· Work directly for clients such as Neckermann, DB Bahn, Boehringer, Wella, Deutsche Vermögensberatung, Hess Naturtextilien, McNeill, Samsung, Tupperware, and MEDA Pharma. · Work through agencies for clients such as AEG, Bosch-Telekom, Prénatal, Playmobil, McDonald’s Happy Meal Europe, Langnese-Iglo, REWE, Mövenpick, Nestlé, Ültje, Bahlsen, Barilla, Wasa, Yakult, Schwarzkopf, Wolf Bergstraße, Radeberger, Bionade, Aquarelle, Wellness Waters, Wella, Seetours, Samsung, Valensina, Pfanni, Frubiase, Lee, McNeill, Mercedes, Commerzbank, Deutsche Post, Hebel Haus, Siemens, Pirelli, Continental, first telecom, Deutsche Bahn, Selgros, Pampers, Ritter Sport, Smirnoff Ice, Dr. Mann Pharma, Pfizer, Merck, Prospan, and Dr. Oetker. · Project-based assignments for presentations, concept development, layouts, copy, photography, and Photoshop visualizations. · Services offered: concept development, layout and illustration, copywriting, photo direction, final artwork, and print supervision. · Focus areas: concept, art direction, POS, shopper marketing, pharma advertising, direct marketing, catalogue design, corporate design, social media, CDI. · Specialties: classic advertising, POS, shopper marketing, pharma advertising, direct marketing, labeling and packaging, corporate design, and Photoshop visualizations.
· Taught for 10 years the modules Corporate Design, Advertising Media Design, Copic Illustration, and Graphic Design.
· Responsible for the Philip Morris accounts L&M, Merit, F6, Light American, and Karo. · Gained experience in the full range of advertising media design from film, print media, POS, direct marketing, event marketing to sales force motivation. · Managed a creative team of five.
· Total duration of employment: 3½ years. · Managed accounts such as Avon, Jever, Shell, Signal, Kukident, Ciba Geigy, CMA, and American Express Travel Checks. · Supervised and trained interns.
During my studies, I worked as an intern at Ogilvy in Frankfurt, where I was later brought on as an Art Director, handling accounts such as Avon, Jever, Shell, Signal, Kukident, Ciba Geigy, CMA, and American Express Travel Checks. At Ogilvy, I was also entrusted with supervising and training interns. To advance my career, after 3½ years I moved to the Frankfurt agency Leo Burnett, where as Senior Art Director I took responsibility for the Philip Morris accounts L&M, Merit, F6, Light American, and Karo. There I learned the full range of advertising media design—from film, print media, POS, direct marketing to event marketing and sales force motivation—and led a creative team of five. Since 1992 I have been self-employed, working directly for clients such as Neckermann, DB Bahn, Boehringer, Wella, Deutsche Vermögensberatung, Hess Naturtextilien, McNeill, Samsung, Tupperware, and MEDA Pharma. I am hired project-based by agencies and direct clients for presentations, concept development, layouts, copy, photography, and Photoshop visualizations. My services range from concept and layout to illustration, copywriting, photo direction, final artwork, and print supervision. My specialties are classic advertising, POS, shopper marketing, pharma advertising, direct marketing, labeling and packaging, corporate design, and Photoshop visualizations. I taught the modules Corporate Design, Advertising Media Design, Copic Illustration, and Graphic Design for 10 years as a lecturer at IMK in Wiesbaden and Merkur Academy in Darmstadt.
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