Björn B.
Advertising Manager & Graphic Designer
Experience
Advertising Manager & Graphic Designer
Freelance
Working with my own clients and ad agencies.
Revising annual catalogs, program booklets, and new product brochures for a supplier of medical aids in the orthopedics field. 160–180 pages in three languages. Preparing files for the printer.
Head of Graphics & Marketing
Team Wendolina GmbH
Swiss market leader in kids' events and animation. From small groups to nationwide large events (e.g., ZüriFest or Swiss Formula E-Prix). Also specialized in shopping mall events. There was an urgent need for professionally designed promotional materials, a web presence, and social media activities.
- Optimized and expanded all CI/CD elements
- Developed presentation and sales materials
- Created and maintained all social media channels (Facebook, Instagram, TikTok), SEA, and email marketing
- Designed and launched the online kids' channel «wendolina.tv» as an event alternative during the COVID-19 lockdown
Project Manager / Head of Magazine
Globus AG
The customer magazine «Savoir Vivre» for Globus AG was published ten times a year in German, English, and French. Each issue had an overarching theme, and products from all categories were selected and featured.
- Directed production and distribution of the customer magazine
- Led various packaging projects (e.g., shopping bags)
- Collaborated with internal teams such as social media, events, and POS
- Optimized customer targeting and product selection for the magazine
Business Dev. Manager / Client Partner
Translation Probst AG (now Acolad AG) / ITS München GmbH
Translation company based in Winterthur and Munich, with a parent company in Paris. Providing language services in various fields for print products, transcreation, and interpreting.
- Acquired new clients and supported existing ones
- Executed marketing and advertising initiatives, including for the parent company in Paris
- Planned and managed trade show appearances and events
Freelance
Among other projects, on a contract basis for Diebold AG (ATMs).
Advertising Team Lead
Thurgauer Kantonalbank
Responsible for the advertising area in the marketing department. Full range of advertising planning and material creation, including window displays and events.
- Participated in creating advertising concepts and annual campaigns
- Initiated, built, and managed social media advertising campaigns
- Managed the advertising budget and provided marketing support for 30 branches
- Contributed to TKB rebranding
Corporate Designer / Project Manager
Credit Suisse
Marketing department in the Asset Management area for all product promotions and event planning for major clients.
- Planned, led the editorial team, organized and redesigned the CS investor publication “Trends”
- Conceptualized, created, and produced marketing sheets, product and event brochures
- Developed and helped implement the new CS branding
Summary
Ambitious advertising professional with a solid design background
For several months, deepening theoretical knowledge in digital marketing and innovations like AI, AR, VR, digital signage, and digital transformation.
Familiar with structures from small to large businesses. Quick to adapt and excited about new fields of work. Empathetic and helpful personality with great potential, team spirit, and strong character.
Languages
Education
Communication Design Print/Non-Print · Konstanz, Germany
Certifications & licenses
CAS Digital Transformation Specialist
FHNW University of Applied Sciences Northwestern Switzerland
Online Marketing
Google Digital Workshop
Digital Skills – Digital Marketing
Accenture
Communications Planner
St. Gallen
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