Mareike S.
PR Consulting & Editorial
Experience
PR Consulting & Editorial
Mareike Schröder / Text & Konzept
- Communication consulting, strategy development, and copywriting for companies in healthcare/digital health
- Development of PR strategies and roadmaps
- Creation of press releases, guest articles, position papers, white papers & social media content
- Media relations
Communications Manager
connected-health.eu GmbH
- Develop PR & content strategies and build the corporate communications department
- Media relations in earned and owned media
- Expand B2B communication in trade media, blogs, and social media
- Design, plan, and implement B2B campaigns
- Topic & agenda setting and editorial planning
Communications Consultant
ORCA van Loon Communications GmbH
- Development of communication strategies
- Concept and implementation of website relaunches
- Editorial planning and writing for customer and employee magazines
- Media relations
- Projects in change and crisis communication
Language Editor, Medical & Health
Bauer Media Group
- Concept and editing of health and medical articles for various print magazines
Junior PR Consultant
einfach machen Unternehmenskommunikation
- Concept, planning, and production of magazines, brochures, and ads
- Drafting and distribution of press releases
- Event organization
PR/Public Relations Trainee
einfach machen Unternehmenskommunikation GmbH
PR/Editorial Assistant Intern
Kompaktmedien GmbH
- Public relations and editorial work for the 2011 Year of Science 'Research for Our Health', commissioned by the Federal Ministry of Education and Research (BMBF)
Freelance Contributor, Culture Desk
Kieler Nachrichten
- Creation of editorial contributions and articles for the culture desk
Summary
PR consultant with over ten years of experience in communications and public relations, specializing in healthcare and digital health. I develop clear strategies for complex B2B topics and help companies sharpen their positioning and build relevant narratives. My work includes creating press releases, white papers, guest articles, and thought leadership content, as well as media relations, press outreach, and editorial planning.
With strategic thinking, journalistic instinct, and a holistic business perspective, I turn complex information into accessible messages that resonate with target audiences. My experience ranges from corporate communications and PR campaigns to crisis communication. I combine analytical depth with empathy and practical implementation.
Languages
Education
Christian Albrechts-Universität zu Kiel
Master of Arts · Cultural & Media Studies · Kiel, Germany · 1.3
KGS Schneverdingen
General university entrance qualification · Schneverdingen, Germany
Certifications & licenses
Deutsche Presseakademie (depak)
Berlin
Deutsche Presseakademie (depak)
Berlin
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