Rüdiger Hahn - Interim Director Digital Acquisition

Q: Where is Rüdiger based?

Rüdiger is based in Pöttmes, Germany .

Q: What languages does Rüdiger speak?

Rüdiger speaks the following languages: German (Native), English (Advanced), Spanish (Elementary) .

Q: How many years of experience does Rüdiger have?

Rüdiger has at least 28 years of experience. During this time, Rüdiger has worked in at least 11 different roles and for 14 different companies . The average length of individual experience is 2 years and 10 months . Note that Rüdiger may not have shared all experience and actually has more experience.

Q: What is Rüdiger's latest experience?

Rüdiger's most recent position is Interim Director Digital Acquisition at HABA Family Group .

Q: What companies has Rüdiger worked for in recent years?

In recent years, Rüdiger has worked for HABA Family Group , Marc o’Polo Einzelhandels GmbH , Rixius AG , and Vertbaudet Deutschland GmbH .

Q: Which industries is Rüdiger most experienced in?

Rüdiger is most experienced in industries like Automotive , Retail , and Fashion and Apparel . Rüdiger also has some experience in Manufacturing , Tourism and Hospitality , Media, and Entertainment and Publishing .

Q: Which business areas is Rüdiger most experienced in?

Rüdiger is most experienced in business areas like Marketing , Sales , and Customer Service . Rüdiger also has some experience in Strategy and Planning , Logistics , and Production/Manufacturing .

Q: Which industries has Rüdiger worked in recently?

Rüdiger has recently worked in industries like Retail , Fashion and Apparel , and Manufacturing .

Q: Which business areas has Rüdiger worked in recently?

Rüdiger has recently worked in business areas like Marketing , Strategy and Planning , and Customer Service .

Recommended expert

Pöttmes, Germany

Experience

Apr 2023 - Dec 2023

9 months

Bad Rodach, Germany

Interim Director Digital Acquisition

HABA Family Group

Developing a B2B and B2G digital strategy
Further developing B2C performance marketing
Building and operationalizing a KPI framework
Project management for technology stack integration

Jun 2022 - Mar 2023

10 months

Stephanskirchen, Germany

Interim Director Performance Marketing

Marc o’Polo Einzelhandels GmbH

Interim management of the performance marketing team
Further development of the online marketing strategy
Implementation of GMP (Google Marketing Platform)
Pitch and POC for the CDP (Customer Data Platform)

Jun 2020 - Mar 2021

10 months

Mannheim, Germany

Interim Head of eCommerce and Marketing

Rixius AG

Building and driving digital transformation
Strategic advising of the board
Building and operationalizing a marketing strategy
Building and operationalizing an e-commerce strategy

Sep 2019 - Jun 2020

10 months

Mannheim, Germany

Digital Consultant

Rixius AG

Building and driving digital transformation
Strategic advising of the board
Building and operationalizing a marketing strategy
Building and operationalizing an e-commerce strategy

Jan 2019 - Sep 2023

4 years 9 months

Digital Consultant

Vertbaudet Deutschland GmbH

Digital transformation
Print-to-digital strategy
Building the digital strategy
Building performance marketing
Implementation of CRM system

Sep 2018 - Feb 2019

6 months

Hamburg, Germany

Digital Consultant

Reemtsma Zigarettenfabriken GmbH

Building the digital strategy
Digital go-to-market strategy (blue e-cigarettes)

Mar 2018 - May 2019

1 year 3 months

Braunau am Inn, Austria

Digital Consultant

Berner GmbH

Building the digital strategy
Digitizing product sales

Nov 2013 - Apr 2018

4 years 6 months

Germany

Head of Media and Digital

MediaMarkt Marketing GmbH

Leading online marketing for MediaMarkt Germany
Team leadership, direct reports: 10 people (80 in total)
Managing various agencies (performance, awareness, TV, radio, and OOH)
Senior online brand manager: managing content and web agencies
Budget responsibility and allocation
Media mix modeling and attribution
Leading the marketing department in coordination with the executive board

Dec 2012 - Nov 2013

1 year

Management board member, Head of Marketing

SENIORBOOK AG

Managing agencies
Overseeing all online marketing channels
Cost center responsibility and signing authority

Dec 2007 - Dec 2012

5 years 1 month

Augsburg, Germany

Head of Online Marketing

AVAG Holding SE

Selling and launching new products
Advising car dealers
Planning and executing online campaigns
Maintaining CRM contacts
Sales projects

