María Bohórquez - Senior Digital Account Manager

Q: Where is María based?

María is based in Munich, Germany .

Q: What languages does María speak?

María speaks the following languages: Spanish (Native), German (Advanced), English (Advanced) .

Q: How many years of experience does María have?

María has at least 21 years of experience. During this time, María has worked in at least 9 different roles and for 9 different companies . The average length of individual experience is 2 years and 4 months . Note that María may not have shared all experience and actually has more experience.

Q: What is María's latest experience?

María's most recent position is Senior Digital Account Manager at Mediaplus Performance .

Q: What companies has María worked for in recent years?

In recent years, María has worked for Mediaplus Performance and Bynd Consulting – Omnicom Media Group .

Q: Which industries is María most experienced in?

María is most experienced in industries like Advertising , Media, Entertainment and Publishing , and Fashion and Apparel . María also has some experience in Manufacturing , Food and Beverage , and Tourism and Hospitality .

Q: Which business areas is María most experienced in?

María is most experienced in business areas like Marketing , Sales , and Project Management . María also has some experience in Strategy and Planning .

Q: Which industries has María worked in recently?

María has recently worked in industries like Advertising and Automotive .

Q: Which business areas has María worked in recently?

María has recently worked in business areas like Marketing , Project Management , and Strategy and Planning .

Recommended expert

Munich, Germany

Experience

Jun 2021 - Present

4 years 9 months

Munich, Germany

Senior Digital Account Manager

Mediaplus Performance

Specialized agency within the Serviceplan Group, focusing on digital performance marketing and search engine marketing (SEM).
Management and continuous optimization of SEA projects for Hornbach, Carglass, Gabor, and Infineon as an external consultant.
Provided strategic consulting to agency clients on their SEA campaigns, identifying weaknesses and recommending improvement measures, significantly contributing to client success and retention.
Increased Hornbach’s account efficiency by 25% through refined audience segmentation and the development of highly targeted ad campaigns. Additionally, implemented AI-driven campaign formats, further boosting conversion rates.
Improved Carglass’ ROI by 30% by optimizing keywords and ad copy, as well as adjusting bidding strategies.
Enhanced Gabor’s CTR by 20% by redefining target audiences, developing new landing pages, and driving international expansion.
Reduced Infineon’s campaign costs by 15% by identifying and eliminating inefficient keywords and implementing new bidding strategies.

Oct 2015 - Mar 2024

8 years 6 months

Digital Project Manager

Bynd Consulting – Omnicom Media Group

Strategy and technology consulting division of Omnicom Media Group Germany, supporting companies in the digital transformation of their marketing efforts, with a focus on technology, performance measurement, and business transformation.
Responsible for consulting Volkswagen and Das Welt Auto Mexico as an external online marketing consultant.
Increased Volkswagen Mexico’s organic visibility, achieving second place within the Volkswagen AG Group, through content optimization and enhancing the website’s technical SEO aspects.
Boosted conversions and improved ROI/KUR through targeted campaign planning and management, including continuous bid strategy adjustments and ad copy & landing page optimization.
Achieved a 22% increase in SEO KPIs and significantly expanded SEA impression share over the past 5 years.

Aug 2015 - Nov 2018

3 years 4 months

SEA & SEO Specialist

E.ON Energie Deutschland GmbH

Responsible for developing and managing all SEO/SEA initiatives for E.ON Solar, targeting both residential and commercial customers as part of an external project engagement.
Increased organic visibility by 50% through a refined and highly effective SEO strategy, leading to a significant boost in organic traffic.
Improved SEA conversion rate from 1.2% to 6.8% by optimizing SEA campaigns through continuous A/B testing and data-driven bid strategies.
Seamlessly integrated into E.ON’s digital team, ensuring effective collaboration and the successful execution of digital strategies.

