Andrea Menzel - Systemic Coach & Trainer, Senior MarTech Specialist & Digital Project Manager

Q: Where is Andrea based?

Andrea is based in Altwigshagen, Germany .

Q: What languages does Andrea speak?

Andrea speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Andrea have?

Andrea has at least 23 years of experience. During this time, Andrea has worked in at least 14 different roles and for 14 different companies . The average length of individual experience is 2 years and 6 months . Note that Andrea may not have shared all experience and actually has more experience.

Q: What is Andrea's latest experience?

Andrea's most recent position is Senior MarTech Specialist & Digital Project Manager at Redact Kommunikation AG .

Q: What companies has Andrea worked for in recent years?

In recent years, Andrea has worked for Redact Kommunikation AG and Freelance .

Q: Which industries is Andrea most experienced in?

Andrea is most experienced in industries like Advertising , Information Technology (IT) , and Professional Services . Andrea also has some experience in Media, Entertainment and Publishing , Banking and Finance , and Retail .

Q: Which business areas is Andrea most experienced in?

Andrea is most experienced in business areas like Information Technology (IT) , Project Management , and Marketing . Andrea also has some experience in Quality Assurance (QA) , Human Resources (HR) , and Strategy and Planning .

Q: Which industries has Andrea worked in recently?

Andrea has recently worked in industries like Professional Services , Advertising , Media, and Entertainment and Publishing .

Q: Which business areas has Andrea worked in recently?

Andrea has recently worked in business areas like Information Technology (IT) , Human Resources (HR) , and Strategy and Planning .

Recommended expert

Altwigshagen, Germany

Experience

Apr 2020 - Jul 2022

2 years 4 months

Senior MarTech Specialist & Digital Project Manager

Redact Kommunikation AG

Evaluation, implementation and rollout of a new work management tool
Organizational development in MarTech & marketing automation
Creating digital workflows & processes
Project management and technical responsibility for digital projects
Developing and running workshops, trainings & webinars for internal and external stakeholders

Jun 2018 - Mar 2019

10 months

Digital Project Manager

BlueGlass Interactive AG

Project management and technical responsibility for digital projects
Client support & consulting
Managing external partners
Quality assurance
Creating and monitoring budgets and project timelines
Supporting pre-sales activities
Managing, coordinating and overseeing client projects
Coordination, resource planning & quality assurance of projects in collaboration with external partners and suppliers

Mar 2018 - May 2018

3 months

Project Manager

InnoPark

Project management
Team leadership & development
High-level planning of business concepts
Support in other digital projects

May 2017 - Feb 2018

10 months

Project Lead

Dream Production AG

Leading and guiding development projects with internal and external teams
Concept design (wireframes, user stories, presentations)
Coordinating design teams
Creating and monitoring project timelines
Supporting sales activities
Client management & training
Project support and follow-up

Nov 2016 - May 2017

7 months

Digital Project Manager

Leuchter IT Solutions AG

Project management and technical responsibility for web projects
Managing external partners
Successful launch of a collaboration platform based on SharePoint and Microsoft Planner (planning, design and employee training)
Process optimization in web development & collaboration

Sep 2016 - Present

9 years 6 months

Altwigshagen, Germany

Hybrid

Systemic Business Coach & Trainer

Freelance

Systemic business and management coaching for individuals
Systemic team coaching and team building
Developing and delivering workshops, trainings & webinars
Supporting and introducing new software (e.g. ERP system, marketing automation)
Supporting and introducing a new AI strategy

Mar 2015 - Aug 2016

1 year 6 months

Corporate Web Officer

CREALOGIX AG

Project management and technical responsibility for web projects
Conducting internal trainings and webinars
Leading digital media agencies and other external partners
Supporting the Corporate Communications & Marketing team in other digital projects

Nov 2012 - Apr 2014

1 year 6 months

Freelance FirstSpirit Administrator in a testing environment

Media Saturn IT Services GmbH

Implementing and managing international online shops
Preparing, executing and following up on deployments for the content management system
Carrying out changes
Handling incidents
Rolling out new country-specific online shops
Documentation
Quality control

