Markus N.
Managing Director
Experience
Jan 2014 - Present
11 years 8 monthsGermany
Managing Director
Health Content
- Medical texts and other content for healthcare professionals and laypeople (patients)
- Dietary supplements, (herbal) medicinal products (OTC, prescription drugs), indications, medical devices.
- Content strategy, content management, maintenance and optimization,
- Content promotion and seeding,
- For websites, social media, blogs, email marketing, eBooks and whitepapers
- Also for print media: planning and writing books, brochures and articles for medical journals (for lay readers and professionals).
- Clients: medical publishers and agencies, medical device and pharmaceutical companies, online pharmacies, larger medical practices
Nov 2000 - Dec 2013
13 years 2 monthsKarlsruhe, Germany
Internet Project Manager
Dr. Willmar Schwabe GmbH & Co. KG
- Supporting product management for Tebonin, Crataegutt, Neuroplant and Prostagutt (OTC) and in the planning and implementation of the launch of several dietary supplements (TUIM line)
- Overall responsibility for the German-language online presence (company homepage and 11 product homepages):
- Designing, writing, maintaining and further developing the entire Schwabe website (Ranked #1 in the "Benchmark Pharma @Award" in the OTC category in 2009)
- Planning and implementing search engine optimization (SEO) measures (on- and off-page)
- Building and maintaining an online community with up to 7,000 users
- Planning, coordinating and partly executing online marketing and PR activities, for example:
- Google AdWords campaigns
- Banner campaigns
- Affiliate advertising network
- Newsletter marketing (B2B (doctors/pharmacists) and B2C newsletters, approx. 15,000 subscribers) list building, writing, monitoring
- Selecting and managing internal and external service providers (advertising, internet and PR agencies), controlling costs, time and quality
- Writing and distributing journalistic texts for online and offline press services
- Corresponding with domestic and foreign journalists and influencers (online and print), professionals and laypeople
- Participating in the preparation of press conferences
- Regularly monitoring the success of online marketing measures using relevant KPIs and presenting the results to marketing management and executive board
- Independently planning and managing (schedule and budget control) demanding individual projects in the multimedia and online area.
Sep 1998 - Oct 2000
2 years 2 monthsFreiburg im Breisgau, Germany
Editor
S. Karger Verlag für Medizin und Naturwissenschaften GmbH
- Performing editing tasks: revising manuscripts (German and English), communicating with authors, monitoring deadlines, coordinating inside and outside the publishing house
- Implementing PR activities for individual book projects
- Carrying out scheduling and coordination of book and journal projects
- Contributing to the conception and development of a new scientific journal in dermatology
Oct 1997 - Aug 1998
11 monthsStuttgart, Germany
PR Department Assistant
Georg Thieme Verlag KG
- Writing journalistic texts for the medical and naturopathic press services of the publishing group
- Corresponding with domestic and foreign press representatives (print and TV)
- Assisting in the preparation of press conferences
Mar 1995 - Sep 1997
2 years 7 monthsBerlin, Germany
Freelance writer, editor and translator
- Freelance work for various publishers and organizations, mainly in medicine, biology and related natural sciences (specialist and popular science) (especially Spektrum der Wissenschaft)
- Writing independent texts (books, reports, press releases)
- Translating English-language books and journal articles
- Editing German and English books
Sep 1992 - Feb 1995
2 years 6 monthsAtlanta, United States
Postdoctoral Fellow
Emory University
- At the Department of Pharmacology with Prof. Dr. Ray Dingledine
- Research in molecular neurobiology
- Fellowship from the Boehringer Ingelheim Fonds
Languages
German
NativeEnglish
AdvancedSpanish
ElementaryEducation
Sep 1988 - Jul 1992
Max Planck Institute for Medical Research
PhD · Molecular Neurobiology · Heidelberg, Germany
Oct 1982 - Apr 1988
University of Regensburg and University of Konstanz
Diploma · Biology · Germany
Need a freelancer? Find your match in seconds.
Try FRATCH GPT More actions
Similar Freelancers
Discover other experts with similar qualifications and experience
- English
- Deutsch
2025 © FRATCH.IO GmbH. All rights reserved.