Jan 2005 - Jul 2015

10 years 7 months

SEO/SEA Expert International

FriendScout 24

Jan 2005 - Jul 2015

10 years 7 months

Online Marketing SEO/SEA Specialist

Ploom Dirndlmanufaktur

Jan 2005 - Jul 2015

10 years 7 months

Search Engine Marketing (SEM) Specialist

Tea & More

Jan 2005 - Jul 2015

10 years 7 months

Digital Marketing SEO/SEA Manager

Tiscover, HRS Group

Jan 2005 - Jul 2015

10 years 7 months

Performance Marketing Manager

VUMAK GmbH

Jan 2005 - Jul 2015

10 years 7 months

Madrid, Spain

Key Account Manager

Zieltraffic AG

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Advertising (21 years), Media and Entertainment (10.5 years), Fashion (10.5 years), Manufacturing (10.5 years), Food and Beverage (10.5 years), and Tourism (10.5 years).

Advertising

Media and Entertainment

Fashion

Manufacturing

Food and Beverage

Tourism

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (21 years), Sales (10.5 years), Project Management (8.5 years), and Strategy (8.5 years).

Marketing

Sales

Project Management

Strategy

Summary

Results-driven Performance Marketing Manager with extensive experience in consulting renowned brands across automotive, energy, e-commerce, retail and consumer goods sectors in both B2B and B2C markets. Specialized in SEO, SEA, Social Media, with a focus on leveraging data-driven analysis to enhance campaign efficiency, optimize acquisition costs, and drive sustainable business growth. A proactive and strategic thinker with a proven ability to develop and implement high-impact marketing strategies, improve brand visibility, and maximize return on investment (ROI). Recognized for strong analytical skills, team spirit and the ability to collaborate with agencies and cross-functional teams. Extensive international experience with deep market knowledge in Germany, Spain, Mexico and the UK.

Skills

Ai-optimized Sea
Seo
Social Media
Bid Management
A/b Testing
Audits (On-page And Off-page Seo)
Google Ads Audit
B2b
Kpi Reporting
Project Management
Google Analytics 4
Search Ads 360
Google Search Console
Moz
Semrush
Sistrix
Microsoft 365
Weebly
Wordpress
Crm
G-suite

Languages

Spanish

Native

German

Advanced

English

Advanced

Education

Oct 2002 - Jun 2003

University of Seville

Master's degree, Marketing specialization · Business Administration · Seville, Spain

Certifications & licenses

Prompt Engineering For ChatGPT

Vanderbilt University

Business Acceleration Program (BAP)

IESE Business School

Profile

Created

October 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is María based?

María is based in Munich, Germany.

What languages does María speak?

María speaks the following languages: Spanish (Native), German (Advanced), English (Advanced).

How many years of experience does María have?

María has at least 21 years of experience. During this time, María has worked in at least 9 different roles and for 9 different companies. The average length of individual experience is 2 years and 4 months. Note that María may not have shared all experience and actually has more experience.

What roles would María be best suited for?

Based on recent experience, María would be well-suited for roles such as: Senior Digital Account Manager, Digital Project Manager, SEA & SEO Specialist.

What is María's latest experience?

María's most recent position is Senior Digital Account Manager at Mediaplus Performance.

What companies has María worked for in recent years?

In recent years, María has worked for Mediaplus Performance and Bynd Consulting – Omnicom Media Group.

Which industries is María most experienced in?

María is most experienced in industries like Advertising, Media, Entertainment and Publishing, and Fashion and Apparel. María also has some experience in Manufacturing, Food and Beverage, and Tourism and Hospitality.

Which business areas is María most experienced in?

María is most experienced in business areas like Marketing, Sales, and Project Management. María also has some experience in Strategy and Planning.

Which industries has María worked in recently?

María has recently worked in industries like Advertising and Automotive.

Which business areas has María worked in recently?

María has recently worked in business areas like Marketing, Project Management, and Strategy and Planning.

What is María's education?

María holds a Master in Business Administration from University of Seville.

Does María have any certificates?

María has 2 certificates. These include: Prompt Engineering For ChatGPT and Business Acceleration Program (BAP).

What is the availability of María?

María is immediately available full-time for suitable projects.

What is the rate of María?

María's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.