Guido (Dr.) Krupinski
Interim head of OEM taskforce
Experience
Interim head of OEM taskforce
Global automotive Tier-1 supplier (in insolvency)
- Interim leadership of an OEM taskforce for the relocation of components, tools and equipment
- Managed transfer activities for a global automotive Tier-1 supplier in insolvency
Consultant
Global automotive plant builder
- Advised on the setup of a new OEM e‐motor assembly line
Consultant
Global automotive supplier (Tier-1)
- Advised on localization strategy in China
Consultant
Global automotive software engineering provider (Tier-1)
- Advised on internationalization strategy
President & CEO – Executive Board Member Daimler Greater China
Fujian Benz Automotive Co.
- Led joint venture majority-owned by BAIC (China) and Daimler
- Served as China Executive Mercedes-Benz Vans and Executive Board Member Daimler Greater China
- Improved production and supplier performance (efficiency, cost, quality)
- Outsourced and restructured sales, marketing, product and program management
Executive Member Product Group Compact Cars
Mercedes-Benz
- Managed global production planning and engineering for compact cars
- Oversaw global e-drive production planning and established various production joint ventures
- Relocated production of a compact car model to a contract manufacturer in Finland
- Established a joint venture with a Japanese OEM to build a vehicle factory in Mexico
Director Business Unit Foundries and Forgings
Mercedes-Benz
- Led strategy process to define future product portfolio
- Entered new technologies (steel casting) and new components (body parts)
- Exited iron casting and outsourced brake disc business
- Executed programs and projects to improve efficiency, quality and cost
Director Global Turnaround Program Office
Mercedes Car Group (MCG)
- Managed 40 work packages across the entire value chain; improved RoS from 0% to 7%
- Introduced vehicle platforms and modular strategy in development and purchasing
- Enhanced plant efficiencies by implementing the Harbour logic ("Hours per Vehicle")
- Launched purchasing initiative and realigned administrative functions
Managing Director and Head of Engine Factory
MDC Power GmbH
- Established joint venture between Daimler and a Japanese OEM
- Built, commissioned and started serial production of a greenfield engine factory in Thuringia
- Implemented lean production and flat hierarchies
- Outsourced tool management, maintenance and logistics to external providers
Head of Car Assembly
Mercedes-Benz
- Managed interior installation and pre‐assembly (cockpit, doors) for 250,000 cars per year
- Led 4 team leaders, 60 foremen and 1,200 employees in three shifts
- Implemented continuous improvement process under temporarily released team leaders and foremen
- Executed projects to stabilize processes, improve efficiency and quality
Branch Manager
Mercedes-Benz
- Oversaw new and used vehicle sales (cars, vans, trucks) and aftersales
- Managed regional dealers (aftersales and customer referral)
- Also led strategic realignment of Germany sales organization
- Also led strategic realignment of worldwide sales organization
Head of Marketing Argentina
Mercedes-Benz Argentina
- Launched Mercedes-Benz Sprinter in Argentina
- Restructured national sales regions and introduced new dealer management
- Transferred know-how from Germany and USA to Argentina
- Planned and implemented a sales transformation process ("Commercial Project")
Senior Manager – Board Assistant
Mercedes-Benz and Daimler-Benz AG
- Assisted board of MB-Passenger Cars development and subsequently Daimler-Benz sales
- Managed board office and executive staff
- Independently tracked and coordinated board-relevant matters
- Contributed to TQM change process in passenger car development (8,000 employees)
International Junior Group Member
Daimler-Benz AG
- Conducted vehicle pre-development testing with 100 battery-electric C-Class cars
- Participated in strategy development for a directorate
- Studied outsourcing IT activities at Transporter Plant Vitoria to external service provider
- Assisted IT migration to a new production control system at Transporter Plant Vitoria
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Automotive (33 years) and Manufacturing (4 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Operations (23 years), Strategy (12.5 years), Supply Chain Management (11 years), Production (10 years), Project Management (9 years), and Product Development (9 years).
Summary
Over 30 years of management and consulting experience in the international automotive industry (OEMs and Tier-1) – since 2022 as a business consultant and interim manager.
I advise and support OEMs, suppliers and plant builders in the automotive industry in strategically using the changes in the sector to their advantage and putting them into action.
My focus is on critical business situations – when a focused, time-limited and sustainable approach is needed to stabilize or boost operational performance and company value.
Languages
Education
RPTU Kaiserslautern-Landau
PhD in Business Administration · Business Administration/Management · Kaiserslautern, Germany
TU Darmstadt
Diploma in Industrial Engineering (Business Management) · Industrial Engineering · Darmstadt, Germany
Profile
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