Bhanu prakash (Prakash) Avula
CRM and MarTech Expert
Experience
Jun 2024 - Present
1 year 8 monthsCRM and MarTech Expert
Merkle DACH
- Configure and customize Salesforce Marketing Cloud, Braze, and Data Cloud to meet client-specific requirements, ensuring seamless deployment and scalability
- Develop and maintain custom APIs, automation workflows, SQL queries, Liquid Script, AMP script, and SSJS scripts for data processing, personalization, and dynamic content
- Design and implement multi-channel campaigns and customer journeys across email, SMS, push notifications, and in-app messaging
- Build and maintain integrations with CRM systems, analytics platforms, data warehouses, and third-party tools using REST/SOAP APIs and connectors
- Develop data models, ETL processes, and pipelines to synchronize data across systems, enabling a unified customer view and real-time engagement
- Optimize platform performance by implementing error handling, logging, and monitoring mechanisms
- Provide development support for campaign setup, deployment, and monitoring
- Optimize customer journeys and automation workflows using Journey Builder, Audience Builder, and Automation Studio
- Conduct A/B testing, performance analysis, and reporting to enhance campaign effectiveness and ensure maximum ROI
- Design and maintain data extensions, segmentation strategies, and audience targeting rules for effective customer communication
- Leverage Data Cloud capabilities to unify customer profiles, enable predictive analytics, and personalize customer interactions
- Act as a technical SME, providing support for complex issues related to platform configuration, integrations, and campaign execution
- Troubleshoot API integrations, scripting errors, automation failures, and data synchronization issues
- Collaborate with vendors and internal teams to resolve critical issues and deploy fixes
- Establish development standards, reusable templates, and best practices to ensure consistency and scalability
- Document technical designs, workflows, configurations, and troubleshooting guides
- Conduct training sessions and knowledge transfers to empower internal teams and clients
- Develop custom dashboards and performance reports to track campaign metrics and data trends
- Stay updated with Salesforce Marketing Cloud, Braze, and Data Cloud releases and industry trends
- Evaluate and implement new tools and AI-powered solutions for predictive analytics, segmentation, and personalization
Sep 2019 - May 2024
4 years 9 monthsMunich, Germany
Salesforce Multi-Cloud Architect
Merck Sharp Dohme (MSD)
- Design and implement multi-channel marketing automation frameworks using Salesforce Marketing Cloud, Braze, and Data Cloud
- Develop and optimize customer segmentation models, audience targeting strategies, and lifecycle marketing programs
- Create scalable and reusable campaign templates, journeys, and workflows
- Architect solutions to integrate CRM and marketing platforms with ERP systems, sales platforms, and customer support tools
- Leverage APIs, SQL, Liquid Script, AMP script, SSJS, and REST/SOAP services for advanced functionality and real-time synchronization
- Develop data models and schemas within Data Cloud to centralize customer insights and enable predictive analytics
- Design data strategies and pipelines, ensuring compliance with GDPR, HIPAA, and industry standards
- Implement data cleansing, enrichment, and segmentation processes
- Utilize AI-driven insights and predictive analytics for personalization and performance optimization
- Build and execute customer journeys leveraging Journey Builder, Mobile Studio, and Interaction Studio
- Develop and manage integrations between Salesforce Marketing Cloud, Braze, Data Cloud, and third-party platforms
- Optimize platform performance through audits, code reviews, and troubleshooting
- Implement Data Cloud connectors for seamless data exchange and real-time decision-making
- Collaborate with sales, IT, data science, and compliance teams
- Serve as technical advisor and SME, providing training and mentorship
- Partner with product owners and marketing teams to create data-driven customer engagement strategies
- Analyze campaign data and customer behaviors to refine marketing strategies
- Explore and integrate emerging technologies such as CDP and AI-driven personalization tools
Apr 2016 - Aug 2019
3 years 5 monthsMunich, Germany
Senior Manager Salesforce Development
Sixt Rent a Car
- Lead the design and implementation of scalable Salesforce solutions using Apex, Visualforce, Lightning Web Components, and Salesforce APIs
- Define and enforce coding standards, best practices, and development frameworks
- Architect complex integrations with external systems including payment gateways, fleet management tools, and customer support platforms
- Manage and mentor a team of Salesforce developers, administrators, and consultants
- Develop and execute project roadmaps, ensuring on-time and on-budget delivery
- Collaborate with marketing, sales, and operations teams to deliver customized CRM solutions
- Partner with stakeholders to gather business requirements and translate them into technical specifications
- Optimize Salesforce implementations by designing scalable data models, workflows, and process automation using Flows, Process Builder, and Apex Triggers
- Leverage Salesforce Marketing Cloud and Pardot to create personalized marketing campaigns
- Integrate advanced analytics and reporting tools to measure performance of marketing and sales strategies
- Handle large volumes of B2B and B2C data
- Develop and enforce governance policies to maintain system stability and compliance