Sep 2011 - Dec 2012

1 year 4 months

Freelance Delivery Lead

Hewlett Packard

Point of contact for technical questions for internal stakeholders, clients and agencies
Supporting the setup of a new server infrastructure by implementing, migrating and managing existing websites and internet portals with Microsoft Office SharePoint Server, Sitecore and Episerver
Responsible for carrying out changes and handling incidents
3rd-level support
Team leadership
Project assistance

Aug 2007 - Aug 2011

4 years 1 month

Freelance Infrastructure Management Services

Hewlett Packard

Implementing and managing websites and internet portals
Supporting the setup of a new server infrastructure by implementing and migrating existing internet portals with Microsoft Office SharePoint Server
Carrying out changes
Handling incidents
3rd-level support
Onboarding and guiding new team members

Apr 2006 - Sep 2006

6 months

Freelance Web Application Developer

Credit Suisse

Creating HTML prototypes
Technical implementation of the given frontend design in HTML and CSS
Creating templates
Quality control

Jan 2005 - Feb 2006

1 year 2 months

Web Application Developer

Appenzeller Multimedia

Supervising apprentices
Client support
Development and programming of websites using HTML, JavaScript, and PHP
Development of internet databases (MySQL with PHP)
Web publishing
Design of print, web, and CD-ROM materials

Aug 2003 - Feb 2005

1 year 7 months

Administration, Publishing and Media

Multi Media Verlags AG

Client support & troubleshooting
FileMaker database development (analysis, enhancement, and documentation of the existing database)
Quality control
Checks
Organization and optimization of workflows

Jun 2003 - Apr 2015

11 years 11 months

Owner, Agency for Digital and Print Media Design

OnArtLine GmbH

Consulting
Marketing
Training and managing staff
Managing external agencies and specialists
Social media
Content marketing
Training and coaching client employees
Project management and quality control

Feb 2003 - Apr 2003

3 months

Media Designer for Digital and Print Media

Grittke EDV Dienstleistungen

Client support
Web design/development of websites, the company portal, and CMS
MS SQL database integration
Layout and graphics for print and non-print

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Advertising (14 years), Information Technology (10.5 years), Professional Services (9.5 years), Media and Entertainment (5.5 years), Banking and Finance (2 years), and Retail (1.5 years).

Advertising

Information Technology

Professional Services

Media and Entertainment

Banking and Finance

Retail

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Information Technology (20.5 years), Project Management (18 years), Marketing (15.5 years), Quality Assurance (12.5 years), Human Resources (10.5 years), and Strategy (9.5 years).

Information Technology

Project Management

Marketing

Quality Assurance

Human Resources

Strategy

Summary

I combine digital project management and MarTech expertise with a systemic coaching perspective. This means: I deliver not only clean concepts and working setups, but also support people and organizations in implementing them sustainably.

My experience ranges from managing complex digital workflows and process optimizations to designing and running workshops, trainings and implementation formats. I work at the intersection of technology, decision making and collaboration. The focus is not on the tool, but on how to integrate digital solutions meaningfully into existing structures without adding extra complexity.

In my work I value clarity, practicality and structure. As a coach, I help leaders and teams take responsibility consciously, question assumptions and make informed decisions - especially when dealing with AI-supported systems. I combine technical know-how with reflection and facilitation to enable learning processes and anchor sustainable change.

Across various industries I have helped teams simplify digital processes, improve decision quality and evolve ways of working. My approach is always solution-oriented, practical and tailored to the specific context of the organization.

Skills

Parallel Thinker - Idea Generator - Creative Solution Archaeologist.

Programs / Tools

Office Sharepoint
Content Management Systems
Work Management Systems (E.g., Jira, Asana, Awork)
Ms Office / Ms365
Ms Project
Ai (Various Tools)

Areas Of Work

Value-oriented Coaching & Training
Change Management Support
Systemic Coaching
Business Coaching
Leadership And Team Culture
Hybrid Project Management
Digital Project Management
Digitalization
Personal Branding For Leaders
Employer Branding
Marketing Automation
Content Marketing

Core Competencies

Digital Project Management (Web, Corporate Communications, Seo, Cms)
Monitoring, Organizing And Optimizing Workflows
Leading Digital Media, Seo Agencies And Other External Partners
Consulting Internal Partners On Web Projects & Mailings, Client Advice
Planning And Delivering Internal Trainings (Webinars Etc.)
Technical Design And Implementation (Websites, Web Hosting Services, Migration, Email Marketing, Social Media Integration, Seo)
Technical Support For Web Projects, Applications And Search Engine Marketing
Planning And Building Prototypes, Development Environments And Training Environments For Courses
Support For Ci/cd Guidelines

