Anastasia (Anni elisa jean) Stokes

Content Marketing Manager, Marketing Project Manager & Copywriting/Text

Berlin, Germany

Experience

Sep 2021 - Present
3 years 11 months
Berlin, Germany

Content Marketing Manager, Marketing Project Manager & Copywriting/Text

Self-employed / freelance

  • Development of content marketing strategies & campaigns
  • Copywriting & content creation
  • SEO copywriting
  • Marketing project management
  • CRM & email marketing
  • Keyword and topic research & editorial planning
  • UX & SEO optimization
  • Content management (CMS)
Jun 2020 - May 2021
1 year
Munich, Germany

Marketing & Communications Manager B2B

IU International University (Career Partner GmbH)

  • Strategic & operational management of B2B marketing
  • Development of marketing strategies & campaigns
  • Responsibility for the B2B website
  • Project management & agile project management
  • Content creation
  • Selection and coordination of external agencies & service providers
  • Analysis & reporting to the COO
  • Email marketing
  • Event management
Mar 2020 - Jun 2020
4 months
Munich, Germany

Online Marketing Manager (Content Focus)

Proaktiv Management (Career Partner GmbH)

  • Concept and further development of content across all channels (e.g. magazine, product pages, email, landing pages, ads & more)
  • Content strategy, editorial planning & content creation
  • SEO analysis & optimization
  • Social media management
  • Content management (CRAFT)
  • KPI reporting to the CEO
Nov 2017 - Mar 2020
2 years 5 months
Munich, Germany

Content Marketing Consultant

SEOKRATIE GmbH (agency)

  • Consulting & further development of clients (B2B & B2C)
  • Project control & quality assurance
  • Budget management
  • Development of content marketing strategies
  • Content creation
  • Proofreading
  • Content seeding
  • Social media
  • KPI definition
  • Analysis, reporting & optimization of initiatives
  • Email marketing leadership
  • Pitches
  • Internal workshops
Sep 2016 - Jun 2017
10 months
Munich, Germany

Editor (working student)

FOCUS Online Health & Education department

  • Researching & writing journalistic articles
  • Attending department conferences
  • Editing agency news
  • Maintaining & creating image galleries & videos
  • Entering content into the editorial system
Dec 2014 - Jan 2016
1 year 2 months
Munich, Germany

Customer support & online marketing (working student)

BodyChange weight loss program (Social Media Interactive)

  • Writing press releases & blog posts
  • Internal communication
  • Handling customer inquiries
  • Data entry & data maintenance
  • Coordinating cancellations & revocations
  • Training new employees
Nov 2013 - Apr 2016
2 years 6 months
Munich, Germany

PR assistant (internship)

publicityrooms (PR agency)

Mar 2013 - Jul 2013
5 months
Munich, Germany

Local editorial (internship)

Werbespiegel Verlag

Apr 2011 - Apr 2013
2 years 1 month
Passau, Germany

External communications staff (volunteer)

Living & Learning Together in Europe e. V.

Languages

English
Native
German
Native
French
Elementary

Education

Feb 2016 - Jun 2016

Hogeschool Utrecht

European Culture & European Journalism · Utrecht, Netherlands

Oct 2014 - Mar 2017

Ludwig Maximilian University

Master of Arts, Communication Science · Munich, Germany · 1.39

Apr 2010 - Sep 2013

University of Passau

Bachelor of Arts, Media & Communication · Passau, Germany · 1.7

Certifications & licenses

Digital Marketing Fundamentals

Google Digital Garage

Email Marketing Fundamentals

121 Watt

Start-up Coaching

bfz Munich

MHFA First Aid for Mental Health

Central Institute of Mental Health