Jennifer E.
Social Media Marketing & Content Specialist
Experience
Jan 2025 - Present
11 monthsGraz, Austria
Social Media Marketing & Content Specialist
Social else - Social Media Agency e.U.
- Social media consulting
- Social media strategy
- Content strategy
- Social media management
- Social media community management
- Influencer marketing
- Performance marketing
Jan 2023 - Dec 2024
2 yearsTeam Lead Social Media
XAL GmbH
- Management of the social media team
- Further development of the social media team
Jan 2017 - Dec 2023
7 yearsSocial Media Manager
XAL GmbH
- Conceived and implemented social media strategies and content strategies for all XAL Group brands
- Managed budgets and ensured efficient use of resources
- Planned, created, and implemented social media campaigns
- Provided operational support and managed social media accounts including editorial planning, content production, copywriting, and community management
- Executed influencer marketing
- Conducted performance marketing on Facebook, Instagram, Pinterest, and LinkedIn
- Monitored performance and reporting
- Managed search engine advertising (SEA)
Jan 2015 - Dec 2017
3 yearsSEA Manager
Otto Austria Group
- Managed and implemented search engine marketing measures for in-house brands (OTTO, Alpenwelt) and new offer concepts in Austria and Switzerland
- Analyzed and optimized the conversion process
- Administered Google Ads bid and campaign management tool
- Conducted market and competition analyses using Google Analytics
- Prepared budget and marketing plans
Summary
With over 10 years of experience in marketing and brand communication, I develop tailored strategies and creative campaigns that strengthen brand identity and drive measurable results. My approach combines strategic thinking with a strong sense for design and storytelling, ensuring every touchpoint reflects the brand authentically and effectively.
Languages
German
NativeEnglish
AdvancedSpanish
ElementaryEducation
Oct 2012 - Jun 2015
FH Campus02
Bachelor of Arts in Business, International Marketing & Sales Management · International Marketing & Sales Management · Graz, Austria
Certifications & licenses
Marketing Manager
WIFI Austria
PR Manager
WIFI Austria
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