Methodical Competencies

Above-average Planning Skills With A Strong Quality Focus
Solid, Practical, Cross-disciplinary Knowledge
Sound Judgment
Goal- And Solution-oriented
Setting Priorities
Reliable Scheduling And Budgeting
Early Risk Detection
Maintaining Consistent Quality Under High Demands

Personal Competencies

Committed With High Dedication
Independent
Quick Grasp With A Strong Willingness To Learn
Exceptionally Resilient And Flexible
Proactive

Social Competencies

Helpful Team Player
Open To Feedback (Well-founded Criticism Is A Suggestion)
Communicative
Approachable, Friendly And Courteous
Conscientious, Reliable And Discreet

Languages

German

Native

English

Advanced

Education

Oct 2001 - Jun 2003

BBZ Maurer

Retraining as Media Designer for Digital and Print Media · Media Designer for Digital and Print Media, specializing in Media Operating · Freiburg im Breisgau, Germany

Certifications & licenses

Master Management with AI (MMAI®)

academy4.ai in collaboration with SGO Business School

Certified Business Coach

Mindvalley

Systemic NLP Practitioner & NLP (CTAS/ISO/IN)

Coach Training Academy Switzerland

Systemic Team Coach & Trainer (CTAS/ISO/IN)

Coach Training Academy Switzerland

Systemic Train the Trainer (CTAS/ISO/IN)

Coach Training Academy Switzerland

Systemic SCM Coach and Consultant

Coach Academy Switzerland

Systemic SCM Executive Management Coach & Trainer

Coach Training Academy Switzerland

Certified Leadership Coach VSFCT

Move your Life®

Implementing Windows SharePoint Services 3.0 and Office SharePoint Server 2007 (Microsoft 5060 +5061)

Digicomp Academy

Webdeveloper Advanced (PHP/MySQL)

Digicomp Academy

Basic Media Certificate

SAE Institute

Profile

Created

February 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Andrea based?

Andrea is based in Altwigshagen, Germany.

What languages does Andrea speak?

Andrea speaks the following languages: German (Native), English (Advanced).

How many years of experience does Andrea have?

Andrea has at least 23 years of experience. During this time, Andrea has worked in at least 14 different roles and for 14 different companies. The average length of individual experience is 2 years and 6 months. Note that Andrea may not have shared all experience and actually has more experience.

What roles would Andrea be best suited for?

Based on recent experience, Andrea would be well-suited for roles such as: Senior MarTech Specialist & Digital Project Manager, Digital Project Manager, Project Manager.

What is Andrea's latest experience?

Andrea's most recent position is Senior MarTech Specialist & Digital Project Manager at Redact Kommunikation AG.

What companies has Andrea worked for in recent years?

In recent years, Andrea has worked for Redact Kommunikation AG and Freelance.

Which industries is Andrea most experienced in?

Andrea is most experienced in industries like Advertising, Information Technology (IT), and Professional Services. Andrea also has some experience in Media, Entertainment and Publishing, Banking and Finance, and Retail.

Which business areas is Andrea most experienced in?

Andrea is most experienced in business areas like Information Technology (IT), Project Management, and Marketing. Andrea also has some experience in Quality Assurance (QA), Human Resources (HR), and Strategy and Planning.

Which industries has Andrea worked in recently?

Andrea has recently worked in industries like Professional Services, Advertising, Media, and Entertainment and Publishing.

Which business areas has Andrea worked in recently?

Andrea has recently worked in business areas like Information Technology (IT), Human Resources (HR), and Strategy and Planning.

What is Andrea's education?

Andrea holds a Master in Media Designer for Digital and Print Media, specializing in Media Operating from BBZ Maurer.

Does Andrea have any certificates?

Andrea has 11 certificates. Among them, these include: Master Management with AI (MMAI®), Certified Business Coach, and Systemic NLP Practitioner & NLP (CTAS/ISO/IN).

What is the availability of Andrea?

Andrea will be available from February 2026.

What is the rate of Andrea?

Andrea's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.