Annette J.
Creative Director Concept, Copy, Campaign
Experience
Jan 2024 - Present
1 year 8 monthsHybrid
Copywriter/Concept Developer
Studio Karacho (Independent Creative Team)
Campaigns: ideas with a strong conceptual core, cross-media ready, precisely tailored to target audiences Brand development: clear USP definition, brand identity, tone of voice, and visual guidelines. Style: smart, pointed, with humor and attitude Ideas that stand out and stick in your mind.
Jan 2008 - Present
17 years 8 monthsWiesbaden, Germany
Creative Director
Scholz & Volkmer
- Campaign concept development
- Brand development
- Mentoring junior talent
- Leading teams
Jan 2003 - Dec 2008
6 yearsFreelancer
- Campaign development and copywriting in agencies and for own clients.
Jan 1998 - Dec 2003
6 yearsFrankfurt, Germany
Copywriter
Ogilvy
- Focus on copywriting and campaign development.
Jan 1993 - Dec 1998
6 yearsCo-founder
StartUp „Data Moda“
- Brand development
- Marketing strategy
Languages
German
NativeEnglish
AdvancedEducation
Oct 1989 - Jun 1993
Hochschule Mainz – University of Applied Sciences
Diploma in Design · Communication Design · Mainz, Germany
Oct 1987 - Jun 1989
Johannes Gutenberg University Mainz
Romance Languages and Art History · Mainz, Germany
Oct 1979 - Jun 1987
Gymnasium zu St. Katharinen
High school diploma · Oppenheim, Germany
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