Stephan Lassonczyk
Content & SEO Manager
Experience
Jan 2023 - Dec 2024
2 yearsContent & SEO Manager
Telefónica, DerTour, Klett
- Content migrations (AEM, Contentstack), SEO optimization
- Editorial planning, image selection, implementation of digital content
- Reporting, Jira and Confluence usage
Jan 2022 - Dec 2022
1 yearContent Migration Project Lead
Ergo Travel Insurance
- Led migration in Adobe AEM
- Created resource and schedule plans
- Quality assurance and team coordination across multiple disciplines
- Close collaboration with internal departments and service providers
Mar 2021 - Aug 2022
1 year 6 monthsContent Manager & Project Manager
RaySono
- Responsible for campaign implementation and CMS content (AEM)
- Campaign management for McDonald’s (digital campaigns, AEM)
- Content and project control for BMW Financial Services
- Coordination with stakeholders, timings & resource management
Jan 2021 - Dec 2022
2 yearsContent Manager
Viessmann, Infineon, Biontech
- SEO preparation, structuring and migration of web content
- Advising editors and content teams
- CMS: AEM, Open CMS, SharePoint
Jan 2017 - Dec 2018
2 yearsContent Manager for BMW Dealer Websites
Iris Germany
- Maintenance and support of BMW/MINI dealer sites (Open CMS)
- Quality checks, CMS maintenance and client consultations
Jan 2016 - Dec 2017
2 yearsOnline Project Manager / Campaigning
Sky Deutschland
- Managed the relaunch of business.sky.de
- Planned and managed digital content for various Sky platforms
- Project coordination, OpenText CMS & SEO
Summary
Experienced freelance project manager and content expert specializing in digital campaigns, content migration and SEO optimization. Many years of experience in planning, coordinating and implementing projects in corporate structures. Expert in working with agencies, internal stakeholders and international teams. Excellent knowledge of CMS systems such as Adobe Experience Manager (AEM), Open CMS, Contentstack, FirstSpirit and SharePoint.
Skills
- Cms (Selection): Aem, Firstspirit, Open Cms, Contentstack, Typo3, Sitecore, Sharepoint
- Project Management: Jira, Confluence, Ms Office, Sharepoint
- Image & Video Editing: Photoshop, Camtasia, Davinci Resolve
- Marketing & Seo: Google Analytics, Sistrix, Screaming Frog, Evalanche
Languages
German
NativeEnglish
AdvancedCertifications & licenses
IBM Micro-Degree "Foundations of Artificial Intelligence"
IBM
Media Law & Image Rights
Prof. Dr. Gero Himmelsbach
SEO Seminar 121Watt
121Watt
Team Leadership
Lecturio GmbH
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