Experience
Apr 2025 - Present
6 months
- Project management for digital web content within the ING website landscape and operational implementation via Bloomreach Experience Manager
- Project leadership for content processes focusing on planning, content management and online marketing implementation
- Intensive communication with internal Adobe Experience Manager stakeholders
- Use of Bloomreach Experience Manager (OneHippo)
- Conducting needs and requirements analyses for targeted further development of digital content via Unily Intranet CMS
- Content creation and maintenance using TYPO3 for the ING help section
- Wordpress websites including implementation with Bloomreach Experience Manager (CMS)
- Use of SEO tools (Keywordfinder, Semrush etc.)
- Basic understanding of BITV/WCAG
- Updating and maintaining multimedia content such as videos according to editorial and technical guidelines
- Tools: Jira, Trello, Asana, Confluence
Jun 2024 - Jun 2025
1 year 1 month
- Project management for document and web content within the E.ON group websites and contribution to the group-wide intranet relaunch
- Project coordination for social media and influencer marketing
- Leadership and coordination of document management and support in migrating a document management system within the E.ON IT structure
- Communication and coordination between internal stakeholders, creatives, IT developers and external agencies
- Content management and intranet migration using Unily Intranet CMS
- Checking and adapting corporate websites for accessibility according to BITV/WCAG
- Central contact for stakeholders, providing consulting and support during the entire content migration process
- Creation, maintenance and updating of landing pages for over 10 group companies using Adobe Experience Manager CMS
Dec 2023 - May 2024
6 months
- Project coordination of marketing topics during a corporate merger in an international environment
- Project management and monitoring of existing documents with creation of structure and overview for over 2000 documents
- Reviewing and converting approximately 500 PDF documents (applications, forms, info sheets etc.)
- Coordinating rebranding and debranding measures with departments to determine requirements and responsibilities
- Preparation and coordination of migration mailings with internal stakeholders and external agencies
- Creation and maintenance of Confluence pages and Trello boards
- Continuous monitoring and regular reporting
- Conducting needs and requirements analyses in close communication with stakeholders
Nov 2023 - Apr 2024
6 months
- Project coordination and content management of Viessmann websites (AEM) after a corporate merger in an international environment
- Responsible for project coordination and implementation of legal and content topics on the company websites in 43 countries
- Effective management of resources and teams to ensure smooth website project execution
- Close collaboration and communication with multiple departments and external partners
- Monitoring project deadlines and objectives, identifying risks and ensuring timely completion
- Continuous monitoring and reporting of progress to stakeholders
- Ongoing maintenance of the ASANA board including communication and coordination via the platform
- Independent implementation of legal and content topics in Adobe Experience Manager due to capacity bottlenecks in multiple countries
- Monitoring and controlling content on live sites
Jul 2022 - Oct 2023
1 year 4 months
- Relaunch and rollout of CASIO Europe websites on Adobe Experience Manager for seven countries
- Creation, maintenance and updating of landing pages for over 4000 CASIO websites (German, Italian, French, Dutch, Portuguese and Spanish)
- Monitoring project timelines and key milestones, proactively addressing potential risks to ensure timely completion
- SEO content optimization using SEO tools
- Maintenance and update of the product catalog
- Independent uploading of image, text and multimedia content into the DAM
- Image and video editing using Adobe Creative Suite
Jul 2021 - Jun 2022
1 year
- Creation and sending of newsletters
- Content creation (images, videos, graphics) for social media channels
- Social media editing and community management
- Social media advertising via Facebook Ads Manager
- Maintenance of the corporate website via WordPress
- Creation of print and promotional materials
Oct 2020 - Apr 2021
7 months
- Project leadership for planning, organization and execution of company group trade fairs
- Direction of all marketing activities and operational support in their implementation
- Marketing planning and budgeting in collaboration with business development management
- Development and control of marketing activities in both online and offline areas
- Creation and maintenance of the corporate website using TYPO3
- Implementation of SEO measures
- Optimization of website structure and improvement of user experience
- Management of agencies and other stakeholders (product managers, creative agencies etc.)
Sep 2016 - Jul 2019
2 years 11 months
- Website support for Nissan and Dacia in the D-A-CH region using Adobe Experience Manager
- Creation, maintenance and updating of landing pages (German, Italian and French)
- Independent uploading of image, text and multimedia content into the CMS
- Monitoring and controlling content on live sites
- Management of agencies and stakeholders (assets, lawyers, translators etc.)
- Image and video editing using Adobe Creative Suite
- Community management and social media monitoring for IKEA Germany’s Facebook and Instagram for crisis topics
- Sending status messages or triggering the crisis management chain when needed
- Participation in creating social media posts for IKEA Germany