Frank Lehmann
Marketing Manager
Experience
Marketing Manager
Kappa Bioscience
- Umbrella and portfolio architecture
- Value proposition
- New product positioning
Marketing and social media consulting
inci-experts
- Brand and marketing development
Managing Director Marketing & Sales
Dr. Klein Product Development GmbH
- Cosmetic start-up: development of an anti-aging brand
Interim Regional Segment Manager DACH/Benelux
Wilkinson Sword
- Business planning
- Partner negotiations (Disney/Star Wars)
Change Management Project Manager for mid-sized companies
Symbio Consult
Head of Marketing Beauty (MLM)
LR Health & Beauty
- Brand Architecture
- Brand Equity
- International Sales Materials
- P&L Responsibility
Social Media & Content Management
Online Shop Wellness & Health
- Social Media & Content Management
- Assortment Consulting
Brand Planning Scholl & Durex
Reckitt Benckiser / SSL Healthcare
- Innovation and Assortment Concepts
- Launch Management
Brand Strategy
Rottapharm
- Dona Growth after Lifting Prescription Requirement
- Market Research, Customer Insights
Strategic Director Brand Development
PHD Media
- Neuromarketing-Based Media Planning
Health Agency North Rhine-Westphalia
Verband Kneipp Kur & Heilbäder
- Service and online structures
- Value-added services
Freelance Business Consultant
evolution consulting
- Interim management, project management, coaching
- Strategy and concept development in marketing, sales, communications, market research, and agile management
- Planning and implementing customized measures for businesses, brands, and products
Managing Director / Senior Vice President & Worldwide Account Director
BBDO Düsseldorf
- Henkel (Persil, Somat, Perwoll) – global brand management
- Deutsche Post Euroexpress – brand vision, international agency network
Managing Director
BBDO Brand Link
Managing Director / Senior Vice President & Worldwide Account Director
BBDO Düsseldorf
- Wella Retail & Salon – global brand management in 90 countries
Management Supervisor / European Account Director
DMB+B Hamburg
- Mars
- Effem
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Professional Services (24 years), Advertising (16 years), Cosmetics (7.5 years), Healthcare (7 years), Media and Entertainment (4 years), and Retail (3 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (36 years), Strategy (24 years), Project Management (24 years), Product Development (11 years), Sales (7 years), and Customer Service (5 years).
Summary
Experienced senior manager and interim manager with over 25 years of successful leadership experience in executive management, project management, and strategic consulting. Strong ability to create competitive advantages during times of change, reposition companies and brands, and steer agile transformation and development projects.
Skills
Strategy & Change Management: Development Of Competitive Advantages And New Positioning Approaches
Strategy & Change Management: Concept And Implementation Of Restructuring And Growth Projects
Business And Brand Management: Strategic And Operational Management Of Business Units, Brands, And Projects
Business And Brand Management: Brand Development, Business Development, And Start-up Management
Marketing, Sales & Communication: Design And Execution Of Integrated Online/offline Campaigns
Marketing, Sales & Communication: Market Research, Customer Insights, Agency And Budget Management
Agile Project Management: Certified Professional Scrum Master & Product Owner (Scrum.org)
Agile Project Management: Implementation Of Agile Working Methods And Coaching Of Interdisciplinary Teams
Leadership & Team Building: Motivating And Managing Intercultural, Multidisciplinary Teams
Leadership & Team Building: Hands-on Mentality And Service-oriented Client Support
Business Management Expertise: P&l Responsibility, Business Planning, Budgeting
Industry Experience: Fmcg & Cosmetics (Incl. Henkel, Schwarzkopf, Coty, Gillette, Lr Health & Beauty)
Industry Experience: Telecommunications, Retail, Logistics, Insurance, Automotive
Industry Experience: Healthcare & Pharma (Bayer Pharmacy System, Fresenius, Rottapharm, Kneipp)
Industry Experience: Agency & Media Management (Bbdo, Phd Media)
Industry Experience: Start-ups & E-commerce (Online Shops, Social Media)
Languages
Education
Hochschule der Künste Berlin (UdK Berlin)
Diploma in Communication Management · Berlin, Germany
Karstadt Berlin
Retail assistant / Retail salesperson · Berlin, Germany
Certifications & licenses
Professional Scrum Master & Product Owner
Scrum.org
Profile
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