Elisa Stokes - Content Marketing & Social Media

Munich, Germany

Experience

Mar 2022 - Present

3 years 11 months

Munich, Germany

Revision, further development & maintenance of the project platform betterplace
Copywriting, image research, selection & editing, and uploading into the betterplace backend
Creating newsletters, news updates & thank-you emails
Content management & quality assurance of multimedia content in the website CMS (Umbraco)
Planning & execution of campaigns
Social media support

Jan 2022 - Aug 2022

8 months

Berlin, Germany

Supporting the dual team in managing all active marketing channels, e.g. website, social media (LinkedIn), lead landing pages, ad copy input, email marketing, etc.
Further development & proactive maintenance of the content management system (Umbraco) for the dual German & English websites
Support in regular meetings, reporting & analysis on dual study programs or B2B partners
Planning, conceptualizing & creating online & offline content and content strategies for the Dual/Corporate team (e.g. website content, videos, emails, social media, sales materials, presentations)
Developing the email nurturing strategy and the related contact strategy (Stripo, Pardot, Salesforce)
Close collaboration with internal stakeholders for the launch & further development of the dual marketing
Analysis and optimization of online content (Analytics)

Dec 2021 - Present

4 years 2 months

Munich, Germany

Revision, optimization and quality assurance of online content (website, newsletters, mailing campaigns) in collaboration with the product owner, UX designer and software testers
Developing an email marketing strategy for new and existing users (Mailchimp)
Project responsibility for the new product video, including concept & storyboard development
Setting up a style guide to increase & ensure content quality
Conducting user interviews to improve UX & usability of the online platform

Dec 2021 - Present

4 years 2 months

Revising existing online content for quality & readability and for UX & SEO optimization
Conducting keyword research, selection & mapping for new & existing online content
Researching & writing articles for the online magazine
Creating content for the new content hub "Futurization" (feature articles & stories) in the mobility sector