Ina G.
Freelancer in PR, Marketing, and Journalism
Experience
Oct 2004 - Present
21 yearsFreelancer in PR, Marketing, and Journalism
Ina Gross-Bajohr . Text + PR
- Writing press, technical, and advertising texts (print, online, social media, film)
- Creating distribution lists, editorial contacts, and media planning
- Strategy and campaign planning, concept development, consulting & support
- Project management
- Event organization (press conferences, symposia, and congresses)
- SEO-optimized info texts for Takevalue, Darmstadt
- Whitepapers in the IT sector for STACKIT
- SEO-optimized editorials and guide articles for Havas, Hamburg
- Blog posts for L’Oréal, Garnier, Maybelline, NYX, Tchibo
- Video scripts and mailings for FID Verlag, Bonn
- Webinars and interviews in financial newsletters, health guides, and home & garden
- Freelance author for ComputerBild: features, interviews, profiles, TV Movie
- Company profiles and guide articles for Die Rheinpfalz LandGenuss
Oct 2003 - Sep 2004
1 yearCologne, Germany
Press Officer
TRANSFLOW Informationslogistik AG
- Sole responsibility for organizing and coordinating the press and public relations department
- Writing press and advertising texts
- Maintaining editorial contacts and media planning
- Trade show planning, execution, and follow-up
- Managing the website
Oct 2002 - Sep 2003
1 yearKarlsruhe, Germany
Senior PR Consultant, PR & Marketing
G+H Graphics GmbH
- Building the PR & Marketing department
- Concept and implementation of the company’s brand image
- Independently managing projects
- Building and maintaining press databases
Sep 2000 - Sep 2002
2 years 1 monthKarlsruhe, Germany
PR Consultant, PR Division
Art Crash GmbH
- Concept development, strategy planning, and presentations
- Independently advising and supporting clients in IT and biotechnology
- Writing all types of journalistic and advertising texts
Jan 2000 - Dec 2000
1 yearMarburg, Germany
Freelance contributor
Marburger Neue Zeitung
Cologne, Germany
Freelance PR Lead
Angela Liedler GmbH
- Leading PR in pharmaceutical communications
- Managing Merz and Lilly
Cologne, Germany
Senior Freelance Project Manager
Healthcrowd
- Project management in pharmaceutical communications
- Managing AstraZeneca and Janssen Cilag
Berlin, Germany
Senior Freelance Communications Consultant
Piabo
- Consultant in medical writing, PR, and employer branding
- Managing Dr. Ausbüttel and Doktor.de
Trier, Germany
Copywriter/PR
brandtec GmbH
- Copywriting and PR in financial communications
- Managing Commerz Real, Patrizia Grundinvest, Hamburg Trust, and Nobis Invest
Krefeld, Germany
Senior Freelance Project Manager
meusel gs-healthcare
- Medical writing, PR, and copywriting in pharmaceutical communications
- Managing Cinogy, Norgine, and Daiichi Sankyo
Languages
German
NativeEnglish
IntermediateEducation
Oct 1988 - Jun 1999
Philipps University of Marburg
Magistra Artium · Modern German Literature and Media Studies, Political Science · Marburg, Germany · good (1.76)
Oct 1974 - Jun 1987
State Cooperative Comprehensive School Bad Bergzabern
General higher education entrance qualification · Bad Bergzabern, Germany
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