Philipp Freiberg
Project Manager & Marketing Manager
Experience
Mar 2023 - Present
2 years 5 monthsMonheim am Rhein, Germany
Project Manager & Marketing Manager
umagine GmbH
- Management and technology consulting with a focus on strategy and digitalization in the public sector
- Agile project management
- Support for marketing projects
- Building a marketing agency “Brainverse UG”
- Corporate communication
- Content creation
- Copywriting
- CI/CD creation
- Expert advice on digital transformation
Jan 2023 - May 2023
5 monthsBonn, Germany
Product Owner for Business Customer Website Segments
Deutsche Telekom AG
- Web design and content creation for the Telekom Digital Factory page
- Writing and adapting ad copy (copywriting)
- Search engine optimization (SEO)
- Agile project management
- Requirements management
Jan 2022 - May 2023
1 year 5 monthsBonn, Germany
Marketing Manager
Deutsche Telekom AG
- Project lead for digital transformation in New Work
- Marketing manager of the Digital Spaces chapter
- Project and requirements management for Digital Spaces
- Product development and communication for Digital Spaces
- Development of the Telekom Digital Factory brand
- Content creation
- Copywriting
- CI/CD creation
- Marketing and communication activities across channels
- Project management for the business customer website
- Team coordination and management
- Internal and external B2B stakeholder management and new customer acquisition
- Collaboration with key account managers and top management
- Project documentation
- Budget responsibility
- Brand and competitive analysis
- Content creation for B2C and B2B
- Writing and adapting ad copy (copywriting)
- Designing and establishing New Work concepts internally and externally
- Creating internal and external sales folders
- B2B & B2C consulting (Telekom internal and external)
- Pricing and negotiation with stakeholders
Jan 2022 - May 2022
5 monthsBonn, Germany
Brand Manager Telekom Digital Factory
Deutsche Telekom AG
- Social media management for Instagram and LinkedIn
- Content creation
- Writing and adapting ad copy (copywriting)
- Creating CI/CD
- Content planning
- Audience and KPI analysis
Sep 2021 - Mar 2023
1 year 7 monthsCologne, Germany
Founder and CEO
Cologne Marketing
- Agency management
- Project management and consulting in marketing strategy and web presence
- Brand development and support
- Creating landing pages
- Content creation
- Copywriting
- CI/CD creation
- SEO
- Search engine marketing
Jul 2021 - Mar 2023
1 year 9 monthsKoblenz, Germany
Content Creator
ECK - Koblenz Dry Gin
- Developing the existing brand
- Optimizing marketing processes
- Creating, implementing, and managing a social media strategy
- Content creation
- Copywriting
- Planning and managing content
- Influencer marketing
- Ensuring quality standards with a focus on CI
- KPI analysis
- Search engine optimization (SEO)
- Search engine marketing (SEA)
- Brand development
- Cooperation with local influencers
- Project Management Office tasks
- Brand and competitive analysis
- Creating sales folders
- Writing and adapting ad copy (copywriting)
- CI/CD creation
- Audience analysis and KPI definition
- Developing marketing strategies
- Performance marketing
- Ad budget responsibility
Jul 2021 - Nov 2022
1 year 5 monthsCologne, Germany
Project Lead for Marketing Strategies
Cologne Marketing
- Brand development and support
- Brand and competitive analysis
- Content creation for SMEs
- Writing and adapting ad copy (copywriting)
- CI/CD creation
- Creating sales folders
- Project management and consulting for full marketing strategies for SMEs
- Agile project management
- Search engine marketing (SEA)
- Search engine optimization (SEO)
- Ad budget responsibility
Jul 2021 - Feb 2022
8 monthsMainz, Germany
Project Lead for Research GenY/Z and the City
Initiative for Business Diversity
- Resource management
- Market research
- Stakeholder and team management
- Monitoring and reporting
- Preparing presentations
- Project tracking and scheduling
Feb 2020 - May 2020
4 monthsKoblenz, Germany
Project Manager for AOK Rheinland-Pfalz/Saarland Marketing Strategy
AOK Rheinland-Pfalz/Saarland
- Brand and competitive analysis
- Audience analysis and KPI definition
- Content creation
- Writing and adapting ad copy (copywriting)
- Developing marketing strategies
- Drafting recommendations
Feb 2019 - Sep 2019
8 monthsBad Honnef, Germany
Requirements and Innovation Manager
Freiberg GmbH
- Brand development
- CI/CD creation
- Content creation and social media marketing
- Writing and adapting ad copy (copywriting)
- Web design, social media marketing, and paid ads
- Creating competitive analyses
- Requirements and innovation management to establish an IT software solution for order processing
- Innovation management and digital transformation to deploy CRM systems
- Ad budget responsibility
Jun 2016 - Feb 2021
4 years 9 monthsBad Honnef, Germany
Marketing and Requirements Manager
Freiberg GmbH
- Brand development
- Content creation & copywriting
- Deploying IT software solutions for order processing and CRM systems
- Internal process optimization
- Digital transformation
- Budget responsibility and resource planning
Summary
During his 6 years in marketing and project management consulting, Philipp has developed a deep understanding of brands’ needs and challenges. He has supported companies of all sizes and industries, from startups to established firms looking for ways to optimize their marketing strategies and digital processes. As an experienced project manager, Philipp has extensive knowledge of project management methods and tools and can plan, coordinate, and execute projects effectively.
Languages
German
NativeEnglish
Advanced Education
Oct 2020 - Jun 2022
University of Applied Sciences Koblenz
Master of Science, Business Strategies & Methods; Project Management · Business Management · Koblenz, Germany
Oct 2016 - Jun 2020
University of Applied Sciences Koblenz
Bachelor of Science, International Marketing; Project Management · Marketing & International Business · Koblenz, Germany
Certifications & licenses
ISTQB Certified Tester Foundation Level
International Software Quality Institute
Scrum Master
Scrum.org
Data Protection Officer (GDPR)
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