María B.
Senior Digital Account Manager
Experience
Senior Digital Account Manager
Mediaplus Performance
- Management and continuous optimization of SEA projects for Hornbach, Carglass, Gabor, and Infineon as an external consultant.
- Provided strategic consulting to agency clients on their SEA campaigns, identifying weaknesses and recommending improvement measures, significantly contributing to client success and retention.
- Increased Hornbach’s account efficiency by 25% through refined audience segmentation and the development of highly targeted ad campaigns.
- Implemented AI-driven campaign formats, further boosting conversion rates.
- Improved Carglass’ ROI by 30% by optimizing keywords and ad copy, as well as adjusting bidding strategies.
- Enhanced Gabor’s CTR by 20% by redefining target audiences, developing new landing pages, and driving international expansion.
- Reduced Infineon’s campaign costs by 15% by identifying and eliminating inefficient keywords and implementing new bidding strategies.
Digital Project Manager
Bynd Consulting – Omnicom Media Group
- Consulting Volkswagen and Das Welt Auto Mexico as an external online marketing consultant.
- Increased Volkswagen Mexico’s organic visibility, achieving second place within the Volkswagen AG Group, through content optimization and enhancing the website’s technical SEO aspects.
- Boosted conversions and improved ROI/KUR through targeted campaign planning and management, including continuous bid strategy adjustments and ad copy and landing page optimization.
- Achieved a 22% increase in SEO KPIs and significantly expanded SEA impression share over the past five years.
SEA & SEO Specialist
E.ON Energie Deutschland GmbH
- Developed and managed all SEO and SEA initiatives for E.ON Solar, targeting both residential and commercial customers as part of an external project engagement.
- Increased organic visibility by 50% through a refined and highly effective SEO strategy, leading to a significant boost in organic traffic.
- Improved SEA conversion rate from 1.2% to 6.8% by optimizing SEA campaigns through continuous A/B testing and data-driven bid strategies.
- Seamlessly integrated into E.ON’s digital team, ensuring effective collaboration and the successful execution of digital strategies.
SEO/SEA Expert International
FriendScout 24
Online Marketing SEO/SEA Specialist
Ploom Dirndlmanufaktur
Search Engine Marketing (SEM) Specialist
Tea & More
Digital Marketing SEO/SEA Manager
Tiscover, HRS Group
Performance Marketing Manager
VUMAK GmbH
Key Account Manager
Zieltraffic AG
Summary
Results-driven Performance Marketing Manager with extensive experience in consulting renowned brands across automotive, energy, e-commerce, retail and consumer goods sector in both B2B and B2C markets. Specialized in SEO, SEA, Social Media, with a focus on leveraging data-driven analysis to enhance campaign efficiency, optimize acquisition costs, and drive sustainable business growth. A proactive and strategic thinker with a proven ability to develop and implement high-impact marketing strategies, improve brand visibility, and maximize return on investment (ROI). Recognized for strong analytical skills, team-spirit and the ability to collaborate with agencies and cross-functional teams. Extensive international experience with deep market knowledge in Germany, Spain, Mexico and the UK.
Languages
Education
University of Seville
Master in Business Administration, Marketing Specialty · Business Administration · Sevilla, Spain
Certifications & licenses
Prompt Engineering For ChatGPT
Vanderbilt University
Business Acceleration Program (BAP)
IESE Business School
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