Friederike Baer
Project: BuildTech Software Group
Experience
Jan 2024 - Mar 2024
3 months United Kingdom
Project: BuildTech Software Group
HubleDigital
- Copywriting for corporate website in English and German
Nov 2023 - Dec 2023
2 months United Kingdom
Project: Euromaster GmbH E-Mail Marketing
HubleDigital
- Copywriting for email marketing campaign (Mastercheck mailings) for Euromaster GmbH. - The campaign included various email types such as immediate service reminders (for brakes, chassis, auto glass, wheel alignment, etc.), preventive reminders (for brakes, oil change, etc.), and MOT reminders. - Each email template included specific sections like title, content, CTA, warning, closing, and often info/tip boxes. - For example, the 'IMMEDIATE BRAKES' email recommended changing brake pads/discs based on Mastercheck findings, highlighted safety risks, and provided a CTA to book an appointment.
Oct 2023 - Nov 2023
2 monthsCopywriter for AppStores (iOS, PlayStore) - PhotoRoom Studio Photo Editor
Artizans S.A.S.
- Copywriting for App Stores (iOS, Play Store) for PhotoRoom Studio Photo Editor (via rankingfusions SEO agency). - For Play Store, created short description and long description detailing retouch function, AI object/person recognition, background editing, collage creation, target audience (e-commerce, professional portraits, social media, creatives), app features (user-friendly interface, editing tools, templates, updates), how-to guide, specific functionalities (background/object removal, blur, crop, sticker maker, seasonal templates, photo collage/editor), benefits for retail, small businesses, creatives, and PhotoRoom Pro features. - For iOS Store, created promo text and description detailing retouch, AI photo editing for product photos, visuals, stickers, background manipulation, app highlights by Apple, benefits for users, specific app functionalities (professional product images, marketing materials, profile pictures, storytelling, community engagement), detailed features (AI background editing, batch function, blur/instant shadow, object removal/retouch, Magic Resize, custom/recommended templates, Instant Backgrounds), PhotoRoom Pro subscription details, use cases (e-commerce, professional portraits, social media, creative design, background changing), how-to guide, and app update notes including new features like Instant Shadow and UI improvements.
Apr 2023 - Present
2 years 4 monthsOn-site
Project: wertvoll-er.de
GOERKE Public Relations GmbH
- Technologies: Drupal - Technical SEO (onsite audit, redirect concepts, internal linking/anchor optimization) - Keyword analysis/keyword clustering (DE) - Content gap analysis
Jan 2022 - Present
2 years 7 monthsCopywriter / Content Creator
Rankingfusions
- Copywriting in German for blog (rankingfusions.com/blog). - Example articles include 'SSL certificate SEO', 'Google’s Hidden Gems Update', 'JavaScript SEO', 'Structured Data Product Variants', 'Website Rendering Methods SEO Performance', and 'Fewer links in Google Search Console'. - The article 'Fewer links in Google Search Console' discussed the observation of reduced external links in GSC, the importance of linking data, potential Google issues/updates, insights from the Google Algorithm Leak (May 2024) on link building, factors influencing link valuation (context, PageRank, site authority, trusted sources, etc.), and concluded on the importance of quality backlinks and strategic link building.
Aug 2022 - Jan 2023
6 monthsOn-site
Project: united-domains.de
united domains AG
- Technology: WordPress/custom CMS - Technical SEO (SEO onsite audit, redirect concept) - Keyword research, creation of meta data (DE) - Content audit, YouTube SEO audit - Content review, content research, editorial plan for DACH region
Jan 2021 - Jul 2022
7 monthsOn-site
Project: nuri.com
NURI GmbH
- Technology: Atlassian Cloud/Salesforce - Technical SEO (SEO onsite audit, redirect concept) - Keyword research, creation of meta data (DE/EN) - ASO audit - Content review, content research, editorial plan for DACH region
Aug 2021 - Dec 2021
5 monthsProject: Fleischer Büromöbel
Fleischer Büromöbelwerk GmbH & Co. KG
- Industry: Furniture and office equipment - Segment: B2B/B2C - Technology: Shopify - Keyword analysis/research - Content marketing, content guideline - Technical SEO
May 2021 - Present
4 years 3 months Nuremberg, Germany
Project: gfk.com Content and SEO
GfK Germany Head Office
