Rüdiger Hahn
Interim Director Digital Acquisition
Experience
Apr 2023 - Dec 2023
9 months Bad Rodach, Germany
Interim Director Digital Acquisition
HABA Family Group
- Developed a B2B and B2G digital strategy
- Advanced the B2C performance marketing
- Established and operationalized a KPI framework
- Managed project management technology stack integration
Jun 2022 - Mar 2023
10 months Stephanskirchen, Germany
Interim Director Performance Marketing
Marc o´Polo Einzelhandels GmbH
- Interim leadership of the performance marketing team
- Advanced the online marketing strategy
- Implemented GMP (Google Marketing Platform)
- Pitched and conducted POC for the CDP (Customer Data Platform)
Jun 2020 - Mar 2021
10 months Mannheim, Germany
Interim Head of eCommerce and Marketing
Rixius AG
- Built and drove the digital transformation
- Provided strategic advice to the executive board
- Developed and operationalized a marketing strategy
- Developed and operationalized an eCommerce strategy
Sep 2019 - Jun 2020
10 months Mannheim, Germany
Digital Consultant
Rixius AG
- Built and drove the digital transformation
- Provided strategic advice to the executive board
- Developed and operationalized a marketing strategy
- Developed and operationalized an eCommerce strategy
Jan 2019 - Sep 2023
4 years 9 months Fürth, Germany
Digital Consultant
Vertbaudet Deutschland GmbH
- Digital transformation
- Print to digital strategy
- Developed the digital strategy
- Built performance marketing
- Implemented CRM system
Sep 2018 - Feb 2019
6 months Hamburg, Germany
Digital Consultant
Reemtsma Zigarettenfabriken GmbH
- Developed the digital strategy
- Digital go-to-market strategy (blu e-Cigarettes)
Mar 2018 - May 2019
1 year 3 months Braunau am Inn, Austria
Digital Consultant
Berner GmbH
- Developed the digital strategy
- Digitized product sales
Nov 2013 - Apr 2018
4 years 6 months Germany
Head of Online Marketing for MediaMarkt Germany / Department Head Media and Digital / Senior Online Brand Manager
MediaMarkt Marketing GmbH
- Led the national media department
- Managed a team, 10 direct reports (80 in total)
- Oversaw various agencies (performance, awareness, TV, radio, and OOH)
- Managed content and web agencies
- Responsible for budget and budget allocation
- Media mix modeling and attribution
Dec 2012 - Nov 2013
1 year Germany
Head of Marketing
Seniorbook AG
- Led the marketing department in coordination with the executive board
- Member of the management board
- Managed marketing and PR staff
- Responsible for cost centers, signing authority
- Managed external agencies
- Oversaw all online marketing channels
Dec 2007 - Dec 2012
5 years 1 month Augsburg, Germany
Head of Online Marketing
AVAG Holding SE
- Sales and marketplace placement of new products
- Advised car dealers
- Planned and executed online campaigns
- Maintained CRM contacts
- Sales projects
Sep 2004 - Nov 2007
3 years 3 months Munich, Germany
Consultant Dealer Advertising / Sales Consultant Service Products
AutoScout24 Deutschland GmbH
- Led the online marketing department in coordination with the executive board
- Provided functional leadership to eBusiness staff
- Coordinated with IT, marketing, controlling, and PR departments
- Responsible for cost centers
- Trained staff on sales systems and CRM
- Managed agencies
- Responsible for 42 dealership websites
Mar 2003 - Sep 2004
1 year 7 months Pfäffikon, Switzerland
Tour Guide
Thomas Cook AG
- On-site guest support
- Communication between hotels and headquarters
- Service and quality management
- Negotiated with hotels
- Sold onsite services
- Rented vehicles
- Work locations: Crete / Turkey / Sri Lanka / Maldives
Sep 2001 - Jan 2003
1 year 5 months Munich, Germany
Role in BMW Fleet Management / BMW Branch
Manpower Zeitarbeit München
- Fleet management
- Accident and company car coordination
- Customer support
- Order and appointment coordination
- Invoicing and receivables management
Jan 1998 - Sep 2001
3 years 9 months Munich, Germany
Apprenticeship as Automotive Salesperson / Car Salesperson
Renault Niederlassung München
- Scheduling
- Workshop reception
- Inventory management
- Vehicle sales
- Training content IHK Automotive Salesperson
Sep 1994 - Jan 1997
2 years 5 months Neunkirchen, Germany
Apprenticeship as Joiner / Journeyman Carpenter
Schreinerei Kirsch
- Furniture and building joinery
- Training content HWK Saarland
Summary
Digital corporate strategy
Processes and tools
Staff management
Agile methodologies
AI use for marketing purposes
Performance marketing and tools
Budget planning and reporting
Lead management and retention
Assertiveness
Empathy
Organizational talent
Perseverance
Languages
German
Native
English
Advanced
Spanish
Elementary
Education
Oct 2005 - Jun 2007
IHK Munich
Bachelor · Business Economist · Munich, Germany
Jan 1998 - Sep 2001
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Automotive Salesperson
Sep 1994 - Jan 1997
Schreinerei Kirsch
Carpenter · Neunkirchen, Germany
Certifications & licenses
IHK Business Economist – Bachelor
IHK Munich
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