Stephan Lassonczyk
Content Manager (Freelancer)
Experience
Mar 2024 - Aug 2024
6 monthsContent Manager (Freelancer)
DerTour/ITS
- Content migration into Contentstack
- SEO-compliant writing and image selection
- Client consulting on content issues
Dec 2023 - Present
1 year 8 monthsContent Manager (Freelancer)
Telefónica
- Migration of content into AEM
- SEO optimization and content planning
- Management and implementation of video content
- Jira project management
Jul 2023 - Dec 2023
6 monthsContent & SEO-Manager (Freelancer)
Klett-Gruppe
- SEO analysis and relaunch planning
- Optimization of web content
- Coordination with online agencies
Jan 2021 - Dec 2023
2 yearsProjektleiter Content-Migration & Content Manager
Ergo Reiseversicherung, Teva/Ratiopharm, SCHUNK GmbH
- Leading and executing content migrations into various CMS (AEM, First Spirit, Contentstack)
- SEO optimization and content maintenance
- Training and advising teams
Jan 2018 - Dec 2021
4 yearsContent Manager & Berater
Allianz, Viessmann, Infineon, Biontech
- Developing SEO strategies and supporting relaunches
- Content maintenance and optimization
- Training internal teams in CMS systems
- Image editing and curation
- Selecting, reviewing, and archiving image assets
Jan 2015 - Dec 2019
4 years Germany
Frontpage Editor & Content Manager
Yahoo! Deutschland, MSN, Maxdome
- Responsible for content strategy and topic management of news platforms
- Content curation and optimization
- Video content management
- Editorial selection and editing of images and graphics
Jan 2002 - Dec 2015
14 years Germany
Freier Journalist & Berater
Diverse Kunden (Sky, ProSiebenSat.1, Sueddeutsche.de)
- Creating and editing digital content
- CMS migration and online strategies
- Editorial support for websites and social media
- Leading and coordinating editorial workflows
- Image curation (including selection, rights clearance, and maintenance)
- Assisting in organizing and documenting image archives
- Acting as interim head of image editing at Sueddeutsche.de for three months
Summary
Content manager with journalistic training and many years of experience in implementing, overseeing, and optimizing SEO projects. Extensive expertise in technical and editorial search engine optimization, keyword strategies, content audits, relaunch support, and building high-performing content. Responsible in numerous projects for analysis, planning, and execution of comprehensive SEO measures. Deep understanding of content management processes combined with strategic search engine optimization.
Languages
German
Native
English
Advanced
Latin
Intermediate
Education
Oct 1992 - Jun 1994
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Modern and Contemporary History
Certifications & licenses
Image Rights/Media Law: Best Practices for Social Media Channels
Prof. Dr. Gero Himmelsbach
Information Security Workshop
ProSiebenSat.1 Media AG
SEO Seminar
121Watt
Team Leadership: Achieving Success Together
Lecturio GmbH
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