Bhanu Prakash Avula - CRM and MarTech Expert

Q: Where is Bhanu Prakash based?

Bhanu Prakash is based in Poing, Germany and prefers 100% remote projects.

Q: What languages does Bhanu Prakash speak?

Bhanu Prakash speaks the following languages: English (Advanced), German (Intermediate) .

Q: How many years of experience does Bhanu Prakash have?

Bhanu Prakash has at least 15 years of experience. During this time, Bhanu Prakash has worked in at least 5 different roles and for 5 different companies . The average length of individual experience is 3 years and 1 month . Note that Bhanu Prakash may not have shared all experience and actually has more experience.

Q: What is Bhanu Prakash's latest experience?

Bhanu Prakash's most recent position is CRM and MarTech Expert at Merkle DACH .

Q: What companies has Bhanu Prakash worked for in recent years?

In recent years, Bhanu Prakash has worked for Merkle DACH and Merck Sharp Dohme (MSD) .

Q: Which industries is Bhanu Prakash most experienced in?

Bhanu Prakash is most experienced in industries like Information Technology (IT) , Pharmaceutical , and Professional Services . Bhanu Prakash also has some experience in Automotive .

Q: Which business areas is Bhanu Prakash most experienced in?

Bhanu Prakash is most experienced in business areas like Information Technology (IT) , Marketing , and Customer Service . Bhanu Prakash also has some experience in Sales , Project Management , and Business Intelligence .

Q: Which industries has Bhanu Prakash worked in recently?

Bhanu Prakash has recently worked in industries like Pharmaceutical and Professional Services .

Q: Which business areas has Bhanu Prakash worked in recently?

Bhanu Prakash has recently worked in business areas like Information Technology (IT) , Marketing , and Business Intelligence .

Recommended expert

Poing, Germany

Experience

Jun 2024 - Present

1 year 9 months

CRM and MarTech Expert

Merkle DACH

Configure and customize Salesforce Marketing Cloud, Braze, and Data Cloud to meet client-specific requirements, ensuring seamless deployment and scalability
Develop and maintain custom APIs, automation workflows, SQL queries, Liquid Script, AMP script, and SSJS scripts for data processing, personalization, and dynamic content
Design and implement multi-channel campaigns and customer journeys across email, SMS, push notifications, and in-app messaging
Build and maintain integrations with CRM systems, analytics platforms, data warehouses, and third-party tools using REST/SOAP APIs and connectors
Develop data models, ETL processes, and pipelines to synchronize data across systems, enabling a unified customer view and real-time engagement
Optimize platform performance by implementing error handling, logging, and monitoring mechanisms
Provide development support for campaign setup, deployment, and monitoring
Optimize customer journeys and automation workflows using Journey Builder, Audience Builder, and Automation Studio
Conduct A/B testing, performance analysis, and reporting to enhance campaign effectiveness and ensure maximum ROI
Design and maintain data extensions, segmentation strategies, and audience targeting rules for effective customer communication
Leverage Data Cloud capabilities to unify customer profiles, enable predictive analytics, and personalize customer interactions
Act as a technical SME, providing support for complex issues related to platform configuration, integrations, and campaign execution
Troubleshoot API integrations, scripting errors, automation failures, and data synchronization issues
Collaborate with vendors and internal teams to resolve critical issues and deploy fixes
Establish development standards, reusable templates, and best practices to ensure consistency and scalability
Document technical designs, workflows, configurations, and troubleshooting guides
Conduct training sessions and knowledge transfers to empower internal teams and clients
Develop custom dashboards and performance reports to track campaign metrics and data trends
Stay updated with Salesforce Marketing Cloud, Braze, and Data Cloud releases and industry trends
Evaluate and implement new tools and AI-powered solutions for predictive analytics, segmentation, and personalization

Sep 2019 - May 2024

4 years 9 months

Munich, Germany

Salesforce Multi-Cloud Architect

Merck Sharp Dohme (MSD)

Design and implement multi-channel marketing automation frameworks using Salesforce Marketing Cloud, Braze, and Data Cloud
Develop and optimize customer segmentation models, audience targeting strategies, and lifecycle marketing programs
Create scalable and reusable campaign templates, journeys, and workflows
Architect solutions to integrate CRM and marketing platforms with ERP systems, sales platforms, and customer support tools
Leverage APIs, SQL, Liquid Script, AMP script, SSJS, and REST/SOAP services for advanced functionality and real-time synchronization
Develop data models and schemas within Data Cloud to centralize customer insights and enable predictive analytics
Design data strategies and pipelines, ensuring compliance with GDPR, HIPAA, and industry standards
Implement data cleansing, enrichment, and segmentation processes
Utilize AI-driven insights and predictive analytics for personalization and performance optimization
Build and execute customer journeys leveraging Journey Builder, Mobile Studio, and Interaction Studio
Develop and manage integrations between Salesforce Marketing Cloud, Braze, Data Cloud, and third-party platforms
Optimize platform performance through audits, code reviews, and troubleshooting
Implement Data Cloud connectors for seamless data exchange and real-time decision-making
Collaborate with sales, IT, data science, and compliance teams
Serve as technical advisor and SME, providing training and mentorship
Partner with product owners and marketing teams to create data-driven customer engagement strategies
Analyze campaign data and customer behaviors to refine marketing strategies
Explore and integrate emerging technologies such as CDP and AI-driven personalization tools

