Ina G.
Freelancer in PR, Marketing and Journalism
Experience
Oct 2004 - Present
21 years 1 monthFreelancer in PR, Marketing and Journalism
Ina Gross-Bajohr . Text + PR
- Writing press releases, specialist articles, and marketing copy (print, online, social media, film)
- Creating distribution lists, managing editorial contacts, and media planning
- Strategy and campaign planning, concept development, consulting & support
- Project management
- Event organization (press conferences, symposia, and congresses)
- SEO-optimized informational texts for Takevalue, Darmstadt
- IT whitepapers for STACKIT
- SEO-optimized editorials and guide articles for Havas, Hamburg
- Blog posts for L’Oréal, Garnier, Maybelline, NYX, Tchibo
- Video scripts and mailings for FID Verlag, Bonn
- Webinars and interviews in the areas of stock market newsletters, health guides, home & garden
- Freelance author for ComputerBild: features, interviews, profiles, TV Movie
- Company profiles and guide articles for Die Rheinpfalz LandGenuss
Oct 2003 - Sep 2004
1 yearCologne, Germany
Press Officer
TRANSFLOW Informationslogistik AG
- Independent organization and coordination of the press and public relations department
- Writing press and advertising copy
- Maintaining editorial contacts and media planning
- Trade fair planning, execution, and follow-up
- Managing the website
Oct 2002 - Sep 2003
1 yearKarlsruhe, Germany
Senior PR Consultant, PR & Marketing
G+H Graphics GmbH
- Building the PR & Marketing department
- Designing and implementing the company's brand presence
- Independent project management
- Building and maintaining press databases
Sep 2000 - Sep 2002
2 years 1 monthKarlsruhe, Germany
PR Consultant, PR Division
Art Crash GmbH
- Concept development, strategy planning, and presentations
- Independent client consulting and support in IT and biotechnology
- Writing all types of journalistic and promotional texts
Jan 2000 - Dec 2000
1 yearMarburg, Germany
Freelance Contributor
Marburger Neue Zeitung
Cologne, Germany
Freelance PR Lead
Angela Liedler GmbH
- Led PR in pharmaceutical communications
- Managed accounts for Merz and Lilly
Cologne, Germany
Senior Freelance Project Manager
Healthcrowd
- Project management in pharmaceutical communications
- Managed accounts for AstraZeneca and Janssen Cilag
Berlin, Germany
Senior Freelance Communications
Piabo
- Consultant in medical writing, PR and employer branding
- Managed accounts for Dr. Ausbüttel and Doktor.de
Trier, Germany
Copywriter/PR
brandtec GmbH
- Copywriting and PR in financial communications
- Managed accounts for Commerz Real, Patrizia Grundinvest, Hamburg Trust and Nobis Invest
Krefeld, Germany
Senior Freelance Project Manager
meusel gs-healthcare
- Medical writing, PR and copywriting in pharmaceutical communications
- Managed accounts for Cinogy, Norgine and Daiichi Sankyo
Summary
I am an experienced freelancer in PR, marketing, and journalism with over two decades of creating press releases, web content, and multimedia campaigns. I focus on crafting clear messages, managing events, and delivering SEO-optimized texts that resonate with targeted audiences.
My work spans diverse sectors such as IT, pharmaceuticals, finance, and media. I excel in streamlining project management, media planning, and strategic communication to build lasting relationships and consistently deliver results.
Languages
German
NativeEnglish
IntermediateEducation
Oct 1988 - Jun 1999
Philipps University of Marburg
Master of Arts · Modern German literature and media studies, political science · Marburg, Germany · good (1.76)
Oct 1974 - Jun 1987
State Cooperative Comprehensive School Bad Bergzabern
General university entrance qualification · Bad Bergzabern, Germany
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