Katharina Kupka - Transformation & Change Lead

Q: Where is Katharina based?

Katharina is based in Munich, Germany .

Q: What languages does Katharina speak?

Katharina speaks the following languages: German (Native), English (Advanced), French (Intermediate) .

Q: How many years of experience does Katharina have?

Katharina has at least 29 years of experience. During this time, Katharina has worked in at least 16 different roles and for 12 different companies . The average length of individual experience is 2 years and 10 months . Note that Katharina may not have shared all experience and actually has more experience.

Q: What is Katharina's latest experience?

Katharina's most recent position is Transformation & Change Lead at Manpower Group Deutschland .

Q: What companies has Katharina worked for in recent years?

In recent years, Katharina has worked for Manpower Group Deutschland , Weleda AG , terrain: intergral designs , Syntegon Technology GmbH , and MTU Aero Engines AG .

Q: Which industries is Katharina most experienced in?

Katharina is most experienced in industries like Food and Beverage , Manufacturing , and Construction . Katharina also has some experience in Healthcare , Insurance , and Professional Services .

Q: Which business areas is Katharina most experienced in?

Katharina is most experienced in business areas like Strategy and Planning , Marketing , and Sales . Katharina also has some experience in Human Resources (HR) , Project Management , and Sustainability Management .

Q: Which industries has Katharina worked in recently?

Katharina has recently worked in industries like Professional Services , Beauty and Cosmetics , and Manufacturing .

Q: Which business areas has Katharina worked in recently?

Katharina has recently worked in business areas like Strategy and Planning , Human Resources (HR) , and Project Management .

Recommended expert

Munich, Germany

Experience

Jul 2025 - Oct 2025

4 months

Transformation & Change Lead

Manpower Group Deutschland

Transformation & change leadership
Development of the change vision
Stakeholder analysis
Stakeholder management
Change impact assessment
Change communication
Strategy & implementation

Jun 2025 - Jul 2025

2 months

Change from selling to a concept-selling approach for marketing & sales

Weleda AG

Change from selling to a concept-selling approach for marketing & sales
Interviews
Training
Coaching

Jan 2025 - Jun 2025

6 months

Training and coaching in organizations in transition

Business and leadership coaching
AI consultant training

Jun 2024 - Dec 2024

7 months

Transformation/Change: aligning to new business areas

terrain: intergral designs

Transformation/Change: aligning to new business areas
Holistic situational analysis
Development of vision, mission, values, and goals
Idea generation for new business areas and their evaluation
Development of the transformation strategy
Training & coaching of employees
Route-to-market for the new business areas

Jul 2023 - May 2024

11 months

Transformation model development

Development of a sustainable transformation business model to make companies more resilient for the future. The model involves people and the organization early in the transformation process. It relies on simultaneity, not linearity, ensures long-term perspective, and defines the CRO/PMO role holistically.
Analysis of weaknesses in transformation projects
Development of an integrated model that considers the needs of all stakeholders
Presentation of the model to major restructuring firms
Next level of transformation model
Performance focused - principle driven - purpose based

Dec 2022 - Jun 2023

7 months

Organizational Development after Carve-out & Communication

Syntegon Technology GmbH

Restructuring the global HR organization after the carve-out from Bosch to meet the new market conditions and the company-wide reorganization
Deriving the HR operating model from the new company-wide operating model
Transforming the department from a heavily administrative approach to a business partner-oriented approach
Defining roles and interfaces
Communication with HR internally, the board, and investors
Roadmap planning and change communication
Training and coaching to ensure proper employee involvement
Change story, target picture, route-to-market plan
Supported two phases of the transformation process
Established communication strategy and new tools, processes, and KPIs

May 2022 - Nov 2022

7 months

Transformation & Change

MTU Aero Engines AG

Transforming from a country-based reporting structure to a global structure with a new organizational unit and new teams
Evaluating requirements for the new unit through a stakeholder analysis
Creating the change architecture, change story, and target picture
Supporting the development of the roadmap and the review process
Coaching in developing the communication strategy
Team development: training and coaching the newly formed team
With the implemented change approach, the team can actively drive the roll-out further

Feb 2022 - Jul 2022

6 months

Transformation Consultant

TEOXANE Deutschland GmbH

Restructuring and transforming the marketing department
Reviewing all marketing and sales processes (gap analysis)
Defining a roadmap to state-of-the-art marketing
Establishing new cross-departmental ways of working
Conducting a potential assessment of employees
Supporting the organizational change through training and coaching
Motivated marketing and sales team in a new setup

Feb 2020 - Aug 2020

7 months

Consultant Sustainability & Organization

Privatmolkerei Bauer GmbH & Co. KG

Developing the sustainability strategy and its organizational integration
Innovation management and organizational adaptation

Apr 2019 - Sep 2019

6 months

Consultant / Project Lead Innovation

Migros / M-Industrie

Developing innovation management for M-Industrie in a newly created organizational unit
Building the structure and processes in the new innovation squad
Establishing the area through cross-functional work and regular communication
Using agile approaches, frameworks (SCRUM), and design thinking
Screening acquisition candidates (make or buy) and proposing their organizational integration
Established a cross-company innovation squad

