Markus Numberger - Managing Director

Recommended expert

Herxheim bei Landau (Pfalz), Germany

Experience

Jan 2014 - Present

12 years 1 month

Managing Director

Health Content

Medical texts and other content for healthcare professionals and laypeople (patients)
Dietary supplements, (herbal) medicines (OTC, Rx), indications, medical devices
Content strategy, content management, maintenance and optimization
Content promotion and seeding
For websites, social media, blogs, email marketing, eBooks and whitepapers
Also for print media: planning and writing books, brochures and articles for medical journals (for lay and professional audiences)
Clients: medical publishers and agencies, medical technology and pharmaceutical companies, online pharmacies, larger medical practices

Nov 2000 - Dec 2013

13 years 2 months

Karlsruhe, Germany

Internet Project Manager

Dr. Willmar Schwabe GmbH & Co. KG

Support of product management of Tebonin, Crataegutt, Neuroplant and Prostagutt (OTC) and conception and execution of launches of several dietary supplements (TUIM series)
Overall responsibility for German-language internet presence (corporate website and 11 product micro-sites)
Conceptualizing, copywriting, maintaining and further developing entire Schwabe internet presence (ranked 1 in Benchmark Pharma @Award in OTC category in 2009)
Planning and implementing search engine optimization (SEO) measures (on-page and off-page)
Building and maintaining an online community with 7,000 users
Planning, coordinating and partially executing online marketing and PR measures, such as Google AdWords campaigns, banner campaigns, affiliate network, newsletter marketing (B2B to doctors/pharmacists and B2C, about 15,000 subscribers) including list generation, copywriting and monitoring
Selecting and managing internal and external service providers (advertising, internet, PR agencies) including cost, time and quality control
Writing and distributing journalistic texts for online and offline press services
Correspondence with domestic and international journalists and influencers (online and print), professionals and laypersons
Assisting in preparation of press conferences
Regular monitoring of online marketing measures' effectiveness using relevant KPIs and presenting results to marketing management and executive board
Independently planning and controlling (schedule and budget) demanding individual multimedia and online projects

Sep 1998 - Oct 2000

2 years 2 months

Freiburg im Breisgau, Germany

Editor

S. Karger Verlag für Medizin und Naturwissenschaften GmbH

Performing copyediting tasks: editing manuscripts (German and English), communicating with authors, deadline monitoring, coordinating within and outside the publishing house
Implementing PR measures for individual book projects
Executing scheduling and coordination of book and journal projects
Contributing to conception and setup of a new scientific journal in dermatology

Oct 1997 - Aug 1998

11 months

Stuttgart, Germany

PR Department Assistant

Georg Thieme Verlag KG

Writing journalistic texts for medical and naturopathic press services of publishing group
Correspondence with domestic and foreign press representatives (print and TV)
Assisting in preparation of press conferences

Mar 1995 - Sep 1997

2 years 7 months

Berlin, Germany