Markus Numberger - GF

Herxheim bei Landau (Pfalz), Germany

Experience

Jan 2014 - Present

11 years 7 months

Germany

GF

Health Content

Medical texts and other content for healthcare professionals and laypeople (patients)
Dietary supplements, (herbal) medicinal products (OTC, RX), indications, medical devices.
Content strategy, content management, maintenance and optimization,
Content promotion and seeding,
For websites, social media, blogs, email marketing, eBooks and whitepapers
Also for print media: concept development and writing of books, brochures and articles for medical journals (for lay and professional audiences).
Clients: medical publishers and agencies, medical technology and pharmaceutical companies, online pharmacies, large medical practices

Nov 2000 - Dec 2014

13 years 2 months

Karlsruhe, Germany

Internet Project Manager

Dr. Willmar Schwabe GmbH & Co. KG

Support of product management for Tebonin, Crataegutt, Neuroplant and Prostagutt (OTC) and in the conception and execution of the launch of several dietary supplements (TUIM series)
Overall responsibility for the German-language online presence (company homepage and 11 product homepages):
Designing, copywriting, maintaining and further developing the entire online presence of Schwabe (Ranked 1 in the “Benchmark Pharma @Award” in the OTC category in 2009)
Planning and implementing search engine optimization (SEO) measures (on- and off-page)
Building and maintaining an online community with currently 7,000 users
Planning, coordinating and partly executing online marketing and PR measures, for example:
Google AdWords campaigns
Banner campaigns
Affiliate advertising network
Newsletter marketing (B2B (doctors/pharmacists) and B2C newsletters, approx. 15,000 subscribers) address generation, writing, monitoring
Selection, management, cost, time and quality control of internal and external service providers (advertising, internet, PR agencies)
Writing and distribution of journalistic texts for online and offline press services
Correspondence with domestic and foreign journalists and influencers (online and print), professional circles and laypeople
Participation in the preparation of press conferences
Regular monitoring of the effectiveness of online marketing measures based on relevant key performance indicators (KPIs) and presentation to marketing management and the Executive Board
Independently planning and steering (schedule and budget control) demanding individual projects in the multimedia and online sector.

Sep 1998 - Oct 2000

2 years 2 months

Freiburg im Breisgau, Germany

Editor

S. Karger Verlag für Medizin und Naturwissenschaften GmbH

Performing editorial tasks: editing manuscripts (German and English), communicating with authors, schedule monitoring, coordination inside and outside the publishing house
Implementing PR measures for individual book projects
Conducting workflow planning and coordination of book and journal projects
Contributing to the conception and development of a new scientific journal in the field of dermatology

Oct 1997 - Aug 1998

11 months

Stuttgart, Germany

Assistant in the PR Department

Georg Thieme Verlag KG

Writing journalistic texts for the medical and naturopathic press services of the publishing group
Correspondence with domestic and foreign media representatives (print and TV)
Participation in the preparation of press conferences

Mar 1995 - Sep 1997

2 years 7 months

Berlin, Germany

Freelance Author, Editor and Translator

Freelance work for various publishers and organizations, primarily in the fields of medicine, biology and related natural sciences (specialist and popular science) (especially Spektrum der Wissenschaft)
Writing independent texts (books, expert reports, press texts)
Translating English-language books and journal articles
Editing German- and English-language books

Sep 1992 - Feb 1995

2 years 6 months

Atlanta, United States