Alfred Marx

Software Development / Programming

Nuremberg, Germany
Experience
Jan 2023 - Present
2 years 7 months
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Various clients in mechanical engineering, robotics and food & beverage

  • Analysis of the current situation and existing data sources
  • Requirements management
  • Design and implementation of AI approach for automated lead generation
  • Design and implementation of a crawling platform
  • Integration of the identified potentials into the Salesforce environment
  • Data reconciliation with Salesforce
  • Design and implementation of a "sales cockpit" including a share-of-wallet matrix and a customer heatmap using Google Maps
  • Presentations to executive management
  • Project planning and controlling
Jan 2020 - Dec 2022
3 years
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Machine manufacturer

  • Analysis of the current situation and existing data sources
  • Requirements management
  • Data consolidation of different CRM data sources
  • Design and implementation of an algorithm for automated potential analysis, share-of-wallet
  • Extrapolation algorithm for calculating lead potentials
  • Automated share-of-wallet generation from sales data of different systems for sales optimization
  • Integration of the identified potentials into the Salesforce environment
  • Data reconciliation with Salesforce
  • Automatic creation of leads in Salesforce campaigns
  • Presentations to executive management
  • Project planning and controlling
Jan 2018 - Dec 2019
2 years
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Construction equipment manufacturer (mining)

  • Analysis of the current situation and existing data sources
  • Requirements management
  • Data consolidation of different CRM data sources
  • Design and implementation of an algorithm for automated potential analysis, share-of-wallet
  • Design and implementation of a solution for competitor potential analysis
  • Presentations to executive management
  • Project planning and controlling
Jan 2016 - Dec 2017
2 years
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Software manufacturer

  • Gathering requirements
  • Creating requirement and evaluation matrix with the relevant departments
  • Presentation to the board
  • Performance comparison with the vendor
  • Contract drafting and conducting final negotiations
  • Project planning and estimation
  • Project management and controlling
  • Project status presentations to the board
Languages
German
Native
English
Advanced
Education
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Communications engineering

Siemens

Computer scientist

Certifications & licenses

Scrum Master

Ken Schwaber

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