Rafael W. - Salesforce Project Manager

Hamburg, Germany

Experience

Feb 2023 - Aug 2023

7 months

Hamburg, Germany

Successfully led five software implementation projects (logistics, retail, IT security), further developed change management in coordination with sales.
Agile management of five development teams (over 30 employees total) to implement Salesforce Cloud at five client companies in the DACH region.
Prepared and conducted scoping and enablement workshops as well as user trainings.
Upselling, cross-selling, and strategic account development at executive level.
Agile project management PRINCE2/SCRUM, Atlassian/Jira, Asana, Miro, Google Workspace, Salesforce.

Mar 2022 - Oct 2022

8 months

Hamburg, Germany

Successfully delivered twelve client projects (Douglas and Amag, over €1.2M project volume), UX, UI, and content optimization of the Douglas online shop/live shopping and the Amag website & app.
Led two designer teams (over 20 employees total) for UX, UI, and content optimization.
Strategic planning of timing, resources, and budgets, status reporting at head-of level.
Project development and strategic account growth with Key Account and strategy department.
Agile project management PRINCE2/SCRUM, Atlassian/Jira, Asana, Miro, Google Workspace.

Apr 2021 - Jan 2022

10 months

Developed a comprehensive umbrella brand strategy for an Etsy shop offering customizable fashion.
Conducted thorough market and target group analysis to identify customer needs.
Designed and implemented the visual brand identity (logo design, color palette, typography).
Implemented the brand on Etsy and built/optimized an online shop with Shopify.
Shopify, Canva, Asana, Etsy, Google Workspace.

Dec 2019 - Dec 2020

1 year 1 month

Bayreuth, Germany

Rebranded the lichtline brand and successfully executed a website relaunch.
Performed systematic competitor analysis to assess brand performance and identify improvement areas; presented findings to management.
Created an effective timeline for the website relaunch and managed the agency.
Organized SEO test creation by managing four working students, technical SEO.
Social media marketing/lead generation on LinkedIn and XING, audience growth.
Microsoft Office, Asana, Google Workspace, Canva, HTML.

Jan 2019 - Apr 2019

4 months

Frankfurt, Germany

Strategically positioned the Deutsche Börse’s pre-IPO support program.
Researched and analyzed using PitchBook and Bloomberg on capital market developments, companies, and investor activities; reported to department head.
Identified potential investors, companies, and events; analyzed and evaluated business models of applicants for the Venture Network.
Private equity, startup ecosystems; prepared reports with Microsoft Power.
Actively sourced new startups and investors at trade shows and in Frankfurt and Berlin.
Assisted in designing the Venture Network’s new online marketing strategy.
PitchBook, Bloomberg, Microsoft Office, Canva.

Jun 2018 - Present

7 years 7 months

Built and optimized a Shopify store for sports goods (over €20,000 annual revenue).
Created and refined an online shop with Shopify and Canva.
Created, tested, and optimized Facebook ads for different target audiences.
Measured success by developing reporting frameworks with Google Workspace.
Facebook Ads, Google Ads, Google Analytics, Canva, Google Workspace, Asana.

Jan 2018 - Present

8 years

Developed and implemented a personal artist brand, grew audience (over 5,000 Instagram followers).
Defined brand positioning, messaging, and long-term brand goals.
Designed and executed visual brand identity (logo design, color palette, typography).
Created and optimized Instagram/TikTok reels to boost reach.
Canva, Asana, Microsoft Office, Instagram, TikTok, YouTube.

Aug 2012 - Sep 2012

2 months

Munich, Germany

Advanced marketing strategy to reach younger audiences, developed event marketing strategies for BMW.
Created a marketing strategy for the young target group; presented to department head.
Analyzed event marketing strategies of sports sponsorship companies; prepared reports with Microsoft Office.
Assisted in planning the BMW i-Tour 2013 (Shanghai, London, Tokyo, New York City).
Microsoft Office.