Thomas (Schönemann) Heckmann
Editor/Content Manager and Marketing/Market Analysis Neurobiology (Freelancer)
Experience
Editor/Content Manager and Marketing/Market Analysis Neurobiology (Freelancer)
internet+design Weimar
- Responsible editor and content manager for the Contergan information portal of the Contergan Foundation
- Conducting marketing and market analysis in the field of neurobiology
Project Coordinator Onkolotse
Saxon Cancer Society e.V.
- Coordination of the Onkolotse project
- Providing consulting services and project coordination in online and offline areas
- Focus on telemedicine, materials and informational and training events
- Trainer for "Mobile Internet for Self-Help Groups"
- Member of the editorial team for the newsletters of the Saxon Cancer Society e.V. and the Thuringian Cancer Society e.V. (until 2019)
Responsible Editor (pro bono)
Independent Information Platforms
- Managing the platforms [link] (web, Facebook, Instagram) and [link] (since 11/2021)
Project Coordinator Onkolotse (Permanent Position/Part-Time)
Saxon Cancer Society e.V.
Managing Partner
KKS: die medienarbeiter GmbH
- Contributed to the design of campaigns in the medical and SME sectors (colon cancer campaign, breast cancer campaign, Women's Health info tour on the North and Baltic Sea)
Communication and Marketing with a Focus on Health
Freelancer
- Collaboration with agencies for communication and marketing in healthcare
- Projects for Global Fund, WHO, German Cancer Society, regional cancer societies, NGOs, hospitals, Roche, Pfizer, GSK, BKK, IKK, AOK
- Focus areas: oncology, HIV/AIDS, TB, women's health, healthy living, ADHD, human genetics
- Relaunch of service offerings, website and info portal [link]
- Support for funding projects from idea to implementation (SAB, Bosch Foundation, DRV, Innovation Fund/GBA) in medical and nursing education, patient care and telemedicine
Consultant Start-up Development Massive Effort (Health) Campaign
AgroRisk Ukraine Ltd.
Managing Director Marketing & Sales
Medvantis Medical Services GmbH / Credit Suisse Group
- Establishment of the start-up Medvantis Medical Services
- Marketing and sales for disease and demand management (e.g. breast cancer, COPD)
- Coordination of the Winterthur Group's WHO relations
- Member of the Private Sector Delegation (PSD) to the Global Fund to Fight AIDS, Malaria and TB
- Development of medical web platforms and information portals for KKH, DAK, SDK, DBV, BKKn
Central Marketing Manager
Winterthur Insurance / Credit Suisse Group / DBV
- Development and execution of the school program on dental health
- Introduction of change-point marketing and structured sales consulting
- Launch of private health insurance with integrated care services
- Cross-division sales support including market research
- Member of Winterthur's European branding team
Product Management & Category Management
Procter & Gamble GmbH
- Product management for ABM/aBM blend-a-dent, blend-a-med and Blendax Anti-Belag
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Healthcare (26 years), Pharmaceutical (23 years), Media and Entertainment (12.5 years), Advertising (2.5 years), Insurance (2.5 years), and Cosmetics (2.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (31 years), Project Management (23 years), Business Intelligence (5 years), Sales (5 years), Research and Development (2.5 years), and Strategy (1 year).
Skills
Awards: Best Market Launch In Grocery Retail For Blend-a-med Zeitaktiv/complete 1997 (P&g); Award At Various Festivals For The Tv Spot "Die Unkomplizierten" 1998 (Winterthur); Innovative Training 2013 For "Onkolotse" By The Free State Of Saxony
Very Good Knowledge Of Common User Software (Windows/ios) As Well As Experience With Various Cms Versions (Typo3, Contao, Wordpress)
Driving License Class 3 (Car)
Languages
Education
Free University of Berlin (FU Berlin)
Diploma in Business Administration · Business Administration · Berlin, Germany · Good
Berlin College of Economics
Foreign Trade and, from 10/1990, Business Administration (pre-diploma) · Berlin, Germany
Heinrich Mann Extended Secondary School
German high school diploma · Erfurt, Germany · Very Good
Certifications & licenses
Driving license class 3 (car)
Profile
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