Mia (Charlotte) Kaluza
Social Media Freelance
Experience
Social Media Freelance
Google Cloud
- Lead marketing & social media projects for Google Cloud executives across the DACH region.
- Manage executive social media programs.
- Develop KPI-driven reporting systems (Weighted Engagement, ER%, impressions, clicks) to optimize campaigns.
Key Account Manager – Freelance
Insud Pharma
- Managed end-to-end marketing campaigns for pharma/healthcare clients.
- Designed and executed digital content strategies.
- Drove B2B lead generation & community engagement through social selling.
Strategy Marketing Consultant
Accenture
- Data-driven loyalty campaign rollouts for BMW, Amazon, Cartier.
- Managed multi-market social media programs, newsletters, and KPI dashboards (led paid & organic campaigns).
- CRM integrations, community management, and e-commerce.
Creative Marketing Intern
Conde Nast (Vogue)
- Managed social media content calendars for Vogue channels.
- Supported influencer collaborations, PR events, and Fashion Week campaigns.
- Produced editorial content, blog posts & press releases.
Freelance Influencer & Digital Content Creator
- Collaborated with brands on UGC, influencer marketing, affiliate marketing.
- Conducted channel audits, competitor analysis, and market research.
- Ran paid ads & performance marketing campaigns.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Media and Entertainment (7 years), Advertising (7 years), Fashion (3.5 years), Automotive (3 years), Retail (3 years), and Information Technology (1 year).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (9 years) and Business Intelligence (8 years).
Summary
Dynamic and results-driven Marketing & Social Media Manager with international experience across tech, fashion, lifestyle, and pharma industries.
I bring a unique mix of corporate consulting, digital marketing strategy, and creative content creation, having worked with leading global brands such as Google Cloud, Accenture, BMW, Amazon, Instagram and Vogue.
Languages
Education
London Metropolitan University
Master of Science, International Business · International Business · London, United Kingdom
Ascenso Akademie
Bachelor of Arts, Marketing and Media · Marketing and Media · Spain
Karl Müchler Schule
High School Diploma · Dortmund, Germany
Profile
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