Friederike B.
Project: BuildTech Software Group
Experience
Jan 2024 - Mar 2024
3 monthsUnited Kingdom
Project: BuildTech Software Group
HubleDigital
- Copywriting for corporate website in English and German
Nov 2023 - Dec 2023
2 monthsUnited Kingdom
Project: Euromaster GmbH E-Mail Marketing
HubleDigital
- Copywriting for email marketing campaign (Mastercheck mailings) for Euromaster GmbH.
- The campaign included various email types such as Immediate Service Reminders (for brakes, suspension, auto glass, wheel alignment, etc.), Prevention Reminders (for brakes, oil changes, etc.), and MOT Reminders (vehicle inspection).
- Each email template included specific sections like Title, Content, CTA, Warning, Closing, and often Info/Tip boxes.
- For example, the 'IMMEDIATE BRAKES' email recommended changing brake pads/discs based on Mastercheck findings, highlighted safety risks, and provided a CTA to book an appointment.
Oct 2023 - Nov 2023
2 monthsCopywriter for AppStores (iOS, PlayStore) - PhotoRoom Studio Photo Editor
Artizans S.A.S.
- Copywriting for App Stores (iOS, Play Store) for PhotoRoom Studio Photo Editor (via rankingfusions SEO agency).
- For Play Store, created Short Description and Long Description detailing retouch function, AI object/person recognition, background editing, collage creation, target audience (e-commerce, professional portraits, social media, creatives), app features (user-friendly interface, editing tools, templates, updates), how-to guide, specific functionalities (background/object removal, blur, crop, sticker maker, seasonal templates, photo collage/editor), benefits for retail, small businesses, creatives, and PhotoRoom Pro features.
- For iOS Store, created Promo Text and Description detailing retouch, AI photo editing for product photos, visuals, stickers, background manipulation, app highlights by Apple, benefits for users, specific app functionalities (professional product images, marketing materials, profile pictures, storytelling, community engagement), detailed features (AI background editing, batch function, blur/instant shadow, object removal/retouch, Magic Resize, custom/recommended templates, Instant Backgrounds), PhotoRoom Pro subscription details, use cases (e-commerce, professional portraits, social media, creative design, background changing), how-to guide, and app update notes including new features like Instant Shadow and UI improvements.
Apr 2023 - Present
2 years 5 monthsOn-site
Project: wertvoll-er.de
GOERKE Public Relations GmbH
- Technologies: Drupal
- Technical SEO (Onsite audit, redirect concepts, internal linking/anchor optimization)
- Keyword analysis and clustering (DE)
- Content gap analysis
Jan 2023 - Present
2 years 8 monthsCopywriter / Content Creator
Rankingfusions
- German copywriting for blog (rankingfusions.com/blog).
- Example articles include 'SSL Certificate SEO', 'Google's Hidden Gems Update', 'JavaScript SEO', 'Structured Data for Product Variants', 'Website Rendering Methods SEO Performance', and 'Fewer Links in Google Search Console'.
- The article 'Fewer Links in Google Search Console' discussed the observation of reduced external links in GSC, the importance of linking data, potential Google issues/updates, insights from the Google Algorithm Leak (May 2024) on link building, factors influencing link valuation (context, PageRank, site authority, trusted sources, etc.), and concluded on the importance of quality backlinks and strategic link building.
Aug 2022 - Jan 2023
6 monthsOn-site
Project: united-domains.de
united domains AG
- Technology: WordPress/custom CMS
- Technical SEO (onsite audit, redirect concept)
- Keyword research, meta data creation (DE)
- Content audit, YouTube SEO audit
- Content review, content research, editorial plan for DACH region
Jan 2022 - Jul 2022
7 monthsOn-site
Project: nuri.com
NURI GmbH
- Technology: Atlassian Cloud/Salesforce
- Technical SEO (onsite audit, redirect concept)
- Keyword research, meta data creation (DE/EN)
- ASO audit
- Content review, content research, editorial plan for DACH region
Aug 2021 - Dec 2021
5 monthsProject: Fleischer Büromöbel
Fleischer Büromöbelwerk GmbH & Co. KG
- Industry: Furniture and office equipment
- Segment: B2B/B2C
- Technology: Shopify
- Keyword analysis/research
- Content marketing, content guidelines
- Technical SEO
May 2021 - Present
4 years 4 monthsNuremberg, Germany
Project: gfk.com Content and SEO
GfK Germany Head Office
- Technologies: HubSpot
- Keyword analysis/research (EN)
- Content gap analysis
- Content creation (German/English), including articles: 'Logistics Distribution and Supply Chain - Analyzing, Setting Up, and Optimizing Tailor-made Solutions with GfK' and 'Brand Experience & Customer Loyalty'.
