Recommended expert
Jennifer Ertl
Social Media Marketing & Content Specialist
Experience
Jan 2025 - Present
1 year 2 monthsGraz, Austria
Social Media Marketing & Content Specialist
Social else - Social Media Agency e.U.
- Social media consulting
- Social media strategy
- Content strategy
- Social media management
- Social media community management
- Influencer marketing
- Performance marketing
Jan 2023 - Dec 2024
2 yearsTeam Lead Social Media
XAL GmbH
- Management of the team
- Further development of the social media team
Jan 2017 - Dec 2023
7 yearsSocial Media Manager
XAL GmbH
- Conception and implementation of social media strategies as well as content strategies for all XAL Group brands
- Budget management: responsibility for the budget and ensuring the efficient use of resources
- Planning, creation and implementation of social media campaigns
- Operational support and management of social media accounts: editorial planning, content production, copywriting, community management
- Influencer marketing
- Performance marketing (Facebook, Instagram, Pinterest, LinkedIn)
- Performance monitoring and reporting
- SEA
Jan 2015 - Dec 2017
3 yearsSEA Manager
Otto Austria Group
- Operational management and implementation of measures in search engine marketing (SEA) for all in-house brands: OTTO, Alpenwelt, as well as new offer concepts in Austria and Switzerland
- Analysis and optimisation of the conversion process
- Google Ads administration of the bid and campaign management tool
- Preparation of market and competition analyses
- Preparation of budget and marketing plans
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Manufacturing (8 years), Retail (3 years), Advertising (1 year), and Media and Entertainment (1 year).
Manufacturing
Retail
Advertising
Media and Entertainment
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (11 years) and Customer Service (1 year).
Marketing
Customer Service
Summary
With over 10 years of experience in marketing and brand communication, I develop tailored strategies and creative campaigns that strengthen brand identity and drive measurable results.
My approach combines strategic thinking with a strong sense for design and storytelling, ensuring every touchpoint reflects the brand authentically and effectively.
Skills
- Social Media Consulting
- Social Media Strategy
- Content Strategy
- Social Media Management
- Social Media Community Management
- Influencer Marketing
- Performance Marketing
- Sea
- Meta Business Suite
- Pinterest Ads Manager
- Linkedin Campaign Manager
- Google Ads
- Google Analytics
- Adobe Photoshop / Lightroom / Indesign / Express
- Capcut
- Canva
- Wordpress
Languages
German
AdvancedEnglish
AdvancedSpanish
ElementaryEducation
Oct 2012 - Jun 2015
FH Campus02
Bachelor of Arts in Business, International Marketing & Sales Management, full-time · International Marketing & Sales Management · Graz, Austria
Certifications & licenses
Marketing Manager
WIFI Austria
PR Manager
WIFI Austria
Profile
Created
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Frequently asked questions
Do you have questions? Here you can find further information.
Where is Jennifer based?
Jennifer is based in Graz, Austria.
What languages does Jennifer speak?
Jennifer speaks the following languages: German (Advanced), English (Advanced), Spanish (Elementary).
How many years of experience does Jennifer have?
Jennifer has at least 11 years of experience. During this time, Jennifer has worked in at least 4 different roles and for 3 different companies. The average length of individual experience is 3 years and 9 months. Note that Jennifer may not have shared all experience and actually has more experience.
What roles would Jennifer be best suited for?
Based on recent experience, Jennifer would be well-suited for roles such as: Social Media Marketing & Content Specialist, Team Lead Social Media, Social Media Manager.
What is Jennifer's latest experience?
Jennifer's most recent position is Social Media Marketing & Content Specialist at Social else - Social Media Agency e.U..
What companies has Jennifer worked for in recent years?
In recent years, Jennifer has worked for Social else - Social Media Agency e.U. and XAL GmbH.
Which industries is Jennifer most experienced in?
Jennifer is most experienced in industries like Manufacturing, Retail, and Advertising. Jennifer also has some experience in Media, Entertainment and Publishing.
Which business areas is Jennifer most experienced in?
Jennifer is most experienced in business areas like Marketing and Customer Service.
Which industries has Jennifer worked in recently?
Jennifer has recently worked in industries like Manufacturing, Advertising, Media, and Entertainment and Publishing.
Which business areas has Jennifer worked in recently?
Jennifer has recently worked in business areas like Marketing and Customer Service.
What is Jennifer's education?
Jennifer holds a Bachelor in International Marketing & Sales Management from FH Campus02.
Does Jennifer have any certificates?
Jennifer has 2 certificates. These include: Marketing Manager and PR Manager.
What is the availability of Jennifer?
Jennifer is immediately available full-time for suitable projects.
What is the rate of Jennifer?
Jennifer's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
How to hire Jennifer?
To hire Jennifer, click the Meet button on the profile to request a meeting and discuss your project needs.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
1000
750
500
250
Market avg: 740-900 €
Market avg: 740-900 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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