Charlotte K. - Social Media Freelance

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Munich, Germany

Experience

Apr 2025 - Present

9 months

Munich, Germany

Social Media Freelance

Google Cloud

Lead marketing & social media projects for Google Cloud executives across the DACH region.
Manage executive social media programs.
Develop KPI-driven reporting systems (Weighted Engagement, ER%, impressions, clicks) to optimize campaigns.

Oct 2024 - Mar 2025

6 months

Madrid, Spain

Key Account Manager – Freelance

Insud Pharma

Managed end-to-end marketing campaigns for pharma/healthcare clients.
Designed and executed digital content strategies.
Drove B2B lead generation & community engagement through social selling.

Jan 2022 - Oct 2024

2 years 10 months

Munich, Germany

Strategy Marketing Consultant

Accenture

Data-driven loyalty campaign rollouts for BMW, Amazon, Cartier.
Managed multi-market social media programs, newsletters, and KPI dashboards (led paid & organic campaigns).
CRM integrations, community management, and e-commerce.

Jan 2021 - Jul 2021

7 months

Munich, Germany

Creative Marketing Intern

Conde Nast (Vogue)

Managed social media content calendars for Vogue channels.
Supported influencer collaborations, PR events, and Fashion Week campaigns.
Produced editorial content, blog posts & press releases.

Jan 2017 - Dec 2023

7 years

Witten, Germany

Freelance Influencer & Digital Content Creator

Instagram

Collaborated with brands on UGC, influencer marketing, affiliate marketing.
Conducted channel audits, competitor analysis, and market research.
Ran paid ads & performance marketing campaigns.

Summary

Dynamic and results-driven Marketing & Social Media Manager with international experience across tech, fashion, lifestyle, and pharma industries.

I bring a unique mix of corporate consulting, digital marketing strategy, and creative content creation, having worked with leading global brands such as Google Cloud, Accenture, BMW, Amazon, Instagram and Vogue.