Joachim Bley
Freelance media conceptualizer and copywriter
Experience
Journalist/Online Editor
Anondi GmbH (sanier.de)
Specialist articles on various tech topics for different online service portals. Example topics: home appliance series for DIYers (fault diagnosis and self-repair guides for washing machines, refrigerators, freezers, cooktops, ovens...).
- Research
- Concept development
- Writing
Author/Online Editor
Webmagazin connect-business (Weka Media Publishing)
Creation and development of various online articles for the first issue of a B2B magazine in the telecommunications industry. Main focus: Connect Conference 2022 in Dresden.
- Event coverage
- Interviews
- Company profiles
- Technical articles on 5G campus networks
Author/Editor
The Digitale GmbH/ Deutsche Telekom
Podcast scripts on various telecommunications topics. Example topics: fiber optic expansion, 5G mobile rollout, 5G campus networks, in-house networking, health and mobile, apps with highest data usage, Deutsche Funkturm introduction, digitalization of schools, 5G standalone.
- Concept development and writing
Author
Alfons W. Gentner Verlag GmbH & Co. KG
Whitepaper: introduction of new business software. Practical guide to digitalization in crafts.
- Research, concept development and writing
Author/Editor
100 Prozent Digital (G + F Verlags- und Beratungs-GmbH)
Articles and training materials on digitalization in crafts (formerly Digitalization Practical Design). Example topics: platform economy (e-learning materials), blockchain and smart contracts (training materials), technical articles and whitepapers on apps and cloud tools like Meistertask (task and project management), Memomeister, Craftnote and Datengut (documentation, organization and communication tools, digital construction file), business productivity services like Google Workspace, Scaffeye (scaffold management); technical articles for Bitdefender (security and antivirus software), Blauarbeit (craftsmen search portal), Caterpillar/Cat (rugged smartphones), In-Software (industry software), Milwaukee Tools (tool manufacturer), NFON (cloud telephony), PCO (IT system house for SMEs), Shaper Tools (CNC router Origin), Testo (measurement equipment manufacturer)...
- Development of seminar materials for blended learning courses
- Blog posts
- Press releases
- Whitepapers on cloud applications
- Company profiles
Editor-in-Chief/Author, Reviewer
VNR Verlag für die deutsche Wirtschaft AG
For the project “IEE – Internet Finally Simple (print)” (internet guides and knowledge for seniors) and “Fritzbox@Home” (tips and tricks for routers and home networks). Example topics included online shopping, creating photo books, online banking, changing energy providers, video chat, entertainment from media libraries, online price comparison, file search, finding and downloading manuals online, internet and email security risks, using internet portals and applications (MyHammer, Doodle, search and other Google services...), password management, Wi-Fi optimization, troubleshooting Wi-Fi, smart home, Wi-Fi repeaters, remote access to the home network, VPN, video surveillance, troubleshooting Windows networks, router security, router OS, router settings, antenna technology, mesh networks, powerline networks, interface issues, contact management, call blocking, system backups, product overview.
- Topic research
- Concept and graphic planning
- Test execution
- Editorial work
- Writing tips and step-by-step guides (text and screenshots)
- Technical review of articles
- Practical tests
- Copy editing
Author/Editor and Project Manager
Samsung, Sunrise, Telekom, A1 Telekom Austria, Panasonic, Philips (in cooperation with connect/Weka Media Publishing)
Magazine supplements. Example topics: communication networks, 5G/LTE technology and fiber expansion, cloud computing, internet TV, landline and mobile tariffs, user tips for smartphones, tablets and mobile internet, home networking, DECT telephony.
- Concept: topic proposals, content and layout structure
- Research
- Writing
- Coordination with clients, designers and project partners
Screenwriter
Athemia GmbH
Scripts for Hugo Boss webinars. Example: “Dress for Success – Fitting & Sizing”.
- Concept and writing on fashion topics
PR Editor/Copywriter
JVC (Agency: Nikko Communications/Belgium)
Technical translations (print/online) German/English and English/German. Example topics: camcorders, security systems including surveillance cameras, digital TV, projectors, professional cameras & monitors, mobile entertainment, navigation systems, car hi-fi components, audio-video technology.
- Product descriptions
- Marketing materials like flyers and brochures
- Feature tables/technical data sheets
- Product catalogs
- User/installation manuals
- Microsites
- Press releases
- Others (trade show reports, interviews, video contest calls...)
Author/Editor
DENON (part of Sound United)
Press and public relations, marketing, technical documentation. Example topics: AV receivers, DVD players, hi-fi systems, universal remotes, home entertainment network setup, headphones, speakers.
- Press releases (idea and writing)
- Sales manuals for dealers and end customers: concept, project management, content creation, print coordination, adaptations for other languages
- Tutorials, quick setup guides and training materials: concept, testing, writing including screen creation
Editor
kernHouse medienagentur bley
Concept and writing (print and online), content management. Example topics: news updates and other website texts, trade show presentations, exposés, ads and posters, social media posts, slogan development, flyers and corporate brochures, and other marketing materials for various SMEs, doctors and social and municipal institutions (City Senior Council Kornwestheim, German Red Cross, City of Kornwestheim...)
Online trainings (blended learning) software training CMS system webEdition for editors and administrators:
- Concept and development of training materials for webinars – (online) lectures, worksheets, exercises; text and screenshots
Author/Editor
connect, PC Magazin, PCgo (Weka Media Publishing)
Technical articles and magazine supplements on various tech topics. Example topics: mobile and landline network tests, comparison tests of video chat apps, trade show supplements (Connect Conference), tips & tricks for Windows and network components like routers and NAS systems, Connect customer barometer (video streaming, mobile providers, energy suppliers), smartphone and internet security, app tests (productivity tools, audio apps), smart home, cloud storage, mobile operating systems, display technologies, DAB study analysis (digital radio), smartphone practice tips (Android and iOS).
- Hardware tests (smartphones, tablets…) and software tests (OS, apps)
- Network tests, surveys and study analyses
- Research (service topics, etc.)
- Development of test procedures (video conferencing systems, e-readers...)
- Concept, design briefing
- Writing
Copywriter and Technical Editor
Octave Audio
Product sheets, user manuals, marketing materials.
- Corporate design development
- Print ads (idea and writing)
- Company brochures
- Product data sheets
- Company profile
- User manuals and technical documentation
Languages
Education
Esslingen University of Applied Sciences
Diploma Engineer (FH) · Communications Engineering · Esslingen, Germany
Plochingen High School
Abitur · Plochingen, Germany
Certifications & licenses
Time Management and Personal Work Techniques Seminar
Leadership and Cooperation Training Seminar (three days)
DTP with QuarkXPress (three days)
Advanced Course for Trainees
Academy for Journalism in Hamburg
Basic Business Course
VHS Esslingen
Similar Freelancers
Discover other experts with similar qualifications and experience