Heike Haubner
Content Management
Experience
Jun 2024 - Present
1 year 2 monthsMunich, Germany
Content Management
Flughafen München GmbH
- Relaunch preparation and content qualification.
- Communication with relevant stakeholders.
- Content migration, image and video upload for a website relaunch in Fiona.
- On-page SEO optimization.
Jun 2022 - Jul 2023
1 year 2 monthsMunich, Germany
CRM Interim Management
Noerr Partnerschaftsgesellschaft mbB
- Designing and adjusting newsletter templates.
- Creating event registration forms.
- Monitoring and ensuring data quality.
- Gathering and providing data for the CRM system.
- Creating, maintaining and exporting newsletter distributions from Sitecore.
- Advising stakeholders on system use and CRM processes.
- Conducting CRM training sessions.
Apr 2020 - Dec 2021
1 year 9 monthsMunich, Germany
Project Manager Data Protection – Pharma
Bristol-Myers Squibb
- Creating and managing content for internal communications, including presentations and a new data protection guide.
- Documenting process flows in SharePoint.
- Proper implementation and updating of the processing record (VVT).
- Data protection in company projects, including creating online forms.
Jun 2019 - Dec 2019
7 monthsMunich, Germany
UKM-M – Online Editor / Content Management
Flughafen München GmbH
- Migrating and uploading content (including image and video editing in Photoshop) into Fiona 7.
- Stakeholder management, requirements gathering, landing page and newsroom creation.
- On-page SEO optimization.
- Coordinating and running a website move to a new server.
Feb 2019 - Dec 2019
11 monthsBonn, Germany
Developing a customer-oriented portal for a new app (WordPress-based)
Rentrop-Verlagsgruppe
- Adapting to a new corporate design.
- Content management, image editing with Photoshop Elements.
- Creating an animated homepage, contact forms, FAQs.
- Adding affiliate links.
- Drafting guidelines and aspects for an online comparison generator.
Dec 2018 - Dec 2018
1 monthMunich, Germany
Content Management
C3 Creative Code and Content – Hubert Burda Media
- Exporting InDesign files as PDFs.
- Creating ePubs.
- Integrating English articles into WordPress.
- Reviewing and editing WordPress articles.
- Building multilingual online surveys in Censhare.
Nov 2018 - Jan 2019
3 monthsProfessional Scrum Master I
Training und Zertifizierung
Completed training to become a Scrum Product Owner.
Apr 2018 - Sep 2018
6 monthsMunich, Germany
Project Manager Data Protection (DS) – Pharma
Bristol-Myers Squibb
- Raised employee awareness for the new EU GDPR.
- Set up a processing record (VVT) in SharePoint.
- Documented all personal data processing processes and systems in the company.
- Presented project progress to the data protection project group.
- Created a data protection handbook in SharePoint.
Dec 2017 - Mar 2018
4 monthsMunich, Germany
Corporate Marketing – Online Editor / Content Management
Messe München
- Content migration, image and video uploads for a website relaunch in FirstSpirit CMS.
- Worked in an agile Scrum team interfacing with development.
- Submitted bug reports in Confluence.
- Created pages in collaboration with stakeholders.
- Optimized content and edited images in Photoshop Elements.
- Final page approval by corporate marketing and stakeholders.
Jun 2017 - Sep 2017
4 monthsMunich, Germany
Digital Operations Offsite & CRM Sky Ticket – Interface Function
SKY Deutschland GmbH
- Implemented online communication measures like campaigns, direct mailings and newsletters.
- Created Sky Ticket newsletter briefs for Entertainment, Supersport and Cinema, including content, subject lines, preheaders, graphics selection and link integration.
- Used the EMARSYS tool (external provider).
- Conducted pre-tests for newsletters, campaigns and landing pages.
- Collected feedback from departments and prepared correction briefs for EMARSYS.
- Ran subject line tests and managed unsubscribes.
Nov 2016 - Mar 2017
5 monthsMunich, Germany
Sales Process Management / Processes & Projects
SKY Deutschland GmbH
- Served as interface between marketing, IT and Atos (external provider).
- Initiated price and promotion requests in Siebel CRM.
- Prepared functional specs for system adjustments in Siebel CRM (Oracle).
- Conducted tests and approved IT implementation.
- Took responsibility for the go-live.
