Jennifer Ertl
Social Media Marketing & Content Specialist
Experience
Jan 2025 - Present
1 year 1 monthGraz, Austria
Social Media Marketing & Content Specialist
Social else - Social Media Agency e.U.
- Social media consulting
- Social media strategy
- Content strategy
- Social media management
- Social media community management
- Influencer marketing
- Performance marketing
Jan 2023 - Dec 2024
2 yearsTeam Lead Social Media
XAL GmbH
- Management of the team
- Further development of the social media team
Jan 2017 - Dec 2023
7 yearsSocial Media Manager
XAL GmbH
- Conception and implementation of social media strategies as well as content strategies for all XAL Group brands
- Budget management: responsibility for the budget and ensuring the efficient use of resources
- Planning, creation and implementation of social media campaigns
- Operational support and management of social media accounts: editorial planning, content production, copywriting, community management
- Influencer marketing
- Performance marketing (Facebook, Instagram, Pinterest, LinkedIn)
- Performance monitoring and reporting
- SEA
Jan 2015 - Dec 2017
3 yearsSEA Manager
Otto Austria Group
- Operational management and implementation of measures in search engine marketing (SEA) for all in-house brands: OTTO, Alpenwelt, as well as new offer concepts in Austria and Switzerland
- Analysis and optimisation of the conversion process
- Google Ads administration of the bid and campaign management tool
- Preparation of market and competition analyses
- Preparation of budget and marketing plans
Summary
With over 10 years of experience in marketing and brand communication, I develop tailored strategies and creative campaigns that strengthen brand identity and drive measurable results.
My approach combines strategic thinking with a strong sense for design and storytelling, ensuring every touchpoint reflects the brand authentically and effectively.
Skills
- Social Media Consulting
- Social Media Strategy
- Content Strategy
- Social Media Management
- Social Media Community Management
- Influencer Marketing
- Performance Marketing
- Sea
- Meta Business Suite
- Pinterest Ads Manager
- Linkedin Campaign Manager
- Google Ads
- Google Analytics
- Adobe Photoshop / Lightroom / Indesign / Express
- Capcut
- Canva
- Wordpress
Languages
German
AdvancedEnglish
AdvancedSpanish
ElementaryEducation
Oct 2012 - Jun 2015
FH Campus02
Bachelor of Arts in Business, International Marketing & Sales Management, full-time · International Marketing & Sales Management · Graz, Austria
Certifications & licenses
Marketing Manager
WIFI Austria
PR Manager
WIFI Austria
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