Ina G.
Freelancer in PR, Marketing and Journalism
Experience
Oct 2004 - Present
21 years 3 monthsFreelancer in PR, Marketing and Journalism
Ina Gross-Bajohr . Text + PR
- Creation of press, trade and advertising texts (print, online, social media, film)
- Creating distribution lists, editorial contacts, media planning
- Strategy and campaign planning, concept development, consulting & support
- Project management
- Event organization (press conferences, symposia and congresses)
- SEO-optimized info texts for Takevalue, Darmstadt
- Whitepapers in the IT sector for STACKIT
- SEO-optimized editorials and guides for Havas, Hamburg
- Blog posts for L’Oréal, Garnier, Maybelline, NYX, Tchibo
- Video scripts and mailings for FID Verlag, Bonn
- Webinars and interviews in the fields of financial newsletters, health guides, home & garden
- Freelance author for ComputerBild: features, interviews, portraits, TV Movie
- Company profiles and guide texts for Die Rheinpfalz LandGenuss
Oct 2003 - Sep 2004
1 yearCologne, Germany
Press Officer
TRANSFLOW Informationslogistik AG
- Independently organized and coordinated the press and public relations department
- Created press and advertising texts
- Managed editorial contacts and media planning
- Planned, executed and followed up on trade shows
- Managed the website
Oct 2002 - Sep 2003
1 yearKarlsruhe, Germany
Senior PR & Marketing Consultant
G+H Graphics GmbH
- Established the PR & Marketing department
- Designed and implemented the company's public presence
- Independently managed projects
- Built and maintained press databases
Sep 2000 - Sep 2002
2 years 1 monthKarlsruhe, Germany
PR Consultant, PR Division
Art Crash GmbH
- Concept development, strategic planning and presentation
- Independently advised and supported clients in IT and biotechnology
- Wrote all types of journalistic and advertising texts
Jan 2000 - Dec 2000
1 yearMarburg, Germany
Freelance Contributor
Marburger Neue Zeitung
Cologne, Germany
Freelance PR Lead
Angela Liedler GmbH
- Leading PR in pharmaceutical communications
- Managing Merz and Lilly
Cologne, Germany
Permanent Freelance Senior Project Manager
Healthcrowd
- Project management in pharmaceutical communications
- Managing AstraZeneca and Janssen Cilag
Berlin, Germany
Freelance Senior Communications
Piabo
- Consultant in medical writing, PR and employer branding
- Managing Dr. Ausbüttel and Doktor.de
Trier, Germany
Copywriter/PR
brandtec GmbH
- Copywriting and PR in financial communications
- Managing Commerz Real, Patrizia Grundinvest, Hamburg Trust and Nobis Invest
Krefeld, Germany
Permanent Freelance Senior Project Manager
meusel gs-healthcare
- Medical writing, PR and copywriting in pharmaceutical communications
- Managing Cinogy, Norgine and Daiichi Sankyo
Summary
I am an experienced freelancer in PR, marketing, and journalism with over two decades of creating press releases, web content, and multimedia campaigns. I focus on crafting clear messages, managing events, and delivering SEO-optimized texts that resonate with targeted audiences.
My work spans diverse sectors such as IT, pharmaceuticals, finance, and media. I excel in streamlining project management, media planning, and strategic communication to build lasting relationships and consistently deliver results.
Languages
German
NativeEnglish
IntermediateEducation
Oct 1988 - Jun 1999
Philipps University of Marburg
Master of Arts · Modern German Literature and Media Studies, Political Science · Marburg, Germany · good (1.76)
Oct 1974 - Jun 1987
Bad Bergzabern State Cooperative Comprehensive School
General university entrance qualification · Bad Bergzabern, Germany
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