Recommended expert

Stephan Lassonczyk

Content & SEO Manager

Stephan Lassonczyk
Munich, Germany

Experience

Jan 2023 - Dec 2024
2 years

Content & SEO Manager

Telefónica, DerTour, Klett

  • Content migrations (AEM, Contentstack), SEO optimization
  • Editorial planning, image selection, implementation of digital content
  • Reporting, Jira and Confluence usage
Jan 2022 - Dec 2022
1 year

Content Migration Project Lead

Ergo Travel Insurance

  • Led migration in Adobe AEM
  • Created resource and schedule plans
  • Quality assurance and team coordination across multiple disciplines
  • Close collaboration with internal departments and service providers
Mar 2021 - Aug 2022
1 year 6 months

Content Manager & Project Manager

RaySono

  • Responsible for campaign implementation and CMS content (AEM)
  • Campaign management for McDonald’s (digital campaigns, AEM)
  • Content and project control for BMW Financial Services
  • Coordination with stakeholders, timings & resource management
Jan 2021 - Dec 2022
2 years

Content Manager

Viessmann, Infineon, Biontech

  • SEO preparation, structuring and migration of web content
  • Advising editors and content teams
  • CMS: AEM, Open CMS, SharePoint
Jan 2017 - Dec 2018
2 years

Content Manager for BMW Dealer Websites

Iris Germany

  • Maintenance and support of BMW/MINI dealer sites (Open CMS)
  • Quality checks, CMS maintenance and client consultations
Jan 2016 - Dec 2017
2 years

Online Project Manager / Campaigning

Sky Deutschland

  • Managed the relaunch of business.sky.de
  • Planned and managed digital content for various Sky platforms
  • Project coordination, OpenText CMS & SEO

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Automotive (3.5 years), Education (2 years), Telecommunication (2 years), Tourism (2 years), Biotechnology (2 years), and Energy (2 years).

Automotive
Education
Telecommunication
Tourism
Biotechnology
Energy

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (7 years), Project Management (3.5 years), Information Technology (3 years), and Quality Assurance (2 years).

Marketing
Project Management
Information Technology
Quality Assurance

Summary

Experienced freelance project manager and content expert specializing in digital campaigns, content migration and SEO optimization. Many years of experience in planning, coordinating and implementing projects in corporate structures. Expert in working with agencies, internal stakeholders and international teams. Excellent knowledge of CMS systems such as Adobe Experience Manager (AEM), Open CMS, Contentstack, FirstSpirit and SharePoint.

Skills

  • Cms (Selection): Aem, Firstspirit, Open Cms, Contentstack, Typo3, Sitecore, Sharepoint
  • Project Management: Jira, Confluence, Ms Office, Sharepoint
  • Image & Video Editing: Photoshop, Camtasia, Davinci Resolve
  • Marketing & Seo: Google Analytics, Sistrix, Screaming Frog, Evalanche

Languages

German
Native
English
Advanced

Certifications & licenses

IBM Micro-Degree "Foundations of Artificial Intelligence"

IBM

Media Law & Image Rights

Prof. Dr. Gero Himmelsbach

SEO Seminar 121Watt

121Watt

Team Leadership

Lecturio GmbH

Profile

Created
Last Update
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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Stephan based?

Stephan is based in Munich, Germany.

What languages does Stephan speak?

Stephan speaks the following languages: German (Native), English (Advanced).

How many years of experience does Stephan have?

Stephan has at least 7 years of experience. During this time, Stephan has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 1 year and 2 months. Note that Stephan may not have shared all experience and actually has more experience.

What roles would Stephan be best suited for?

Based on recent experience, Stephan would be well-suited for roles such as: Content & SEO Manager, Content Migration Project Lead, Content Manager & Project Manager.

What is Stephan's latest experience?

Stephan's most recent position is Content & SEO Manager at Telefónica, DerTour, Klett.

What companies has Stephan worked for in recent years?

In recent years, Stephan has worked for Telefónica, DerTour, Klett, Ergo Travel Insurance, RaySono, Viessmann, Infineon, and Biontech.

Which industries is Stephan most experienced in?

Stephan is most experienced in industries like Automotive, Education, and Telecommunication. Stephan also has some experience in Tourism and Hospitality, Biotechnology, and Energy.

Which business areas is Stephan most experienced in?

Stephan is most experienced in business areas like Marketing, Project Management, and Information Technology (IT). Stephan also has some experience in Quality Assurance (QA).

Which industries has Stephan worked in recently?

Stephan has recently worked in industries like Education, Telecommunication, and Tourism and Hospitality.

Which business areas has Stephan worked in recently?

Stephan has recently worked in business areas like Marketing, Project Management, and Information Technology (IT).

Does Stephan have any certificates?

Stephan has 4 certificates. Among them, these include: IBM Micro-Degree "Foundations of Artificial Intelligence", Media Law & Image Rights, and SEO Seminar 121Watt.

What is the availability of Stephan?

Stephan is immediately available full-time for suitable projects.

What is the rate of Stephan?

Stephan's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Stephan?

To hire Stephan, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1200
900
600
300
Market avg: 850-1010 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.