Giada Lorenzi - Independent Consultant

Q: Where is Giada based?

Giada is based in Pavia, Italy and prefers 100% remote projects.

Q: What languages does Giada speak?

Giada speaks the following languages: Italian (Native), English (Advanced), German (Intermediate), French (Intermediate) .

Q: How many years of experience does Giada have?

Giada has at least 14 years of experience. During this time, Giada has worked in at least 9 different roles and for 8 different companies . The average length of individual experience is 2 years and 7 months . Note that Giada may not have shared all experience and actually has more experience.

Q: What is Giada's latest experience?

Giada's most recent position is Freelance Consultant at Freelance Consultant .

Q: What companies has Giada worked for in recent years?

In recent years, Giada has worked for Freelance Consultant , Amplifon Italy , and Amplifon .

Q: Which industries is Giada most experienced in?

Giada is most experienced in industries like Healthcare , Professional Services , and Chemical . Giada also has some experience in Beauty and Cosmetics , Food and Beverage , and Government and Public Administration .

Q: Which business areas is Giada most experienced in?

Giada is most experienced in business areas like Product Development , Marketing , and Project Management . Giada also has some experience in Strategy and Planning and Sales .

Q: Which industries has Giada worked in recently?

Giada has recently worked in industries like Healthcare and Professional Services .

Q: Which business areas has Giada worked in recently?

Giada has recently worked in business areas like Product Development , Strategy and Planning , and Marketing .

Recommended expert

Pavia, Italy

Experience

Apr 2023 - Present

2 years 11 months

Freelance Consultant

Supporting SMEs and corporations through strategic guidance, project management, business development and product innovation

Apr 2021 - Mar 2023

2 years

Milan, Italy

Brand & Media Director

Amplifon Italy

Lead generation growth strategy (double digit growth yoy) - TO 160Mio€
Team capabilities transformation (8 reports)
Part of extended Leadership Team

Jan 2018 - Mar 2021

3 years 3 months

Milan, Italy

Global Customer Offering Manager and Director

Amplifon

Lead in designing and executing a global transformational, cross-functional Marketing and Change Leader program (Lead/ASP increase per country) around the product
Lead in designing and qualifying a new transformational Offering program focusing on developing a new business model for the company
Received Amplifon Leadership Award

Sep 2015 - Dec 2017

2 years 4 months

Rotterdam, Netherlands

Global & Regional Brand Manager Dishwash

Unilever HQ

Brand strategy definition (positioning, CJ, portfolio architecture, innovation plan, communication strategy, brand book)
Leadership in Product innovation and renovation projects
Brand and portfolio launch management in new geographies

May 2013 - Aug 2015

2 years 4 months

Rotterdam, Netherlands

European Junior Brand Manager – Oral Care

Unilever HQ

Leadership of Inno/Renovation projects (from consumer insights to launch)
Deployment of Global Innovations in all Oral Care platforms (Toothpaste, Toothbrush, Mouthwash) in 11 EU countries under 5 different brands
Countries business partnering (inno implementation, results monitoring, portfolio management)

Oct 2012 - Apr 2013

7 months

Milan, Italy

Global Brand Development – Sunlight

Unilever

Project leadership and management for complex cross-functional transformational programs for the business

Jan 2012 - Jul 2012

7 months

Parma, Italy

Customer Team Carrefour & Auchan

Barilla

Design and implementation of growth strategies for brand and business at local/european/global level

Oct 2010 - Feb 2011

5 months

Sydney, Australia

Trade Analyst Assistant

ICE (Istituto Commercio Estero)

Product innovation management
Marketing and communication strategy
Team leadership and stakeholders management

May 2009 - Jul 2009

3 months

Regensburg, Germany

Marketing & Sales

Nal von Minden

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Healthcare (5.5 years), Professional Services (3 years), Chemical (2.5 years), Cosmetics (2.5 years), Food and Beverage (1 year), and Government and Administration (0.5 years).

Healthcare

Professional Services

Chemical

Cosmetics

Food and Beverage

Government and Administration

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Product Development (11 years), Marketing (11 years), Project Management (8 years), and Strategy (6.5 years).

Product Development

Marketing

Project Management

Strategy

Summary

Professional with 14 years of marketing experience in Food, FMCG and Health Care industries, in both traditional corporate roles and as an independent freelancer.

Proven track record in leading complex transformation and innovation projects, building/executing business and brand growth strategies at global/regional/local level.

Authentic leader, strategic thinker, action-oriented catalyst with strong work ethic. Passionate about developing people’s potential and lead high performing teams to deliver excellent results.

Lived and worked in 4 different countries.

Skills

Project Leadership And Management For Complex Cross-functional Transformational Programs For The Business
Design And Implementation Of Growth Strategies For Brand And Business At Local/european/global Level
Product Innovation Management
Marketing And Communication Strategy
Team Leadership And Stakeholders Management

Languages

Italian

Native

English

Advanced

German

Intermediate

French

Intermediate

Education

Oct 2010 - Jun 2011

Bocconi University/University of Sydney

CEMS MSc in International Management · International Management · Sydney, Australia

Oct 2009 - Jun 2011

Bocconi University

MSc in International Management (ENG) · International Management (ENG) · Milan, Italy

Oct 2006 - Jun 2009

Università Marco Biagi

Bachelor Degree in Economics & International Marketing · Economics & International Marketing · Modena, Italy

Profile

Created

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Giada based?

Giada is based in Pavia, Italy and prefers 100% remote projects.

What languages does Giada speak?

Giada speaks the following languages: Italian (Native), English (Advanced), German (Intermediate), French (Intermediate).

How many years of experience does Giada have?

Giada has at least 14 years of experience. During this time, Giada has worked in at least 9 different roles and for 8 different companies. The average length of individual experience is 2 years and 7 months. Note that Giada may not have shared all experience and actually has more experience.

What roles would Giada be best suited for?

Based on recent experience, Giada would be well-suited for roles such as: Freelance Consultant, Brand & Media Director, Global Customer Offering Manager and Director.

What is Giada's latest experience?

Giada's most recent position is Freelance Consultant at Freelance Consultant.

What companies has Giada worked for in recent years?

In recent years, Giada has worked for Freelance Consultant, Amplifon Italy, and Amplifon.

Which industries is Giada most experienced in?

Giada is most experienced in industries like Healthcare, Professional Services, and Chemical. Giada also has some experience in Beauty and Cosmetics, Food and Beverage, and Government and Public Administration.

Which business areas is Giada most experienced in?

Giada is most experienced in business areas like Product Development, Marketing, and Project Management. Giada also has some experience in Strategy and Planning and Sales.

Which industries has Giada worked in recently?

Giada has recently worked in industries like Healthcare and Professional Services.

Which business areas has Giada worked in recently?

Giada has recently worked in business areas like Product Development, Strategy and Planning, and Marketing.

What is Giada's education?

Giada holds a Master in International Management from Bocconi University/University of Sydney, a Master in International Management (ENG) from Bocconi University and a Bachelor in Economics & International Marketing from Università Marco Biagi.

What is the availability of Giada?

Giada is immediately available full-time for suitable projects.

What is the rate of Giada?

Giada's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.