Elisa (Jean) Stokes
Content Marketing & Social Media
Experience
Content Marketing & Social Media
little ART
- Revision, further development & maintenance of the project platform betterplace
- Copywriting, image research, selection & editing, and uploading into the betterplace backend
- Creating newsletters, news updates & thank-you emails
- Content management & quality assurance of multimedia content in the website CMS (Umbraco)
- Planning & execution of campaigns
- Social media support
Product Marketing & Copywriting
University of Europe (GUS Germany GmbH)
- Supporting the dual team in managing all active marketing channels, e.g. website, social media (LinkedIn), lead landing pages, ad copy input, email marketing, etc.
- Further development & proactive maintenance of the content management system (Umbraco) for the dual German & English websites
- Support in regular meetings, reporting & analysis on dual study programs or B2B partners
- Planning, conceptualizing & creating online & offline content and content strategies for the Dual/Corporate team (e.g. website content, videos, emails, social media, sales materials, presentations)
- Developing the email nurturing strategy and the related contact strategy (Stripo, Pardot, Salesforce)
- Close collaboration with internal stakeholders for the launch & further development of the dual marketing
- Analysis and optimization of online content (Analytics)
Content Marketing & Communications
META Handelsgesellschaft mbH
- Revision, optimization and quality assurance of online content (website, newsletters, mailing campaigns) in collaboration with the product owner, UX designer and software testers
- Developing an email marketing strategy for new and existing users (Mailchimp)
- Project responsibility for the new product video, including concept & storyboard development
- Setting up a style guide to increase & ensure content quality
- Conducting user interviews to improve UX & usability of the online platform
Content Marketing & SEO Copywriting
Q_PERIOR AG
- Revising existing online content for quality & readability and for UX & SEO optimization
- Conducting keyword research, selection & mapping for new & existing online content
- Researching & writing articles for the online magazine
- Creating content for the new content hub "Futurization" (feature articles & stories) in the mobility sector
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Advertising (4 years), Retail (4 years), Automotive (4 years), Information Technology (4 years), Professional Services (4 years), and Education (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (4 years), Project Management (4 years), and Business Intelligence (0.5 years).
Languages
Profile
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