Friederike Baer
Copywriter
Experience
Copywriter
BuildTech Software Group
- Copywriting for company website in English and German
Copywriter
Euromaster GmbH
- Copywriting for email marketing campaigns
Technical SEO Consultant
GOERKE Public Relations GmbH
- Onsite audit and redirect concepts
- Internal linking and anchor optimization
- Keyword analysis and keyword clustering (DE)
- Content gap analysis
Technical SEO Consultant
united domains AG
- SEO onsite audit and redirect concepts
- Keyword research and creation of meta data (DE)
- Content audit and YouTube SEO audit
- Content review, content research, and creation of an editorial plan for DACH
Technical SEO Consultant
NURI GmbH
- SEO onsite audit and redirect concepts
- Keyword research and creation of meta data (DE/EN)
- ASO audit
- Content review, content research, and creation of an editorial plan for DACH
SEO and Content Consultant
Fleischer Büromöbelwerk GmbH & Co. KG
- Keyword analysis and research
- Content marketing and creation of content guidelines
- Technical SEO optimization
SEO and Content Consultant
GfK Germany Head Office
- Keyword analysis and research (EN)
- Content gap analysis
- Content creation (DE/EN)
- Technical SEO audits and redirect strategies
- Internal Linking and Anchor Optimization
- SEO optimization for YouTube and Vimeo
Technical SEO-Consultant
Sinclair Pharma GmbH Deutschland
- SEO on-site audit and redirect strategies
- Keyword research and creation of meta-data
- Off-site optimization
- Content strategy and content creation
Technical SEO-Consultant
Winrar GmbH
- Technical SEO consulting and content consulting
- SEO on-site audit and redirect strategies
- Keyword research and creation of meta-data
SEO and Content Consultant for QWELL BY VALSER
Coca-Cola Hellenic Bottling Company
- Content marketing and content creation
- Development and implementation of content strategies
- Technical SEO optimization and redirect strategies
- Keyword analysis and research
SEO-Consultant
Experience One AG
- SEO onsite audit for a sandbox project
Technical SEO-Consultant
Euryza GmbH
- SEO onsite audit and redirect concepts
- keyword research and creation of meta data
- content adaptation and relaunch support
Technical SEO-Consultant
Marc O'Polo Einzelhandels GmbH
- SEO onsite audit and creation of redirect concepts
- keyword research (DE/EN) and oversight of translations
- creation of meta data (DE/EN) and oversight of translations
- content review, content optimization and new content creation
Content Marketing & SEO-Consultant
Hach GmbH & Co KG
- content marketing and content creation
- development of content strategies
- technical SEO audits and redirect concepts
- keyword analysis and research
- off-page SEO
Content marketing expert and technical/strategic SEO consultant
Self-employed
- advising companies in the B2B and B2C sectors on content marketing and technical SEO
- developing content strategies and editorial plans
- proofreading and optimizing SEO texts as well as creating corporate blog articles, guides and topic pages
- inbound marketing: buyer personas, customer journey, touchpoint management
- onsite SEO audits, monitoring and reporting
- onsite optimization, keyword research and competitor analysis
- developing strategic SEO concepts and relaunch consulting
- off-site strategy and optimization
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Advertising (10 years), Professional Services (10 years), Chemical (7.5 years), Pharmaceutical (2 years), Food and Beverage (2 years), and Fashion (2 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (10 years) and Information Technology (1 year).
Summary
I'm Friederike Baer and have worked since 2016 as a Content Marketing expert and technical/strategic SEO consultant. In both areas I advise companies in the B2B and B2C segments and also implement work packages. I currently work and have worked with brands like united-domains, GfK, Skidata, Collonil, Oryza, Marc O'Polo and WinRAR.
My main areas of work include:
I see Content Marketing and SEO as two interdependent disciplines. I also keep an eye on customer journeys and touchpoints so that content and SEO work optimally – both technically and in terms of content.
I am a dedicated person with a hands-on mentality who thinks outside the box. I enjoy working across teams, avoid silo thinking, and value transparent workflows between different stakeholders.
As a guest lecturer at Ecomex GmbH and afs Academy for Search Engine Optimization, I teach the basics of Technical SEO, Inbound Marketing, Amazon SEO, and App Store Optimization. I also bring this expertise into my client work.
Skills
Content Marketing, Content Strategy, Keyword Research, Copywriting
Inbound Marketing, Touchpoint Management
Technical Search Engine Optimization
Amazon Seo, App Store Optimization
Seo Strategy
Magento, Webflow, Shopify, Wordpress, Typo3, Demandware, Umbraco, Hubspot
Ahrefs, Sistrix, Semrush, Lumar (Formerly Deepcrawl), Majestic, Screaming Frog Seo Spider
Google Analytics Universal, Ga4, Google Search Console, Matomo (Basic Knowledge), Bing Webmaster Tools (Basic)
Keywordtool.io, Google Keyword Planner, Etc.
Basic Html Knowledge
Languages
Education
German open Business School/ VWA Berlin
Economics & Event Management · Berlin, Germany
University of Applied Sciences for Technology and Business, Berlin
Clothing Technology & Clothing Design · Berlin, Germany
Certifications & licenses
Certificate in Content Marketing & Strategy
Academy of German Media Munich
Profile
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