Rafael Wirth - Salesforce Project Manager

Hamburg, Germany

Experience

Feb 2023 - Aug 2023

7 months

Hamburg, Germany

Successfully completed five software implementation projects (logistics, retail, IT security)
Further developed change management in coordination with sales
Agile management of five development teams (over 30 employees total) to implement Salesforce Cloud at five client companies in the DACH region
Prepared and conducted scoping and enablement workshops as well as user training
Upselling, cross-selling, and strategic account development at the executive level
Technologies: Agile project management PRINCE2/SCRUM, Atlassian/Jira, Asana, Miro, Google Workspace, Salesforce

Mar 2022 - Oct 2022

8 months

Hamburg, Germany

Successfully executed twelve client projects (Douglas and Amag, over €1.2M project volume)
UX, UI, and content optimization of Douglas online shop/live shopping and Amag website & app
Led two design teams (over 20 employees total) for UX, UI, and content optimization
Strategically planned timing, resources, and budgets; status reporting at the head-of level
Project development and strategic account growth with key account and strategy department
Technologies: Agile project management PRINCE2/SCRUM, Atlassian/Jira, Asana, Miro, Google Workspace

Apr 2021 - Jan 2022

10 months

Developed a comprehensive umbrella brand strategy for an Etsy shop offering customizable fashion
Conducted in-depth market and target audience analysis to identify customer needs
Designed and implemented the visual brand identity (logo design, color palette, typography)
Rolled out the brand on Etsy and set up and optimized an online shop with Shopify
Technologies: Shopify, Canva, Asana, Etsy, Google Workspace

Dec 2019 - Dec 2020

1 year 1 month

Bayreuth, Germany

Rebranded the lichtline brand and successfully launched a website relaunch
Conducted systematic competitor analysis to evaluate brand performance and identify improvement opportunities; presented findings to management
Created an effective timeline for the website relaunch and managed the agency
Organized SEO testing by managing four working students; technical SEO
Social media marketing and lead generation on LinkedIn and XING; increased reach
Technologies: Microsoft Office, Asana, Google Workspace, Canva, HTML

Jan 2019 - Apr 2019

4 months

Frankfurt, Germany

Strategically positioned Deutsche Börse's pre-IPO support program
Researched and analyzed current developments in the capital market, companies, and investor activities using Pitchbook and Bloomberg; reported to department management
Identified potential investors, companies, and events; analyzed and evaluated applicants' business models
Private equity and startup ecosystems; prepared materials with Microsoft PowerPoint
Actively sourced new startups and investors at trade shows and in Frankfurt and Berlin
Assisted in designing the Venture Network's new online marketing strategy
Technologies: Pitchbook, Bloomberg, Microsoft Office, Canva

Jun 2018 - Present

7 years 8 months

Setup and optimization of a Shopify store for sporting goods athletive24.com (> €20,000 annual revenue)
Creation and optimization of an online store using Shopify and Canva
Creation, testing, and optimization of Facebook ads for various target audiences
Success measurement through development of reporting frameworks with Google Workspace
Technologies: Facebook Ads, Google Ads, Google Analytics, Canva, Google Workspace, Asana

Jan 2018 - Present

8 years 1 month

Development and implementation of a personal artist brand (instagram.com/papierprinz/), generating reach (> 5,000 followers on Instagram)
Definition of brand positioning, messages, and long-term brand goals
Design and implementation of the visual brand identity (logo design, color palette, typography)
Creation and optimization of Instagram/TikTok reels to generate reach
Technologies: Canva, Asana, Microsoft Office, Instagram, TikTok, YouTube

Aug 2012 - Sep 2012

2 months

Munich, Germany

Further development of the marketing strategy to reach young audiences
Development of a marketing strategy for the young target group, presentation to department management
Analysis of event marketing strategies of sports sponsorship companies, preparation using Microsoft Office
Assistance in planning the BMW i-Tour 2013 (Shanghai, London, Tokyo, New York City)
Technologies: Microsoft Office