Experience
May 2024 - May 2025
1 year 1 month
- CRM
- Social
- Wempe classic catalog campaign
- Dental Bauer digital/social
Jan 2023 - Dec 2024
2 years
- Content process transformation MINI.DE / BMW AG
Jan 2022 - Dec 2023
2 years
- Account management Samsung
- Email marketing and social media ads
- Account management Alphabet International
- Website relaunch / social ads / social design guide
- Team lead and budget responsibility
Jan 2022 - Dec 2022
1 year
- Design bestfewo logo
- CI website relaunch
Jan 2022 - Dec 2022
1 year
- Account management brand design including ALDI Nord/Süd budget
- Account management product launch organic brand "Nur Nur Natur" ALDI Süd
Jan 2021 - Dec 2021
1 year
- Project management for Migros Digital and Merck Branding
- Interim team lead
Jan 2021 - Dec 2021
1 year
- Account management of campaigns/social for Danone International FFF/packaging
- Activia, Actimel, Dany Sahne, Fruchtzwerge
- Team leadership and budget responsibility
- Project management for Shell and Hochland
Jan 2021 - Dec 2021
1 year
- Project management for Ferrero, Segmüller, Lidl FFF
- Interim team lead
Jan 2020 - Dec 2020
1 year
- Project management of UX/UI for Bogner website relaunch
- Project management of campaigns / email marketing / social for Beiersdorf AG
Jan 2019 - Dec 2019
1 year
- Project management of Volkswagen content migration relaunch including international rollout
Jan 2018 - Dec 2018
1 year
- Project management for ECE, Wempe, and Tischlerei Seehafer
- Digital concept development and implementation of digital projects
- Budget responsibility
Jan 2018 - Dec 2018
1 year
- Project management for Bosch eBikes, Yamaha Music, Fondsbörse Deutschland, Badischer Verlag, and New Shore Invest
- Digital concept development / UX design / content strategy / social ads
- Team leadership and budget responsibility
Jan 2015 - Dec 2017
3 years
- Team leadership
- Optimization of trading processes in digital transformation
- Corporate/eCommerce content strategy
- Channel-specific storytelling for unified user experience online and offline
- Project management and coordination of external service providers
- Content development and enhancement of the platform
- Maintenance/QA of web content management (Typo2, WordPress, Commercetools)
Jan 2013 - Dec 2015
3 years
- Maintenance/updating of homepage and app
- Web content management (Contao, Typo3)
- Maintenance, coordination, concept development, and design (homepage, app)
- Concept development, planning, and execution of marketing activities
- Responsibility for online marketing budget
Jan 2007 - Dec 2013
7 years
- Web content management (Typolight, Reddot)
- Maintenance, coordination, concept development, and design (homepage, app)
- Design of online and offline media (employee newspaper, corporate brochures, magazine Centerzeitung)
- Website relaunch (2009 and 2012)
Jan 2005 - Dec 2007
3 yearsJan 1999 - Dec 2004
6 years
- Branding
- Packaging for brands (funny frisch, Chio, Wolff Bergstraße) and private labels (Aldi, Lidl etc.) and country adaptations
Jan 1998 - Dec 1999
2 yearsJan 1997 - Dec 1998
2 years