Heike Haubner - Content Management

Q: Where is Heike based?

Heike is based in Munich, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Heike speak?

Heike speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Heike have?

Heike has at least 27 years of experience. During this time, Heike has worked in at least 21 different roles and for 20 different companies . The average length of individual experience is 1 year and 2 months . Note that Heike may not have shared all experience and actually has more experience.

Q: What is Heike's latest experience?

Heike's most recent position is Content Management at Flughafen München GmbH .

Q: What companies has Heike worked for in recent years?

In recent years, Heike has worked for Flughafen München GmbH , Noerr Partnerschaftsgesellschaft mbB , and Bristol-Myers Squibb (BMS) .

Q: Which industries is Heike most experienced in?

Heike is most experienced in industries like Banking and Finance , Information Technology (IT) , Media, and Entertainment and Publishing . Heike also has some experience in Transportation and Logistics , Pharmaceutical , and Professional Services .

Q: Which business areas is Heike most experienced in?

Heike is most experienced in business areas like Marketing , Sales , and Information Technology (IT) . Heike also has some experience in Customer Service , Finance , and Project Management .

Q: Which industries has Heike worked in recently?

Heike has recently worked in industries like Transportation and Logistics , Pharmaceutical , and Professional Services .

Q: Which business areas has Heike worked in recently?

Heike has recently worked in business areas like Marketing , Legal and Compliance , and Project Management .

Recommended expert

Munich, Germany

Experience

Jun 2024 - Present

1 year 10 months

Munich, Germany

Content Management

Flughafen München GmbH

Relaunch preparation & content qualification
Communication with relevant stakeholders
Content migration, image and video upload as part of a website relaunch in Fiona
On-page SEO optimization

Jun 2022 - Jul 2023

1 year 2 months

Munich, Germany

CRM Interim Management

Noerr Partnerschaftsgesellschaft mbB

Design and customization of newsletter templates
Creation of event registration forms
Monitoring and ensuring data quality
Procurement and provision of data for the CRM system
Creation, maintenance, and Sitecore export of newsletter distribution lists
Advising stakeholders on system usage and CRM processes
Conducting CRM training

Apr 2020 - Dec 2021

1 year 9 months

Munich, Germany

Project Manager for Data Protection – Pharma

Bristol-Myers Squibb (BMS)

Content creation and management for internal communications, including presentations and a new data protection guide
Documentation of process workflows in SharePoint
Proper implementation and updating of the record of processing activities (VVT)
Data protection in corporate projects, including the creation of online forms

Jun 2019 - Dec 2019

7 months

Munich, Germany

Online Editor / Content Management

Flughafen München GmbH

Migration and upload of content (including image and video editing in Photoshop) into Fiona 7
Stakeholder management, requirement gathering, landing page and newsroom creation
On-page SEO optimization
Coordination and execution of a website move to a new server

Feb 2019 - Dec 2019

11 months

Bonn, Germany

Development of a customer-oriented portal – WordPress-based

Rentrop-Verlagsgruppe

Adaptation to a new corporate design
Content management, image editing with Photoshop Elements
Creation of an animated homepage, contact forms, FAQs
Insertion of affiliate links
Creation of guidelines and aspects for an online comparison generator

Dec 2018 - Dec 2018

1 month

Munich, Germany

Content Management

C3 Creative Code and Content – Hubert Burda Media

Exported InDesign files as PDFs
Created ePubs
Integrated English articles into WordPress
Reviewed and edited WordPress articles
Created multilingual online questionnaires in Censhare

Nov 2018 - Jan 2019

3 months

Professional Scrum Master I

Training and Certification Professional Scrum Master I

Completed Scrum Product Owner training

Apr 2018 - Sep 2018

6 months

Munich, Germany

Data Protection Project Manager – Pharma

Bristol-Myers Squibb (BMS)

Raised employee awareness of the new EU GDPR
Set up a processing register (VVT) in SharePoint
Documented all personal data processing procedures and systems in the company
Presented project progress in the data protection project group
Created a data protection manual in SharePoint

