Harald W.
Freelance Creative Director / Copywriter / Creative Consultant
Experience
Jan 2018 - Present
7 years 9 monthsFreelance Creative Director / Copywriter / Creative Consultant
- Collaborated with agencies such as BBDO Interone, Envy, Ray Sono, Brand Spiders, Freiheit Gruppe, Hauser Lacour, Publicis Pixelpark, Saatchi & Saatchi, LommelLudwig, Ogilvy, Spark44, DBFS, The Game, and DDB.
- Created ideas, campaigns, and creative content for companies and brands such as LG Electronics, Porsche, CUPRA, Seat, Axess AG, Occhio, B.Braun, DHL, Rewe, Commerz Real, Sony PlayStation, Maxon, DG Verlag, Abbott, Woerle, Universal Investment, and BMW.
- Available for independent bookings or in collaboration with an art director.
Jun 2016 - Dec 2017
1 year 7 monthsExecutive Creative Director
Spark44 Shanghai
- Restructured the creative department and improved the creative output significantly.
- Responsible for more than 50 multi-channel campaigns for the Jaguar and Land Rover brands.
- Won the Silver Effie 2017 with the team in China for the Jaguar brand campaign.
Apr 2014 - Dec 2017
3 years 9 monthsExecutive Creative Director
Spark44 Global
- Led a team of more than 20 creatives at the Frankfurt office and created work for all European markets as well as overseas markets such as Japan, Korea, Brazil, Russia, MENA, and South Africa.
- Responsible for hiring and onboarding creative teams in Madrid, Rome, Dubai, Moscow, Sao Paulo, Mumbai, Tokyo, and Seoul.
- Created and developed campaigns across all channels for local markets and for the global briefs from Jaguar Land Rover over a period of more than five years.
Creative Director
DDB
Copywriter
FCB
- Started career as a copywriter at FCB in Hamburg, Germany.
Executive Creative Director
JWT Frankfurt
Creative Director
Lowe
Creative Director
McCann
Chief Creative Officer
Saatchi & Saatchi
Creative Director
Saatchi & Saatchi
Chief Creative Officer
TBWA Berlin
Summary
I am a creative strategist with over a decade of experience leading creative teams and producing innovative campaigns across international markets. I have continuously shaped creative content for global and local brands, working with agencies such as BBDO, Publicis, DDB, and Saatchi & Saatchi while contributing to major brands like Porsche, BMW, and Jaguar Land Rover.
My background in copywriting and creative direction allows me to craft compelling ideas that resonate with diverse audiences. I blend strategic thinking with creative solutions to bring valuable insights and impactful campaigns to life.
Languages
German
NativeEnglish
AdvancedEducation
FU Berlin
Political Science · Berlin, Germany
UDK Berlin
Social and Business Communication · Berlin, Germany
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