Joachim Bley
Freelance Editor, Author and Media Concept Developer
Experience
Journalist/Online Editor
Anondi GmbH (sanier.de)
Technical articles on various tech topics for different online service portals.
- Research
- Concept
- Writing
- Topic examples: Home appliance series for DIY enthusiasts (fault diagnosis and self-repair guides for washing machines, refrigerators, freezers, cooktops, ovens…)
Author/Online Editor
Webmagazin connect-business (Weka Media Publishing)
Creation and layout of various online articles for the first issue of a B2B magazine in the telecommunications industry. Main focus: Connect Conference 2022 in Dresden.
- Follow-up reporting
- Interviews
- Company profiles
- Technical articles on 5G campus networks
Author/Editor
The Digitale GmbH/Deutsche Telekom
Podcast scripts on various telecommunications topics.
- Concept and writing
- Topic examples: Fiber expansion, 5G mobile rollout, 5G campus networks, in-house networking, health and mobile communications, high-data apps, introduction to Deutsche Funkturm, digitalization of schools, 5G standalone
Author
Alfons W. Gentner Verlag GmbH & Co. KG
Whitepaper: Introduction of new commercial software. Practical guide to digitalization in crafts.
- Research, concept and writing
Author/Editor
100 Prozent Digital (G + F Verlags- und Beratungs-GmbH)
Articles and training materials on digitalization in crafts.
- Development of seminar materials for blended learning courses
- Blog posts
- Press releases
- Whitepapers on cloud applications
- Company profiles
- Topic examples: Platform economy (e-learning materials), blockchain and smart contracts (training materials), technical articles and whitepapers on apps and cloud tools like Meistertask (task and project management), Memomeister, Craftnote and Datengut (documentation, organization and communication tools, digital construction file), business productivity services like Google Workspace, Scaffeye (scaffolding management); technical articles for Bitdefender (security and antivirus software), Blauarbeit (craftsman search portal), Caterpillar/Cat (outdoor smartphones), In-Software (industry software), Milwaukee Tools (tool manufacturer), NFON (cloud telephony), PCO (IT system house for SMEs), Shaper Tools (CNC router Origin), Testo (measurement device manufacturer)…
Editor-in-Chief/Author, Reviewer
VNR Verlag für die deutsche Wirtschaft AG
IEE - Internet Made Simple (Print). Internet guide and knowledge for seniors:
- Topic selection
- Content and graphic concept
- Test execution
- Editorial work
- Writing tips and step-by-step guides (text and screenshots)
- Topic examples: Online shopping, creating photo books, online banking, switching energy providers, video chat, entertainment from media libraries, online price comparison, file search, finding and downloading manuals online, internet and email security risks, using internet portals and apps (MyHammer, Doodle, search and other Google services…), password management
Fritzbox@Home tips and tricks for routers and home networks:
- Technical and content review of articles
- Practical tests
- Proofreading
- Topic examples: Wi-Fi optimization, Wi-Fi troubleshooting, smart home, Wi-Fi repeaters, remote access to home network, VPN, video surveillance, troubleshooting Windows networks, router security, router OS, router settings, antenna technology, mesh networks, powerline networks, interface issues, contact management, call blocking, system backups, product overview
Author/Editor and Project Manager
Samsung, Sunrise, Telekom, A1 Telekom Austria, Panasonic, Philips / Telecommunications in cooperation with connect (Weka Media)
Magazine supplements.
- Concept: topic proposals, content and graphic structure
- Research
- Writing
- Coordination with clients, graphics and project partners
- Topic examples: communication networks, 5G/LTE technology and fiber expansion, cloud computing, internet TV, fixed and mobile tariffs, user tips for smartphones, tablets and mobile internet, home networking, DECT telephony
Scriptwriter
Athemia GmbH
Script for Hugo Boss webinars.
