Experience
Jan 2022 - Present
3 years 8 monthsOct 2021 - Present
3 years 11 months
- Product responsibility for 10+ million emails daily
- Implementing and rolling out a CRM tool for newsletters and transactional emails
- Optimizing revenue contribution and customer experience through emails and app pushes
- Designing, implementing, and rolling out new features for the marketplace and app
- Leading an interdisciplinary team (developers, UX designer, analysts, project managers)
- Coordinating with business units, legal, data protection, and compliance
Jul 2021 - Sep 2021
3 months
- Building and marketing the restaurant portal 4yourguests.de
- Responsible for the product backlog
- Managing the external development team and UX design
Jul 2020 - Jan 2021
7 months
- Concept for the corporate venture gesund.de
- Project management and product ownership for the relaunch of the online pharmacy shop
- Coordination of the PAYBACK loyalty program for pharmacies
- Leading an interdisciplinary team
- Aligning with sales, marketing, and sales promotion
May 2020 - Jul 2020
3 months
- Chatbot for the digital application for short-time work benefits (on behalf of the German government)
- Stakeholder management: Federal Employment Agency
- Managing PR agency and UX design agency
Apr 2016 - Jun 2019
3 years 3 months
- Built a 30-person team and a data-driven business model developer.db.com
- Strategy, roll-out, and marketing
- Led and developed an interdisciplinary team
- Product Owner for the Developer Portal and API products
- Coordinated external and internal stakeholders like procurement, legal, sales, and marketing
- Business development with startups, SMEs, and international corporations
- Selected and managed agencies
Jan 2016 - Present
9 years 8 monthsNov 2014 - Mar 2016
1 year 5 months
- Project assignments in banking and IT
- Design and facilitation of client workshops (Design Thinking)
- Business development (preparing studies, market analyses, and handling tenders)
Dec 2011 - Sep 2014
2 years 10 months
- Clients: Coca-Cola, IKEA, Media Markt, Philips, etc.
- Led projects and strategy for ATL, digital, and social media campaigns
- Concept development and briefing of creative teams
- Presentations and workshops
Dec 2010 - Jun 2011
7 months
- Client: Nestlé
- Strategy and client consulting (TVC, social media)
- Briefing of creative teams
- Competitive and target group analyses
- Qualitative and quantitative market research (focus group interviews, online panels, etc.)
Oct 2009 - Nov 2010
1 year 2 months
- Clients: BMW, Generali, Müller Dairy
- Social media strategies and content (blogs, Facebook, Twitter)
- Press releases and corporate publishing
- Crisis communication