- Introduce automation tools, AI-driven insights, and chatbot integrations
- Evaluate and implement third-party solutions such as Marketing Cloud and Tealium
Jun 2014 - Apr 2016
1 year 11 monthsIndia
Salesforce Consultant
Deloitte
- Collaborate with business analysts and stakeholders to understand and analyze business requirements
- Translate business needs into technical specifications for Salesforce solutions
- Configure Salesforce applications using declarative tools like Process Builder, Flow Builder, and Workflow Rules
- Write clean, efficient, and maintainable code using Apex, Visualforce, and Lightning
- Develop custom applications and components to extend Salesforce functionality
- Design and implement integrations between Salesforce and other systems using REST/SOAP APIs and middleware
- Perform data migrations, imports, and exports using Data Loader and Data Import Wizard
- Develop and execute unit tests, integration tests, and user acceptance tests
- Debug and resolve issues, bugs, and performance bottlenecks
- Provide technical support and troubleshooting assistance to end-users
- Develop documentation and training materials
- Manage deployment of Salesforce changes through development, testing, and production environments
- Implement and maintain security best practices including role-based access control, profiles, and permission sets
Oct 2010 - Jul 2014
3 years 10 monthsIndia
Salesforce Customer Success Manager
NTTDATA
- Serve as the primary point of contact for customers, building trusted relationships and ensuring satisfaction
- Act as a strategic advisor, helping clients maximize their Salesforce investment and align solutions with business goals
- Conduct regular business reviews and provide recommendations for enhancing CRM performance
- Leverage Salesforce development expertise to guide customers in designing and implementing solutions across Sales Cloud and Service Cloud
- Collaborate with stakeholders to define requirements and map business processes
- Assist clients with complex configurations, integrations, and customizations
- Partner with development teams to oversee project delivery, ensuring quality and timelines
- Provide hands-on training, workshops, and enablement sessions
- Develop and deliver onboarding programs to streamline implementation
- Proactively identify and resolve technical issues, optimizing system performance
- Utilize Apex and Visualforce to troubleshoot complex issues
- Perform data analysis and cleansing to maintain data integrity
- Analyze client usage metrics and adoption trends to identify growth opportunities
- Collaborate with sales teams to identify upsell and cross-sell opportunities
- Create and track success metrics to ensure measurable ROI
- Continuously refine processes to improve efficiency, scalability, and customer satisfaction
Summary
Dynamic and results-driven CRM and MarTech expert with extensive expertise in CRM and Marketing Automation. Passionate about driving innovation, efficiency, and business transformation in a challenging new role. Proven track record of delivering seamless implementations across Salesforce platforms, including Sales Cloud, Service Cloud, Marketing Cloud, Pardot, HubSpot, Braze, Veeva CRM, & Data Cloud. Dedicated to crafting exceptional solutions that boost customer engagement and accelerate business growth.
Skills
- Salesforce Crm Clouds: Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud, Manufacturing Cloud, Automotive Cloud, Health Cloud, Data Cloud
- Marketing Cloud: Email Studio, Content Builder, Journey Builder, Automation Studio, Mobile Studio, Contact Builder, Cloud Pages, Braze, Hubspot, Datorama Reports, Interaction Studio, Salesforce Cdp
- Languages: Sql, Sosl, Soql, Apex, Amp Script, Ssjs, Html, Css, Aura, Lwc, Visualforce, Triggers, Flows, Liquid Script
- Tools: Ms Office, Excel, Data Loader, Eclipse Ide, Evergage Launcher, Azure, Copado, Gearset, Devops, Ci/cd, Postman, Filezilla, Mural Boards, Draw.io, Dreamweaver, Jira, Confluence
Languages
English
AdvancedGerman
IntermediateEducation
Oct 2004 - Jun 2008
Jawaharlal Nehru Technological University
Bachelor of Technology · Computer Science Engineering · Hyderabad, India
Certifications & licenses
AWS Certified Solutions Architect – Associate
Braze Certification Customer Engagement Skills Badge
Braze Certification Email Deliverability Skills Badge
Braze Certified Developer
Braze Certified Digital Strategist
Braze Certified Marketer
Braze Certified Practitioner
Braze Certified Technical Architect
Project Management Professional
Project Management Institute (PMI)
Salesforce Certified AI Associate
Salesforce Certified AI Specialist
Salesforce Certified Administrator
Salesforce Certified Application Architect
Salesforce Certified Associate
Salesforce Certified Data Architect
Salesforce Certified Data Cloud Consultant
Salesforce Certified Development Lifecycle and Deployment Architect
Salesforce Certified Force.com Developer
Salesforce Certified Identity and Access Management Architect
Salesforce Certified Integration Architect
Salesforce Certified Marketing Cloud Administrator
Salesforce Certified Marketing Cloud Consultant
Salesforce Certified Marketing Cloud Developer
Salesforce Certified Marketing Cloud Email Specialist
Salesforce Certified Platform App Builder
Salesforce Certified Platform Developer I
Salesforce Certified Platform Developer II
Salesforce Certified Sales Cloud Consultant
Salesforce Certified Service Cloud Consultant
Salesforce Certified Sharing and Visibility Architect
Salesforce Certified System Architect
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