Recommended expert
Harald Wittig
Creative Director / Copywriter / Creative Consultant
Experience
Jan 2018 - Present
8 years 1 monthCreative Director / Copywriter / Creative Consultant
Freelance
- Worked with agencies such as BBDO Interone, Envy, Ray Sono, Brand Spiders, Freiheit Gruppe, Hauser Lacour, Publicis Pixelpark, Saatchi & Saatchi, Lommel Ludwig, Ogilvy, Spark44, DBFS, The Game, DDB and many more
- Created ideas, campaigns, and creative content for brands including LG Electronics, Porsche, CUPRA, Seat, Axess AG, Occhio, B. Braun, DHL, Rewe, Commerz Real, Sony PlayStation, Maxon, DG Verlag, Abbott, Woerle, Universal Investment, and BMW
Jun 2016 - Dec 2017
1 year 7 monthsShanghai, China
Executive Creative Director China
Spark44 Shanghai
- Restructured the creative department and distinctly improved creative output
- Responsible for more than 50 multi-channel campaigns for the Jaguar and Land Rover brand
- Won the Silver Effie 2017 for the Jaguar brand campaign with the China team
Apr 2014 - Dec 2017
3 years 9 monthsFrankfurt, Germany
Executive Creative Director
Spark44 Global
- Led a team of more than 20 creatives at the Frankfurt office
- Created work for all European markets as well as overseas markets such as Japan, Korea, Brazil, Russia, MENA, and South Africa
- Responsible for hiring and onboarding creative teams in Madrid, Rome, Dubai, Moscow, Sao Paulo, Mumbai, Tokyo, and Seoul
- Created and developed multi-channel campaigns for local markets and global briefs from Jaguar Land Rover over a period of more than 5 years
Creative Director
DDB
Hamburg, Germany
Copywriter
FCB
Frankfurt, Germany
Executive Creative Director
JWT Frankfurt
Creative Director
Lowe
Creative Director
McCann
Chief Creative Officer
Saatchi & Saatchi
Creative Director
Saatchi & Saatchi
Berlin, Germany
Chief Creative Officer
TBWA Berlin
Skills
- Creative Strategy
- Advertising
- Integrated Marketing
- Creative Direction
- Creative Consultancy
- Online Advertising
- Marketing Communications
- Social Media
- Brand Architecture
- Copywriting
- Marketing Strategy
- Conecept Development
- Content Marketing
- Digiatl Storytelling
- Award Winning Advertising
- Digital Copywriting
- Trade Marketing
- Event Marketing
- 360 Campaigns
- Film & Video Creation
- B2b Marketing
- Team Building
- Team Leading
Languages
German
NativeEnglish
AdvancedEducation
FU Berlin
Political Science · Berlin, Germany
UDK Berlin
Social and Business Communication · Berlin, Germany
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