Bhanu Prakash avula
Salesforce CRM,Braze, MarTech Expert
Experience
Jun 2024 - Present
1 year Munich, Germany
Salesforce CRM and MarTech Expert
Merkle DACH
- Configure and customize Salesforce Marketing Cloud, Braze, and Data Cloud to meet client-specific requirements, ensuring seamless deployment and scalability
- Develop and maintain custom APIs, automation workflows, SQL queries, Liquid Script, AMP script, and SSJS scripts for data processing, personalization, and dynamic content
- Design and implement multi-channel campaigns and customer journeys across email, SMS, push notifications, and in-app messaging
- Build and maintain integrations with CRM systems, analytics platforms, data warehouses, and third-party tools using REST/SOAP APIs and connectors
- Develop data models, ETL processes, and pipelines to synchronize data across systems
- Optimize platform performance by implementing error handling, logging, and monitoring mechanisms
- Provide development support for campaign setup, deployment, and monitoring
- Optimize customer journeys and automation workflows using Journey Builder, Audience Builder, and Automation Studio
- Conduct A/B testing, performance analysis, and reporting
- Design and maintain data extensions, segmentation strategies, and audience targeting rules
- Leverage Data Cloud capabilities for predictive analytics and personalization
- Act as a technical SME for platform configuration and integrations
- Establish development standards, reusable templates, and best practices
- Document technical designs, workflows, and configurations
- Conduct training sessions and knowledge transfers
- Develop custom dashboards and performance reports
- Evaluate and implement new tools and technologies
- Implement AI-powered solutions for predictive analytics and personalization
Sep 2019 - May 2024
4 years 9 months Munich, Germany
Salesforce Multi-Cloud Architect
Merck Sharp Dohme (MSD)
- Design and implement multi-channel marketing automation frameworks using Salesforce Marketing Cloud, Braze, and Data Cloud
- Develop customer segmentation models and lifecycle marketing programs
- Create scalable campaign templates, journeys, and workflows
- Architect CRM integrations with ERP systems and sales platforms
- Leverage APIs, SQL, Liquid Script, AMP script, SSJS for advanced functionality
- Design data strategies ensuring GDPR and HIPAA compliance
- Implement data cleansing and segmentation processes
- Utilize AI-driven insights and predictive analytics
- Build customer journeys using Journey Builder, Mobile Studio, and Interaction Studio
- Design multi-channel engagement strategies in Braze
- Develop integrations between marketing platforms and third-party systems
- Implement Data Cloud connectors for real-time decision-making
- Provide technical advisory and mentorship
- Create data-driven customer engagement strategies for pharmaceutical industry
- Analyze campaign data and customer behaviors
- Integrate CDP and AI-driven personalization tools
Apr 2016 - Aug 2019
3 years 5 months Munich, Germany
Senior Manager Salesforce Development
Sixt rent a car
- Lead design and implementation of scalable Salesforce solutions
- Oversee development using Apex, Visualforce, Lightning Web Components, and Salesforce APIs
- Define coding standards and development frameworks
- Architect integrations with payment gateways and fleet management tools
- Manage and mentor Salesforce development team
- Develop project roadmaps and ensure timely delivery
- Design scalable data models and process automation
- Leverage Marketing Cloud and Pardot for personalized campaigns
- Handle large volumes of B2B and B2C data
- Implement governance policies and compliance measures
- Introduce AI-driven insights and chatbot integrations
- Evaluate and implement third-party solutions including Marketing Cloud and Tealium
Jun 2014 - Apr 2016
1 year 11 months India
Salesforce Consultant
Deloitte
- Configure and customize Salesforce applications using declarative tools
- Develop code using Apex, Visualforce, and Lightning
- Design integrations using REST/SOAP APIs and middleware
- Perform data migrations and manage data quality
- Execute testing including unit tests, integration tests, and UAT
- Provide technical support and documentation
- Manage deployments using Salesforce DX, Change Sets, and Git
- Implement security best practices and access control
Oct 2010 - Jul 2014
3 years 10 months India
Salesforce Customer Success Manager
NTTDATA
- Serve as primary customer contact for Salesforce implementation
- Provide strategic advisory for CRM optimization
- Guide customers in Sales Cloud and Service Cloud solutions
- Manage complex configurations and integrations
- Deliver training and enablement sessions
- Implement onboarding programs
- Troubleshoot technical issues using Apex and Visualforce
- Maintain data integrity and accuracy
- Analyze usage metrics and identify growth opportunities
- Track ROI and success metrics
- Optimize processes for efficiency and scalability
Summary
Dynamic and results-driven CRM and MarTech expert with extensive expertise in CRM and Marketing Automation. Passionate about driving innovation, efficiency, and business transformation in a challenging new role. Proven track record of delivering seamless implementations across Salesforce platforms, including Sales Cloud, Service Cloud, Marketing Cloud, Pardot, HubSpot, Braze, Veeva CRM, & Data Cloud. Dedicated to crafting exceptional solutions that boost customer engagement and accelerate business growth.
Languages
English
Advanced
German
Intermediate
Education
Oct 2004 - Jun 2008
Jawaharlal Nehru Technological University
Bachelor of Technology · Computer Science Engineering · Hyderabad, India
Certifications & licenses
AWS Certified Solutions Architect – Associate
AWS
Braze Certification Customer Engagement Skills Badge
Braze
Braze Certification Email Deliverability Skills Badge
Braze
Braze Certified Developer
Braze
Braze Certified Digital Strategist
Braze
Braze Certified Marketer
Braze
Braze Certified Practitioner
Braze
Braze Certified Technical Architect
Braze
Project Management Professional
Project Management Institute (PMI)
Salesforce Certified AI Associate
Salesforce
Salesforce Certified AI Specialist
Salesforce
Salesforce Certified Administrator
Salesforce
Salesforce Certified Application Architect
Salesforce
Salesforce Certified Associate
Salesforce
Salesforce Certified Data Architect
Salesforce
Salesforce Certified Data Cloud Consultant
Salesforce
Salesforce Certified Development Lifecycle and Deployment Architect
Salesforce
Salesforce Certified Force.com Developer
Salesforce
Salesforce Certified Identity and Access Management Architect
Salesforce
Salesforce Certified Integration Architect
Salesforce
Salesforce Certified Marketing Cloud Administrator
Salesforce Marketing Cloud
Salesforce Certified Marketing Cloud Consultant
Salesforce Marketing Cloud
Salesforce Certified Marketing Cloud Developer
Salesforce Marketing Cloud
Salesforce Certified Marketing Cloud Email Specialist
Salesforce Marketing Cloud
Salesforce Certified Platform App Builder
Salesforce
Salesforce Certified Platform Developer I
Salesforce
Salesforce Certified Platform Developer II
Salesforce
Salesforce Certified Sales Cloud Consultant
Salesforce
Salesforce Certified Service Cloud Consultant
Salesforce
Salesforce Certified Sharing and Visibility Architect
Salesforce
Salesforce Certified System Architect
Salesforce
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