Recommended expert

Katharina Kupka

Transformation & Change Lead

Katharina Kupka
Munich, Germany

Experience

Jul 2025 - Oct 2025
4 months

Transformation & Change Lead

Manpower Group Deutschland

  • Transformation & change leadership
  • Development of the change vision
  • Stakeholder analysis
  • Stakeholder management
  • Change impact assessment
  • Change communication
  • Strategy & implementation
Jun 2025 - Jul 2025
2 months

Change from selling to a concept-selling approach for marketing & sales

Weleda AG

  • Change from selling to a concept-selling approach for marketing & sales
  • Interviews
  • Training
  • Coaching
Jan 2025 - Jun 2025
6 months

Training and coaching in organizations in transition

  • Business and leadership coaching
  • AI consultant training
Jun 2024 - Dec 2024
7 months

Transformation/Change: aligning to new business areas

terrain: intergral designs

  • Transformation/Change: aligning to new business areas
  • Holistic situational analysis
  • Development of vision, mission, values, and goals
  • Idea generation for new business areas and their evaluation
  • Development of the transformation strategy
  • Training & coaching of employees
  • Route-to-market for the new business areas
Jul 2023 - May 2024
11 months

Transformation model development

  • Development of a sustainable transformation business model to make companies more resilient for the future. The model involves people and the organization early in the transformation process. It relies on simultaneity, not linearity, ensures long-term perspective, and defines the CRO/PMO role holistically.
  • Analysis of weaknesses in transformation projects
  • Development of an integrated model that considers the needs of all stakeholders
  • Presentation of the model to major restructuring firms
  • Next level of transformation model
  • Performance focused - principle driven - purpose based
Dec 2022 - Jun 2023
7 months

Organizational Development after Carve-out & Communication

Syntegon Technology GmbH

  • Restructuring the global HR organization after the carve-out from Bosch to meet the new market conditions and the company-wide reorganization
  • Deriving the HR operating model from the new company-wide operating model
  • Transforming the department from a heavily administrative approach to a business partner-oriented approach
  • Defining roles and interfaces
  • Communication with HR internally, the board, and investors
  • Roadmap planning and change communication
  • Training and coaching to ensure proper employee involvement
  • Change story, target picture, route-to-market plan
  • Supported two phases of the transformation process
  • Established communication strategy and new tools, processes, and KPIs
May 2022 - Nov 2022
7 months

Transformation & Change

MTU Aero Engines AG

  • Transforming from a country-based reporting structure to a global structure with a new organizational unit and new teams
  • Evaluating requirements for the new unit through a stakeholder analysis
  • Creating the change architecture, change story, and target picture
  • Supporting the development of the roadmap and the review process
  • Coaching in developing the communication strategy
  • Team development: training and coaching the newly formed team
  • With the implemented change approach, the team can actively drive the roll-out further
Feb 2022 - Jul 2022
6 months

Transformation Consultant

TEOXANE Deutschland GmbH

  • Restructuring and transforming the marketing department
  • Reviewing all marketing and sales processes (gap analysis)
  • Defining a roadmap to state-of-the-art marketing
  • Establishing new cross-departmental ways of working
  • Conducting a potential assessment of employees
  • Supporting the organizational change through training and coaching
  • Motivated marketing and sales team in a new setup
Feb 2020 - Aug 2020
7 months

Consultant Sustainability & Organization

Privatmolkerei Bauer GmbH & Co. KG

  • Developing the sustainability strategy and its organizational integration
  • Innovation management and organizational adaptation
Apr 2019 - Sep 2019
6 months

Consultant / Project Lead Innovation

Migros / M-Industrie

  • Developing innovation management for M-Industrie in a newly created organizational unit
  • Building the structure and processes in the new innovation squad
  • Establishing the area through cross-functional work and regular communication
  • Using agile approaches, frameworks (SCRUM), and design thinking
  • Screening acquisition candidates (make or buy) and proposing their organizational integration
  • Established a cross-company innovation squad
Jan 2008 - Dec 2019
12 years

Consultant (Freelance Projects)

  • Deutsche See
  • Paul Hartmann
  • Bosch Siemens Hausgeräte
  • Zeiss Vision
  • Fissler
  • URSA
  • Allianz
  • KaVo Dental
  • Weihenstephan
Jan 2005 - Dec 2007
3 years

Chief Marketing Officer Germany & Austria

Scottish & Newcastle Deutschland GmbH

  • Led a team of 12 people
Jan 2003 - Dec 2005
3 years

Consultant Brand & Strategy

  • Hamburg and Leipzig
  • Led a team of 8 people
Jan 2000 - Dec 2003
4 years

Marketing Manager International

Warsteiner Brauerei Haus Cramer KG

  • Germany and international
  • Led a team of 10 people
Jan 1998 - Dec 2000
3 years

Brand Manager Champagne Germany

Louis Vuitton Moët Hennessy S.A.

  • Munich
  • Led a team of 3 people
Jan 1995 - Dec 1998
4 years

International Sales & Marketing Trainee Program

Philip Morris GmbH

  • Germany & France

Summary

  • Long-standing international leadership experience in line and project roles
  • Consultant, interim manager, trainer & coach level
  • Consulting for top DAX companies to start-ups
  • Focus on strategy, transformation, organizational development, communication

Skills

  • Inspire Strategically - Guide Empathically - Deliver Successfully

  • Define Growth, Innovation, And Organizational Strategies

  • Shape Sustainable Transformations

  • Serve As An Inspiring Companion In Change Processes

  • Keep Change Communication Credible And Honest

  • Experienced In Dealing With Diverse Stakeholders

  • Appreciate And Value People

  • Empower People To See What Is Possible

  • Project Management

  • Fast Moving Consumer Goods (Fmcg)

  • Slow Moving Consumer Goods / Durables / Luxury Industry

  • Aviation Industry

  • Medical Devices / Medical Technology / Healthcare / Life Sciences

  • Retail (Food Retail And Drugstores)

  • Cosmetics, Fashion

Languages

German
Native
English
Advanced
French
Intermediate

Education

Heinrich Heine University Düsseldorf

Diploma in Business Administration · Business Administration · Düsseldorf, Germany

Certifications & licenses

Agile Project Management

Alfatraining Munich

Change Certification

Consulting Group Neuwaldegg, Vienna

Design Thinking

Alfatraining Munich

AI Consultant

a-leecon Munich

Scrum Master (PSM I Certificate)

scrum.org

Systemic Business Coach and Trainer

BBK Munich

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