Heike Haubner - Content Management

Munich, Germany

Experience

Jun 2024 - Present

1 year 8 months

Munich, Germany

Content Management

Flughafen München GmbH

Relaunch preparation & content qualification
Communication with relevant stakeholders
Content migration, image and video upload as part of a website relaunch in Fiona
On-page SEO optimization

Jun 2022 - Jul 2023

1 year 2 months

Munich, Germany

CRM Interim Management

Noerr Partnerschaftsgesellschaft mbB

Design and customization of newsletter templates
Creation of event registration forms
Monitoring and ensuring data quality
Procurement and provision of data for the CRM system
Creation, maintenance, and Sitecore export of newsletter distribution lists
Advising stakeholders on system usage and CRM processes
Conducting CRM training

Apr 2020 - Dec 2021

1 year 9 months

Munich, Germany

Project Manager for Data Protection – Pharma

Bristol-Myers Squibb (BMS)

Content creation and management for internal communications, including presentations and a new data protection guide
Documentation of process workflows in SharePoint
Proper implementation and updating of the record of processing activities (VVT)
Data protection in corporate projects, including the creation of online forms

Jun 2019 - Dec 2019

7 months

Munich, Germany

Online Editor / Content Management

Flughafen München GmbH

Migration and upload of content (including image and video editing in Photoshop) into Fiona 7
Stakeholder management, requirement gathering, landing page and newsroom creation
On-page SEO optimization
Coordination and execution of a website move to a new server

Feb 2019 - Dec 2019

11 months

Bonn, Germany

Development of a customer-oriented portal – WordPress-based

Rentrop-Verlagsgruppe

Adaptation to a new corporate design
Content management, image editing with Photoshop Elements
Creation of an animated homepage, contact forms, FAQs
Insertion of affiliate links
Creation of guidelines and aspects for an online comparison generator

Dec 2018 - Dec 2018

1 month

Munich, Germany

Content Management

C3 Creative Code and Content – Hubert Burda Media

Exported InDesign files as PDFs
Created ePubs
Integrated English articles into WordPress
Reviewed and edited WordPress articles
Created multilingual online questionnaires in Censhare

Nov 2018 - Jan 2019

3 months

Professional Scrum Master I

Training and Certification Professional Scrum Master I

Completed Scrum Product Owner training

Apr 2018 - Sep 2018

6 months

Munich, Germany

Data Protection Project Manager – Pharma

Bristol-Myers Squibb (BMS)

Raised employee awareness of the new EU GDPR
Set up a processing register (VVT) in SharePoint
Documented all personal data processing procedures and systems in the company
Presented project progress in the data protection project group
Created a data protection manual in SharePoint

Dec 2017 - Mar 2018

4 months

Munich, Germany

Online Editor / Content Management

Messe München

Migrated content, uploaded images and videos during a website relaunch in FirstSpirit CMS
Worked in an agile Scrum team, interfacing with development
Submitted bug reports in Confluence
Created pages in collaboration with stakeholders
Optimized content and edited images in Photoshop Elements
Approved final pages with corporate marketing and stakeholders

Jun 2017 - Sep 2017

4 months

Munich, Germany

Digital Operations Offsite & CRM Sky Ticket – Liaison Role

SKY Deutschland GmbH

Implemented online communication measures, including campaigns, direct mailings and newsletters
Created Sky Ticket newsletter briefs for ENTERTAINMENT, SUPERSPORT, and CINEMA, including content, subject lines, pre-headers, graphic selection, and link integration
Used the EMARSYS tool (external service provider)
Conducted pre-tests for newsletters, campaigns and landing pages
Collected feedback from departments and created correction briefs for EMARSYS
Ran subject line tests and managed unsubscribes

Nov 2016 - Mar 2017

5 months

Munich, Germany

Sales Process Management / Processes & Projects

SKY Deutschland GmbH

Served as a liaison between marketing, IT and Atos (external service provider)
Initiated requests for pricing and promotions in Siebel CRM
Created functional specifications for system adjustments in Siebel CRM (Oracle)
Conducted functional tests and approved IT implementation
Took responsibility for the go-live
Managed promotions in Siebel PROD
Issued test vouchers for SKY Ticket or SKY Online

Nov 2016 - Jan 2017

3 months

Munich, Germany

Content maintenance & newsletter management

Anonymous client (Consulting – Pharma)

Took over content maintenance for the website in TYPO3 (German and English) and updated new dates and reference clients
Created newsletters using MailChimp: customized templates, selected and added suitable images, and executed test and customer mailings
Created digital sales presentations for pharmaceutical companies

Jul 2015 - Feb 2016

8 months

Munich, Germany

Corporate positioning & sales concept

QS2M

Developed corporate positioning and sales concepts
Conducted telemarketing: selected companies and scheduled introductory meetings
Participated in a public tender and delivered company presentations

Sep 2013 - Jun 2015

1 year 10 months

Ellingen, Germany

Marketing & Sales

HP-T

Designed, implemented, and translated the company website into English
Maintained WordPress CMS and handled content marketing (PR/blog)
Scheduled outside sales appointments with potential clients
Managed relationships by generating high-quality contacts

