Birgit Maier - Content planner and controller

Nuremberg, Germany

Experience

Oct 2023 - Present

2 years 4 months

Planning, managing, and delivering content for a corporate influencer campaign on LinkedIn for a market research service provider.

Jul 2021 - Present

4 years 7 months

Building the world's largest database of market research service providers and survey platforms ([link]

Apr 2007 - Apr 2020

13 years 1 month

Munich, Germany

Collaborated in the editorial team of the trade magazine.
Co-organized the annual Research & Results market research fair in Munich, e.g., press work, media planning, or website maintenance.
Managed the trade fair catalog, the workshop program, and the fair survey.
Main contact person for exhibitors.

Jan 2005 - Present

21 years 1 month

Nuremberg, Germany

Author and ghostwriter of numerous professional articles on the market research industry, the economy, and social sciences, published on LinkedIn, marktforschung.de, in Research & Results, planung&analyse, Markenartikel, bank und markt, and w&v.
Ghostwriting of management summaries, books, blogs, press releases, websites, and workshop and webinar announcements.
Conducted studies for companies in the Sparkassen financial group in the areas of customer satisfaction, employee surveys, image studies, and advertising analyses.
Ad-hoc projects for O2 (POS surveys, CATI and CAWI studies).
Ongoing customer satisfaction studies for O2, Tchibo mobil, and FONIC.
Consulting projects (method selection and management of institutes) for Ravensburger Spiele.
Lecturer at the savings banks academies in Bavaria and Baden-Württemberg.

Jul 2000 - Dec 2004

4 years 6 months

Stuttgart, Germany

Feb 1997 - Jun 2000

3 years 5 months

Stuttgart, Germany

Professional leadership of the department.
Communication consulting for savings banks and their associations, based on advertising and media research from acquisition to implementation.
Pretests, posttests, and brand and image research for national savings bank advertising and regional banks.
Media research for the media agency AM.
Basic studies to optimize savings bank websites.
Conjoint measurements for the value-added concepts department.
Conducting various ad-hoc studies (POS measures, efficiency analyses, mystery shopping).
Target group analyses through primary research and multivariate methods (Soll+Haben, Communication Network, AWA).
Revision of the target group model for the savings bank organization.
Preparation and sharing of studies on advertising and media impact.
Qualitative and quantitative competitor monitoring, revision of Nielsen reporting.
Database analyses and internet research.
Planning and building a business intelligence platform.
Supervising theses and teaching at savings bank academies.

Feb 1995 - Jan 1997

2 years

Frankfurt, Germany

Acting head of the department for nine months.
Acquisition, organization, planning, control, and presentation of pretests, posttests, and product tests for national clients.
Handling and coordinating international communication research projects.
Conducting media mix modelling.
Managing clients such as Unilever, Schweppes, Fisherman’s Friend, and Sony.