Apr 2016 - Aug 2019

3 years 5 months

Munich, Germany

Senior Manager Salesforce Development

Sixt Rent a Car

Lead the design and implementation of scalable Salesforce solutions using Apex, Visualforce, Lightning Web Components, and Salesforce APIs
Define and enforce coding standards, best practices, and development frameworks
Architect complex integrations with external systems including payment gateways, fleet management tools, and customer support platforms
Manage and mentor a team of Salesforce developers, administrators, and consultants
Develop and execute project roadmaps, ensuring on-time and on-budget delivery
Collaborate with marketing, sales, and operations teams to deliver customized CRM solutions
Partner with stakeholders to gather business requirements and translate them into technical specifications
Optimize Salesforce implementations by designing scalable data models, workflows, and process automation using Flows, Process Builder, and Apex Triggers
Leverage Salesforce Marketing Cloud and Pardot to create personalized marketing campaigns
Integrate advanced analytics and reporting tools to measure performance of marketing and sales strategies
Handle large volumes of B2B and B2C data
Develop and enforce governance policies to maintain system stability and compliance
Introduce automation tools, AI-driven insights, and chatbot integrations
Evaluate and implement third-party solutions such as Marketing Cloud and Tealium

Jun 2014 - Apr 2016

1 year 11 months

India

Salesforce Consultant

Deloitte

Collaborate with business analysts and stakeholders to understand and analyze business requirements
Translate business needs into technical specifications for Salesforce solutions
Configure Salesforce applications using declarative tools like Process Builder, Flow Builder, and Workflow Rules
Write clean, efficient, and maintainable code using Apex, Visualforce, and Lightning
Develop custom applications and components to extend Salesforce functionality
Design and implement integrations between Salesforce and other systems using REST/SOAP APIs and middleware
Perform data migrations, imports, and exports using Data Loader and Data Import Wizard
Develop and execute unit tests, integration tests, and user acceptance tests
Debug and resolve issues, bugs, and performance bottlenecks
Provide technical support and troubleshooting assistance to end-users
Develop documentation and training materials
Manage deployment of Salesforce changes through development, testing, and production environments
Implement and maintain security best practices including role-based access control, profiles, and permission sets

Oct 2010 - Jul 2014

3 years 10 months

India

Salesforce Customer Success Manager

NTTDATA

Serve as the primary point of contact for customers, building trusted relationships and ensuring satisfaction
Act as a strategic advisor, helping clients maximize their Salesforce investment and align solutions with business goals
Conduct regular business reviews and provide recommendations for enhancing CRM performance
Leverage Salesforce development expertise to guide customers in designing and implementing solutions across Sales Cloud and Service Cloud
Collaborate with stakeholders to define requirements and map business processes
Assist clients with complex configurations, integrations, and customizations
Partner with development teams to oversee project delivery, ensuring quality and timelines
Provide hands-on training, workshops, and enablement sessions
Develop and deliver onboarding programs to streamline implementation
Proactively identify and resolve technical issues, optimizing system performance
Utilize Apex and Visualforce to troubleshoot complex issues
Perform data analysis and cleansing to maintain data integrity
Analyze client usage metrics and adoption trends to identify growth opportunities
Collaborate with sales teams to identify upsell and cross-sell opportunities
Create and track success metrics to ensure measurable ROI
Continuously refine processes to improve efficiency, scalability, and customer satisfaction

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (5.5 years), Pharmaceutical (4.5 years), Professional Services (3.5 years), and Automotive (3.5 years).

Information Technology

Pharmaceutical

Professional Services

Automotive

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Information Technology (15.5 years), Marketing (10 years), Customer Service (4 years), Sales (4 years), Project Management (3.5 years), and Business Intelligence (1.5 years).

Information Technology

Marketing

Customer Service

Sales

Project Management

Business Intelligence

Summary

Dynamic and results-driven CRM and MarTech expert with extensive expertise in CRM and Marketing Automation. Passionate about driving innovation, efficiency, and business transformation in a challenging new role. Proven track record of delivering seamless implementations across Salesforce platforms, including Sales Cloud, Service Cloud, Marketing Cloud, Pardot, HubSpot, Braze, Veeva CRM, & Data Cloud. Dedicated to crafting exceptional solutions that boost customer engagement and accelerate business growth.

