Rüdiger Hahn - Interim Director Digital Acquisition

Recommended expert

Pöttmes, Germany

Experience

Apr 2023 - Dec 2023

9 months

Bad Rodach, Germany

Interim Director Digital Acquisition

HABA Family Group

Developing a B2B and B2G digital strategy
Further developing B2C performance marketing
Building and operationalizing a KPI framework
Project management for technology stack integration

Jun 2022 - Mar 2023

10 months

Stephanskirchen, Germany

Interim Director Performance Marketing

Marc o’Polo Einzelhandels GmbH

Interim management of the performance marketing team
Further development of the online marketing strategy
Implementation of GMP (Google Marketing Platform)
Pitch and POC for the CDP (Customer Data Platform)

Jun 2020 - Mar 2021

10 months

Mannheim, Germany

Interim Head of eCommerce and Marketing

Rixius AG

Building and driving digital transformation
Strategic advising of the board
Building and operationalizing a marketing strategy
Building and operationalizing an e-commerce strategy

Sep 2019 - Jun 2020

10 months

Mannheim, Germany

Digital Consultant

Rixius AG

Building and driving digital transformation
Strategic advising of the board
Building and operationalizing a marketing strategy
Building and operationalizing an e-commerce strategy

Jan 2019 - Sep 2023

4 years 9 months

Digital Consultant

Vertbaudet Deutschland GmbH

Digital transformation
Print-to-digital strategy
Building the digital strategy
Building performance marketing
Implementation of CRM system

Sep 2018 - Feb 2019

6 months

Hamburg, Germany

Digital Consultant

Reemtsma Zigarettenfabriken GmbH

Building the digital strategy
Digital go-to-market strategy (blue e-cigarettes)

Mar 2018 - May 2019

1 year 3 months

Braunau am Inn, Austria

Digital Consultant

Berner GmbH

Building the digital strategy
Digitizing product sales

Nov 2013 - Apr 2018

4 years 6 months

Germany

Head of Media and Digital

MediaMarkt Marketing GmbH

Leading online marketing for MediaMarkt Germany
Team leadership, direct reports: 10 people (80 in total)
Managing various agencies (performance, awareness, TV, radio, and OOH)
Senior online brand manager: managing content and web agencies
Budget responsibility and allocation
Media mix modeling and attribution
Leading the marketing department in coordination with the executive board

Dec 2012 - Nov 2013

1 year

Management board member, Head of Marketing

SENIORBOOK AG

Managing agencies
Overseeing all online marketing channels
Cost center responsibility and signing authority

Dec 2007 - Dec 2012

5 years 1 month

Augsburg, Germany

Head of Online Marketing

AVAG Holding SE

Selling and launching new products
Advising car dealers
Planning and executing online campaigns
Maintaining CRM contacts
Sales projects

Sep 2004 - Nov 2007

3 years 3 months

Head of Online Marketing

AutoScout24 Deutschland GmbH

Leading the online marketing department in coordination with the management board
Overseeing eBusiness staff
Dealer Advertising consultant: coordination with IT, marketing, controlling, PR
Sales advisor for service products
Responsibility for cost centers
Training staff on sales systems and CRM
Agency management
Responsible for 42 dealership websites