- Concept and texts on fashion topics
- Example: "Dress for Success – Fitting & Sizing"
PR Editor/Copywriter
JVC (Agency: Nikko Communications/Belgium)
Technical translations (print/online) German/English and English/German.
- Product descriptions
- Marketing materials like flyers and brochures
- Specification tables/technical data sheets
- Product catalogs
- User/assembly manuals
- Microsites
- Press releases
- Other (trade show reports, interviews, video contest calls…)
- Topic examples: camcorders, security technology including surveillance cameras, digital TV, projectors, professional cameras & monitors, mobile entertainment, navigation systems, car hi-fi components, audio-video technology
Editor
kernHouse medienagentur bley
Online training (blended learning). Software training for CMS webEdition for editors and administrators.
- Concept and development of training materials for webinars – (online) presentations, worksheets, exercises; text and screenshots
Author/Editor
DENON (Part of Sound United)
Press and public relations, marketing, technical documentation.
- Press releases (concept and writing)
- Sales manuals for dealers and end customers: concept, project management, creation of all content, print coordination, adaptations into other languages
- Tutorials, quick setup guides and training materials: concept, tests, writing including screen creation
- Topic examples: AV receivers, DVD players, hi-fi systems, system remotes, home entertainment network setup, headphones, speakers
Editor
kernHouse medienagentur
Concept and writing (print and online), content management.
- Topic examples: news posts and other website texts, trade show presentations, exposés, ads and posters, social media posts, slogan development, flyers and image brochures and other marketing materials for various mid-sized companies, doctors and social and municipal institutions (Kornwestheim senior council, Red Cross, city of Kornwestheim…)
Author/Editor
connect, PC Magazin, PCgo (Weka Media Publishing)
Technical articles and magazine supplements on various tech topics.
- Hardware tests (smartphones, tablets…) and software tests (operating systems, apps)
- Network test, survey and study analyses
- Research (service topics, etc.)
- Development of test procedures (video conferencing systems, e-readers…)
- Concept, briefing graphics
- Writing
- Topic examples: mobile and fixed network tests, comparison tests of video chat apps, trade show supplements (Connect Conference), tips & tricks for Windows and network components like routers and NAS systems, Connect customer barometer (video streaming, mobile providers, energy suppliers), smartphone and internet security, app tests (productivity tools, audio apps), smart home, cloud data storage, mobile operating systems, display technologies, analysis of DAB study (digital radio), smartphone practical tips (Android and iOS)
Copywriter and Technical Editor
Octave Audio
Product sheets, user manuals, advertising materials.
- Corporate design development
- Print ads (concept and writing)
- Image brochures
- Product data sheets
- Company profiles
- User manuals and technical documentation
Summary
In my editorial office I develop media concepts and texts—mainly for mid-sized companies, agencies and publishers. The content focus is on tech-driven industries, especially telecommunications, computer technology, IT and consumer electronics. I've also worked on crafts and business management topics. At the core of my projects is usually presenting complex topics in a clear, entertaining and easy-to-understand way. For implementation, I use common user-level tools like editorial and content management systems as well as the Adobe Creative Cloud, MS365 …
Besides my core skills and experience, I stand out for a strong sense of responsibility and quality. I prefer working in an environment that offers a high degree of creative freedom.
Beyond technology—both privately and professionally—I'm interested in many topics (especially sports, culture, cooking…), so I find it easy to develop content strategies and target-group oriented texts for new fields and industries. I look forward to inquiries and exchanges in the LinkedIn community.
Languages
Education
Esslingen University of Applied Sciences
Diplom-Ingenieur (FH) · Communications Engineering · Esslingen, Germany
Plochingen High School
Abitur · Plochingen, Germany
Certifications & licenses
Time Management and Personal Work Techniques Seminar
Leadership and Cooperation Training Seminar
DTP with QuarkXPress
Advanced Course for Trainees
Academy for Journalism in Hamburg
Basic Commercial Training
Adult Education Center Esslingen
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