- Summary of 'Logistics Distribution and Supply Chain' article: Covers the importance of optimized logistics, SCM overview, distribution channels, GfK's role in global logistics (market research, infrastructure analysis, partnerships, technology, compliance), and supply chain optimization with GfK.
- Summary of 'Brand Experience & Customer Loyalty' article: Discusses brand experience definition, B2B/B2C aspects, digital/integrated experience, strategy development, optimization metrics, GfK's tools (Experience Effects, Brand Architect, gfknewron), need for customization, and use of GfK panels.
- Technical SEO (onsite audit, redirect concepts, internal linking/anchor optimization)
- YouTube/Vimeo SEO optimization
Mar 2020 - Dec 2021
1 year 10 monthsOn-site
Project: Sinclair Pharma Websites
Sinclair Pharma GmbH Deutschland
- Technology: Umbraco
- Technical SEO (onsite audit, redirect concept)
- Keyword research, meta data creation
- Offsite optimization
- Content strategy/content creation
- Websites involved: sinclairpharma.com/de/, ellanse.com/de/, silhouette-soft.com/de/, mailifiller.com/de, perfectha.com/de/
Feb 2020 - Dec 2020
11 monthsOn-site
Project: win-rar.com
Winrar GmbH
- Technical SEO consulting, content consulting
- Technical SEO (onsite audit, redirect concept)
- Keyword research, meta data creation
Dec 2019 - Feb 2022
2 years 3 monthsProject: Qwell by Valser / qwell.ch
Coca-Cola Hellenic Bottling Company
- Industry: Food & Beverages
- Segment: B2C
- Technology: Demandware
- Content marketing
- Content creation
- Content strategy
- Technical SEO
- Redirect concepts
- Keyword analysis/research
- Inbound marketing strategy
Oct 2019 - Dec 2019
3 monthsOn-site
Project: Flexperience Mercedes Benz (SEO Onsite Audit Sandbox)
Experience One AG
- Technical SEO (onsite audit) for SEO Onsite Audit Sandbox.
Jun 2019 - Dec 2019
7 monthsOn-site
Project: ORYZA und reis-fit
Euryza GmbH
- Technical SEO consulting, content consulting
- Technology: TYPO3
- Technical SEO (onsite audit, redirect concept)
- Keyword research, meta data creation
- Content adaptation
- Relaunch support
Apr 2017 - Feb 2019
1 year 11 monthsOn-site
Project: Marc O’Polo
Marc O'Polo Einzelhandels GmbH
- Industry: Fashion, apparel & accessories
- Segment: B2C
- Technology: Demandware
- Technical SEO (onsite audit, redirect concept)
- Keyword research (DE/EN & managing translation work)
- Meta data creation (DE/EN & managing translation work)
- Content review/content optimization, new content creation
- Content adaptation
Feb 2016 - May 2023
7 years 4 monthsProject: Hach/ Oppermann
Hach GmbH & Co KG
- Industry: Promotional material
- Segment: B2B
- Technology: Magento
- Content marketing, content creation
- Content strategy
- Technical SEO (including onsite audit, redirect concept)
- Keyword analysis/research, meta data creation
- Off-page SEO/offsite optimization
Gastdozentin
Ecomex GmbH und afs Akademie für Suchmaschinenoptimierung
- Teaching fundamentals of technical SEO, inbound marketing, Amazon SEO and app store optimization.
Summary
I've been working since 2016 as a Content Marketing expert and technical/strategic SEO consultant. In both areas, I advise companies in the B2B and B2C segments – and also implement work packages. I've had the chance to work with brands like united-domains, GfK, Skidata, Collonil, Oryza, Marc O'Polo and WinRAR.
My main areas of work include: CONTENT MARKETING
- Creating content strategies and editorial plans
- Writing, proofreading and optimizing SEO texts
- In editorial SEO, I write corporate blog articles, guides and topic pages for companies.
- Inbound marketing (buyer personas, customer journey, touchpoint management)
TECHNICAL SEO CONSULTING
- Onsite SEO audits, monitoring and reporting
- Onsite optimization, keyword research, competitor analysis
- Creating strategic SEO concepts
- Relaunch consulting
- Offsite strategy and optimization
I see content marketing and SEO as two interdependent disciplines. I also keep an eye on customer journeys and touchpoints so that content and SEO work best – technically and in terms of content.
I'm a committed person with a hands-on mentality who looks beyond the obvious. I like working across teams, avoid silo thinking and value transparent workflows among different stakeholders.
Languages
German
NativeEnglish
AdvancedSpanish
ElementaryRussian
ElementaryEducation
Oct 2012 - Jun 2014
German Open Business School / VWA Berlin
Economics & event management · Berlin, Germany
Oct 2000 - Jun 2004
Fachhochschule für Technik und Wirtschaft
Clothing technology & fashion design · Berlin, Germany
Certifications & licenses
Content Marketing & Strategy Certificate
Academy of German Media Munich
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