Heike H.

Content-Management

Munich, Germany

Experience

Jun 2024 - Present
1 year 6 months
Munich, Germany

Content-Management

Flughafen München GmbH

  • Relaunch preparation & content qualification.
  • Communication with relevant stakeholders.
  • Content migration, image and video upload as part of a website relaunch in Fiona.
  • On-page SEO optimization.
Jun 2022 - Jul 2023
1 year 2 months
Munich, Germany

CRM interim management

Noerr Partnerschaftsgesellschaft mbB

  • Designing and adjusting newsletter templates.
  • Creating event registration forms.
  • Monitoring and ensuring data quality.
  • Gathering and providing data for the CRM system.
  • Creating, maintaining, and exporting newsletter lists via Sitecore.
  • Advising stakeholders on system use and CRM processes.
  • Conducting CRM training sessions.
Apr 2020 - Dec 2021
1 year 9 months
Munich, Germany

Data protection project manager – pharmaceuticals

Bristol-Myers Squibb

  • Creating and managing content for internal communication, including presentations and a new data protection guide.
  • Documenting procedures in SharePoint.
  • Proper implementation and updating of the processing activities log (VVT).
  • Data protection in company projects, including creating online forms.
Jun 2019 - Dec 2019
7 months
Munich, Germany

UKM-M – online editor / content management

Flughafen München GmbH

  • Migrating and uploading content (including image and video editing in Photoshop) into Fiona 7.
  • Stakeholder management, requirements gathering, landing page and newsroom creation.
  • On-page SEO optimization.
  • Coordinating and executing a website move to a new server.
Feb 2019 - Dec 2019
11 months
Bonn, Germany

Development of a customer-oriented portal for a new app (WordPress-based)

Rentrop-Verlagsgruppe

  • Adapting to a new corporate design.
  • Content management, image editing with Photoshop Elements.
  • Creating an animated homepage, contact forms, and FAQs.
  • Inserting affiliate links.
  • Creating guidelines and elements for an online comparison tool.
Dec 2018 - Dec 2018
1 month
Munich, Germany

Content Management

C3 Creative Code and Content – Hubert Burda Media

  • Exported InDesign files as PDFs.
  • Created ePubs.
  • Integrated English articles into WordPress.
  • Reviewed and edited WordPress articles.
  • Created multilingual online questionnaires in Censhare.
Nov 2018 - Jan 2019
3 months

Professional Scrum Master I

Training and Certification

Completed Scrum Product Owner training.

Apr 2018 - Sep 2018
6 months
Munich, Germany

Data Protection Project Manager – Pharma

Bristol-Myers Squibb

  • Sensitized employees to the new EU GDPR.
  • Set up a processing register (VVT) in SharePoint.
  • Documented all personal data processing procedures and systems in the company.
  • Presented project progress to the data protection project group.
  • Created a data protection manual in SharePoint.
Dec 2017 - Mar 2018
4 months
Munich, Germany

Corporate Marketing – Online Editor / Content Management

Messe München

  • Content migration, image and video uploads as part of a website relaunch in FirstSpirit CMS.
  • Worked in an agile Scrum team as a liaison with development.
  • Submitted bug reports in Confluence.
  • Created pages in collaboration with stakeholders.
  • Optimized content and edited images using Photoshop Elements.
  • Approved the final pages with corporate marketing and stakeholders.
Jun 2017 - Sep 2017
4 months
Munich, Germany

Digital Operations Offsite & CRM Sky Ticket – Interface Function

SKY Deutschland GmbH

  • Implemented online communication measures such as campaigns, direct mailings, and newsletters.
  • Created Sky Ticket newsletter briefs for Entertainment, Supersport, and Cinema, including content, subject lines, pre-headers, graphic selection, and link integration.
  • Used the EMARSYS tool (external service provider).
  • Conducted pre-tests for newsletters, campaigns, and landing pages.
  • Collected feedback from business departments and created correction briefs for EMARSYS.
  • Performed subject line testing and managed unsubscribes.
Nov 2016 - Mar 2017
5 months
Munich, Germany

Sales Process Management / Processes & Projects

SKY Deutschland GmbH

  • Interface to Marketing, IT and Atos (external service provider).
  • Initiated price and promotion requests in Siebel CRM.
  • Created functional specifications for system adjustments in Siebel CRM (Oracle).
  • Conducted functional tests and approved IT implementation.
  • Took responsibility for the go-live.
  • Managed promotions in Siebel PROD.
  • Issued test vouchers for Sky Ticket or Sky Online.
Nov 2016 - Jan 2017
3 months
Munich, Germany
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Anonymous client (Consulting – Pharma)

