Stephan L.
Content Manager (Freelancer)
Experience
Mar 2024 - Aug 2024
6 monthsContent Manager (Freelancer)
DerTour/ITS
- Content migration into Contentstack
- SEO-compliant writing and image selection
- Client consulting on content issues
Dec 2023 - Present
1 year 11 monthsContent Manager (Freelancer)
Telefónica
- Migration of content into AEM
- SEO optimization and content planning
- Management and implementation of video content
- Jira project management
Jul 2023 - Dec 2023
6 monthsContent & SEO Manager (Freelancer)
Klett-Gruppe
- SEO analysis and relaunch planning
- Optimization of web content
- Coordination with online agencies
Jan 2022 - Dec 2023
2 yearsProject Lead Content Migration & Content Manager
Ergo Reiseversicherung, Teva/Ratiopharm, SCHUNK GmbH
- Leading and executing content migrations into various CMS (AEM, First Spirit, Contentstack)
- SEO optimization and content maintenance
- Training and advising teams
Jan 2018 - Dec 2021
4 yearsContent Manager & Consultant
Allianz, Viessmann, Infineon, Biontech
- Developing SEO strategies and supporting relaunches
- Content maintenance and optimization
- Training internal teams in CMS systems
- Image editing and image curation
- Selecting, reviewing, and archiving image assets
Jan 2015 - Dec 2018
4 yearsGermany
Frontpage Editor & Content Manager
Yahoo! Germany, MSN, Maxdome
- Responsibility for the content strategy and topic planning of the news platforms
- Content curation and optimization
- Video content management
- Editorial selection and editing of images and graphics
Jan 2002 - Dec 2015
14 yearsGermany
Freelance Journalist & Consultant
Various clients (Sky, ProSiebenSat.1, Sueddeutsche.de)
- Creation and editing of digital content
- CMS migration and online strategies
- Editorial management of websites and social media
- Leading and coordinating editorial workflows
- Image editing (including selection, rights clearance and maintenance)
- Assisting in organizing and documenting image archives
- Interim head of image editing at Sueddeutsche.de for three months
Summary
Content manager with a journalistic background and many years of experience in implementing, managing, and optimizing SEO projects. Extensive expertise in technical and editorial search engine optimization, keyword strategies, content audits, relaunch support, and developing high-performance content. Responsible in numerous projects for analyzing, planning, and executing comprehensive SEO measures. Deep understanding of content management processes combined with strategic search engine optimization.
Languages
German
NativeEnglish
AdvancedLatin
IntermediateEducation
Oct 1992 - Jun 1994
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Modern and Contemporary History
Certifications & licenses
Image Rights/Media Law: The Right Approach in Social Media Channels
Prof. Dr. Gero Himmelsbach
Information Security Workshop
ProSiebenSat.1 Media AG
SEO Seminar
121Watt
Team Leadership: Achieving Success Together
Lecturio GmbH
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