Philipp Freiberg
Project Manager & Marketing Manager
Experience
Project Manager & Marketing Manager
umagine GmbH
- Agile project management
- Support for marketing projects
- Building the marketing agency Brainverse UG
- Corporate communication
- Content creation
- Copywriting
- CI/CD development
- Technical consulting for digital transformation
Marketing Manager; Product Owner; Brand Manager
Deutsche Telekom AG
- Marketing Manager of the Digital Spaces chapter
- Project and requirements management for Digital Spaces
- Product development and communications for Digital Spaces
- Development of the Telekom Digital Factory brand
- Content creation for B2C and B2B
- Copywriting
- CI/CD development
- Marketing and communication activities across various channels
- Project management of the business customer website
- Web design and content creation for the Telekom Digital Factory site
- Search engine optimization (SEO)
- Agile project management
- Requirements management
- Social media management for Instagram and LinkedIn
- Team coordination and management
- Internal and external B2B stakeholder management and new customer acquisition
- Collaboration with key account managers and top management
- Project documentation
- Budget responsibility
- Brand analysis and competitor analysis
- Designing and implementing New Work concepts in internal and external environments
- Creation of internal and external sales folders
- Consulting in B2B and B2C environments
- Responsibility for pricing and negotiation with stakeholders
Founder and Managing Director
Cologne Marketing
- Agency management
- Project management and consulting in marketing strategy and web presence
- Brand development and support
- Landing page creation
- Content creation
- Copywriting
- CI/CD development
- Search engine optimization (SEO)
- Search engine marketing (SEM)
Content Creator
ECK - Koblenz Dry Gin
- Development of the existing brand
- Optimization of marketing processes
- Developing, implementing, and managing a social media strategy
- Content creation
- Copywriting
- Content planning and management
- Influencer marketing
- Ensuring quality standards with a focus on CI
- Analytical monitoring of KPIs
- Search engine optimization (SEO)
- Search engine marketing (SEM)
Project Manager for Marketing Strategies
Cologne Marketing
- Brand development and support
- Brand analysis and competitor analysis
- Content creation for SMEs
- Copywriting
- CI/CD development
- Creation of sales folders
- Project management and consulting for developing holistic marketing strategies for SMEs
- Agile project management
- Search engine marketing (SEM)
- Search engine optimization (SEO)
- Advertising budget responsibility
Content Creator
ECK - Koblenz Dry Gin
- Brand development
- Content creation
- Collaboration with local influencers
- Project Management Office
- Brand and competitor analysis
- Optimization of marketing processes
- Creation of sales folders
- Copywriting
- Developing CI/CD
- Target group analysis and KPI definition
- Development of marketing strategies
- Performance marketing
- Responsible for advertising budget
Project Manager for the GenY/Z and the City Research
Initiative for Business Diversity
- Resource management
- Market research
- Stakeholder and team management
- Monitoring and reporting
- Preparation of presentations
- Project monitoring and scheduling
Project Manager for Marketing Strategy
AOK Rheinland-Pfalz/ Saarland
- Brand and competitor analysis
- Target group analysis and KPI definition
- Content creation
- Copywriting
- Development of marketing strategies
- Preparation of action proposals
Requirements and Innovation Manager
Freiberg GmbH
- Brand development
- Developing CI/CD
- Content creation and social media marketing
- Copywriting
- Web design, social media marketing, and paid advertising
- Preparation of competitor analyses
- Requirements and innovation management for establishing an IT software solution in order processing
- Innovation management and digital transformation to implement CRM systems
- Responsible for advertising budget
Marketing and Requirements Management
Freiberg GmbH
- Brand development
- Content creation & copywriting
- Implementing IT software solutions in order processing and CRM systems
- Internal process optimization
- Digital transformation
- Budget responsibility and resource planning
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (4.5 years), Professional Services (3 years), Telecommunication (1.5 years), Advertising (1.5 years), Food and Beverage (1.5 years), and Government and Administration (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (9.5 years), Project Management (5 years), Information Technology (4.5 years), Operations (4.5 years), Product Development (2 years), and Research and Development (0.5 years).
Summary
Over his six years of consulting in marketing and project management, Philipp Freiberg has gained a deep understanding of the needs and challenges of brands. He has supported companies of various sizes and industries, from startups to established businesses looking to optimize their marketing strategies and digital processes. As an experienced project manager, Philipp has acquired extensive knowledge of project management methods and tools, enabling him to plan, coordinate, and execute projects effectively.
Skills
Industry Know-how: Fmcg, Telecommunications, Automotive, It
Topic Expertise: Marketing Management, Content Creation, Digital Transformation, Communication Strategies
Skills: Strategy Development, Corporate Identity, Social Media Marketing, Copywriting, Design Thinking, Kpi Definition & Management, Communication Strategies, Web Design, Performance Marketing, Project Management Office, Seo, Sea
Tools: Miro, Adobe Creative Cloud (Adobe Photoshop, Adobe Indesign, Adobe Illustrator, Adobe Lightroom), Figma, Jira, Trello, Confluence, Clickup, Ms Office (Excel, Powerpoint, Word), Wordpress, Blocs App, Shopify, Later App, Canva, Heyflow, Meta, Google Ads, Microsoft Teams, Zoom, Cisco Webex, Google Meet, Spss, Atlas.ti
Languages
Education
University of Applied Sciences Koblenz
MSc. · Business Management · Koblenz, Germany
University of Applied Sciences Koblenz
BSc. · Marketing & International Business · Koblenz, Germany
Certifications & licenses
ISTQB Certified Tester Foundation Level
International Software Quality Institute
SCRUM MASTER PERSON
Scrum.org
Company Data Protection Officer (GDPR)
Profile
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