Birgit Maier
Initiator and developer of an international database for market research service providers
Experience
Oct 2020 - Present
4 years 10 monthsInitiator and developer of an international database for market research service providers
- Built an international database to search for market research service providers.
Apr 2007 - Apr 2020
13 years 1 month Munich, Germany
Freelance contributor
Research & Results
- Contributed to the editorial team of the trade magazine.
- Co-organized the annual market research fair “Research & Results” in Munich, e.g. press relations, media planning, or web maintenance. Project management for the fair catalog, the workshop program, and the fair survey. Sole contact person for exhibitors.
Jan 2004 - Present
20 years 7 months Nuremberg, Germany
Freelance market research consultant
- Worked so far for companies in the savings banks financial group in the areas of customer satisfaction, image studies, and advertising analyses.
- Various ad-hoc projects for O2 (e.g. POS surveys).
- Ongoing customer satisfaction studies for O2, Tchibo mobil, and FONIC.
- Pure consulting projects (selection and management of institutes), e.g. for Ravensburger Spiele.
- Author of specialist articles.
- Ghostwriting of blogs, specialist articles, and so far two books on macroeconomics, market research, or social sciences.
- Lecturer at the savings banks academies of Bavaria and Baden-Württemberg.
Jul 2000 - Dec 2004
4 years 6 months Stuttgart, Germany
Head of communications consulting / advertising market research
Deutscher Sparkassen Verlag
- Assumed disciplinary and technical leadership.
- Granted power of attorney as of March 1, 2002.
- Provided technical leadership of the department.
- Communications consulting for individual savings banks and savings banks associations based on advertising and media research, from acquisition to presentation and support during implementation.
- Conducted pretests, posttests, as well as brand and image research for national savings banks advertising and for individual savings banks and state banks.
- Media research for the AM media agency (subsidiary of Deutscher Sparkassen Verlag).
- Fundamental studies to optimize savings banks websites.
- Conjoint measurements for the value-added concepts department at Deutscher Sparkassen Verlag.
- Conducted various ad-hoc studies, e.g. effects of POS measures, efficiency analyses of exhibitions and trade fairs, as well as mystery shopping.
- Target group analyses based on primary research and multivariate analyses of market/media studies (Soll+Haben, Communication Network, AWA, etc.).
- Revised the fundamental target group model of the savings banks organization.
- Prepared external basic studies on advertising and media effectiveness.
- Qualitative and quantitative competitive monitoring, revised Nielsen reporting for financial service providers.
- Database analyses and internet research on current issues.
- Consolidated and communicated findings from primary studies of the savings banks financial group, e.g. on customer satisfaction, counter tests, financial market panel, etc.
- Planned and developed a business intelligence platform.
- Supervised diploma theses.
- Wrote specialist contributions for savings banks media.
- Lecturer at savings banks academies.
Feb 1997 - Jun 2000
3 years 5 months Stuttgart, Germany
Consultant communications consulting
Deutscher Sparkassen Verlag
- Assumed disciplinary and technical leadership.
- Granted power of attorney as of March 1, 2002.
- Provided technical leadership of the department.
- Communications consulting for individual savings banks and savings banks associations based on advertising and media research, from acquisition to presentation and support during implementation.
- Conducted pretests, posttests, as well as brand and image research for national savings banks advertising and for individual savings banks and state banks.
- Media research for the AM media agency (subsidiary of Deutscher Sparkassen Verlag).
- Fundamental studies to optimize savings banks websites.
- Conjoint measurements for the value-added concepts department at Deutscher Sparkassen Verlag.
- Conducted various ad-hoc studies, e.g. effects of POS measures, efficiency analyses of exhibitions and trade fairs, as well as mystery shopping.
- Target group analyses based on primary research and multivariate analyses of market/media studies (Soll+Haben, Communication Network, AWA, etc.).
- Revised the fundamental target group model of the savings banks organization.
- Prepared external basic studies on advertising and media effectiveness.
- Qualitative and quantitative competitive monitoring, revised Nielsen reporting for financial service providers.
- Database analyses and internet research on current issues.
- Consolidated and communicated findings from primary studies of the savings banks financial group, e.g. on customer satisfaction, counter tests, financial market panel, etc.
- Planned and developed a business intelligence platform.
- Supervised diploma theses.
- Wrote specialist contributions for savings banks media.
- Lecturer at savings banks academies.
Feb 1995 - Jan 1997
2 years Frankfurt, Germany
Deputy head of the advertising research department
BASISRESEARCH / Millward Brown International
- Of which nine months as interim head of the department.
- Acquisition, organization, planning, control, and presentation of pretests, posttests, and product tests for national clients.
- Managed international communication research projects in Germany.
- Coordinated international projects.
- Conducted media mix modelling.
- Independently managed clients, including Unilever, Schweppes, Fisherman’s Friend, and Sony.
Jul 1993 - Jan 1995
1 year 7 months Nuremberg, Germany
Project manager
GfK Kommunikationsforschung
- Acquisition, organization, planning, control, and presentation of pretests.
- Independently managed clients, including Kraft Jacobs Suchard, Melitta, GoreTex, and Citibank.
- Development of fundamental projects.
Nov 1991 - Jun 1993
1 year 8 months Nuremberg, Germany
Research associate
GfK Kommunikationsforschung
Aug 1989 - Sep 1989
2 months Stuttgart, Germany
Intern
Mercedes Benz AG
- Internship in the market research department.
Jan 1988 - Dec 1992
3 years Nuremberg, Germany
Freelance work: advertising consulting, desktop publishing, trade fair hostess
- Freelance work in advertising consulting and desktop publishing, mainly for Rima Ziehtechnik (Schorndorf) and Rima Dachdeckerbedarf (Nuremberg).
- Served as trade fair hostess in Munich and Leipzig for these companies.
Feb 1988 - Mar 1988
2 months Düsseldorf, Germany
Intern
Volker Böttcher Marktforschung
- Internship in market research.
Oct 1987 - Dec 1988
1 year 3 months Niefern-Öschelbronn, Germany
Freelance work
Klartext Werbeberatung
Jan 1987 - Sep 1987
9 months Niefern-Öschelbronn, Germany
Intern
Klartext Werbeberatung
- Internship in advertising consulting.
May 1986 - Sep 1986
5 months Stuttgart, Germany
Various holiday jobs
Sep 1985 - Dec 1986
4 months Orléans, France
Trade fair hostess
Raccord Orléonais
- Served as trade fair hostess in Paris.
Languages
German
Native
English
Advanced
French
Elementary
Italian
Elementary
Education
Oct 1986 - Oct 1991
University of Applied Sciences for Business in Pforzheim
Business Administration · Pforzheim, Germany
Max Planck Gymnasium
High school diploma (Abitur) · Schorndorf, Germany
Certifications & licenses
ESOMAR seminar on brand equity
BASISRESEARCH / Millward Brown International
ESOMAR seminar on international research
BASISRESEARCH / Millward Brown International
Writing and properly formatting SEO texts
udemy Academy
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