Jan 2008 - Dec 2019

12 years

Consultant (Freelance Projects)

Deutsche See
Paul Hartmann
Bosch Siemens Hausgeräte
Zeiss Vision
Fissler
URSA
Allianz
KaVo Dental
Weihenstephan

Jan 2005 - Dec 2007

3 years

Chief Marketing Officer Germany & Austria

Scottish & Newcastle Deutschland GmbH

Led a team of 12 people

Jan 2003 - Dec 2005

3 years

Consultant Brand & Strategy

Hamburg and Leipzig
Led a team of 8 people

Jan 2000 - Dec 2003

4 years

Marketing Manager International

Warsteiner Brauerei Haus Cramer KG

Germany and international
Led a team of 10 people

Jan 1998 - Dec 2000

3 years

Brand Manager Champagne Germany

Louis Vuitton Moët Hennessy S.A.

Munich
Led a team of 3 people

Jan 1995 - Dec 1998

4 years

International Sales & Marketing Trainee Program

Philip Morris GmbH

Germany & France

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Food and Beverage (24.5 years), Manufacturing (12.5 years), Construction (12 years), Healthcare (12 years), Insurance (12 years), and Professional Services (5 years).

Food and Beverage

Manufacturing

Construction

Healthcare

Insurance

Professional Services

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Strategy (17.5 years), Marketing (14 years), Sales (4.5 years), Human Resources (2 years), Project Management (1.5 years), and Sustainability Management (0.5 years).

Strategy

Marketing

Sales

Human Resources

Project Management

Sustainability Management

Summary

Long-standing international leadership experience in line and project roles
Consultant, interim manager, trainer & coach level
Consulting for top DAX companies to start-ups
Focus on strategy, transformation, organizational development, communication

Skills

Inspire Strategically - Guide Empathically - Deliver Successfully
Define Growth, Innovation, And Organizational Strategies
Shape Sustainable Transformations
Serve As An Inspiring Companion In Change Processes
Keep Change Communication Credible And Honest
Experienced In Dealing With Diverse Stakeholders
Appreciate And Value People
Empower People To See What Is Possible
Project Management
Fast Moving Consumer Goods (Fmcg)
Slow Moving Consumer Goods / Durables / Luxury Industry
Aviation Industry
Medical Devices / Medical Technology / Healthcare / Life Sciences
Retail (Food Retail And Drugstores)
Cosmetics, Fashion

Languages

German

Native

English

Advanced

French

Intermediate

Education

Heinrich Heine University Düsseldorf

Diploma in Business Administration · Business Administration · Düsseldorf, Germany

Certifications & licenses

Agile Project Management

Alfatraining Munich

Change Certification

Consulting Group Neuwaldegg, Vienna

Design Thinking

Alfatraining Munich

AI Consultant

a-leecon Munich

Scrum Master (PSM I Certificate)

scrum.org

Systemic Business Coach and Trainer

BBK Munich

Profile

Created

October 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Katharina based?

Katharina is based in Munich, Germany.

What languages does Katharina speak?

Katharina speaks the following languages: German (Native), English (Advanced), French (Intermediate).

How many years of experience does Katharina have?

Katharina has at least 29 years of experience. During this time, Katharina has worked in at least 16 different roles and for 12 different companies. The average length of individual experience is 2 years and 10 months. Note that Katharina may not have shared all experience and actually has more experience.

What roles would Katharina be best suited for?

Based on recent experience, Katharina would be well-suited for roles such as: Transformation & Change Lead, Change from selling to a concept-selling approach for marketing & sales, Training and coaching in organizations in transition.

What is Katharina's latest experience?

Katharina's most recent position is Transformation & Change Lead at Manpower Group Deutschland.

What companies has Katharina worked for in recent years?

In recent years, Katharina has worked for Manpower Group Deutschland, Weleda AG, terrain: intergral designs, Syntegon Technology GmbH, and MTU Aero Engines AG.

Which industries is Katharina most experienced in?

Katharina is most experienced in industries like Food and Beverage, Manufacturing, and Construction. Katharina also has some experience in Healthcare, Insurance, and Professional Services.

Which business areas is Katharina most experienced in?

Katharina is most experienced in business areas like Strategy and Planning, Marketing, and Sales. Katharina also has some experience in Human Resources (HR), Project Management, and Sustainability Management.

Which industries has Katharina worked in recently?

Katharina has recently worked in industries like Professional Services, Beauty and Cosmetics, and Manufacturing.

Which business areas has Katharina worked in recently?

Katharina has recently worked in business areas like Strategy and Planning, Human Resources (HR), and Project Management.

What is Katharina's education?

Katharina holds a Master in Business Administration from Heinrich Heine University Düsseldorf.

Does Katharina have any certificates?

Katharina has 6 certificates. Among them, these include: Agile Project Management, Change Certification, and Design Thinking.

What is the availability of Katharina?

Katharina is immediately available full-time for suitable projects.

What is the rate of Katharina?

Katharina's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.