- Technologies: HubSpot - Keyword analysis/research (EN) - Content gap analysis - Content creation (German/English), including articles: 'Logistics Distribution and Supply Chain - Analyzing, Setting Up, and Optimizing Tailor-made Solutions with GfK' and 'Brand Experience: Markenerlebnis & Kundenbindung'. - Summary of 'Logistics Distribution and Supply Chain' article: covers the importance of optimized logistics, SCM overview, distribution channels, GfK’s role in global logistics (market research, infrastructure analysis, partnerships, technology, compliance), and supply chain optimization with GfK. - Summary of 'Brand Experience: Markenerlebnis & Kundenbindung' article: discusses brand experience definition, B2B/B2C aspects, digital/integrated experience, strategy development, optimization metrics, GfK’s tools (Experience Effects, Brand Architect, gfknewron), need for customization, and use of GfK panels. - Technical SEO (onsite audit, redirect concepts, internal linking/anchor optimization) - SEO optimization for YouTube/Vimeo
Mar 2020 - Dec 2021
1 year 10 monthsOn-site
Project: Sinclair Pharma Websites
Sinclair Pharma GmbH Deutschland
- Technology: Umbraco - Technical SEO (SEO onsite audit, redirect concept) - Keyword research, creation of meta data - Offsite optimization - Content strategy/content creation - Websites involved: sinclairpharma.com/de/, ellanse.com/de/, silhouette-soft.com/de/, mailifiller.com/de, perfectha.com/de/
Feb 2020 - Dec 2020
11 monthsOn-site
Project: win-rar.com
Winrar GmbH
- Technical SEO consulting, content consulting - Technical SEO (SEO onsite audit, redirect concept) - Keyword research, creation of meta data
Dec 2019 - Feb 2022
2 years 3 monthsProject: Qwell by Valser / qwell.ch
Coca-Cola Hellenic Bottling Company
- Industry: Food & Beverages - Segment: B2C - Technology: Demandware - Content marketing - Content creation - Content strategy - Technical SEO - Redirect concepts - Keyword analysis/research - Inbound marketing strategy
Oct 2019 - Dec 2020
3 monthsOn-site
Project: Flexperience Mercedes Benz (SEO Onsite Audit Sandbox)
Experience One AG
- Technical SEO (SEO onsite audit) for SEO Onsite Audit Sandbox.
Jun 2019 - Dec 2020
7 monthsOn-site
Project: ORYZA und reis-fit
Euryza GmbH
- Technical SEO consulting, content consulting - Technology: Typo3 - Technical SEO (SEO onsite audit, redirect concept) - Keyword research, creation of meta data - Content adaptation - Relaunch support
Apr 2017 - Feb 2019
1 year 11 monthsOn-site
Project: Marc O’Polo
Marc O'Polo Einzelhandels GmbH
- Industry: Fashion, apparel & accessories - Segment: B2C - Technology: Demandware - Technical SEO (SEO onsite audit, redirect concept) - Keyword research (DE/EN & coordination of translation work) - Creation of meta data (DE/EN & coordination of translation work) - Content review/content optimization, new content creation - Content adaptation
Feb 2016 - May 2023
7 years 4 monthsProject: Hach/ Oppermann
Hach GmbH & Co KG
- Industry: Promotional material - Segment: B2B - Technology: Magento - Content marketing, content creation - Content strategy - Technical SEO (incl. SEO onsite audit, redirect concept) - Keyword analysis/research, creation of meta data - Offpage SEO/offsite optimization
Guest Lecturer
Ecomex GmbH und afs Akademie für Suchmaschinenoptimierung
- Teaching fundamentals of technical SEO, inbound marketing, Amazon SEO and App Store Optimization.
Summary
I have been working since 2016 as a content marketing expert and technical/strategic SEO consultant. In both areas I advise companies in the B2B and B2C segment—and also implement work packages. I have had the privilege to work with brands like united-domains, GfK, Skidata, Collonil, Oryza, Marc O’Polo and WinRAR. Zu meinen Arbeitsschwerpunkten gehört unter anderem: CONTENT MARKETING - Creation of content strategies, editorial plans - Copywriting/Proofreading/Optimization of SEO texts - In the field of editorial SEO, I create corporate blog posts, guides and topic pages for companies. - Inbound Marketing (Buyer Personas, Customer Journey, Touchpoint Management) TECHNICAL SEO CONSULTING - Onsite SEO audits/Monitoring/Reporting - Onsite optimization, keyword research, competitor analysis - Development of strategic SEO concepts - Relaunch consulting - Offsite strategy and optimization Content marketing and SEO are two interdependent disciplines to me. Moreover, I keep an eye on customer journeys and touchpoints so that content and SEO work optimally—technically and in terms of content. I am a dedicated person with a hands-on mentality who thinks outside the box. I enjoy working across teams, avoid silo thinking and appreciate transparent workflows between different stakeholders.
Languages
German
Native
English
Advanced
Russian
Elementary
Spanish
Elementary
Education
Oct 2012 - Jun 2014
German Open Business School / VWA Berlin
Economics & Event Management · Berlin, Germany
Oct 2000 - Jun 2004
Fachhochschule für Technik und Wirtschaft
Apparel Technology & Fashion Design · Berlin, Germany
Certifications & licenses
Certificate in Content Marketing & Strategy
Academy of German Media Munich
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