- Managed promotions in Siebel PROD.
- Issued test vouchers for Sky Ticket or Sky Online.
Nov 2016 - Jan 2017
3 monthsMunich, Germany
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Client anonymous (Consulting – Pharma)
- Maintained homepage content in TYPO3 (German and English) and updated new dates and reference clients.
- Created newsletters via MailChimp: adjusted templates, selected and added images, ran tests and sent to clients.
- Developed digital sales presentations for pharma companies.
Jul 2015 - Feb 2016
8 monthsMunich, Germany
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QS2M
- Developed company positioning and sales concept.
- Telemarketing: selected companies and scheduled introductory meetings.
- Participated in a public tender and delivered a company presentation.
Sep 2013 - Jun 2015
1 year 10 monthsEllingen, Germany
Marketing & Sales
HP-T
- Designed, implemented and translated the company website into English.
- Maintained WordPress CMS and content marketing (PR/blog).
- Scheduled field appointments with potential clients.
- Relationship management: generated high-quality contacts.
Apr 2011 - Nov 2011
8 monthsGermany
Web 2.0 Manager
Netzverdienst.com AG
- Managed and maintained social media presences (e.g. Facebook, YouTube, Twitter, WordPress).
- Created content for info products and distributed it online.
- Integrated texts and videos into autoresponder tools (e.g. GetResponse, AWeber, Klick-Tipp).
- Wrote landing page copy.
- Inserted texts into Drupal member areas.
- Advised clients and handled transactions at the Internet Marketing Congress (IMK).
- Provided social media coaching for Facebook and YouTube.
- Supported joint ventures.
- Launched a high-ticket strategy in the German market and held initial calls with the founder of Netzverdienst.com.
Sep 2010 - Nov 2011
1 year 3 months Lorem ipsum dolor sit amet
muks media
- Designed and coordinated CMS websites and integrated social media for muks media to market Smart Internet Solutions to SMEs.
Dec 2009 - Aug 2010
9 monthsPreparation phase for self-employment
Self-employed period
- Created and maintained an expert blog in WordPress.
- Integrated an eBook for a subscriber list and published it in the Apple Store.
- Promoted affiliate products via email marketing.
- Created social media profiles and managed them with HootSuite.
- Set up a weekly course membership area in Drupal.
May 2006 - Nov 2009
3 years 7 monthsMunich, Germany
Key Account & Product Manager
B + S Banksysteme AG
- Acquired new clients, managed existing ones, prepared quotes.
- Coordinated product information.
- Presented company and products at trade shows for new clients and partners.
- Built an internal CRM system (Microsoft) and trained staff.
- Created full CRM documentation for employees.
- Adapted various online banking clients for bank customers, translated into English and marketed the final product to banks.
- Designed and managed the product website and oversaw the protected license area.
Sep 2004 - Sep 2005
1 year 1 monthMunich, Germany
Marketing & Research Manager
State of Georgia, European Office
- Promoted business and investment in Georgia, USA for companies from the DACH region (Germany, Switzerland, Austria).
Mar 2000 - Aug 2004
4 years 6 monthsAtlanta, United States
Private Banking Consultant
Summit National Bank
- Acquired and managed international high-end clients in metro Atlanta.
- Marketed financial products and services.
- Advised on wealth diversification.
- Collaborated with international chambers of commerce and business associations for marketing and PR.
Jan 1999 - Feb 2000
1 year 2 monthsAtlanta, United States
Exchange Student
Inter Exchange Organization
- Au pair experience and improved English language skills.
Aug 1995 - Dec 1998
3 years 5 monthsFrankfurt am Main, Germany
Customer Advisor
Deutsche Bau- und Boden Bank AG
- Facilitated investments.
- Managed internal and external accounts, including corporate and private clients.
- Handled overdraft loans and error lists (general ledger) and managed receivables for the bank.
Languages
German
NativeEnglish
Advanced Education
Akademie Handel
Bachelor of Marketing · Marketing · Munich, Germany
Toastmasters International
Competent Toastmaster · Communication and Leadership Program · Atlanta, United States
American Institute for Banking
Accounting and Banking · Atlanta, United States
...and 3 more
Certifications & licenses
Google Keyword Planner
SEO ‘Your Website to Rank #1 on Google’
Professional Scrum Master I
IATA Diploma
International Air Transport Association
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