María Bohórquez

Senior Digital Account Manager

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Munich, Germany

Experience

Jun 2021 - Present
4 years 8 months
Munich, Germany

Senior Digital Account Manager

Mediaplus Performance

  • Specialized agency within the Serviceplan Group, focusing on digital performance marketing and search engine marketing (SEM).
  • Management and continuous optimization of SEA projects for Hornbach, Carglass, Gabor, and Infineon as an external consultant.
  • Provided strategic consulting to agency clients on their SEA campaigns, identifying weaknesses and recommending improvement measures, significantly contributing to client success and retention.
  • Increased Hornbach’s account efficiency by 25% through refined audience segmentation and the development of highly targeted ad campaigns. Additionally, implemented AI-driven campaign formats, further boosting conversion rates.
  • Improved Carglass’ ROI by 30% by optimizing keywords and ad copy, as well as adjusting bidding strategies.
  • Enhanced Gabor’s CTR by 20% by redefining target audiences, developing new landing pages, and driving international expansion.
  • Reduced Infineon’s campaign costs by 15% by identifying and eliminating inefficient keywords and implementing new bidding strategies.
Oct 2015 - Mar 2024
8 years 6 months

Digital Project Manager

Bynd Consulting – Omnicom Media Group

  • Strategy and technology consulting division of Omnicom Media Group Germany, supporting companies in the digital transformation of their marketing efforts, with a focus on technology, performance measurement, and business transformation.
  • Responsible for consulting Volkswagen and Das Welt Auto Mexico as an external online marketing consultant.
  • Increased Volkswagen Mexico’s organic visibility, achieving second place within the Volkswagen AG Group, through content optimization and enhancing the website’s technical SEO aspects.
  • Boosted conversions and improved ROI/KUR through targeted campaign planning and management, including continuous bid strategy adjustments and ad copy & landing page optimization.
  • Achieved a 22% increase in SEO KPIs and significantly expanded SEA impression share over the past 5 years.
Aug 2015 - Nov 2018
3 years 4 months

SEA & SEO Specialist

E.ON Energie Deutschland GmbH

  • Responsible for developing and managing all SEO/SEA initiatives for E.ON Solar, targeting both residential and commercial customers as part of an external project engagement.
  • Increased organic visibility by 50% through a refined and highly effective SEO strategy, leading to a significant boost in organic traffic.
  • Improved SEA conversion rate from 1.2% to 6.8% by optimizing SEA campaigns through continuous A/B testing and data-driven bid strategies.
  • Seamlessly integrated into E.ON’s digital team, ensuring effective collaboration and the successful execution of digital strategies.
Jan 2005 - Jul 2015
10 years 7 months

SEO/SEA Expert International

FriendScout 24

Jan 2005 - Jul 2015
10 years 7 months

Online Marketing SEO/SEA Specialist

Ploom Dirndlmanufaktur

Jan 2005 - Jul 2015
10 years 7 months

Search Engine Marketing (SEM) Specialist

Tea & More

Jan 2005 - Jul 2015
10 years 7 months

Digital Marketing SEO/SEA Manager

Tiscover, HRS Group

Jan 2005 - Jul 2015
10 years 7 months

Performance Marketing Manager

VUMAK GmbH

Jan 2005 - Jul 2015
10 years 7 months
Madrid, Spain

Key Account Manager

Zieltraffic AG

Summary

Results-driven Performance Marketing Manager with extensive experience in consulting renowned brands across automotive, energy, e-commerce, retail and consumer goods sectors in both B2B and B2C markets. Specialized in SEO, SEA, Social Media, with a focus on leveraging data-driven analysis to enhance campaign efficiency, optimize acquisition costs, and drive sustainable business growth. A proactive and strategic thinker with a proven ability to develop and implement high-impact marketing strategies, improve brand visibility, and maximize return on investment (ROI). Recognized for strong analytical skills, team spirit and the ability to collaborate with agencies and cross-functional teams. Extensive international experience with deep market knowledge in Germany, Spain, Mexico and the UK.

Skills

  • Ai-optimized Sea

  • Seo

  • Social Media

  • Bid Management

  • A/b Testing

  • Audits (On-page And Off-page Seo)

  • Google Ads Audit

  • B2b

  • Kpi Reporting

  • Project Management

  • Google Analytics 4

  • Search Ads 360

  • Google Search Console

  • Moz

  • Semrush

  • Sistrix

  • Microsoft 365

  • Weebly

  • Wordpress

  • Crm

  • G-suite

Languages

Spanish
Native
German
Advanced
English
Advanced

Education

Oct 2002 - Jun 2003

University of Seville

Master's degree, Marketing specialization · Business Administration · Seville, Spain

Certifications & licenses

Prompt Engineering For ChatGPT

Vanderbilt University

Business Acceleration Program (BAP)

IESE Business School

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