Birgit Maier
Content planner and controller
Experience
Content planner and controller
Market research service provider
- Planning, managing, and delivering content for a corporate influencer campaign on LinkedIn for a market research service provider.
Database builder
mr-directory.com
- Building the world's largest database of market research service providers and survey platforms ([link]
Freelance collaborator
Research & Results
Collaborated in the editorial team of the trade magazine.
Co-organized the annual Research & Results market research fair in Munich, e.g., press work, media planning, or website maintenance.
Managed the trade fair catalog, the workshop program, and the fair survey.
Main contact person for exhibitors.
Author and freelance market research consultant
Self-employed
Author and ghostwriter of numerous professional articles on the market research industry, the economy, and social sciences, published on LinkedIn, marktforschung.de, in Research & Results, planung&analyse, Markenartikel, bank und markt, and w&v.
Ghostwriting of management summaries, books, blogs, press releases, websites, and workshop and webinar announcements.
Conducted studies for companies in the Sparkassen financial group in the areas of customer satisfaction, employee surveys, image studies, and advertising analyses.
Ad-hoc projects for O2 (POS surveys, CATI and CAWI studies).
Ongoing customer satisfaction studies for O2, Tchibo mobil, and FONIC.
Consulting projects (method selection and management of institutes) for Ravensburger Spiele.
Lecturer at the savings banks academies in Bavaria and Baden-Württemberg.
Head of communications consulting and advertising research
Deutscher Sparkassen Verlag
Disciplinary and professional leadership of the department.
From March 1, 2002, granted power of attorney and associated duties.
Consultant communications consulting
Deutscher Sparkassen Verlag
Professional leadership of the department.
Communication consulting for savings banks and their associations, based on advertising and media research from acquisition to implementation.
Pretests, posttests, and brand and image research for national savings bank advertising and regional banks.
Media research for the media agency AM.
Basic studies to optimize savings bank websites.
Conjoint measurements for the value-added concepts department.
Conducting various ad-hoc studies (POS measures, efficiency analyses, mystery shopping).
Target group analyses through primary research and multivariate methods (Soll+Haben, Communication Network, AWA).
Revision of the target group model for the savings bank organization.
Preparation and sharing of studies on advertising and media impact.
Qualitative and quantitative competitor monitoring, revision of Nielsen reporting.
Database analyses and internet research.
Planning and building a business intelligence platform.
Supervising theses and teaching at savings bank academies.
Deputy head of advertising research
BASISRESEARCH / Millward Brown International
Acting head of the department for nine months.
Acquisition, organization, planning, control, and presentation of pretests, posttests, and product tests for national clients.
Handling and coordinating international communication research projects.
Conducting media mix modelling.
Managing clients such as Unilever, Schweppes, Fisherman’s Friend, and Sony.
Project manager
GfK Kommunikationsforschung
Acquisition, organization, planning, control, and presentation of pretests.
Managing clients such as Kraft Jacobs Suchard, Melitta, GoreTex, and Citibank.
Development of foundational projects.
Research assistant
GfK Kommunikationsforschung
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Banking and Finance (24.5 years), Education (21 years), Telecommunication (21 years), Media and Entertainment (17.5 years), Professional Services (8 years), and Advertising (2 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Research and Development (34.5 years), Marketing (25 years), Project Management (24.5 years), Customer Service (13 years), Business Intelligence (8 years), and Information Technology (4.5 years).
Skills
- Office 365 With Excel, Access, Word, Powerpoint, And Notes
- Survey Programming (Quantilope And Questionpro)
- Analysis Tools Like Spss, Quantilope, Questionpro, And Displayr
- Analysis Tools For Market Media Studies (Mds And Medimach)
- Prompt Writing With Chatgpt, Humata.ai, Copy.ai, Perplexity.ai, And Pdfgear
- Social Media Core Skills: Linkedin And Instagram
- Image And Video Editing: Photoshop, Canva, Capcut
- Seo Certificate And Cms Knowledge: Contenido Or Wordpress
Languages
Education
Pforzheim University of Applied Sciences for Business
Business administration, market and opinion research · Pforzheim, Germany
Max-Planck-Gymnasium
German high school diploma (Abitur) · Schorndorf, Germany
Certifications & licenses
SEO certificate
Profile
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