  • Maintained homepage content in TYPO3 (German and English) and updated new dates and reference clients.
  • Created newsletters via MailChimp: adjusted templates, selected and added appropriate images, triggered test and customer sends.
  • Created digital sales presentations for pharmaceutical companies.
Jul 2015 - Feb 2016
8 months
Munich, Germany
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QS2M

  • Developed company positioning and sales concept.
  • Telemarketing: selected companies and scheduled introductory meetings.
  • Participated in a public tender and delivered company presentation.
Sep 2013 - Jun 2015
1 year 10 months
Ellingen, Germany

Marketing & Sales

HP-T

  • Conceptualized, implemented and translated the company homepage into English.
  • Maintained WordPress CMS and content marketing (PR/blog).
  • Scheduled field sales appointments with potential prospects.
  • Relationship management: generated high-quality contacts.
Apr 2011 - Nov 2011
8 months
Germany

Web 2.0 Manager

Netzverdienst.com AG

  • Managed and maintained social media presences (e.g., Facebook, YouTube, Twitter, WordPress).
  • Created content for info products and distributed it online.
  • Integrated texts and videos into auto-responders (e.g., GetResponse, AWeber, and Klick-Tipp).
  • Wrote landing page texts.
  • Added texts to Drupal members' areas.
  • Advised clients and managed transactions at the Internet Marketing Congress (IMK).
  • Provided social media coaching for Facebook and YouTube.
  • Managed joint ventures.
  • Introduced a premium pricing strategy to the German market: started the first calls by phone together with the founder of Netzverdienst.com.
Sep 2010 - Nov 2011
1 year 3 months
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muks media

  • Planning and coordination of CMS websites as well as social media integration for muks media to market Smart Internet Solutions to SMEs.
Dec 2009 - Aug 2010
9 months

Preparation period for self-employment

Freelance

  • Created and maintained an expert WordPress blog.
  • Integrated an eBook into the blog for a prospect list and published it in the Apple Store.
  • Promoted affiliate products via email marketing.
  • Created social media profiles and managed them with HootSuite.
  • Set up a Drupal membership area for a weekly course.
May 2006 - Nov 2009
3 years 7 months
Munich, Germany

Key Account & Product Manager

B + S Banksysteme AG

  • Secured new clients, managed client relationships, and prepared proposals.
  • Coordinated product information.
  • Presented the company and products at trade shows for new clients and partner firms.
  • Built an internal CRM system (Microsoft) and trained staff.
  • Created comprehensive CRM documentation for employees.
  • Customized various online banking clients for bank customers, translated them into English, and marketed the final product to banks.
  • Designed and managed the product website and maintained the licensed area.
Sep 2004 - Sep 2005
1 year 1 month
Munich, Germany

Marketing & Research Manager

State of Georgia, European Office

  • Promoted economic development and investment in Georgia, USA for companies from the DACH region (Germany, Switzerland, Austria).
Mar 2000 - Aug 2004
4 years 6 months
Atlanta, United States

Private Banking Consultant

Summit National Bank

  • Acquired and managed international high-end clients in Metro Atlanta.
  • Marketed financial products and services.
  • Advised on wealth diversification.
  • Collaborated with international chambers of commerce and business associations for marketing and public relations.
Jan 1999 - Feb 2000
1 year 2 months
Atlanta, United States

Exchange Student

Inter Exchange Organization

  • Au pair and improvement of English language skills.
Aug 1995 - Dec 1998
3 years 5 months
Frankfurt am Main, Germany

Customer Advisor

Deutsche Bau- und Boden Bank AG

  • Investment brokerage.
  • Management of internal and external accounts, including corporate and private clients.
  • Handled overdraft facilities and error lists (general ledger) and managed receivables for the bank.

Languages

German
Native
English
Advanced

Education

Akademie Handel

Bachelor of Marketing · Marketing · Munich, Germany

Toastmasters International

Competent Toastmaster · Communication and Leadership Program · Atlanta, United States

Amerikanisches Institut für Banken

Accounting and banking · Atlanta, United States

...and 3 more

Certifications & licenses

Google Keyword Planner

SEO 'Your Website at #1 on Google'

Professional Scrum Master I

IATA Diploma

International Air Transport Association

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