Dec 2017 - Mar 2018

4 months

Munich, Germany

Online Editor / Content Management

Messe München

Migrated content, uploaded images and videos during a website relaunch in FirstSpirit CMS
Worked in an agile Scrum team, interfacing with development
Submitted bug reports in Confluence
Created pages in collaboration with stakeholders
Optimized content and edited images in Photoshop Elements
Approved final pages with corporate marketing and stakeholders

Jun 2017 - Sep 2017

4 months

Munich, Germany

Digital Operations Offsite & CRM Sky Ticket – Liaison Role

SKY Deutschland GmbH

Implemented online communication measures, including campaigns, direct mailings and newsletters
Created Sky Ticket newsletter briefs for ENTERTAINMENT, SUPERSPORT, and CINEMA, including content, subject lines, pre-headers, graphic selection, and link integration
Used the EMARSYS tool (external service provider)
Conducted pre-tests for newsletters, campaigns and landing pages
Collected feedback from departments and created correction briefs for EMARSYS
Ran subject line tests and managed unsubscribes

Nov 2016 - Mar 2017

5 months

Munich, Germany

Sales Process Management / Processes & Projects

SKY Deutschland GmbH

Served as a liaison between marketing, IT and Atos (external service provider)
Initiated requests for pricing and promotions in Siebel CRM
Created functional specifications for system adjustments in Siebel CRM (Oracle)
Conducted functional tests and approved IT implementation
Took responsibility for the go-live
Managed promotions in Siebel PROD
Issued test vouchers for SKY Ticket or SKY Online

Nov 2016 - Jan 2017

3 months

Munich, Germany

Content maintenance & newsletter management

Anonymous client (Consulting – Pharma)

Took over content maintenance for the website in TYPO3 (German and English) and updated new dates and reference clients
Created newsletters using MailChimp: customized templates, selected and added suitable images, and executed test and customer mailings
Created digital sales presentations for pharmaceutical companies

Jul 2015 - Feb 2016

8 months

Munich, Germany

Corporate positioning & sales concept

QS2M

Developed corporate positioning and sales concepts
Conducted telemarketing: selected companies and scheduled introductory meetings
Participated in a public tender and delivered company presentations

Sep 2013 - Jun 2015

1 year 10 months

Ellingen, Germany

Marketing & Sales

HP-T

Designed, implemented, and translated the company website into English
Maintained WordPress CMS and handled content marketing (PR/blog)
Scheduled outside sales appointments with potential clients
Managed relationships by generating high-quality contacts

Dec 2011 - Aug 2013

1 year 9 months

Parental leave

Apr 2011 - Nov 2011

8 months

Web 2.0 Manager

Netzverdienst.com AG

Managed and maintained social media profiles (e.g., Facebook, YouTube, Twitter, WordPress)
Content creation for info products and online distribution
Integrated texts and videos into autoresponders (e.g., GetResponse, AWeber, and Klick-Tipp)
Created landing page copy
Added copy to DRUPAL member areas
Advised customers and handled transactions at the Internet Marketing Congress (IMK)
Provided social media coaching for Facebook and YouTube
Supported joint ventures
Launched a premium pricing strategy in the German market: started initial phone consultations together with the founder of Netzverdienst.com

Sep 2010 - Nov 2011

1 year 3 months

CMS Websites & Social Media Integration

muks media

Designed and coordinated CMS websites and social media integration for muks media to market Smart Internet Solutions to SMEs

Dec 2009 - Aug 2010

9 months

Self-Employment Preparation

Self-Employment Preparation Period

Created and maintained an expert blog in WordPress
Integrated an eBook for the blog's mailing list and published it in the Apple Store
Promoted affiliate products through email marketing
Created social media profiles and managed them with HootSuite
Set up a DRUPAL membership area for a weekly course

May 2006 - Nov 2009

3 years 7 months

Munich, Germany

Key Account & Product Manager

B + S Banksysteme AG

Acquired new customers, managed client relationships, and prepared proposals
Coordinated product information
Presented company and products at trade shows for new clients and partner firms
Set up an internal CRM system (Microsoft) and trained staff
Created comprehensive CRM documentation for employees
Customized various online banking clients for bank customers, translated them into English, and marketed the final product to banks
Designed and managed the product-related website and maintained the licensed area

