Birgit M.
Market Research, Ghostwriting and Finding Market Research Service Providers
Experience
Oct 2020 - Present
4 years 11 monthsInitiator and Developer of an International Database for Market Research Service Providers
- Set up an international database to find market research service providers.
Apr 2007 - Apr 2020
13 years 1 monthMunich, Germany
Freelance Contributor
Research & Results
- Contributed to the editorial team of the trade magazine.
- Co-organized the annual Research & Results market research fair in Munich, including press relations, media planning, and website maintenance. Project management for the fair catalog, the workshop program, and the fair survey. Sole contact person for exhibitors.
Jan 2005 - Present
20 years 8 monthsNuremberg, Germany
Freelance Market Research Consultant
- Worked for companies in the Sparkassen Financial Group on customer satisfaction, image studies, and advertising analysis.
- Various ad-hoc projects for O2 (e.g. POS surveys).
- Ongoing customer satisfaction studies for O2, Tchibo mobil, and FONIC.
- Pure consulting projects (selection and management of institutes), e.g. for Ravensburger Spiele.
- Author of specialist articles.
- Ghostwriting of blogs, articles, and two books so far on macroeconomics, market research, or social sciences.
- Teaching at the Sparkassen academies in Bavaria and Baden-Württemberg.
Jul 2000 - Dec 2004
4 years 6 monthsStuttgart, Germany
Head of Communications Consulting / Advertising Market Research
Deutscher Sparkassen Verlag
- Took over disciplinary and professional management.
- From March 1, 2002, granted power of attorney.
- Professional leadership of the department.
- Provided communications consulting to individual savings banks and savings bank associations based on advertising and media research, from acquisition to presentation and implementation support.
- Conducted pretests, posttests, as well as brand and image research for national savings bank advertising and individual savings banks and state banks.
- Media research for the media agency AM (subsidiary of Deutscher Sparkassen Verlag).
- Basic studies to optimize savings bank websites.
- Conjoint measurements for the value-added concepts department at Deutscher Sparkassen Verlag.
- Carried out various ad-hoc studies, e.g. the effect of POS measures, efficiency analyses of exhibitions and trade shows, and mystery shopping.
- Performed target group analyses using primary research and multivariate analyses of market/media studies (Soll+Haben, Communication Network, AWA, etc.).
- Revised the basic target group model of the savings bank organization.
- Prepared external basic studies on advertising and media impact.
- Qualitative and quantitative competitor monitoring, revised Nielsen reporting for financial service providers.
- Database analyses and internet research on current issues.
- Consolidated and shared insights from primary studies of the Sparkassen Financial Group such as customer satisfaction, teller tests, financial market panel, etc.
- Planned and set up a business intelligence platform.
- Supervised theses.
- Wrote technical articles in Sparkassen media.
- Teaching at savings bank academies.
Feb 1997 - Jun 2000
3 years 5 monthsStuttgart, Germany
Communications Consulting Consultant
Deutscher Sparkassen Verlag
- Professional leadership of the department.
- Provided communications consulting to individual savings banks and associations based on advertising and media research, from acquisition to presentation and implementation support.
- Conducted pretests, posttests, and brand and image research for national savings bank advertising and individual savings banks and state banks.
- Media research for the media agency AM (subsidiary of Deutscher Sparkassen Verlag).
- Basic studies to optimize savings bank websites.
- Conjoint measurements for the value-added concepts department at Deutscher Sparkassen Verlag.
- Carried out various ad-hoc studies, e.g. the effect of POS measures, efficiency analyses of exhibitions and trade shows, and mystery shopping.
- Target group analyses using primary research and multivariate analyses of market/media studies (Soll+Haben, Communication Network, AWA, etc.).
- Revised the basic target group model of the savings bank organization.
- Prepared external basic studies on advertising and media impact.
- Qualitative and quantitative competitor monitoring, revised Nielsen reporting for financial service providers.
- Database analyses and internet research on current issues.
- Consolidated and shared insights from primary studies of the Sparkassen Financial Group, such as customer satisfaction, teller tests, financial market panel, etc.
- Planned and set up a business intelligence platform.
- Supervised theses.
- Wrote technical articles in Sparkassen media.
- Teaching at savings bank academies.
Feb 1995 - Jan 1997
2 yearsFrankfurt, Germany
Deputy Head of Advertising Research Department
BASISRESEARCH / Millward Brown International
- Served nine months as interim head of the department.
- Handled acquisition, organization, planning, control, and presentation of pretests, posttests, and product tests for national clients.
- Managed international communications research projects in Germany.
- Coordinated international projects.
- Conducted media mix modeling.
- Independently managed clients, including Unilever, Schweppes, Fisherman's Friend, and Sony.
Jul 1993 - Jan 1995
1 year 7 monthsNuremberg, Germany
Project Manager
GfK Communications Research
- Handled acquisition, organization, planning, control, and presentation of pretests.
- Independently managed clients such as Kraft Jacobs Suchard, Melitta, GoreTex, and Citibank.
- Developed foundational projects.
Nov 1991 - Jun 1993
1 year 8 monthsNuremberg, Germany
Research Associate
GfK Communications Research
Aug 1989 - Sep 1989
2 monthsStuttgart, Germany
Intern
Mercedes Benz AG
- Internship in the market research department.
Jan 1989 - Dec 1991
3 yearsNuremberg, Germany
Freelance Work: Advertising Consulting, Desktop Publishing, Trade Show Hostess
- Freelance work in advertising consulting and desktop publishing, mainly for Rima Ziehtechnik (Schorndorf) and Rima Dachdeckerbedarf (Nuremberg).
- Served as trade show hostess in Munich and Leipzig for these companies.
Feb 1988 - Mar 1988
2 monthsDüsseldorf, Germany
Intern
Volker Böttcher Market Research
- Internship in market research.
Oct 1987 - Dec 1988
1 year 3 monthsNiefern-Öschelbronn, Germany
Freelance Work
Klartext Advertising Consulting
Jan 1987 - Sep 1987
9 monthsNiefern-Öschelbronn, Germany
Intern
Klartext Advertising Consulting
- Internship in advertising consulting.
May 1986 - Sep 1986
5 monthsStuttgart, Germany
Various Summer Jobs
Sep 1985 - Dec 1985
4 monthsOrléans, France
Trade Show Hostess
Raccord Orléonais
- Worked as trade show hostess in Paris.
Languages
German
NativeEnglish
AdvancedFrench
ElementaryItalian
ElementaryEducation
Oct 1986 - Oct 1991
Fachhochschule für Wirtschaft in Pforzheim
Business Administration · Pforzheim, Germany
Max Planck Gymnasium
High School Diploma (Abitur) · Schorndorf, Germany
Certifications & licenses
ESOMAR Seminar Brand Value
BASISRESEARCH / Millward Brown International
ESOMAR Seminar International Research
BASISRESEARCH / Millward Brown International
SEO Writing and Proper Formatting
Udemy Academy
Need a freelancer? Find your match in seconds.
Try FRATCH GPT More actions
Similar Freelancers
Discover other experts with similar qualifications and experience
- English
- Deutsch
2025 © FRATCH.IO GmbH. All rights reserved.