional transformational programs for the business
Jan 2012 - Jul 2012
7 monthsParma, Italy
Customer Team Carrefour & Auchan
Barilla
- Design and implementation of growth strategies for brand and business at local/european/global level
Oct 2010 - Feb 2011
5 monthsSydney, Australia
Trade Analyst Assistant
ICE (Istituto Commercio Estero)
- Product innovation management
- Marketing and communication strategy
- Team leadership and stakeholders management
May 2009 - Jul 2009
3 monthsRegensburg, Germany
Marketing & Sales
Nal von Minden
Summary
Professional with 14 years of marketing experience in Food, FMCG and Health Care industries, in both traditional corporate roles and as an independent freelancer.
Proven track record in leading complex transformation and innovation projects, building/executing business and brand growth strategies at global/regional/local level.
Authentic leader, strategic thinker, action-oriented catalyst with strong work ethic. Passionate about developing people’s potential and lead high performing teams to deliver excellent results.
Lived and worked in 4 different countries.
Skills
- Project Leadership And Management For Complex Cross-functional Transformational Programs For The Business
- Design And Implementation Of Growth Strategies For Brand And Business At Local/european/global Level
- Product Innovation Management
- Marketing And Communication Strategy
- Team Leadership And Stakeholders Management
Languages
Italian
NativeEnglish
AdvancedGerman
IntermediateFrench
IntermediateEducation
Oct 2010 - Jun 2011
Bocconi University/University of Sydney
CEMS MSc in International Management · International Management · Sydney, Australia
Oct 2009 - Jun 2011
Bocconi University
MSc in International Management (ENG) · International Management (ENG) · Milan, Italy
Oct 2006 - Jun 2009
Università Marco Biagi
Bachelor Degree in Economics & International Marketing · Economics & International Marketing · Modena, Italy
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