Sep 2004 - Sep 2005

1 year 1 month

Munich, Germany

Marketing & Research Manager

State of Georgia, European Office Munich

Promoted economic development and investment in Georgia, USA, for companies from the DACH region

Mar 2000 - Aug 2004

4 years 6 months

Atlanta, United States

Private Banking Consultant

Summit National Bank

Acquisition and servicing of international high-end clients in metro Atlanta
Marketing of financial products and services
Advice on asset diversification
Collaboration with international chambers of commerce and business associations for marketing and public relations

Jan 1999 - Feb 2000

1 year 2 months

Atlanta, United States

Exchange Student

Inter Exchange Organization

Au pair and improvement of English language skills

Aug 1995 - Dec 1998

3 years 5 months

Frankfurt, Germany

Client Advisor

Deutsche Bau- und Boden Bank AG

Facilitating investments, managing internal and external accounts, including corporate and personal clients
Processed overdraft facilities and error lists (general ledger)
Managed receivables for the bank

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Banking and Finance (11.5 years), Information Technology (7.5 years), Media and Entertainment (3 years), Transportation (2.5 years), Pharmaceutical (2.5 years), and Professional Services (2 years).

Banking and Finance

Information Technology

Media and Entertainment

Transportation

Pharmaceutical

Professional Services

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (14 years), Sales (10.5 years), Information Technology (7 years), Customer Service (4.5 years), Project Management (4.5 years), and Finance (4.5 years).

Marketing

Sales

Information Technology

Customer Service

Project Management

Finance

Summary

Marketing specialist with extensive experience in content management and a focused hands-on mentality.

Skills

Microsoft Word
Powerpoint
Excel
Access
Outlook
Frontpage
Firstspirit
Wordpress
Sharepoint
Typo 3
Drupal
Censhare
Fiona 7
Sitecore
Mailchimp
Get Response
Aweber
Klick-tipp
Emarsys

Languages

German

Native

English

Advanced

Education

Akademie Handel

Bachelor of Marketing (CCI) · Marketing · Munich, Germany

Frankfurt School of Tourism

IATA Diploma · Tourism · Frankfurt, Germany

Bethmann-Schule

Training as a bank clerk · Banking · Frankfurt, Germany

...and 1 more

Certifications & licenses

Your Website in the #1 Spot on Google

Google Keyword Planner

Professional Scrum Master I

Profile

Created

October 2024

Last Update

October 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Heike based?

Heike is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Heike speak?

Heike speaks the following languages: German (Native), English (Advanced).

How many years of experience does Heike have?

Heike has at least 27 years of experience. During this time, Heike has worked in at least 21 different roles and for 20 different companies. The average length of individual experience is 1 year and 2 months. Note that Heike may not have shared all experience and actually has more experience.

What roles would Heike be best suited for?

Based on recent experience, Heike would be well-suited for roles such as: Content Management, CRM Interim Management, Project Manager for Data Protection – Pharma.

What is Heike's latest experience?

Heike's most recent position is Content Management at Flughafen München GmbH.

What companies has Heike worked for in recent years?

In recent years, Heike has worked for Flughafen München GmbH, Noerr Partnerschaftsgesellschaft mbB, and Bristol-Myers Squibb (BMS).

Which industries is Heike most experienced in?

Heike is most experienced in industries like Banking and Finance, Information Technology (IT), Media, and Entertainment and Publishing. Heike also has some experience in Transportation and Logistics, Pharmaceutical, and Professional Services.

Which business areas is Heike most experienced in?

Heike is most experienced in business areas like Marketing, Sales, and Information Technology (IT). Heike also has some experience in Customer Service, Finance, and Project Management.

Which industries has Heike worked in recently?

Heike has recently worked in industries like Transportation and Logistics, Pharmaceutical, and Professional Services.

Which business areas has Heike worked in recently?

Heike has recently worked in business areas like Marketing, Legal and Compliance, and Project Management.

What is Heike's education?

Heike holds a Bachelor in Marketing from Akademie Handel.

Does Heike have any certificates?

Heike has 3 certificates. These include: Your Website in the #1 Spot on Google, Google Keyword Planner, and Professional Scrum Master I.

What is the availability of Heike?

Heike is immediately available part-time for suitable projects.

What is the rate of Heike?

Heike's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.