Rüdiger H.
Interim Director Digital Acquisition
Experience
Apr 2023 - Dec 2023
9 monthsBad Rodach, Germany
Interim Director Digital Acquisition
HABA Family Group
- Setting up a B2B and B2G digital strategy
- Developing B2C performance marketing
- Building and operationalizing a KPI framework
- Project management tech stack integration
Jun 2022 - Mar 2023
10 monthsStephanskirchen, Germany
Interim Director Performance Marketing
Marc o´Polo Einzelhandels GmbH
- Interim leadership of the performance marketing team
- Advancing the online marketing strategy
- Implementing GMP (Google Marketing Platform)
- Pitch and POC of the CDP (Customer Data Platform)
Jun 2020 - Mar 2021
10 monthsMannheim, Germany
Interim Head of eCommerce and Marketing
Rixius AG
- Driving and enforcing digital transformation
- Strategic consulting for the executive board
- Developing and operationalizing a marketing strategy
- Developing and operationalizing an eCommerce strategy
Sep 2019 - Jun 2020
10 monthsMannheim, Germany
Digital Consultant
Rixius AG
- Driving and enforcing digital transformation
- Strategic consulting for the executive board
- Developing and operationalizing a marketing strategy
- Developing and operationalizing an eCommerce strategy
Jan 2019 - Sep 2023
4 years 9 monthsFürth, Germany
Digital Consultant
Vertbaudet Deutschland GmbH
- Digital transformation
- Print to digital strategy
- Developing the digital strategy
- Building performance marketing
- Implementing a CRM system
Sep 2018 - Feb 2019
6 monthsHamburg, Germany
Digital Consultant
Reemtsma Zigarettenfabriken GmbH
- Developing the digital strategy
- Digital go-to-market strategy (blu e-Cigarettes)
Mar 2018 - May 2019
1 year 3 monthsBraunau am Inn, Austria
Digital Consultant
Berner GmbH
- Developing the digital strategy
- Digitalizing product sales
Nov 2013 - Apr 2018
4 years 6 monthsGermany
Head of Online Marketing for MediaMarkt Germany / Department Head Media and Digital / Senior Online Brand Manager
MediaMarkt Marketing GmbH
- Leading the national media department
- Team leadership, direct reports 10 people (total 80 people)
- Managing various agencies (performance, awareness, TV, radio and OOH)
- Managing content and web agencies
- Budget responsibility and allocation
- Media mix modeling and attribution
Dec 2012 - Nov 2013
1 yearGermany
Head of Marketing
Seniorbook AG
- Leading the marketing department in coordination with the board
- Member of the management board
- Managing staff in marketing and PR
- Cost center responsibility, signing authority
- Managing agencies
- Overseeing all online marketing channels
Dec 2007 - Dec 2012
5 years 1 monthAugsburg, Germany
Head of Online Marketing
AVAG Holding SE
- Selling and placing new products in the market
- Advising car dealers
- Planning and executing online campaigns
- CRM contact management
- Sales projects
Sep 2004 - Nov 2007
3 years 3 monthsMunich, Germany
Consultant Dealer Advertising / Sales Advisor Service Products
AutoScout24 Deutschland GmbH
- Leading the online marketing department in coordination with the board
- Managing eBusiness staff – functionally
- Coordination with IT, marketing, controlling, PR departments
- Cost center responsibility
- Training employees on sales systems and CRM
- Managing agencies
- Responsible for 42 dealership websites
Mar 2003 - Sep 2004
1 year 7 monthsPfäffikon, Switzerland
Tour Guide
Thomas Cook AG
- Guest support on site
- Communication between hotels and headquarters
- Service and quality management
- Negotiations with hotels
- Selling services on site
- Vehicle rentals
- Work locations: Crete / Turkey / Sri Lanka, Maldives
Sep 2001 - Jan 2003
1 year 5 monthsMunich, Germany
Fleet Management / BMW Branch
Manpower Zeitarbeit München
- Fleet management
- Accident and company car scheduling
- Customer support
- Order and appointment coordination
- Invoicing and receivables management
Jan 1998 - Sep 2001
3 years 9 monthsMunich, Germany
Apprenticeship as Automotive Sales Clerk / Car Salesperson
Renault Niederlassung München
- Scheduling
- Workshop reception
- Warehouse management
- Vehicle sales
- IHK automotive sales clerk curriculum
Sep 1994 - Jan 1997
2 years 5 monthsNeunkirchen, Germany
Apprenticeship as Joiner / Carpenter Journeyman
Schreinerei Kirsch
- Furniture and construction joinery
- HWK Saarland curriculum
Summary
Digital corporate strategy
Processes and tools
Personnel management
Agile methods
AI usage for marketing purposes
Performance marketing and tools
Budget planning and reporting
Lead management and retention
Assertiveness
Empathy
Organizational talent
Perseverance
Languages
German
NativeEnglish
AdvancedSpanish
ElementaryEducation
Oct 2005 - Jun 2007
IHK Munich
Bachelor · Business Economist · Munich, Germany
Jan 1998 - Sep 2001
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Automotive Salesperson
Sep 1994 - Jan 1997
Schreinerei Kirsch
Carpenter · Neunkirchen, Germany
Certifications & licenses
IHK Business Economist – Bachelor
IHK Munich
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