Sep 2004 - Nov 2007

3 years 3 months

Head of Online Marketing

AutoScout24 Deutschland GmbH

Leading the online marketing department in coordination with the management board
Overseeing eBusiness staff
Dealer Advertising consultant: coordination with IT, marketing, controlling, PR
Sales advisor for service products
Responsibility for cost centers
Training staff on sales systems and CRM
Agency management
Responsible for 42 dealership websites

Mar 2003 - Sep 2004

1 year 7 months

Pfäffikon, Switzerland

Tour Guide

Thomas Cook AG

Guest support on site
Communication between hotels and head office
Service and quality management
Negotiations with hotels
On-site sales of services
Car rental

Sep 2001 - Jan 2003

1 year 5 months

Munich, Germany

Fleet Manager

Manpower Zeitarbeit München

Accident and company car dispatch
BMW fleet management: customer support
BMW branch: order and appointment coordination

Jan 1998 - Sep 2001

3 years 9 months

Munich, Germany

Automotive Sales Apprentice

Renault Niederlassung München

Dispatch and workshop intake
Inventory management
Vehicle sales

Sep 1994 - Jan 1997

2 years 5 months

Neunkirchen, Germany

Carpentry Apprentice

Schreinerei Kirsch

Furniture and construction carpentry
Journeyman carpenter: training content HWK Saarland

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Automotive (13.5 years), Retail (10 years), Fashion (4.5 years), Manufacturing (4.5 years), Tourism (1.5 years), and Media and Entertainment (1 year).

Automotive

Retail

Fashion

Manufacturing

Tourism

Media and Entertainment

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (19 years), Sales (11.5 years), Customer Service (11 years), Strategy (5.5 years), Logistics (5 years), and Production (2.5 years).

Marketing

Sales

Customer Service

Strategy

Logistics

Production

Skills

Digital Corporate Strategy
Processes And Tools
People Management
Agile Methods
Brand Management
Ai Usage For Marketing Purposes
Performance Marketing And Tools
Budget Planning And Reporting
Lead Management And Retention
Assertiveness
Empathy
Organizational Skills
Perseverance

Languages

German

Native

English

Advanced

Spanish

Elementary

Education

Oct 2005 - Jun 2007

IHK München

IHK Business Specialist – Bachelor · Munich, Germany

Oct 1999 - Jun 2001

IHK München

Automotive Salesperson · Munich, Germany

Oct 1994 - Jun 1998

Neunkirchen Saar

Carpenter · Neunkirchen, Germany

...and 1 more

Profile

Created

March 2024

Last Update

June 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Rüdiger based?

Rüdiger is based in Pöttmes, Germany.

What languages does Rüdiger speak?

Rüdiger speaks the following languages: German (Native), English (Advanced), Spanish (Elementary).

How many years of experience does Rüdiger have?

Rüdiger has at least 28 years of experience. During this time, Rüdiger has worked in at least 11 different roles and for 14 different companies. The average length of individual experience is 2 years and 10 months. Note that Rüdiger may not have shared all experience and actually has more experience.

What roles would Rüdiger be best suited for?

Based on recent experience, Rüdiger would be well-suited for roles such as: Interim Director Digital Acquisition, Interim Director Performance Marketing, Interim Head of eCommerce and Marketing.

What is Rüdiger's latest experience?

Rüdiger's most recent position is Interim Director Digital Acquisition at HABA Family Group.

What companies has Rüdiger worked for in recent years?

In recent years, Rüdiger has worked for HABA Family Group, Marc o’Polo Einzelhandels GmbH, Rixius AG, and Vertbaudet Deutschland GmbH.

Which industries is Rüdiger most experienced in?

Rüdiger is most experienced in industries like Automotive, Retail, and Fashion and Apparel. Rüdiger also has some experience in Manufacturing, Tourism and Hospitality, Media, and Entertainment and Publishing.

Which business areas is Rüdiger most experienced in?

Rüdiger is most experienced in business areas like Marketing, Sales, and Customer Service. Rüdiger also has some experience in Strategy and Planning, Logistics, and Production/Manufacturing.

Which industries has Rüdiger worked in recently?

Rüdiger has recently worked in industries like Retail, Fashion and Apparel, and Manufacturing.

Which business areas has Rüdiger worked in recently?

Rüdiger has recently worked in business areas like Marketing, Strategy and Planning, and Customer Service.

What is Rüdiger's education?

Rüdiger holds a Bachelor from IHK München.

What is the availability of Rüdiger?

Rüdiger is immediately available full-time for suitable projects.

What is the rate of Rüdiger?

Rüdiger's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.