Heike H. - Content-Management

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Munich, Germany

Experience

Jun 2024 - Present

1 year 7 months

Munich, Germany

Content-Management

Flughafen München GmbH

Relaunch preparation & content qualification.
Communication with relevant stakeholders.
Content migration, image and video upload as part of a website relaunch in Fiona.
On-page SEO optimization.

Jun 2022 - Jul 2023

1 year 2 months

Munich, Germany

CRM interim management

Noerr Partnerschaftsgesellschaft mbB

Designing and adjusting newsletter templates.
Creating event registration forms.
Monitoring and ensuring data quality.
Gathering and providing data for the CRM system.
Creating, maintaining, and exporting newsletter lists via Sitecore.
Advising stakeholders on system use and CRM processes.
Conducting CRM training sessions.

Apr 2020 - Dec 2021

1 year 9 months

Munich, Germany

Data protection project manager – pharmaceuticals

Bristol-Myers Squibb

Creating and managing content for internal communication, including presentations and a new data protection guide.
Documenting procedures in SharePoint.
Proper implementation and updating of the processing activities log (VVT).
Data protection in company projects, including creating online forms.

Jun 2019 - Dec 2019

7 months

Munich, Germany

UKM-M – online editor / content management

Flughafen München GmbH

Migrating and uploading content (including image and video editing in Photoshop) into Fiona 7.
Stakeholder management, requirements gathering, landing page and newsroom creation.
On-page SEO optimization.
Coordinating and executing a website move to a new server.

Feb 2019 - Dec 2019

11 months

Bonn, Germany

Development of a customer-oriented portal for a new app (WordPress-based)

Rentrop-Verlagsgruppe

Adapting to a new corporate design.
Content management, image editing with Photoshop Elements.
Creating an animated homepage, contact forms, and FAQs.
Inserting affiliate links.
Creating guidelines and elements for an online comparison tool.

Dec 2018 - Dec 2018

1 month

Munich, Germany

Content Management

C3 Creative Code and Content – Hubert Burda Media

Exported InDesign files as PDFs.
Created ePubs.
Integrated English articles into WordPress.
Reviewed and edited WordPress articles.
Created multilingual online questionnaires in Censhare.

Nov 2018 - Jan 2019

3 months

Professional Scrum Master I

Training and Certification

Completed Scrum Product Owner training.

Apr 2018 - Sep 2018

6 months

Munich, Germany

Data Protection Project Manager – Pharma

Bristol-Myers Squibb

Sensitized employees to the new EU GDPR.
Set up a processing register (VVT) in SharePoint.
Documented all personal data processing procedures and systems in the company.
Presented project progress to the data protection project group.
Created a data protection manual in SharePoint.

Dec 2017 - Mar 2018

4 months

Munich, Germany

Corporate Marketing – Online Editor / Content Management

Messe München

Content migration, image and video uploads as part of a website relaunch in FirstSpirit CMS.
Worked in an agile Scrum team as a liaison with development.
Submitted bug reports in Confluence.
Created pages in collaboration with stakeholders.
Optimized content and edited images using Photoshop Elements.
Approved the final pages with corporate marketing and stakeholders.

Jun 2017 - Sep 2017

4 months

Munich, Germany

Digital Operations Offsite & CRM Sky Ticket – Interface Function

SKY Deutschland GmbH

Implemented online communication measures such as campaigns, direct mailings, and newsletters.
Created Sky Ticket newsletter briefs for Entertainment, Supersport, and Cinema, including content, subject lines, pre-headers, graphic selection, and link integration.
Used the EMARSYS tool (external service provider).
Conducted pre-tests for newsletters, campaigns, and landing pages.
Collected feedback from business departments and created correction briefs for EMARSYS.
Performed subject line testing and managed unsubscribes.

