Markus Numberger
Managing Director
Experience
Managing Director
Health Content
- Medical texts and other content for healthcare professionals and laypeople (patients)
- Dietary supplements, (herbal) medicines (OTC, Rx), indications, medical devices
- Content strategy, content management, maintenance and optimization
- Content promotion and seeding
- For websites, social media, blogs, email marketing, eBooks and whitepapers
- Also for print media: planning and writing books, brochures and articles for medical journals (for lay and professional audiences)
- Clients: medical publishers and agencies, medical technology and pharmaceutical companies, online pharmacies, larger medical practices
Internet Project Manager
Dr. Willmar Schwabe GmbH & Co. KG
- Support of product management of Tebonin, Crataegutt, Neuroplant and Prostagutt (OTC) and conception and execution of launches of several dietary supplements (TUIM series)
- Overall responsibility for German-language internet presence (corporate website and 11 product micro-sites)
- Conceptualizing, copywriting, maintaining and further developing entire Schwabe internet presence (ranked 1 in Benchmark Pharma @Award in OTC category in 2009)
- Planning and implementing search engine optimization (SEO) measures (on-page and off-page)
- Building and maintaining an online community with 7,000 users
- Planning, coordinating and partially executing online marketing and PR measures, such as Google AdWords campaigns, banner campaigns, affiliate network, newsletter marketing (B2B to doctors/pharmacists and B2C, about 15,000 subscribers) including list generation, copywriting and monitoring
- Selecting and managing internal and external service providers (advertising, internet, PR agencies) including cost, time and quality control
- Writing and distributing journalistic texts for online and offline press services
- Correspondence with domestic and international journalists and influencers (online and print), professionals and laypersons
- Assisting in preparation of press conferences
- Regular monitoring of online marketing measures' effectiveness using relevant KPIs and presenting results to marketing management and executive board
- Independently planning and controlling (schedule and budget) demanding individual multimedia and online projects
Editor
S. Karger Verlag für Medizin und Naturwissenschaften GmbH
- Performing copyediting tasks: editing manuscripts (German and English), communicating with authors, deadline monitoring, coordinating within and outside the publishing house
- Implementing PR measures for individual book projects
- Executing scheduling and coordination of book and journal projects
- Contributing to conception and setup of a new scientific journal in dermatology
PR Department Assistant
Georg Thieme Verlag KG
- Writing journalistic texts for medical and naturopathic press services of publishing group
- Correspondence with domestic and foreign press representatives (print and TV)
- Assisting in preparation of press conferences
Freelance Author, Editor and Translator
Freelance Author, Editor and Translator
- Writing independent texts (books, reports, press texts)
- Translating English-language books and journal articles
- Editing German and English books
Postdoctoral Fellow
Emory University
- Research activities in molecular neurobiology
- Scholarship from Boehringer Ingelheim Fonds
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Pharmaceutical (25.5 years), Healthcare (12 years), Media and Entertainment (5.5 years), and Education (2.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (31 years), Project Management (15.5 years), Strategy (12 years), Quality Assurance (2.5 years), Research and Development (2.5 years), and Product Development (2 years).
Languages
Education
Max Planck Institute for Medical Research
PhD in Molecular Neurobiology · Molecular Neurobiology · Heidelberg, Germany
Max Planck Institute for Biophysical Chemistry
Diploma thesis · Biophysical Chemistry · Göttingen, Germany
Universities of Regensburg and Konstanz
Studies in Biology · Biology · Konstanz, Germany
Profile
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Professionals working in or nearby Herxheim bei Landau (Pfalz), Germany