Freelance Journalist, Speechwriter, SEO/GEO

Your value proposition in a nutshell

If you want to turn complex technical topics into compelling stories, I’m the partner for you. As a Senior Communications Professional with over 20 years of B2B experience, I bring what makes your projects successful: deep technical knowledge, journalistic precision, and the ability to engage audiences.

My expertise lies at the intersection of technology and communication. I develop content strategies, write thought leadership articles, and create case studies for companies in tech, IT, SaaS, and the energy sector. I translate even the most complex topics into clear, impactful messages.

What sets me apart: I’m not a generalist, I’m a specialist. My strength is the combination of journalistic craft, strategic thinking, and proven industry expertise. For your B2B communication, that means texts that not only sound good but also reach and convince your target audience.

Core competencies

Content Creation & Storytelling

Thought leadership articles and whitepapers

Case studies and success stories

Technical articles for B2B audiences

Byline articles for C-level executives

LinkedIn content and social media

Speechwriting for board and executive levels

SEO-optimized content for websites and blogs

Strategic communication

B2B content marketing strategies

Corporate communications and PR

Internal communication and employee engagement

Campaign development for tech companies

Storytelling for complex technical products

Industry specialization

Energy sector & energy transition (13+ years)

Digitalization & Industry 4.0

IT & SaaS

Artificial intelligence & cybersecurity

Electrical engineering & smart home

Change management & digital transformation

Professional highlights & references

LEA Hessen Energieberatung (since 2012) As an external communications consultant, I have been responsible for strategic communication at LEA Hessen Energieberatung for companies for 13 years. In this long-term partnership, I developed campaigns targeting SMEs, created content for complex consulting services, and translated technical energy topics into audience-friendly messages.

Reference: "Mr. Gasche works extremely professionally, reliably, and punctually. His texts stand out for high linguistic quality, thorough research, and an excellent sense of the target audience." – RKW Hessen GmbH, LEA Hessen project sponsor

VDE/DKE German Commission for Electrical, Electronic & Information Technologies (since 2020) I regularly write technical articles and conduct interviews for VDE e.V. on technical innovations. My topics: energy and heat transition, sector coupling, smart home, medical devices, digitalization, Industry 4.0, and artificial intelligence.

Reference: "His texts show that he has a deep understanding of the technical and economic aspects of various fields. Christian Gasche knows how to prepare complex information – especially in standardization – in an understandable and concise way." – VDE e.V.

Adel & Link GmbH (since 2022) As a senior copywriter for this renowned Frankfurt-based B2B tech agency, I write technical articles, case studies, byline articles, and interviews for clients in the B2B technology and IT sectors. Focus: thought leadership positioning, AI, cybersecurity, M&A processes, IT sustainability, and change management.

Reference: "Christian Gasche shows an outstanding feel for the high textual and technical requirements of companies, especially in thought leadership positioning. He consistently translates his deep understanding of technology and the current economic and political context into audience-relevant texts." – Adel & Link GmbH

Hotwire Public Relations Germany (since 2017) For international high-tech and IT companies at this global PR agency, I write byline and technical articles, media alerts, and case studies. Topics: hardware and software, app and database technologies, digital transformation, AI, speech recognition, network and cybersecurity.

Reference: "Christian Gasche writes audience-relevant and eloquent texts. He translates texts from English to German and produces English texts for international clients based on briefings. We highly value his expertise." – Hotwire Public Relations Germany GmbH

Selected clients & projects

Corporate clients

LEA LandesEnergieAgentur Hessen (energy consulting) VDE e.V. / DKE (electrical engineering & standardization) BMW Group (automotive) Lufthansa Systems (aviation IT) Opel (automotive) Jägermeister (FMCG)

Agencies

Adel & Link (B2B tech communication) Hotwire Public Relations (international tech PR) Various PR and content marketing agencies

Industries

Energy & cleantech IT & software Automotive Telecommunications Electrical engineering Industry & mechanical engineering

Work approach & availability

Remote-first professional For over 20 years, I’ve worked successfully remote from my fully equipped office in Frankfurt am Main. My technical infrastructure, processes, and communication are optimized for fully digital collaboration. I am flexible for in-person meetings, workshops, or on-site appointments when needed.

Fast response times I work in a structured, timely manner with high reliability. My clients appreciate my quick comprehension, thorough research, and ability to deliver high-quality results even under time pressure.

Flexible project models

Single projects (articles, case studies, whitepapers) Retainer models for continuous content Campaign projects with defined durations Long-term strategic partnerships

Availability: immediate Hourly rate: EUR 95–110 Location: Frankfurt am Main (remote across Germany, DACH region)

Education & qualifications

Business Economist (BA) Studies in German studies, law, and business administration Member of the Association of Speechwriters of the German Language (VRdS) since 2006 Over 20 years of professional experience Since 1992: communications consultant and journalist in agencies, NGOs, GmbHs, and listed companies Since 2002: founder and owner of SIGMA COMMUNICATION, agency for editorial services, speechwriting, SEO content, and communications consulting Author in trade journals and content marketing portals

Why Christian Gasche for your project?

• Proven industry expertise With 13 years in energy transition communication and many years of tech experience, I bring not only journalistic skill but real industry understanding. I speak your audience’s language.
• Thought leadership at C-level My work for Adel & Link and Hotwire shows I can develop demanding thought leadership content that positions companies as pioneers – from AI to cybersecurity to change management.
• Turning complexity into clarity All my references highlight this core skill: I take complex technical, economic, or political issues and make them understandable without oversimplifying. That’s my craft.
• Reliability & quality Clients consistently confirm: punctual, reliable, thoroughly researched, high linguistic quality. These aren’t buzzwords, but my work standards for over 20 years.
• Strategic thinking meets operational excellence I’m not just a copywriter, but a strategic partner. I think in audiences, messages, and impact. At the same time, I deliver operational excellence from the first line to final approval.