Markus Numberger

GF

Herxheim bei Landau (Pfalz), Germany

Experience

Jan 2014 - Present
11 years 7 months
Germany

GF

Health Content

  • Medical texts and other content for healthcare professionals and laypeople (patients)
  • Dietary supplements, (herbal) medicinal products (OTC, RX), indications, medical devices.
  • Content strategy, content management, maintenance and optimization,
  • Content promotion and seeding,
  • For websites, social media, blogs, email marketing, eBooks and whitepapers
  • Also for print media: concept development and writing of books, brochures and articles for medical journals (for lay and professional audiences).
  • Clients: medical publishers and agencies, medical technology and pharmaceutical companies, online pharmacies, large medical practices
Nov 2000 - Dec 2014
13 years 2 months
Karlsruhe, Germany

Internet Project Manager

Dr. Willmar Schwabe GmbH & Co. KG

  • Support of product management for Tebonin, Crataegutt, Neuroplant and Prostagutt (OTC) and in the conception and execution of the launch of several dietary supplements (TUIM series)
  • Overall responsibility for the German-language online presence (company homepage and 11 product homepages):
  • Designing, copywriting, maintaining and further developing the entire online presence of Schwabe (Ranked 1 in the “Benchmark Pharma @Award” in the OTC category in 2009)
  • Planning and implementing search engine optimization (SEO) measures (on- and off-page)
  • Building and maintaining an online community with currently 7,000 users
  • Planning, coordinating and partly executing online marketing and PR measures, for example:
  • Google AdWords campaigns
  • Banner campaigns
  • Affiliate advertising network
  • Newsletter marketing (B2B (doctors/pharmacists) and B2C newsletters, approx. 15,000 subscribers) address generation, writing, monitoring
  • Selection, management, cost, time and quality control of internal and external service providers (advertising, internet, PR agencies)
  • Writing and distribution of journalistic texts for online and offline press services
  • Correspondence with domestic and foreign journalists and influencers (online and print), professional circles and laypeople
  • Participation in the preparation of press conferences
  • Regular monitoring of the effectiveness of online marketing measures based on relevant key performance indicators (KPIs) and presentation to marketing management and the Executive Board
  • Independently planning and steering (schedule and budget control) demanding individual projects in the multimedia and online sector.
Sep 1998 - Oct 2000
2 years 2 months
Freiburg im Breisgau, Germany

Editor

S. Karger Verlag für Medizin und Naturwissenschaften GmbH

  • Performing editorial tasks: editing manuscripts (German and English), communicating with authors, schedule monitoring, coordination inside and outside the publishing house
  • Implementing PR measures for individual book projects
  • Conducting workflow planning and coordination of book and journal projects
  • Contributing to the conception and development of a new scientific journal in the field of dermatology
Oct 1997 - Aug 1998
11 months
Stuttgart, Germany

Assistant in the PR Department

Georg Thieme Verlag KG

  • Writing journalistic texts for the medical and naturopathic press services of the publishing group
  • Correspondence with domestic and foreign media representatives (print and TV)
  • Participation in the preparation of press conferences
Mar 1995 - Sep 1997
2 years 7 months
Berlin, Germany

Freelance Author, Editor and Translator

  • Freelance work for various publishers and organizations, primarily in the fields of medicine, biology and related natural sciences (specialist and popular science) (especially Spektrum der Wissenschaft)
  • Writing independent texts (books, expert reports, press texts)
  • Translating English-language books and journal articles
  • Editing German- and English-language books
Sep 1992 - Feb 1995
2 years 6 months
Atlanta, United States

Postdoctoral Fellow

Emory University

  • At the Department of Pharmacology, Prof. Dr. Ray Dingledine
  • Research activities in molecular neurobiology
  • Fellowship from the Boehringer Ingelheim Fonds

Languages

German
Native
English
Advanced
Spanish
Elementary

Education

Sep 1988 - Jul 1992

Max-Planck-Institut für medizinische Forschung

PhD · Molecular Neurobiology · Heidelberg, Germany

Oct 1982 - Apr 1988

University of Regensburg and University of Konstanz

Diploma · Biology · Germany