Anastasia (Anni elisa jean) S.
Content Marketing Manager, Marketing Project Manager & Copywriting/Text
Experience
Sep 2021 - Present
4 years 2 monthsBerlin, Germany
Content Marketing Manager, Marketing Project Manager & Copywriting/Text
Self-employed / freelance
- Development of content marketing strategies & campaigns
- Copywriting & content creation
- SEO copywriting
- Marketing project management
- CRM & email marketing
- Keyword and topic research & editorial planning
- UX & SEO optimization
- Content management (CMS)
Jun 2020 - May 2021
1 yearMunich, Germany
Marketing & Communications Manager B2B
IU International University (Career Partner GmbH)
- Strategic & operational management of B2B marketing
- Development of marketing strategies & campaigns
- Responsibility for the B2B website
- Project management & agile project management
- Content creation
- Selection and coordination of external agencies & service providers
- Analysis & reporting to the COO
- Email marketing
- Event management
Mar 2020 - Jun 2020
4 monthsMunich, Germany
Online Marketing Manager (Content Focus)
Proaktiv Management (Career Partner GmbH)
- Concept and further development of content across all channels (e.g. magazine, product pages, email, landing pages, ads & more)
- Content strategy, editorial planning & content creation
- SEO analysis & optimization
- Social media management
- Content management (CRAFT)
- KPI reporting to the CEO
Nov 2017 - Mar 2020
2 years 5 monthsMunich, Germany
Content Marketing Consultant
SEOKRATIE GmbH (agency)
- Consulting & further development of clients (B2B & B2C)
- Project control & quality assurance
- Budget management
- Development of content marketing strategies
- Content creation
- Proofreading
- Content seeding
- Social media
- KPI definition
- Analysis, reporting & optimization of initiatives
- Email marketing leadership
- Pitches
- Internal workshops
Sep 2016 - Jun 2017
10 monthsMunich, Germany
Editor (working student)
FOCUS Online Health & Education department
- Researching & writing journalistic articles
- Attending department conferences
- Editing agency news
- Maintaining & creating image galleries & videos
- Entering content into the editorial system
Dec 2014 - Jan 2016
1 year 2 monthsMunich, Germany
Customer support & online marketing (working student)
BodyChange weight loss program (Social Media Interactive)
- Writing press releases & blog posts
- Internal communication
- Handling customer inquiries
- Data entry & data maintenance
- Coordinating cancellations & revocations
- Training new employees
Nov 2013 - Apr 2016
2 years 6 monthsMunich, Germany
PR assistant (internship)
publicityrooms (PR agency)
Mar 2013 - Jul 2013
5 monthsMunich, Germany
Local editorial (internship)
Werbespiegel Verlag
Apr 2011 - Apr 2013
2 years 1 monthPassau, Germany
External communications staff (volunteer)
Living & Learning Together in Europe e. V.
Languages
German
NativeEnglish
NativeFrench
ElementaryEducation
Feb 2016 - Jun 2016
Hogeschool Utrecht
European Culture & European Journalism · Utrecht, Netherlands
Oct 2014 - Mar 2017
Ludwig Maximilian University
Master of Arts, Communication Science · Munich, Germany · 1.39
Apr 2010 - Sep 2013
University of Passau
Bachelor of Arts, Media & Communication · Passau, Germany · 1.7
Certifications & licenses
Digital Marketing Fundamentals
Google Digital Garage
Email Marketing Fundamentals
121 Watt
Start-up Coaching
bfz Munich
MHFA First Aid for Mental Health
Central Institute of Mental Health
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