Frank L.
Marketing Manager
Experience
Marketing Manager
Kappa Bioscience
Umbrella and assortment architecture, value proposition, new product positioning
inci-experts
Marketing and social media consulting, brand and marketing development
Managing Director Marketing & Sales
Dr. Klein Product Development GmbH
Cosmetics start-up: development of an anti-aging brand
Interim Regional Segment Manager DACH/Benelux
Wilkinson Sword
Business planning, partner negotiations (Disney/Star Wars)
Project Manager Change Management for SMEs
Symbio Consult
Head of Marketing Beauty (MLM)
LR Health & Beauty
Brand architecture, brand equity, international sales materials, P&L responsibility
Online Shop Wellness & Health
Social media & content management, assortment consulting
Reckitt Benckiser / SSL Healthcare
Brand planning for Scholl & Durex: innovation and assortment concepts, launch management
Rottapharm
Brand strategy – growth of Dona after prescription requirement removal; market research, customer insights
Strategic Director Brand Development
PHD Media
Neuromarketing-based media planning
Kneipp Spa & Health Resort Association
NRW Health Agency: service and online structures, value-added services
Freelance Business Consultant
evolution consulting
- Interim management, project management, coaching
- Strategy and concept development in marketing, sales, communication, market research, agile management
- Planning and execution of tailored measures for companies, brands and products
Managing Director / Senior Vice President & Worldwide Account Director
BBDO
- Henkel (Persil, Somat, Perwoll) – global brand management
- Deutsche Post Euroexpress – brand vision, international agency network
Managing Director BBDO Brand Link
BBDO
Managing Director / Senior Vice President &Worldwide Account Director
BBDO
- Wella Retail & Salon – global brand management in 90 countries
Management Supervisor / European Account Director (Mars, Effem)
DMB+B
Summary
Experienced senior manager and interim manager with over 25 years of successful leadership in executive management, project management, and strategic consulting. Strong ability to create competitive advantages in times of change, reposition companies and brands, and lead agile transformation and development projects.
Languages
Education
University of the Arts Berlin (UdK Berlin)
Diploma in Communications Management · Berlin, Germany
Karstadt Berlin
Retail Assistant / Retail Salesperson · Berlin, Germany
Certifications & licenses
Product Owner
Scrum.org
Professional Scrum Master
Scrum.org
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