Skills

Salesforce Crm Clouds: Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud, Manufacturing Cloud, Automotive Cloud, Health Cloud, Data Cloud
Marketing Cloud: Email Studio, Content Builder, Journey Builder, Automation Studio, Mobile Studio, Contact Builder, Cloud Pages, Braze, Hubspot, Datorama Reports, Interaction Studio, Salesforce Cdp
Languages: Sql, Sosl, Soql, Apex, Amp Script, Ssjs, Html, Css, Aura, Lwc, Visualforce, Triggers, Flows, Liquid Script
Tools: Ms Office, Excel, Data Loader, Eclipse Ide, Evergage Launcher, Azure, Copado, Gearset, Devops, Ci/cd, Postman, Filezilla, Mural Boards, Draw.io, Dreamweaver, Jira, Confluence

Languages

English

Advanced

German

Intermediate

Education

Oct 2004 - Jun 2008

Jawaharlal Nehru Technological University

Bachelor of Technology · Computer Science Engineering · Hyderabad, India

Certifications & licenses

AWS Certified Solutions Architect – Associate

Braze Certification Customer Engagement Skills Badge

Braze Certification Email Deliverability Skills Badge

Braze Certified Developer

Braze Certified Digital Strategist

Braze Certified Marketer

Braze Certified Practitioner

Braze Certified Technical Architect

Project Management Professional

Project Management Institute (PMI)

Salesforce Certified AI Associate

Salesforce Certified AI Specialist

Salesforce Certified Administrator

Salesforce Certified Application Architect

Salesforce Certified Associate

Salesforce Certified Data Architect

Salesforce Certified Data Cloud Consultant

Salesforce Certified Development Lifecycle and Deployment Architect

Salesforce Certified Force.com Developer

Salesforce Certified Identity and Access Management Architect

Salesforce Certified Integration Architect

Salesforce Certified Marketing Cloud Administrator

Salesforce Certified Marketing Cloud Consultant

Salesforce Certified Marketing Cloud Developer

Salesforce Certified Marketing Cloud Email Specialist

Salesforce Certified Platform App Builder

Salesforce Certified Platform Developer I

Salesforce Certified Platform Developer II

Salesforce Certified Sales Cloud Consultant

Salesforce Certified Service Cloud Consultant

Salesforce Certified Sharing and Visibility Architect

Salesforce Certified System Architect

Profile

Created

February 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Bhanu Prakash based?

Bhanu Prakash is based in Poing, Germany and prefers 100% remote projects.

What languages does Bhanu Prakash speak?

Bhanu Prakash speaks the following languages: English (Advanced), German (Intermediate).

How many years of experience does Bhanu Prakash have?

Bhanu Prakash has at least 15 years of experience. During this time, Bhanu Prakash has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 3 years and 1 month. Note that Bhanu Prakash may not have shared all experience and actually has more experience.

What roles would Bhanu Prakash be best suited for?

Based on recent experience, Bhanu Prakash would be well-suited for roles such as: CRM and MarTech Expert, Salesforce Multi-Cloud Architect, Senior Manager Salesforce Development.

What is Bhanu Prakash's latest experience?

Bhanu Prakash's most recent position is CRM and MarTech Expert at Merkle DACH.

What companies has Bhanu Prakash worked for in recent years?

In recent years, Bhanu Prakash has worked for Merkle DACH and Merck Sharp Dohme (MSD).

Which industries is Bhanu Prakash most experienced in?

Bhanu Prakash is most experienced in industries like Information Technology (IT), Pharmaceutical, and Professional Services. Bhanu Prakash also has some experience in Automotive.

Which business areas is Bhanu Prakash most experienced in?

Bhanu Prakash is most experienced in business areas like Information Technology (IT), Marketing, and Customer Service. Bhanu Prakash also has some experience in Sales, Project Management, and Business Intelligence.

Which industries has Bhanu Prakash worked in recently?

Bhanu Prakash has recently worked in industries like Pharmaceutical and Professional Services.

Which business areas has Bhanu Prakash worked in recently?

Bhanu Prakash has recently worked in business areas like Information Technology (IT), Marketing, and Business Intelligence.

What is Bhanu Prakash's education?

Bhanu Prakash holds a Bachelor in Computer Science Engineering from Jawaharlal Nehru Technological University.

Does Bhanu Prakash have any certificates?

Bhanu Prakash has 31 certificates. Among them, these include: AWS Certified Solutions Architect – Associate, Braze Certification Customer Engagement Skills Badge, and Braze Certification Email Deliverability Skills Badge.

What is the availability of Bhanu Prakash?

Bhanu Prakash is immediately available full-time for suitable projects.

What is the rate of Bhanu Prakash?

Bhanu Prakash's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.