Charlotte L. - Project Manager / Client Consultant

Munich, Germany

Experience

Jun 2015 - Present

10 years 7 months

Project Manager / Client Consultant

Freelance Work

Overall project management for the design and master implementation of an ActionPack for retail on the occasion of the company anniversary (POS materials, mailings, e-mailings, event concept, augmented reality app, etc.)
Project management for content maintenance for the implementation of large, interconnected product catalogs in TYPO3
Material production (restaurant design, website and social media) for regional and seasonal product specials, including photo shoots and social media shoots
Conception and implementation of email CRM campaigns including landing pages as well as POS materials, event equipment and mailings
Print catalog creation including quality assurance
Support for the implementation of banner and print campaigns in various scopes
Website maintenance (content)
Clients: Achtung! GmbH; Bürosüd plus GmbH; BippesBrandão GmbH; Digitas GmbH; gyro communications GmbH; Heye GmbH; Publicis Pixelpark Hamburg; setup GmbH; WoranWirGlauben GmbH; Zum Goldenen Hirschen München GmbH

Jul 2014 - May 2015

11 months

Munich, Germany

Senior Marketing Manager

Edition Sportiva GmbH

Marketing and CRM for in-house events (Das Wiesnzelt)
Support for the event team in planning and executing in-house and client events

Jun 2010 - Jun 2014

4 years 1 month

Munich, Germany

Account Director Online/ Offline

Interone GmbH

BMW Group: Design and implementation of an integrated image campaign including photo shoots and video shoots as well as content and technical support of the corporate website
Schweppes Deutschland GmbH: Relaunch and ongoing content development of the corporate website
PAYBACK GmbH: Production of the TV spot for the launch of the new partner REWE; implementation of various onsite campaigns
SGL Carbon: Ongoing support of the corporate website
MINI: Content and technical support of the German website
Professional responsibility for 2 employees

Jan 2007 - Dec 2009

3 years

Munich, Germany

Junior Online Client Consultant

Plan.Net Campaign Zweite Agentur GmbH und Co. KG

ASSTEL: Implementation of various online campaigns
Cortal Consors: Content and technical support of the website, including sub-project management for the relaunch
EnBW: Project management for the launch of the temporary campaign website [link] as a continuation of an existing print campaign

Sep 2006 - Dec 2006

4 months

Munich, Germany

Public Relations Intern

Serviceplan Brand PR GmbH und Co. KG

Mar 2006 - Aug 2006

6 months

Munich, Germany

Intern in Online Marketing and Public Relations

Rodenstock GmbH

Aug 2002 - Feb 2006

3 years 7 months

Munich, Germany

Freelance Associate

Dr. Rönsberg GmbH, Communication Strategists

Organizing discussion labs and providing on-site support
Team assistance

May 2001 - Feb 2002

10 months

Munich, Germany

Online Editor

New Media House, Joseph Keller Publishing

Conceptual and content support for the relaunch of the infotainment portal regioportal.de, including updating the hotel database
Managing freelance authors

Summary

Independent project manager / client consultant for 10 years
Over 20 years of experience in PR/ marketing as a client consultant at large advertising agencies
Project management and consultation for the implementation of print campaigns, online campaigns and integrated projects for various clients and industries
Experience in planning, implementation and maintenance of websites on both the agency and corporate side
Leadership experience
Extensive marketing knowledge