Nov 2016 - Mar 2017

5 months

Munich, Germany

Sales Process Management / Processes & Projects

SKY Deutschland GmbH

Interface to Marketing, IT and Atos (external service provider).
Initiated price and promotion requests in Siebel CRM.
Created functional specifications for system adjustments in Siebel CRM (Oracle).
Conducted functional tests and approved IT implementation.
Took responsibility for the go-live.
Managed promotions in Siebel PROD.
Issued test vouchers for Sky Ticket or Sky Online.

Nov 2016 - Jan 2017

3 months

Munich, Germany

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Anonymous client (Consulting – Pharma)

Maintained homepage content in TYPO3 (German and English) and updated new dates and reference clients.
Created newsletters via MailChimp: adjusted templates, selected and added appropriate images, triggered test and customer sends.
Created digital sales presentations for pharmaceutical companies.

Jul 2015 - Feb 2016

8 months

Munich, Germany

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QS2M

Developed company positioning and sales concept.
Telemarketing: selected companies and scheduled introductory meetings.
Participated in a public tender and delivered company presentation.

Sep 2013 - Jun 2015

1 year 10 months

Ellingen, Germany

Marketing & Sales

HP-T

Conceptualized, implemented and translated the company homepage into English.
Maintained WordPress CMS and content marketing (PR/blog).
Scheduled field sales appointments with potential prospects.
Relationship management: generated high-quality contacts.

Apr 2011 - Nov 2011

8 months

Germany

Web 2.0 Manager

Netzverdienst.com AG

Managed and maintained social media presences (e.g., Facebook, YouTube, Twitter, WordPress).
Created content for info products and distributed it online.
Integrated texts and videos into auto-responders (e.g., GetResponse, AWeber, and Klick-Tipp).
Wrote landing page texts.
Added texts to Drupal members' areas.
Advised clients and managed transactions at the Internet Marketing Congress (IMK).
Provided social media coaching for Facebook and YouTube.
Managed joint ventures.
Introduced a premium pricing strategy to the German market: started the first calls by phone together with the founder of Netzverdienst.com.

Sep 2010 - Nov 2011

1 year 3 months

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muks media

Planning and coordination of CMS websites as well as social media integration for muks media to market Smart Internet Solutions to SMEs.

Dec 2009 - Aug 2010

9 months

Preparation period for self-employment

Freelance

Created and maintained an expert WordPress blog.
Integrated an eBook into the blog for a prospect list and published it in the Apple Store.
Promoted affiliate products via email marketing.
Created social media profiles and managed them with HootSuite.
Set up a Drupal membership area for a weekly course.

May 2006 - Nov 2009

3 years 7 months

Munich, Germany

Key Account & Product Manager

B + S Banksysteme AG

Secured new clients, managed client relationships, and prepared proposals.
Coordinated product information.
Presented the company and products at trade shows for new clients and partner firms.
Built an internal CRM system (Microsoft) and trained staff.
Created comprehensive CRM documentation for employees.
Customized various online banking clients for bank customers, translated them into English, and marketed the final product to banks.
Designed and managed the product website and maintained the licensed area.

Sep 2004 - Sep 2005

1 year 1 month

Munich, Germany

Marketing & Research Manager

State of Georgia, European Office

Promoted economic development and investment in Georgia, USA for companies from the DACH region (Germany, Switzerland, Austria).

Mar 2000 - Aug 2004

4 years 6 months

Atlanta, United States

Private Banking Consultant

Summit National Bank

Acquired and managed international high-end clients in Metro Atlanta.
Marketed financial products and services.
Advised on wealth diversification.
Collaborated with international chambers of commerce and business associations for marketing and public relations.

Jan 1999 - Feb 2000

1 year 2 months

Atlanta, United States

Exchange Student

Inter Exchange Organization

Au pair and improvement of English language skills.

Aug 1995 - Dec 1998

3 years 5 months

Frankfurt am Main, Germany

Customer Advisor

Deutsche Bau- und Boden Bank AG

Investment brokerage.
Management of internal and external accounts, including corporate and private clients.
Handled overdraft facilities and error lists (general ledger) and managed receivables for the bank.