Rafael Wirth
Salesforce Project Manager
Experience
Feb 2023 - Aug 2023
7 months Hamburg, Germany
Salesforce Project Manager
Salesfive GmbH
- Successfully led five software implementation projects (logistics, retail, IT security), further developed change management in coordination with sales.
- Agile management of five development teams (over 30 employees total) to implement Salesforce Cloud at five client companies in the DACH region.
- Prepared and conducted scoping and enablement workshops as well as user trainings.
- Upselling, cross-selling, and strategic account development at executive level.
- Agile project management PRINCE2/SCRUM, Atlassian/Jira, Asana, Miro, Google Workspace, Salesforce.
Mar 2022 - Oct 2022
8 months Hamburg, Germany
E-Commerce Project Manager
Dept Design & Technology GmbH
- Successfully delivered twelve client projects (Douglas and Amag, over €1.2M project volume), UX, UI, and content optimization of the Douglas online shop/live shopping and the Amag website & app.
- Led two designer teams (over 20 employees total) for UX, UI, and content optimization.
- Strategic planning of timing, resources, and budgets, status reporting at head-of level.
- Project development and strategic account growth with Key Account and strategy department.
- Agile project management PRINCE2/SCRUM, Atlassian/Jira, Asana, Miro, Google Workspace.
Apr 2021 - Jan 2022
10 monthsBrand Marketing Manager / E-Commerce Manager
Individualix (Etsy-Shop)
- Developed a comprehensive umbrella brand strategy for an Etsy shop offering customizable fashion.
- Conducted thorough market and target group analysis to identify customer needs.
- Designed and implemented the visual brand identity (logo design, color palette, typography).
- Implemented the brand on Etsy and built/optimized an online shop with Shopify.
- Shopify, Canva, Asana, Etsy, Google Workspace.
Dec 2019 - Dec 2020
1 year 1 month Bayreuth, Germany
Working Student Online Marketing
lichtline GmbH
- Rebranded the lichtline brand and successfully executed a website relaunch.
- Performed systematic competitor analysis to assess brand performance and identify improvement areas; presented findings to management.
- Created an effective timeline for the website relaunch and managed the agency.
- Organized SEO test creation by managing four working students, technical SEO.
- Social media marketing/lead generation on LinkedIn and XING, audience growth.
- Microsoft Office, Asana, Google Workspace, Canva, HTML.
Jan 2019 - Apr 2019
4 months Frankfurt, Germany
Intern in Deutsche Börse Venture Network
Deutsche Börse AG
- Strategically positioned the Deutsche Börse’s pre-IPO support program.
- Researched and analyzed using PitchBook and Bloomberg on capital market developments, companies, and investor activities; reported to department head.
- Identified potential investors, companies, and events; analyzed and evaluated business models of applicants for the Venture Network.
- Private equity, startup ecosystems; prepared reports with Microsoft Power.
- Actively sourced new startups and investors at trade shows and in Frankfurt and Berlin.
- Assisted in designing the Venture Network’s new online marketing strategy.
- PitchBook, Bloomberg, Microsoft Office, Canva.
Jun 2018 - Present
7 years 2 monthsBrand Marketing & E-Commerce Manager
Athletive24 Online Shop
- Built and optimized a Shopify store for sports goods (over €20,000 annual revenue).
- Created and refined an online shop with Shopify and Canva.
- Created, tested, and optimized Facebook ads for different target audiences.
- Measured success by developing reporting frameworks with Google Workspace.
- Facebook Ads, Google Ads, Google Analytics, Canva, Google Workspace, Asana.
Jan 2018 - Present
7 years 7 monthsBrand Marketing Manager
Rafael Wirth Einzelunternehmen (Side Business)
- Developed and implemented a personal artist brand, grew audience (over 5,000 Instagram followers).
- Defined brand positioning, messaging, and long-term brand goals.
- Designed and executed visual brand identity (logo design, color palette, typography).
- Created and optimized Instagram/TikTok reels to boost reach.
- Canva, Asana, Microsoft Office, Instagram, TikTok, YouTube.
Aug 2012 - Sep 2012
2 months Munich, Germany
Intern in Strategic Event Marketing
BMW Group
- Advanced marketing strategy to reach younger audiences, developed event marketing strategies for BMW.
- Created a marketing strategy for the young target group; presented to department head.
- Analyzed event marketing strategies of sports sponsorship companies; prepared reports with Microsoft Office.
- Assisted in planning the BMW i-Tour 2013 (Shanghai, London, Tokyo, New York City).
- Microsoft Office.
Languages
German
Native
English
Advanced
French
Advanced
Education
Aug 2018 - Dec 2019
Université Laval
Québec City, Canada
Oct 2016 - Sep 2021
University of Bayreuth
B. A. · Philosophy & Economics · Bayreuth, Germany
Certifications & licenses
PRINCE2
SCRUM
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