Dec 2011 - Aug 2013

1 year 9 months

Parental leave

Apr 2011 - Nov 2011

8 months

Web 2.0 Manager

Netzverdienst.com AG

Managed and maintained social media profiles (e.g., Facebook, YouTube, Twitter, WordPress)
Content creation for info products and online distribution
Integrated texts and videos into autoresponders (e.g., GetResponse, AWeber, and Klick-Tipp)
Created landing page copy
Added copy to DRUPAL member areas
Advised customers and handled transactions at the Internet Marketing Congress (IMK)
Provided social media coaching for Facebook and YouTube
Supported joint ventures
Launched a premium pricing strategy in the German market: started initial phone consultations together with the founder of Netzverdienst.com

Sep 2010 - Nov 2011

1 year 3 months

CMS Websites & Social Media Integration

muks media

Designed and coordinated CMS websites and social media integration for muks media to market Smart Internet Solutions to SMEs

Dec 2009 - Aug 2010

9 months

Self-Employment Preparation

Self-Employment Preparation Period

Created and maintained an expert blog in WordPress
Integrated an eBook for the blog's mailing list and published it in the Apple Store
Promoted affiliate products through email marketing
Created social media profiles and managed them with HootSuite
Set up a DRUPAL membership area for a weekly course

May 2006 - Nov 2009

3 years 7 months

Munich, Germany

Key Account & Product Manager

B + S Banksysteme AG

Acquired new customers, managed client relationships, and prepared proposals
Coordinated product information
Presented company and products at trade shows for new clients and partner firms
Set up an internal CRM system (Microsoft) and trained staff
Created comprehensive CRM documentation for employees
Customized various online banking clients for bank customers, translated them into English, and marketed the final product to banks
Designed and managed the product-related website and maintained the licensed area

Sep 2004 - Sep 2005

1 year 1 month

Munich, Germany

Marketing & Research Manager

State of Georgia, European Office Munich

Promoted economic development and investment in Georgia, USA, for companies from the DACH region

Mar 2000 - Aug 2004

4 years 6 months

Atlanta, United States

Private Banking Consultant

Summit National Bank

Acquisition and servicing of international high-end clients in metro Atlanta
Marketing of financial products and services
Advice on asset diversification
Collaboration with international chambers of commerce and business associations for marketing and public relations

Jan 1999 - Feb 2000

1 year 2 months

Atlanta, United States

Exchange Student

Inter Exchange Organization

Au pair and improvement of English language skills

Aug 1995 - Dec 1998

3 years 5 months

Frankfurt, Germany

Client Advisor

Deutsche Bau- und Boden Bank AG

Facilitating investments, managing internal and external accounts, including corporate and personal clients
Processed overdraft facilities and error lists (general ledger)
Managed receivables for the bank

Summary

Marketing specialist with extensive experience in content management and a focused hands-on mentality.

Skills

Microsoft Word
Powerpoint
Excel
Access
Outlook
Frontpage
Firstspirit
Wordpress
Sharepoint
Typo 3
Drupal
Censhare
Fiona 7
Sitecore
Mailchimp
Get Response
Aweber
Klick-tipp
Emarsys

Languages

German

Native

English

Advanced

Education

Akademie Handel

Bachelor of Marketing (CCI) · Marketing · Munich, Germany

Frankfurt School of Tourism

IATA Diploma · Tourism · Frankfurt, Germany

Bethmann-Schule

Training as a bank clerk · Banking · Frankfurt, Germany

...and 1 more

Certifications & licenses

Your Website in the #1 Spot on Google

Google Keyword Planner

Professional Scrum Master I

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Tim Knebel

Experience

Content Management

Flughafen München GmbH

CRM Interim Management

Noerr Partnerschaftsgesellschaft mbB

Project Manager for Data Protection – Pharma

Bristol-Myers Squibb (BMS)

Online Editor / Content Management

Flughafen München GmbH

Development of a customer-oriented portal – WordPress-based

Rentrop-Verlagsgruppe

Content Management

C3 Creative Code and Content – Hubert Burda Media

Professional Scrum Master I

Training and Certification Professional Scrum Master I

Data Protection Project Manager – Pharma

Bristol-Myers Squibb (BMS)

Online Editor / Content Management

Messe München

Digital Operations Offsite & CRM Sky Ticket – Liaison Role

SKY Deutschland GmbH

Sales Process Management / Processes & Projects

SKY Deutschland GmbH

Content maintenance & newsletter management

Anonymous client (Consulting – Pharma)

Corporate positioning & sales concept

QS2M

Marketing & Sales

HP-T

Parental leave

Parental leave

Web 2.0 Manager

Netzverdienst.com AG

CMS Websites & Social Media Integration

muks media

Self-Employment Preparation

Self-Employment Preparation Period

Key Account & Product Manager

B + S Banksysteme AG

Marketing & Research Manager

State of Georgia, European Office Munich

Private Banking Consultant

Summit National Bank

Exchange Student

Inter Exchange Organization

Client Advisor

Deutsche Bau- und Boden Bank AG

Summary

Skills

Languages

Education

Akademie Handel

Bachelor of Marketing (CCI) · Marketing · Munich, Germany

Frankfurt School of Tourism

IATA Diploma · Tourism · Frankfurt, Germany

Bethmann-Schule

Training as a bank clerk · Banking · Frankfurt, Germany

Certifications & licenses

Your Website in the #1 Spot on Google

Google Keyword Planner

Professional Scrum Master I

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